L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
Condition: New
Buy Now, Pay Later
As low as
$3
/ mo
Learn more
- – 4-month term
- – No impact on credit to apply
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
Non-returnable item
Learn more
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Availability:
In Stock.
Arrives
Sunday, Sep 20
Recently Viewed
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
Features
- Multi-Faceted Permanent Hair Color: This shimmering deep purple color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists
- Nourishing Formula: Seals and smooths, never leaving hair dull or flat; Kit includes Conditioning Colour Creme, Conditioning Developer Creme, Aromatic Shimmer Serum and Power Shimmer Conditioner
- Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.
Product Dimensions : 2.75 x 3.5 x 6.5 inches; 7.05 ounces
UPC :
Manufacturer : L'Oreal Paris Hair Color
Best Sellers Rank: #489 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Hair Color
#10 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars (2,708)
Color: V28 Midnight Violet (Deepest Violet)
Container Type: Bottle
Product Benefits: Conditioning, Hair Coloring
Brand Name: L'Oreal Paris
Item Form: Gel
Hair Type: Normal
Number of Items: 1
Manufacturer: L'Oreal Paris Hair Color
UPC: 071249341728
Recommended Uses For Product: permenant hair color
Suitable Hair Color: Violet
Item Weight: 200 g
Manufacturer Part Number: K2368500
Material Features: Fragrance Free
Material Type Free: Ammonia Free,Peroxide Free
Hair Color Permanence: Permanent
Unit Count: 1 Count
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Sep 20
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- Zip Pay in 4
- Financing through Apple Pay
- Financing through Google Pay
Learn more about financing & leasing here.
Similar Products
Top Amazon Reviews
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
Favorite color ever! The first day you use it, it is dark, but over the next few washes it really turns a beautiful shade of purple. LOVE LOVE LOVE.
Reviewed in the United States on June 8, 2026 by RLawrence
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
My hair was a plum red purple and I was wanting to get rid of the unicorn colors so I used this color and it is a level 3 dark so if you want a level 4 find one that is a level 4 violet because this is a black brown violet. It looks dark but you can see the violet in low light and outside in the sun. It turned out even, even though I had highlights. So will use this again. Not sure if it fades or not but I will return with an update later in the week. Side note it looks red when you mix the solution but remember it is a blue based violet and they have a red booster to make it dark violet.
...
show more
Reviewed in the United States on September 7, 2025 by Kali Taggert
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
I'm surprised of the low rating on this. I've used only those dye for about 7 years. This color gets me alot of compliments. Of course no dye last long because your hair grows quickly. I am allergic to alot of chemicals. This one gives me no problems. I usually buy at Walmart but they are always sold out. Overall great product
...
show more
Reviewed in the United States on April 18, 2025 by Loretta W frazier
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
Used this dye for 9 months on virgin, medium/dark brow hair. Everything about the experience is great. The color is GORGIOUS. Shiny, bouncy, healthy. My only complaint is that after 1.5 months it is completely washed out. I wash my hair every other day with color safe Biolage shampoo and conditioner. Rarely put heat or any other stress to my hair. In the past when I have used *permanent* black, it was there for the long haul. I understand the violet would fade but it is completely gone. My expectations were that it would be permanent, not a semi or demi dye which is the only failure. My hair has always taken dye well and never had a problem before. Outside of low stamina, this one pulls through. Can see purple in the sun, black inside at night
...
show more
Reviewed in the United States on February 21, 2021 by BlackBirdChills
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
This is the only place I've been able to find this shade of Violet black. I have shorter hair so I only mixed half of everything in a separate bowl and it was enough for my hair. The mix turns a bright, clown like red once it's ready to apply to your hair, which is actually kind of cool because you can see where you've already covered. I left it on for about 45 minutes and followed the instructions, shampooing twice with the shampoo they provided and then left the conditioner on for about 5 minutes. You do see a lot of purple rinse out with both shampoos but that's pretty normal with any darker color. The conditioner wasn't really anything special but I'm really picky. But the color turned out great. I colored my hair almost 2 weeks ago and it's still just as shiny and soft as it was when I rinsed it out the day of coloring it. The only downside I can find so far is that when I shampoo, I can still see purple running from my hair. But once my hair dries, it isn't faded and is just as vibrant as before so I'm guessing it either washes out a little with each shampoo or maybe it just doesn't last as permanently as other colors. With that in mind, I do use cleansing conditioner regularly and only shampoo once a week, so maybe when using this specific shade, you should shampoo less. Overall, I'm very impressed with the color and the ease of use and I really hope that it won't be discontinued since this specific shade is hard to find.
...
show more
Reviewed in the United States on January 13, 2020 by Sara Sneeze
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
I did absolutely love this color and covered gray well. Close to black while indoors unless the light hit just right to make the purple pop. In the sun or bright lighting it was a beautiful and vibrant purple. My only downfall to this product is that I was continiously washing the color out, even using a L'Oreal shampoo for color treated hair. In about 3 weeks the color was practically all washed out.
...
show more
Reviewed in the United States on December 13, 2025 by Amy C
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
This is *exactly* the color I was hoping for: black with a very dark purple tint. My hair is naturally medium brown, and it dyed my hair exactly the color I wanted. I will definitely be using this color again in the future. UPDATING 5 WEEKS LATER: This color was perfect the whole time it was in my hair. It has nearly disappeared at this point, but I think part of that is because I didn't saturate my hair well enough while dyeing it. The color didn't fade to a different color either, which I'm glad for. Some previous hair dyes I've had have faded to other colors (like deep reds fading to copper/orange), but this one didn't do that at all. It has stayed purple the entire time. As it leaves my hair, it's like the purple just vanishes and my real hair color (medium brown with auburn undertones) is showing through again. I would definitely purchase & use this color again. I can honestly say it has been my favorite color that I have ever dyed my hair!
...
show more
Reviewed in the United States on September 14, 2025 by Lynsie
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
USED IT FOR THE LAST 5YRS. I LOVE IT!!! IT LOOKS REALLY DARK IN LOW LIGHT, BUT QUITE BLACK BUT IN THE SUN OR BRIGHT LIGHT, YOU CAN SEE IT'S ACTUALLY DARK PURPLE!! I RECOLOR EVERY FEW MONTHS. I HAVE BROWN HAIR
Reviewed in the United States on April 21, 2026 by Amanda Lassos