L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
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Availability:
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Arrives
Thursday, Mar 12
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Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
Features
- Multi-Faceted Permanent Hair Color: This shimmering deep purple color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists
- Nourishing Formula: Seals and smooths, never leaving hair dull or flat; Kit includes Conditioning Colour Creme, Conditioning Developer Creme, Aromatic Shimmer Serum and Power Shimmer Conditioner
- Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color
- L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color
Description
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.
Color: V28 Midnight Violet (Deepest Violet)
Package Information: Bottle
Product Benefits: Conditioning, Hair Coloring
Brand: L'Oreal Paris
Item Form: Gel
Product Dimensions : 2.75 x 3.5 x 6.5 inches; 7.05 ounces
UPC :
Manufacturer : L'Oreal Paris Hair Color
Best Sellers Rank: #391 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #6 in Hair Color
#6 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars (51,357)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Mar 12
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Color: S1 Smokey Silver
Size: 1 Count (Pack of 1)
“L’Oréal Paris Feria B61 delivers a vibrant, multidimensional cool brown with great shine. The color looks modern and lasts well, leaving hair soft and luminous without brassiness.”
Reviewed in the United States on December 7, 2025 by Yainelis Leyva
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
This is *exactly* the color I was hoping for: black with a very dark purple tint. My hair is naturally medium brown, and it dyed my hair exactly the color I wanted. I will definitely be using this color again in the future. UPDATING 5 WEEKS LATER: This color was perfect the whole time it was in my hair. It has nearly disappeared at this point, but I think part of that is because I didn't saturate my hair well enough while dyeing it. The color didn't fade to a different color either, which I'm glad for. Some previous hair dyes I've had have faded to other colors (like deep reds fading to copper/orange), but this one didn't do that at all. It has stayed purple the entire time. As it leaves my hair, it's like the purple just vanishes and my real hair color (medium brown with auburn undertones) is showing through again. I would definitely purchase & use this color again. I can honestly say it has been my favorite color that I have ever dyed my hair!
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Reviewed in the United States on September 14, 2025 by Lynsie
Color: R57 Cherry Crush (Intense Medium Auburn)
Size: 1 Count (Pack of 1)
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye
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Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
works great on brown hair, my hair looks great with this product, I always trust Feria, Loreal is on of the best color products around. Easy to use and does not smell horrible like some. My hair is shiny and looks professional. since it is over 100 dollars these days to color hair this works great.
Reviewed in the United States on November 19, 2025 by ShoppingMuse
Color: R48 Red Velvet (Intense Deep Auburn)
Size: 1 Count (Pack of 1)
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall!
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Reviewed in the United States on December 18, 2025 by Withney
Color: 41 Crushed Garnet (Rich Mahogany)
Size: 1 Count (Pack of 1)
This is a great product/ color! I've used this one several times it's very gentle on your hair and the color stays for a while. My only complaint is they've raised the price considerably within the last couple years
Reviewed in the United States on December 11, 2025 by Deanna Deanna
Color: V28 Midnight Violet (Deepest Violet)
Size: 1 Count (Pack of 1)
I did absolutely love this color and covered gray well. Close to black while indoors unless the light hit just right to make the purple pop. In the sun or bright lighting it was a beautiful and vibrant purple. My only downfall to this product is that I was continiously washing the color out, even using a L'Oreal shampoo for color treated hair. In about 3 weeks the color was practically all washed out.
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Reviewed in the United States on December 13, 2025 by Amy C Amy C
Color: B61 Downtown Brown (Hi-Lift Cool Brown)
Size: 1 Count (Pack of 1)
I like this product but PLEASE if you are taking your hair from a dark color to a light color, do NOT follow the instructions in the box. I was going from a medium-dark brown to a light brown. The instructions say to start the color 1 inch down from your roots applying color from mid-head to the ends and let that set for 20 minutes and then when that time is up apply the rest of the color to your roots and let that set for 10 minutes. I questioned this and it didn’t make sense to me — I thought why would your roots need less time with the hair color on your head when doing the entire head — but I told myself to just follow the directions on the package. BIG MISTAKE. Exactly what I feared would happen, did happen. ORANGE ROOTS! It looks insane. So I just reordered the product and will attempt to correct this tomorrow by applying more to my roots. But be warned! Just put it all over your head on the first go-round and leave on for 30 minutes if you are trying to go from dark to light.
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Reviewed in the United States on October 19, 2025 by UWSPug