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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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Availability: Only 3 left in stock, order soon!
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Arrives Wednesday, Jul 22
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Color: V28 Midnight Violet (Deepest Violet)


Size: 1 Count (Pack of 1)


Features

  • Multi-Faceted Permanent Hair Color: This shimmering deep purple color with 3X highlights delivers intensified, brilliant results, featuring a prismatic color spectrum custom-blended by our master colorists
  • Nourishing Formula: Seals and smooths, never leaving hair dull or flat; Kit includes Conditioning Colour Creme, Conditioning Developer Creme, Aromatic Shimmer Serum and Power Shimmer Conditioner
  • Bold Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering colors come in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems; Cover gray hair, highlight, or go bold with bright color
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 7.05 ounces


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris Hair Color


Best Sellers Rank: #415 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #7 in Hair Color


#7 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (53,009)


Color: V28 Midnight Violet (Deepest Violet)


Container Type: Bottle


Product Benefits: Conditioning, Hair Coloring


Brand Name: L'Oreal Paris


Item Form: Gel


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Paris Hair Color


UPC: 071249341728


Recommended Uses For Product: permenant hair color


Suitable Hair Color: Violet


Manufacturer Part Number: K2368500


Item Weight: 200 Grams


Material Features: Fragrance Free


Material Type Free: Ammonia Free,Peroxide Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jul 22

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Hair Color Magic in a Box
Color: P2 Rosy Blush (Smokey Pink) Size: 1 Count (Pack of 1)
What else can I say except that I love LOVE love L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! J'adore, j'adore, j'adore le Rosy Blush de L'Oreal Paris Feria! Merci!!!! The color is absolutely awesome and it is the exact shade of pink I wanted and was hoping for! I have natural light blonde hair so it worked perfectly...if I could I would rate L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush with 10 stars instead of just 5 stars. I love how easy it was to color my hair....I love that everything I needed to color came in one convenient box...I love the price because it is very reasonable and pocketbook friendly...I love the hair conditioner that comes with it and I wish they sold it separately...I love that it was shipped and delivered with lightning fast speed....I love how easy it was to color my own hair instead of having to pay someone else to do it....like I said I love LOVE love the MUST HAVE L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, P2 Rosy Blush! Highly recommend-10 STARS PLUS! ... show more
Reviewed in the United States on May 4, 2026 by Amazon Customer

  • Great quality color, looks like I spent $120+ at the salon.
Color: 63 Sparkling Amber (Light Golden Brown) Size: 1 Count (Pack of 1)
I started out with my natural strawberry blonde and 50% grey hair mixed in. This did exactly what I hoped, just darkened it a bit to what I would call a light bronze, sort of auburn but not too dark and not too red. Looks natural and covered my grey completely. Really shiny and healthy looking. I followed the directions exactly and left it on for 25 minutes. It cost a few dollars more but that doesn’t matter at all when you can get it right the first time. I hadn’t colored my hair in years. Would buy again. ... show more
Reviewed in the United States on May 21, 2026 by Susan Peters

  • Love it. Love it.
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
LOVE LOVE LOVE! I ended up using 2-3 boxes because i have pretty thick hair and let me tell you, it is SO vibrant, and so, so pretty. when you add a lot like i did, i find that it makes the dye more colorful which is why i got a slightly fainted result on my first dye and a nice and deep result on my third. I also included a photo of before i dyed my hair to show how well the dye works. I have dirty blonde hair. i think it worked really well. ... show more
Reviewed in the United States on May 10, 2026 Reviewed in the United States on May 10, 2026 by Sleepy lizard

  • Hair didn’t feel too damaged after
Color: 40 Espresso Size: 1 Count (Pack of 1)
My friend used this 40 Espresso shade first and I really liked how her hair turned out—looked natural but still had a nice shine. She bought it in store, but I usually don’t like going out, so I found it on Amazon and it was actually cheaper, which made me super happy. I tried it myself at home and it was pretty easy to use. The color came out a bit darker than I expected, but still looks good and covers grays well. Hair didn’t feel too damaged after, especially with the conditioner. Only thing is the smell is kind of strong and gloves feel thin. Overall pretty good, just small things to improve. ... show more
Reviewed in the United States on April 30, 2026 by baoming

  • Hair feels soft and healthy Hair feels soft and healthy
Color: 82 Strawberry Blonde Size: 1 Count (Pack of 1)
I have colored my hair for 20+yrs and I have to say this hair color is one of the best. The shades are perfect and my hair feels healthier then before I applied this product. It is also great for hair that has grey starting. I'm over 50 so I can tell you this hair color works for any age. I would never trust a salon. ... show more
Reviewed in the United States on May 18, 2026 Reviewed in the United States on May 18, 2026 by Shawn Zagorsky

  • R48 Red Velvet (Intense Deep Auburn) on medium-brown hair
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I used R48 Red Velvet on natural medium-brown hair that had not been dyed before and the initial effect after dyeing was that it was much darker than before (but this lightened back to medium after a few washes) but the red color is brilliant and attractive. It has a slightly blue sheen undertone on brown hair which is a gorgeous contrast to the red color. It's very lovely in natural light, but it can be hard to see indoors depending on the lighting. I have seen some reviews voice concern about how dark it looks after dyeing but it will lighten up and just show the color after a few washes, so fear not if you don't like that! Another positive aspect of this dye is that it's very easy to clean up off of countertops and the tub. It will lift very easily with only cleaning vinegar. I was pleasantly surprised. Will buy again. ... show more
Reviewed in the United States on March 16, 2026 by Felix

  • Cool Amethyst- Sometimes it just doesn’t dye my hair 🤨
Color: 521 Cool Amethyst Size: 1 Count (Pack of 1)
Hit or miss with this one. The Cool Amethyst is my favorite color- I’ve been using it for about 5 years now. I’ve noticed that if it mixes up a pale yellow color initially, it doesn’t dye my hair. I then have to buy another box & try again in 3 days. If it mixes to a darker yellow initially, it does a great job. Idk if people are selling old bottles or what. This dye has jumped from $9 to almost $16 in the past year, so taking a chance that it won’t do the job isn’t acceptable. I already have to recolor every 3 weeks or so. I will likely go back to dark brown due to this issue- which is sad. I’m pretty disappointed. ... show more
Reviewed in the United States on April 27, 2026 by Rebecca Turner

  • Beautiful vibrant color Beautiful vibrant color
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
I absolutely love this product, I have bought it multiple times and I will keep buying it it is not too extreme and I get so many compliments on it. The directions are straightforward two bottles mix them together wait a few minutes it's perfect for an easy hair dye. It lasts anywhere from 4 to 6 weeks but it definitely starts toning down about three to four weeks in. ... show more
Reviewed in the United States on April 26, 2026 Reviewed in the United States on April 26, 2026 by Darla Holloway

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