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ARCTIC FOX

ARCTIC FOX Semi-Permanent Hair Dye Purple AF - Vegan Ammonia-Free - 8 Fl Oz

  • Based on 6,419 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Oct 13
Order within 20 hours and 54 minutes
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Color: PURPLE AF


Size: 8 Fl Oz (Pack of 1)


Features

  • VIBRANT PURPLE SHADE: Purple AF delivers a deep, true purple color that works on platinum to light brown hair. Achieve bold, vivid results on lightened hair or subtle tints on darker shades.
  • CUSTOM COLOR BLENDING: Mix Purple AF with other shades to create unique hues. Combine with Wrath for burgundy or Poseidon for deep indigo. Perfect for creative hair color transformations.
  • VEGAN INGREDIENTS ONLY: Made with vegan, cruelty-free ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle coloring experience.
  • CONDITIONS WHILE COLORING: This semi-permanent hair dye is gentle for frequent use and conditions hair as it restores vibrancy. Leaves hair feeling soft, nourished, and healthy.
  • LONG-LASTING FORMULA: Enjoy long-lasting color that resists smearing and fading. Free from peroxide, ammonia, ethyl alcohol, and PPD. Features a pleasant scent for a comfortable application.

Description

What makes Arctic Fox Purple AF different from other purple hair dyes? Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair. How light does my hair need to be for Purple AF to achieve maximum intensity? For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white. Will Purple AF work as a toner for yellow-toned blonde hair? Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction. How does Purple AF fade compared to permanent purple dyes? Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks. Is Purple AF safe for frequent reapplication on bleached hair? Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term. Since 2013, Arctic Fox has created the best vibrant, conditioning, always vegan hair dye. We have a wide range of bold colors plus dye-safe hair care, accessories, and cosmetics (Foxology). Join the #FoxFam and express yourself with cruelty-free, ammonia-free, and long-lasting Arctic Fox hair dye products that keep your hair healthy and beautiful. Thanks for being part of our journey - Color your confidence with Arctic Fox!

Product Dimensions ‏ : ‎ 5.91 x 3.94 x 1.97 inches; 9.52 ounces


Item model number ‏ : ‎ 824


UPC ‏ : ‎


Manufacturer ‏ : ‎ BOINCA, INC.


Best Sellers Rank: #233 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Hair Color


#4 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (6,419)


Color: PURPLE AF


Container Type: Bottle


Product Benefits: Provides long-lasting hair color with vegan, damage-free ingredients that condition your hair


Brand Name: ARCTIC FOX


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: BOINCA, INC.


UPC: 810021110714


Item Highlight: Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula


Global Trade Identification Number: 14


Recommended Uses For Product: Hair coloring, Mixing with other dyes for different shades


Suitable Hair Color: All Hair Colors


Model Number: 824


Manufacturer Part Number: 824


Material Features: vegan-friendly ingredients, non-alkaline, peroxide-free, conditions hair


Material Type Free: Ammonia Free, Peroxide Free


Full Cure Time: 30 minutes


Hair Color Permanence: Semi-Permanent


Unit Count: 8 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Oct 13

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Great!
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
Very very nice hair dye,its sure stains everything so you have to be carefull when applying to your hair because you can stain your furniture,but overall I love the color and its very durable during washes,love that it doesnt go reddish so much
Reviewed in the United States on August 15, 2026 by Leslie Vasquez
    • Good smell, great color
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
Review Image by Trinity Johnson
Review Image by Trinity Johnson
I bleached my roots to a level 8, and applied Arctic Fox Purple AF onto them. Honestly, turned out darker than I expected, but I've heard good things about the way it looks as it fades, so I'm not too worried about that, and I still love the color. The back of my head lifted a little more than the front and it's brighter by a bit, but it's hard to get a picture of that lol. I recommend this color, but I can't say how long it lasts because I just dyed my roots 3 days ago and have only rinsed my hair once so far. My scalp is definitely purple so beware of purple nails if you scratch ur head. I love the way it smells btw, I've never thought it was overwhelming or too strong. I've used other colors from this brand in the past (sunset orange and whatever the red is called), and it faded within 2-3 weeks but honestly, I was 16/17 so I had no hair care routine and always washed my hair in hot water, so that's prolly why ngl. I'm excited to see how it fades. ... show more
Reviewed in the United States on July 28, 2026 by Trinity Johnson
    • Healthy BEAUTIFUL Dye for Hair
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
I love Arctic Fox Semi-Permanent Hair Dye. I have used a few different colors (Green doesn't usually show in my hair (Dirty strawberry blond (or dark blonde/light brunette)), but blues and purples show up great. THE SMELL IS AMAZING!!!!!! Sorry to shout it but WOW! It smells like grape... to me anyway. And my hair feels so healthy after rinsing it out). Love it! If you are looking for semi-permanent hair color that doesn't leave your hair feeling dead or icky, then this is for you. For extra measure, I would also recommend their brand of Resurrection shampoo and conditioner. A wide variety of colors to choose from for a decent price. Ships quickly. AND you can leave it in your hair for 20 minutes or HOURS!!!! I have done so before and my hair still felt healthy and the colors were lovely. THANK YOU!!!!!! ... show more
Reviewed in the United States on August 3, 2026 by SC
    • To dye for
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
I haven't seen my natural hair color in at least a decade and 90% of that time it has been covered by one color or another (or several) of arctic fox dye. I've used almost every color at one point or another and they're all *chefs kiss*. They're super affordable, I have medium/long hair and one bottle will last me 2/3 dyes. Also the color stays so well, I only dye my hair once every 1.5/2 months because the colors still there, faded a bit sure, but always still there. I've tried a few other brands over the years just to see if there really was something better for a similar budget and I just keep coming back to arctic fox. Sure they don't have the biggest color selection but they are so easy to mix and match to get the perfect shade I'm feeling that day. I basically just keep every color in stock at my house so I can just switch colors whenever I feel the need to change. I've also been known to empty out the last of 5 bottles of similar colors just to get rid of them and the color always comes out gorgeous. Only issue there is I can't always recreate a color if I love it so much, but I'm sure if I cared enough I could notate the formulas for next time. ... show more
Reviewed in the United States on September 6, 2026 by Rozalia
    • works great, fades a little fast, works on brown hair, great purple, soft and easy to use!
Color: PURPLE AF Size: 4 Fl Oz (Pack of 2)
works great looks cute and shows well with my brown hair. comes out super fast tho... def gunna need lost of bottles if you're gunna keep doing touch ups lol. also mixing their teal/aqua color is super cute and dark. looks great if you bleach or have faded color already!!(also the color alone with bleached/faded color looks sooo good and def very purple!) i just needed two bottles (used half of one once and then the rest and another half the second time, i have long layered curly wavy hair). it smells great too and keeps my hair supper soft!! definitely recommend !!!<3<3 ... show more
Reviewed in the United States on November 11, 2025 by Theresa
    • Makes a decent pastel
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
Review Image by Yoonjo J. Lee
Review Image by Yoonjo J. Lee
My hair was lightened to blonde with a few brassy areas. I put a few drops into my conditioner, left it in for 15 minutes, and it made a very nice pastel which is what I was going for. It looked pink when I didn't put enough in but I got it just right the second time. In my hair, the color seems to fade fast compared to other warmer colored dyes but it applies across multiple brands I've tried. This a very good product to make a lilac pastel on light hair. ... show more
Reviewed in the United States on August 26, 2026 by Yoonjo J. Lee
    • Best actual purple I've found
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
1 of the best purples. Purple is a hard color to get right because it tend to pull 1 way or the other on the color scale, either too blue or too pink. This 1 hits that Goldielocks middle. Of course it doesn't last as long as permanent color because it's not permanent! No developer is used the color is pigment based The BEST way to get absolute most pigment and longest lasting is to bleach your hair. If you have super dark hair try double bleach method which is far less harsh on ur hair than trying to go in once super strong (YouTube has excellent videos, watch a few to understand the process as much as possible). When ur hair is lightened do NOT condition your hair. You want your hair ready to soak up and absorb all the pigment it can. Arctic Fox will not damage your hair. It's basically a super conditioning mask that deposits color. Don't skimp on color get as much on as possible. Make sure you get every strand on all sides! Cover with shower cap and leave on as long as you can. I usually leave it over night. Rinse with cold water and follow bottle directions. Because I'm not perfect and I always miss spots no matter how hard I try. I blow dry and go through my hair to check for missed areas or not fully saturated areas. Right away on dry hair I do my hair again putting extra focus on parts I missed. Usually the areas I would brush up to put my hair in a ponytail. I cover and leave it for an hour or as long as I can. Then rinse with cold and wash like the bottle says. Color always comes out more even. Please be safe when bleaching hair! I'm no professional this is just how I get the best results. ... show more
Reviewed in the United States on September 6, 2026 by Clarissa Jake
    • Semi permanent hair dye- great for kids
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
I used Arctic Fox Semi-Permanent Hair Dye in Purple AF on my eight-year-old, who has naturally darker brown hair, and we had a great experience overall. Because her hair is dark, the purple came out very subtle—more of a soft tint that showed best in sunlight rather than a bold, vibrant purple. This was exactly what we were hoping for: fun and age-appropriate without being too dramatic. The dye was easy to apply and had a pleasant scent compared to many hair dyes. I also appreciated that it’s vegan, cruelty-free, ammonia-free, and conditioning, which made me feel much more comfortable using it on a child’s hair. Her hair felt soft and healthy afterward, not dry or damaged. With regular washing, the color lasted about 4–6 weeks, fading gradually and evenly without any harsh or patchy stages. There was minimal mess and staining, and it washed out cleanly over time. Most importantly, she absolutely loved it, and it gave her a chance to express herself in a fun, temporary way. I would definitely recommend Arctic Fox to parents looking for a gentle, semi-permanent color option—especially if you want something subtle on darker hair that won’t cause damage or long-term commitment. ... show more
Reviewed in the United States on January 1, 2026 by K.S.

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