Arctic Fox Semi-Permanent Hair Dye Purple AF - Vegan, Cruelty-Free, Ammonia-Free, Conditioning - 8 Fl Oz
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Availability:
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Arrives
Wednesday, Jul 8
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Color: PURPLE AF
Size: 8 Fl Oz (Pack of 1)
Features
- VIBRANT PURPLE SHADE: Purple AF delivers a deep, true purple color that works on platinum to light brown hair. Achieve bold, vivid results on lightened hair or subtle tints on darker shades.
- CUSTOM COLOR BLENDING: Mix Purple AF with other shades to create unique hues. Combine with Wrath for burgundy or Poseidon for deep indigo. Perfect for creative hair color transformations.
- VEGAN INGREDIENTS ONLY: Made with vegan, cruelty-free ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle coloring experience.
- CONDITIONS WHILE COLORING: This semi-permanent hair dye is gentle for frequent use and conditions hair as it restores vibrancy. Leaves hair feeling soft, nourished, and healthy.
- LONG-LASTING FORMULA: Enjoy long-lasting color that resists smearing and fading. Free from peroxide, ammonia, ethyl alcohol, and PPD. Features a pleasant scent for a comfortable application.
Description
What makes Arctic Fox Purple AF different from other purple hair dyes? Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair. How light does my hair need to be for Purple AF to achieve maximum intensity? For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white. Will Purple AF work as a toner for yellow-toned blonde hair? Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction. How does Purple AF fade compared to permanent purple dyes? Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks. Is Purple AF safe for frequent reapplication on bleached hair? Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term. Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store Since 2013, Arctic Fox has created the best vibrant, conditioning, always vegan hair dye. We have a wide range of bold colors plus dye-safe hair care, accessories, and cosmetics (Foxology). Join the #FoxFam and express yourself with cruelty-free, ammonia-free, and long-lasting Arctic Fox hair dye products that keep your hair healthy and beautiful. Thanks for being part of our journey - Color your confidence with Arctic Fox!
Product Dimensions : 5.91 x 3.94 x 1.97 inches; 9.17 ounces
Item model number : 824
UPC :
Manufacturer : BOINCA, INC.
Best Sellers Rank: #124 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color
#2 in Hair Color:
Customer Reviews: 4.3 4.3 out of 5 stars (86,431)
Color: PURPLE AF
Container Type: Bottle
Product Benefits: Provides long-lasting hair color with vegan, damage-free ingredients that condition your hair
Brand Name: ARCTIC FOX
Item Form: Cream
Hair Type: All
Number of Items: 1
Manufacturer: BOINCA, INC.
UPC: 810021110714
Global Trade Identification Number: 14
Suitable Hair Color: Light Brown
Model Number: 824
Manufacturer Part Number: 824
Material Features: vegan-friendly ingredients, non-alkaline, peroxide-free, conditions hair
Material Type Free: Ammonia Free, Peroxide Free
Full Cure Time: 3E+1 Minutes
Hair Color Permanence: Semi-Permanent
Unit Count: 1 Count
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jul 8
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Color: VIRGIN PINK
Size: 8 Fl Oz (Pack of 1)
I have been buying Arctic Fox hair dye for a couple of years and keep returning to it due to its reliability and long-lasting colors for a semi-permanent dye. I've had different experiences with the different colors, having tried purple rain (now discontinued), virgin pink, and sunset orange colors. I will focus this review primarily on my experience with the virgin pink variety, as it is the one I purchased from this site and the one I am including photos of, but I will briefly touch on the other colors later in this review. I absolutely love the shade of virgin pink! It is a bright, electric pink. I lightened my hair to a level 8-ish light blonde using the bleach kit by Arctic Fox beforehand (not included with dye purchase). I found this to be a suitable level to start with, as I've tried dyeing over "virgin" (unbleached) brown hair before and the color didn't show up very well, though with a lighter brown I would assume that the pink would still show up, though perhaps not as vibrantly. The pink dye did temporarily stain my sink and some skin, but I was able to completely remove it from all surfaces using acetone-based nail polish remover for solid surfaces and oil-free makeup remover for skin. I only dyed the bottom half of my just-longer-than shoulder-length hair, and I used the whole 8oz bottle of dye. My hair is also pretty thick, so even after dividing it into 4 sections and applying dye to one section at a time, I had to be careful to make sure all strands were coated with the dye. When I've dyed my hair before, I don't remember using that much dye, so it's possible that I overdid it and possible that I dyed less hair in the past, but using the whole bottle seemed to achieve the shade I wanted and evenness I wanted this time around. While my hair was dyed, my hair care routine consisted of washing my hair about 2 times per week. I am fortunate enough that I did not require more than this. I used Arctic Fox shampoo and conditioner, purchased separately. For the first few weeks, I only applied the conditioner (no shampoo) to the ends, where the dye was concentrated. With the virgin pink variety, I could visibly see the water run pink in the shower each time I washed my hair, and the color did fade over time. I had no issues with dye staining the shower. I only once had dye stain a towel, and it washed out with regular detergent and oxygen bleach (note: oxygen bleach is not the same as standard laundry bleach). The week after dyeing my hair pink I spent a substantial amount of time hiking in full sun exposure, and the color appears even more vibrant in the sun. I did have some dye bleed onto the neck of a couple of shirts due to sweat that week, but it all washed out, again using detergent and oxygen bleach. I would not count on dye washing out of fabric, and I think I was lucky in this regard, but it's worth noting that I didn't have a problem with minor amounts of dye washing out of clothes when treated quickly, and this only happened that first week of having it dyed. It lasted about 2.5 months between when I first dyed it and when it had faded back to blonde (almost) entirely. It did not fade evenly. Personally, I did not mind this, and I liked the pink/blonde look. By my rough estimates, my hair was "completely pink" for 4 weeks and "mostly pink/some blonde" between weeks 4 and 7. It faded more rapidly after that, washing out each time I washed my hair, and I decided to redye my hair a different color after 13 weeks, at which point there were still a few pink streaks but my hair was mostly back to the bleached shade. I had a similar experience with purple rain (now discontinued) in terms of vibrancy and how long it lasted. After the virgin pink I tried sunset orange color and it's far surpassed the others in terms of duration. I am going on 4 months with sunset orange and it's still even and obvious. I have maintained the same hair care routine with the orange that I did with the pink, and the only difference that I can think of is that my hair was pink during the summer and orange during the fall/winter. Unsure if the season had an effect or if the orange is just longer-lasting. Either way, I was pleased with my experience with virgin pink and would purchase again. I would recommend this brand and color.
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Reviewed in the United States on February 9, 2026 Reviewed in the United States on February 9, 2026 by Abigail M.
Color: TRANSYLVANIA
Size: 8 Fl Oz (Pack of 1)
This is my go-to for non-permanent black dye. The black turns out great. I have hair that pulls red, so this dye deposits some weird combination of green and purple that magically makes a more ashy black - exactly what I want. HOWEVER, the clean up is miserable. We have a shower that stains easily so it's constantly splattered with blue, purple, and green marks from me washing out this dye. It does bleed, but that's to be expected - and honestly isn't the worst at doing so. Is it long lasting? I mean, kind of. I'm very rough with washing my hair. I use hot water, wash most days, and sometimes even use clarifying shampoo. The dye fades pretty quickly for me because of that, but it always sticks around for weeks - even if it's not pure black anymore. As a bonus... It kind of smells like grapes!
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Reviewed in the United States on May 20, 2026 by Aikay
Color: RITUAL
Size: 4 Fl Oz (Pack of 1)
I had recently gotten my hair colored at a salon to be a dark cherry cola using a demi-permanent solution. Absolutely loved it, but I want the color to pop a bit more until the next appointment later down the line (in this economy? it’ll be a while lol). Mixing this shade - Ritual - with some conditioner (plain white kind) was just the solution I needed as a weekly helper. I just added a few good squirts down into the bottle and shook it/mixed it really well. After shampooing, I lathered it in and combed it through to get every strand, covered it with a shower cap to finish showering (left it in for maybe 10 minutes or less), and then rinsed it with cool water. I know Arctic Fox’s line of semi-permanent colors are very gentle, but it paired with the conditioner I use made it feel so silky smooth. I used to use a lot of their purple and violet shades in the past to do this same thing with platinum blonde hair to keep brassy tones at bay without always using toners with developers to minimize damage. Worked really well, so I knew this would do the trick. Just that little bit was enough to make it pop again. Love it. I’ll be grabbing another bottle in the near future to keep on hand because it’s more affordable (compared to paying for conditioners that do similar pushing double the price), smells great, and the color is lovely with just the right amount of red hues without being TOO red. I highly recommend the Ritual shade if anyone is looking for a deep wine-colored tone that stands out. NOTE: If you end up doing this type of mixture like I did as a refresher, but you go to a stylist for coloring, be sure to let them know beforehand so they’ll know you added a semi-permanent color conditioner mixture on top of it (as they often use demi). It’s obviously a vegan formula that is safe without any harsh chemicals that washes out easier where most will do their own coloring at home using this bottle and be done, but your stylist still needs to know since you’re essentially adding a stain to the hair on top of the color that they used that penetrated the hair cuticle using demi-permanent dyes. That way if you ever want to change your color up or even refreshen everything and do root touch ups, they’ll know exactly what needs to be done to get you that color by knowing what is put on the hair.
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Reviewed in the United States on May 9, 2026 by Shae
Color: RITUAL
Size: 4 Fl Oz (Pack of 1)
I purchased Ritual and used it over my naturally black hair that I had highlighted first. The color came out beautifully — vivid and really well-saturated. I had heard that Arctic Fox is known for long-lasting color, so I had high hopes. However, since I wash my hair every day, I noticed the color bleeding in the shower for the first two to three days. After that the bleeding stopped, but by the end of the week the color had faded quite noticeably. That said, it doesn’t damage my hair at all, and the scent is absolutely lovely. I’m genuinely enjoying using it, and I’m looking forward to trying other shades and mixing colors in the future!
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Reviewed in the United States on May 21, 2026 Reviewed in the United States on May 21, 2026 by Blue Moon W
First, understand this is probably a full day process if you want electric blue. I assume you either have naturally white hair, or you have already bleached the heck out of it. Here’s the process: - Wash your hair the day before & don’t put product in it - Put ample color blocking jelly (I use aquaphor) on your whole face, your ears, your neck, your shoulders, your arms, your friends… anything that might touch the dye. Don’t put it on your temples because sideburns are a beast. - Wear real rubber gloves, not hair dye gloves or latex gloves. - Work in sections, starting at the most visible places first. Your bangs, your part, and the back of your head (I have forgotten it and it was embarrassing) - Pause to wonder why you’re doing this. Is this worth it? Too late. Carry on. - Put extra coloring around these high visibility areas and, with your fingers, work it through the hair sections thoroughly. Don’t miss your sideburns. - Move on to the rest of your hair, working in sections so you can track where you are. Use clips. Use rubber bands. Use anything. Run out of clips. Find your binder clips from the office. So many sections. These chips don’t need a clip. How did you get so much hair? - Panic every time you drip dye on the sink. Wipe it up quickly. Put toothpaste on it if it left a mark. No, I’m not kidding. - Once you have fully colored your hair (probably with 8 full oz), slowly and painfully work the dye through every section of your hair. The thing is, this is important. It feels like overkill, but it is not. If you don’t do this, you’ll end up with weird and blotchy dye, and that isn’t good. You’re going for a nice, natural blue, just like you were born with. - Wonder again, “is this worth it?” Too late for this. Now you’re an hour into a six hour commitment. No turning back now. Also, yes, it’s worth it. Because you’re an icon. - Put your hair into a bun or two. Now, we are going to bake your head, and we’re going to use your own troubled thoughts as fuel. Did I forget to mention this is therapy? I meant to. - Find a shower cap. Put it over your weird, Medusa-themed mass. - Find a towel you don’t like. Perhaps the one you used last time. We’ll call him Mark. Mark and you are spending the day together. Wrap Mark around your shower-capped head with the tension of Mike Pence in the presence of a non-wife female. The point is to contain heat, like Mike Pence does, but perhaps less toxically (this is Arctic Fox, after all). - Some people like to add extra heat, but I find that my own bonnet of bees provides enough raw friction to sufficiently heat the situation. I should mention it is summer in Nevada. Our existence is the surface of the sun - I hang out with Mark in my head sauna for a minimum of FOUR HOURS, but usually more like six. I clean, I dance, I watch TV, I sort pens, I fold clothes. I write Amazon reviews. We all have hobbies right? - I don’t know your life, but if you can, sleep in it. - Rinse in a sink you don’t like (the laundry room sink is my go-to), USING YOUR RUBBER GLOVES, and use THE COLDEST WATER YOU CAN. People say we aren’t tough, but my dear, you and I are NAILS WITH NAILS. We bleed for days and don’t die… every month! No one is tougher than we are. Valkyries are our sisters. Cold water. Until it runs clear. Don’t miss your sideburns and behind your ears. - I usually am about to die at this point. I’m not gonna lie. It’s a process. It’s spiritual, it’s mental, and it’s physical. So I find Mark’s cousin Stacie and wrap her around my head and go to bed. You do you. If you have to shower (at this point, all that aquaphor has made you either so soft or so slimy), wear rubber gloves. You may dye your shower. I have no advice except toothpaste. (Someday, I’ll have to tell you about the time I stayed in a Berlin hotel and when I showered, my hair bled on their fancy porous tile. I got 10 tubes of toothpaste from Aldi and spent all night painfully smearing toothpaste on their light gray tile that looked like it was in a Smurf murder… But when I checked out, it was pristine and totally fine. looks like that someday was today) The color lasts about 3 - 6 weeks and fades quickly if you’re in the sun. Wash your hair as infrequently as you can. Pro tip: get matching fingernail polish because your fingernails might turn blue and blue fingernail polish makes that look intentional. If this seems like “a lot,” or “not possibly worth it,” you don’t understand how good this color is.
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Reviewed in the United States on September 13, 2025 Reviewed in the United States on September 13, 2025 by Danielle Vincent
Color: RITUAL
Size: 4 Fl Oz (Pack of 1)
I bought the color "Ritual" and loved the color. I have black curly hair and usually colors don't show up well on mine. This time I decided to bleach my hair first and then dye it a week later for dramatic effect. It was my first time using this dye. I like how it's a direct dye and I didn't need developer or anything else. I kept it on a full hour with a shower cap. As other reviews have said, be careful to wear gloves and cover any surfaces you don't want to get stained with dye. In that way it's pretty powerful. The color looked good and showed up on my hair nicely, especially because my hair was lightened prior. I want to emphasize that the dye will stain most surfaces easily. Please be careful to wash your hair in a stainless steel sink or something that the dye won't penetrate so easily. I rinsed my hair in the sink u til it ran clear. I completely dried my hair and was able to sleep without staining my pillow (as instructions mentioned). The next day I washed my hair with shampoo/conditioner in the stainless sink again and was surprised how much more dye came out. Again I rinsed the shampoo and conditioner out until the water ran clear. I was satisfied I would be able to wash my hair in the shower without staining it for future washes. I was wrong. More dye continued to come off every time I showered and stained everything. I would completely dry my hair before laying down to avoid staining pillows and sheets. Days later I washed my face when my hair was dry and I got a little piece of hair wet. I didn't notice it at the time and went to bed. I woke up with my pillow and sheets stained. It's been about 6 days since I dyed my hair and it continues to come off every time I shower continuously staining my tub even more. It's not like a typical dye that eventually stops coming off after shampooing your hair several times. My color is also mostly gone now. It seems every time I wash, the dye that I'm seeing coming out is coming right off my hair. I believe it'll all be completely gone in less than two weeks. I'm giving the dye 3 stars for being a pretty color and ease of using it. I subtracted 2 stars because I've never had dye stain my tub or linen and I'm a henna user! I'm super careful about making sure the bulk of the dye/color has fully absorbed into my hair before moving to the shower and fully drying my hair before laying down to avoid staining linen. I did all that this time and it still ruined everything. It was extremely short lasting for my type. I have darkest black hair with type C curls. I've ordered some barkeepers friend and I hope that removes most of the stain in my tub. I think the linen is cooked.
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Reviewed in the United States on April 14, 2026 by Sara
Color: PHANTOM GREEN
Size: 8 Fl Oz (Pack of 1)
I was a little worried after reading some of the reviews for this product, thinking it might stain my hair and never fully come out, but that never happened. I got this for a Halloween costume because I didn't want to deal with a wig and decided to full send it with dying my hair. If my hair stayed green until it grew out and got chopped off, I figured it wouldn't be that big of a deal, but luckily I didn't even have to worry about that. Maybe it's just because my hair doesn't retain color very well or something, as I've got pretty thin and fine hair, but it came out within just a couple weeks. That could be a bonus if you're like me and just want it very temporarily, or maybe that's a bad thing for those of you who want it to last a lot longer. Keep in mind, though, that I didn't use any product to help the color last, just regular old shampoo and conditioner. Other than that, the color was really nice and wasn't too difficult to apply either. I, of course, had my sister help me apply it so it may have been a different story if I did it by myself. I've heard a lot of horror stories of this brand in specific staining surfaces if it comes into contact, but we didn't have any issues because we were quite careful when applying it. The green was a perfect shade, kind of like a dark forest-y green with a slightly higher pigmentation (so basically just like the name, phantom green). The character I was dressing up as was Deku from MHA, and the color was pretty much spot on with his weird broccoli hair if that says anything. I can say the dye was a little smelly, but it wasn't a bad smell, just very strong-- I would even argue that it even smelled kind of good. We also had just a little bit of dye left in the bottle when we were done, even after basically soaking my entire head in green, but I also have pretty short hair (imagine curly pixie cut) so if you have long or thick hair and want to dye all of it, you'll probably want more than one bottle.
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Reviewed in the United States on May 6, 2026 by Deku
Color: TRANSYLVANIA
Size: 8 Fl Oz (Pack of 1)
This product worked WELL for my dark brown hair. I’ve never dyed my hair in my life (not with bleach) and really wanted to turn my brown hair black. It does stain anything it comes in contact with, so make sure to cover any walls and floors, and get bleach for the tub you’re going to rinse your hair in. HOWEVER, it did dye my hair relatively effectively. My hair was jet black for about 2 weeks, and began washing out afterward. It was shiny and looked amazing, but it was a bit disappointing for how quickly it washed out. However, I’d tried three other hair dyes (which I will not name here, just know they didn’t work) and none of them did anything. This was the first dye to do ANYTHING to my hair, which I am very thankful for. It also didn’t damage my hair, and my hair felt silkier and looked shinier after dying it. It took the brassiness out of my hair which was very nice. I’d recommend it to anyone, but if you want it to be more permanent, either take a different color or get a lifter for your hair first.
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Reviewed in the United States on February 20, 2026 by Kate