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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye

  • Based on 16,159 reviews
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Availability: In Stock.
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Arrives Thursday, May 2
Order within 8 hours and 58 minutes
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Color: B61 Downtown Brown (Hi-Lift Cool Brown)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Color: B61 Downtown Brown (Hi-Lift Cool Brown)


Package Information: Packet


Product Benefits: Hair Coloring


Brand: L’Oréal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.6 x 3.5 x 2.7 inches; 5.29 ounces


Item model number ‏ : ‎ CTX


Batteries ‏ : ‎ 55 12V batteries required.


UPC ‏ :


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, May 2

This item is non-returnable:

Non-returnable due to hazmat safety reasons

View our full returns policy here.

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Top Amazon Reviews


  • Great Product.
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I highly recommend this product! I recently lightened my hair and let my roots grow out. When I tried to touch up my hair with a Light Brown hair dye my roots didn’t lighten at all. Figured I’d give this product a try since it’s designed for dark hair & WOW! I am highly impressed!! My roots look great and it even lifted my dyed brown hair nicely. ... show more
Reviewed in the United States on April 14, 2024 by Jacqueline Jacqueline

  • Best alternative to salon color
Color: Violet Eclipse Size: 1.7 Fl Oz (Pack of 1)
I have tried SEVERAL different dyes that are the same color and this one is hands down the best I’ve found. All other brands have caused way more damage, resulted in uneven color, and are hard to get off skin. Although other brands may last a little longer, I think it’s a fair trade off for the overall quality of this dye. I am extremely critical of my hair’s appearance so hopefully this review helps someone who is on the fence about deciding between product lines ☺️ ... show more
Reviewed in the United States on March 27, 2024 by Dena Dougherty Dena Dougherty

  • Goodbye Brassiness!!!
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I am so glad I gave this a try!!! I went to the salon to have my dark brown hair lightened to medium brown with light brown highlights. It was pretty, but it was sooooooo brassy after shampooing a couple of times. My hair seems to have alot of red in it and it just wants to turn orange. Rather than going back to the salon for another expensive round of color, I decided to try this and it is BEAUTIFUL!!! It cooled my hair WAY down. I am SO HAPPY! ... show more
Reviewed in the United States on March 23, 2024 by Marie Marie

  • Use as directed
Color: 21 Starry Night (Bright Black) Size: 1 Count (Pack of 1)
I've used the starry night color many times and love it. I know it's just the silicone talking, but I wish I could get a bottle of this conditioner. Now let's talk about the vibrant colors for dark hair. I tried the violet eclipse, personally. Now first off, those vibrant colors for dark hair, will only get optimal results on uncolored/virgin hair. If you color your hair and have some regrowth of your natural hair up by your "roots" you will have brightly colored roots and dull lengths. I used to cheat this system by coloring my hair to make sure it was all uniform, waiting like a week and then using something like this violet eclipse color to "tone" undertones into my hair. This isn't recommended but it worked for me in the past. Anyway this violet eclipse was the most drying thing I have ever put on my hair. Even with the same conditioner. It feels like I bleached my hair. The follicles are FRAYED, FRIENDS. I'm genuinely concerned I may need to cut some length off. Moral of the story is use as directed. I will definitely buy the starry night color again, when it's time. The time is not now. ... show more
Reviewed in the United States on January 31, 2024 by Jenn

  • Perfect
Color: 21 Starry Night (Bright Black) Size: 1 Count (Pack of 1)
I thought it was jet black but it was actually more bluish black which is just fine I like it anyways Will definitely use it again
Reviewed in the United States on April 15, 2024 by Katerina St. Croix Souza

  • It was a dud
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I got the downtown brown good lord i was so excited and for what I don’t know it didn’t do anything it said ! It said it would lift up 3 shades but my hair is the exact same color I followed directions what a bust I’m so disappointed I have dark brown boring hair been dyeing and perming since I was kid cause I don’t like it I’m in 40s wanted something more my age but couldn’t even do light brown good lord Amazon got it to me fast tho ... show more
Reviewed in the United States on March 27, 2024 by Great movie plays well and arrived quickly thank you

  • I love the color on me!
Color: Cool Amythyst Size: 1 Count (Pack of 1)
I have to limit my washes because the color on day one fades pretty past. But I love this color and have been using it for a year to cover up my gray. I wish it did not fade so much so fast.
Reviewed in the United States on April 3, 2024 by Deanna's Adventure Supplies Deanna's Adventure Supplies

  • My go to
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
Feria is thick and easy to apply. Doesn't run into my eyes, smells nice than some other brands. The "downtown brown" color is cool and sometimes looks gray or greenish after I apply it. Usually washes out to a unique amber color after a few washes.
Reviewed in the United States on March 25, 2024 by Z1A

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