Search  for anything...
L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), 1 Hair Dye Kit

  • Based on 2,920 reviews
Condition: New
Checking for the best price...
$12.97 Why this price?
Save $1.02 was $13.99

Buy Now, Pay Later

As low as $3 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

FREE 30-day refund/replacement

To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Tuesday, Aug 4
Order within 11 hours and 4 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Color: B61 Downtown Brown (Hi-Lift Cool Brown)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair; Feria by L'Oreal Paris gives you multi-faceted, striking color vibrancy in 25 minutes
  • Multi-Tonal Feria Hair Color: With 50+ bold shades ranging from deepest black, platinum blonde & smoky silver hair dye, our vegan hair dye is inspired by fashion. Our custom-blend colors don't surrender. Every shade includes a vitamin-infused shine serum
  • Our Bonding Care Complex Conditioner helps repair the strength of weak hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
  • Photos are taken under studio lighting conditions, the actual product may differ from the images shown. Images are for illustrative purposes only.

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. Every vegan hair dye shade includes a vitamin-infused shine serum and a Bonding Care Complex Conditioner that reinforces weak hair bonds for up to 40% stronger hair. Always refer to insert inside product for detailed application instructions. Packaging may vary, what you receive may not be what is reflected on site. Vitamins are in oils of serum. Conditioner tested on treated hair vs untreated hair.

Product Dimensions ‏ : ‎ 6.6 x 3.5 x 2.7 inches; 5.3 ounces


Item model number ‏ : ‎ CTX


Batteries ‏ : ‎ 55 12V batteries required.


UPC ‏ : ‎


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #440 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Hair Color


#8 in Hair Color:


Customer Reviews: 4.1 4.1 out of 5 stars (2,920)


Color: B61 Downtown Brown (Hi-Lift Cool Brown)


Container Type: Packet


Product Benefits: Hair Coloring


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Paris


UPC: 071249218631


Global Trade Identification Number: 31


Package Size Name: Pack of 1


Set Name: Hair Dye Kit


Recommended Uses For Product: permenant hair color


Suitable Hair Color: Red


Item Weight: 5.3 ounces


Model Number: CTX


Manufacturer Part Number: A086-03


Material Features: Compostable


Material Type Free: Alcohol Free


Full Cure Time: 25 minutes


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Aug 4

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Doesn't cover white hairs.
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
Unfortunately this hair dye Doesn't cover white hairs. It's only does on darker hairs but not on white hairs.
Reviewed in the United States on July 16, 2026 by GVP
    • Hi-lift brown that actually works on dark hair — with the right expectations
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
Getting a cool-toned brown on naturally dark hair without going to a salon is genuinely tricky, and B61 is one of the few drugstore options that's formulated specifically for that. The hi-lift formula is designed to lift up to 3 levels while depositing color simultaneously, which is how you get that dimensional, multitonal result rather than a flat single-process look. The "downtown brown" shade reads as a cool, ashy medium-to-light brown — the kind of color that photographs well and doesn't pull orange or brassy in natural light. The included conditioner with Bonding Care Complex is a practical addition rather than a token afterthought — hi-lift color is more processing than a standard dye, so having something that addresses that immediately post-color matters. The vegan formula is a plus, and the "all hair types" label is accurate in the sense that it works across textures, though starting condition and natural depth will affect how the lift reads. Following the timing instructions carefully makes a real difference with this one. For the shimmer and highlight effect to show properly, some natural variation in your base color helps — it's designed to catch light across multiple tones rather than cover everything uniformly. Great value for a salon-style result at home, especially for anyone maintaining a cool brown between professional appointments. ... show more
Reviewed in the United States on May 27, 2026 by AnaSSCharlotka
    • Feria color or bleach?
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
Buyer, beware. This product is for going lighter if your hair is dark but not by other dyes. I gave it a one because, I cannot use it at all. I was not aware of the stipulations for using this specific Feria. I have used other Feria colors but never recalled anything about certain important bits of info. My hair was nearly white. I wanted color but do not know if this was a safe solution . Just letting others know before you spend money on something that you may not be able to use. ... show more
Reviewed in the United States on June 28, 2026 by Quicksilver
    • Way easier than getting highlights
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
Review Image by ItsSoFluffy13
I was over going to the hair salon every 4 weeks for highlights to blend my grey hair that is slowly emerging (thanks a lot to my teenagers!). I have been using this hair dye and it really works well to blend everything nicely. It’s super easy to use and doesn’t damage my hair like the bleach was doing. I have been using this for about a year now and my hair is actually starting to repair itself. ... show more
Reviewed in the United States on July 13, 2026 by ItsSoFluffy13
    • Not for gray or highlighted hair
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair. ... show more
Reviewed in the United States on December 23, 2025 by Bre
    • Yes
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I tried the hi lift loreal and it did nothing. This beauty has been a life saver for my money piece. Love the color, lift, smell,my hair wasn't damaged after and results were effective on black hair. It honestly is the best thing in a box for dyes. Not quite the same color on the box for downtown brown But the black roots have vanished and that was the goal. Yessssss happy purchase and repeat purchase ... show more
Reviewed in the United States on June 18, 2026 by Amazon Customer
    • Good color, healthy hair
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
A pleasant, natural dark color. Easy to apply. Hair stays beautiful and shiny. It washes out gradually, maintaining a natural-looking color. I trust L'Oreal.
Reviewed in the United States on July 7, 2026 by Xenia*:･ﾟ✧
    • Old ineffective product, dissatisfied customer
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I’ve used this product many times with pretty good results but this particular box was likely old. No lightening effect at all. Wasted time and effort.very disappointing. The only thing good is it didn’t damage or dry out my hair and the conditioner smoothed and softened my hair.
Reviewed in the United States on June 30, 2026 by Amazon Customer

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...