L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit
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Color: 721 Dusty Mauve
Size: 1 Count (Pack of 1)
Features
- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Color: 721 Dusty Mauve
Package Information: Tube
Product Benefits: Hair Coloring and Conditioning
Brand: L'Oreal Paris
Item Form: Kit
Product Dimensions : 2.75 x 3.5 x 6.5 inches; 7.05 ounces
Item model number :
UPC :
Manufacturer : L'Oreal Paris Hair Color
Best Sellers Rank: #409 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Hair Color
#8 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars 58,847 ratings
Frequently asked questions
The L’Oréal Paris Feria is a permanent hair color which means that it grows out rather than washing out over time. The exact duration the color lasts can depend on how frequently you wash your hair, the type of hair products you use, and your hair’s individual characteristics, but typically, you can expect noticeable color for 4 to 6 weeks.
No, L’Oréal Paris Feria Hair Color does not contain bleach. It is designed to deliver multi-faceted, shimmering color without the need for harsh bleaching agents. Always conduct a skin allergy test before applying any hair color, even if it does not contain bleach.
Yes, the L’Oréal Paris Feria Hair Color is suitable for all hair types. However, the final color result will depend on your current color or the natural color of your hair. For instance, this 721 Dusty Mauve shade delivers a lighter color on bleached or blonde hair, while brown or darker hair gets a slight sheen of mauve.
Yes, L’Oréal Paris Feria Hair Color is a kit that comes with a colorant, developer, and shimmering conditioner that you will need to mix together. The package comes with detailed instructions on how to prepare and apply the hair color.
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🚀 Abunda's Overview
This is our summary and key points to consider based on customer reviews.
These reviews for the product generally express satisfaction with the quality and the color it provides. However, results seem to be dependent on the user's starting hair color and type. Some reviewers found that the color did not match exactly with the one shown, but were happy with the result nonetheless. They particularly appreciated the pleasant smell, the smooth texture it left their hair in, and the vivid colors it provided.
Pros
- 🌈 Provides vibrant color results.
- 💦 Makes hair feel smooth and soft after use.
- 👃 The shampoo has a pleasant smell.
- 🎁 The packaging is pretty and attractive.
Cons
- 🍒 Some users felt the actual color differed from the advertised shade.
- 💧 The dye can be a bit messy due to its thin consistency.
- 🛀 The color may require several applications or longer sitting time for certain hair types.
- ⏳ Some users reported that the color faded quickly.
Should I Buy It?
If you are looking for a hair dye that provides vibrant colors, leaves your hair smooth and doesn't mind the possibility that the color might be different from the advertised picture or that it may fade relatively quickly, then this product could be a good pick for you.
Color: S1 Smokey Silver
Size: 1 Count (Pack of 1)
I recently used the L'Oréal Paris Feria Smokey Silver hair dye, and I am thrilled with the results. The application was straightforward, and the included shimmer serum added a beautiful shine to my hair. The conditioner left my hair feeling soft and nourished, which is a bonus after coloring. The color turned out to be a gorgeous, cool-toned silver that has received numerous compliments. It's a bold yet sophisticated shade that stands out without being overwhelming. I appreciate that the formula is designed for at-home use, providing salon-quality results without the hefty price tag. For best results, I recommend applying the dye to pre-lightened hair, as the color shows most vividly on lighter bases. Overall, I am extremely satisfied with this product and will definitely repurchase.
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Reviewed in the United States on July 28, 2025 by Sarahi Palacio
Color: 40 Espresso
Size: 1 Count (Pack of 1)
I've been using Feria #40 for years now, and it's the best! First, I love the highlights! My hair is naturally dark brown, and this dye gives it gold highlights that look so pretty, especially in the sun. It also leaves my hair so soft and healthy, while eliminating the gray. Other dyes would dry out my hair, making it look dull and damaged. I do have to dye it again every month because the gray starts to show again, but it's a quick and easy process, so I don't mind. Highly recommend!
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Reviewed in the United States on September 4, 2025 by M.G.
Color: C74 Copper Crave (Intense Copper)
Size: 1 Count (Pack of 2)
I absolutely love this hair dye! It’s incredibly long-lasting and gives such a beautiful color to the hair. For about 3–4 years, I had been dyeing my hair in red or reddish tones, but I wanted a bit of a change. Whenever the red color started to fade, it would turn into a copper-like shade, which I really loved. That’s when I thought, “Why not just dye it copper?” So, I tried this dye—and for the past 3 months, I’ve been using it every single month. It’s truly amazing. The color and the longevity are perfect!
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Reviewed in the United States on August 19, 2025 by Lily Smith
Color: Very Platinum
Size: 1 Count (Pack of 1)
Please read all: loves at the beginning and pro tips in the middle and cons/dislikes at the end. Thank you. *** very easy to use *** smells great, does not have an obxnious chemical smell *** Dyes your hair quickly *** worked very well to dye my hair even over non metallic brand splat ombre pink/violet ( I had that color at the top of my hair) and this brand and shade blue metallic at the bottom (the last picture shows how the color my hair was before it faded out to a gray washed out version of it hence gave me the desire to dye it this time all one color) I decided to color my entire head all in the same shade and it covered very well. } Even though it washes out a bit each time you wash it, I love that you can work in the yard or house and work up a sweat and the dye stays on your hair unlike other hair dyes where when you sweat it runs down your face and neck. You can get sweaty and not turn into smurfette with this brand. } This color and brand dyed my hair the exact color to the box color shades predicted. I've never before had hair color that matched the box but this did. } I have always hated having my hair a dark color but I love this dark color. Depending on the lighting my hair looks dark blue to violet and sometimes dark brown/black in some camera shots without the flash on it even looks normal dark brown to black. PRO TIPS: 1.} Cover your counter in old towels or piddle pads (does stain counters and showers and skin if not washed off asap) before starting to mix the hair dye. 2.} Use lotion> I used the dollar tree chamomile relaxing-sleep lotion. Apply around edges of your hair line widely/thick, apply on shoulders, chest. This hydrates your skin as a bonus but even better when you inevitably as we all do-> The ends of your hair that is coated in the dye touches other areas of your body by using the lotion then when you rinse your hair the lotion keeps it from dying your skin and face blue/ purple. If it does get on area without lotion on it quickly/asap wash with soap and water otherwise your skin will be purple/blue til it fades off. 3.}. Other people says this dyes your white showers I have learned this is true if you let the color sit and dry on your white or light colored showers/counters/walls but if you wash it with water and even use soap and rinse it very well before it dries it will not color or stain. 4.} I did have a few hair strand loss but not a lot. Use the conditioner the kit provides. It made my hair feel so healthy and soft. 5.} Make sure to massage the dye in and even comb through it with a non metal comb then massage in again. This helps to evenly coat each hair strand, and seems to help the dye to work or activate better, and you get a massage at the same time. THE CONS 1.} The permanent color does fade quickly to a washed out color that I absolutely hated. It does wash out a little bit each time you wash your hair. 2.} It will dye your white/light colored towels and will not come out. 3.} It does not color dark hair which is a huge bummer. I hate that. You must bleach your hair to blondest blonde possible before using this brand. It will work on light color hair just not dark hair. 5.} It will dye your skin and showers/counters if you do not heed my tips. 6.} Make sure each time you wash your hair after the initial dying process that you rinse your shower out very well. Over all I will buy this brand and color again.
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Reviewed in the United States on December 10, 2023 by Erica Lightner
Color: 60 Light Brown
Size: 1 Count (Pack of 1)
I purchased the crystal brown 60, hoping that it would have enough ash color to dye over partially bleached hair that was on the strawberry side of blonde. It does not, my hair came out bright auburn, basically ginger. Not at all what I wanted, but Féria dye is always consistent in treatments for sensitive hair without too much chemical processing, even if the color results are always full of too much red hair dye on my hair. I absolutely despise having red tones in my hair so I’m going to have to try a different brand. Packaging was next to perfect through, which is why I give this a higher rating.
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Reviewed in the United States on August 12, 2025 by Ana Ana
Color: 36 Deep Burgundy Brown
Size: 1 Count (Pack of 1)
It was definitely a very bold burgundy. I probably should have left it on a little less. Now that it's washed out some and it's been 3 weeks I think it looks better. I'm happy with this brand. It didn't dry out my hair too much and it was easy to use
Reviewed in the United States on August 2, 2025 by Mia
Color: Extreme Platinum
Size: 1 Count (Pack of 2)
Makes hair yellow. I had dirty blonde hair and now it's light yellow. I buy this product all the time, it's easy to use but I've never achieved "platinum" from it...best it gets is light yellow.
Reviewed in the United States on August 5, 2025 by Dani Beau Michael
Color: P1 Saphire Smoke (Smokey Blue)
Size: 1 Count (Pack of 1)
This is my all time favorite box of hair color. I was blond forever, tried pink and liked it, but then when I did this particular blue... LOVE. it really brings out my eyes and the color is true to the box. It fades slowly so lasts a long time. Even when it's faded, it's then a pale blue GRAY which also looks good. My bf loves my hair this color the most (but that's not why I do it, it's just a bonus...I love it myself!) I also strangely get a lot of positive comments about it out in the community.. strangers or employees etc. I accidentally left a bag of groceries at Publix last month, and when I went back to pick up the bag, I laughed at the attached post-it: "BLUE HAIR GIRL". I think I saved it. Anyway. TLDR this rocks.
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Reviewed in the United States on June 29, 2025 by starl*ght starl*ght