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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 721 Dusty Mauve, Pack of 1 Hair Dye Kit

  • Based on 930 reviews
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Color: 721 Dusty Mauve


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Color: 721 Dusty Mauve


Package Information: Tube


Product Benefits: Hair Coloring and Conditioning


Brand: L'Oreal Paris


Item Form: Kit


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 7.05 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris Hair Color


Best Sellers Rank: #104,980 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #888 in Hair Color


#888 in Hair Color:


Customer Reviews: 4.2 4.2 out of 5 stars 930 ratings


Frequently asked questions

The L’Oréal Paris Feria is a permanent hair color which means that it grows out rather than washing out over time. The exact duration the color lasts can depend on how frequently you wash your hair, the type of hair products you use, and your hair’s individual characteristics, but typically, you can expect noticeable color for 4 to 6 weeks.

No, L’Oréal Paris Feria Hair Color does not contain bleach. It is designed to deliver multi-faceted, shimmering color without the need for harsh bleaching agents. Always conduct a skin allergy test before applying any hair color, even if it does not contain bleach.

Yes, the L’Oréal Paris Feria Hair Color is suitable for all hair types. However, the final color result will depend on your current color or the natural color of your hair. For instance, this 721 Dusty Mauve shade delivers a lighter color on bleached or blonde hair, while brown or darker hair gets a slight sheen of mauve.

Yes, L’Oréal Paris Feria Hair Color is a kit that comes with a colorant, developer, and shimmering conditioner that you will need to mix together. The package comes with detailed instructions on how to prepare and apply the hair color.

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.


These reviews for the product generally express satisfaction with the quality and the color it provides. However, results seem to be dependent on the user's starting hair color and type. Some reviewers found that the color did not match exactly with the one shown, but were happy with the result nonetheless. They particularly appreciated the pleasant smell, the smooth texture it left their hair in, and the vivid colors it provided.

Pros

  • 🌈 Provides vibrant color results.
  • 💦 Makes hair feel smooth and soft after use.
  • 👃 The shampoo has a pleasant smell.
  • 🎁 The packaging is pretty and attractive.

Cons

  • 🍒 Some users felt the actual color differed from the advertised shade.
  • 💧 The dye can be a bit messy due to its thin consistency.
  • 🛀 The color may require several applications or longer sitting time for certain hair types.
  • ⏳ Some users reported that the color faded quickly.

Should I Buy It?

If you are looking for a hair dye that provides vibrant colors, leaves your hair smooth and doesn't mind the possibility that the color might be different from the advertised picture or that it may fade relatively quickly, then this product could be a good pick for you.


  • Love dusty mauve!!!!
This color is my absolute favorite. I purchased dusty mauve. Didn’t want my whole head one color, so first I did a blonde balayage and lightened my ends to about a level eight then I took the color and first applied it to my roots and brushed it through to my ends, and let it sit for about 35 minutes. I lightly shampooed so that it wasn’t as vibrant and was trying to achieve more of a muted tone. I love the blend and the color contrast definitely would recommend. Blurred out my face cause I didn’t have makeup on lol ... show more
Reviewed in the United States on July 22, 2025 by Sam Sam

  • Love the color.
Made my hair more purple than I expected but I still love it . Unfortunately it doesn’t last very long, but does fade very nicely. Toward the end it looks blonde with pinkish highlights. Got lots of compliments.
Reviewed in the United States on November 9, 2024 by JS JS

  • Great Color
This hair color is great. It is a basic dark blonde with a little bit of a flair to it with the dark pink cast. The color lasts a long time. I actually bought a pastel pink and about a month in I used it to revive the pink cast. Keep in mind, the pink isn't super noticeable.
Reviewed in the United States on April 13, 2019 by JET

  • Subtle pop of color, quick fade
Not too dramatic and was awesome way to add some color, but very quick to fade. Lighter pieces of hair looked lavender while darker blonde pieces were pinker.
Reviewed in the United States on March 7, 2024 by Allison K

  • Not the color that's advertised!
The dye definitely is NOT dusty pink. While I love the color it is, it is far from dusty pink. It is very vibrant and beautiful and was super easy to work. Fumes were horrid tho, burned the hell out of my eyes while I was doing certain parts of my hair. I'm extremely disappointed in the turnout color not being what was advertised. ... show more
Reviewed in the United States on April 9, 2025 by Corey Wallace Corey Wallace

  • Na
Na
Reviewed in the United States on September 28, 2025 by Julia S

  • makes hair RED, fades mega fast, awful smell
I started with bleached hair (8+months old). so it was half and half. Dye reeked of ammonia! I was gagging and had a sore throat after use (never happened before). Made my hair deep RED (photos doesn't show the intensity of the red as it did in person)! I didn't want red, or i would have chosen a red dye to begin with.. Thankfully it faded all the way back to blond with MAYBE a HINT of mauve in within the week...that's right, color didn't last long at all. Not worth the money. never had issues like this with other colors from this brand nor with other brands. Considering the other negative feedback I've noticed for this particular dye: i suggest to the manufacturer to remove this from market until the formula has been fixed. Pros: easy kit to use and conditioner makes hair so so soft. Cons: Color is NOT mauve, it is RED. color fades within a week. Smell is awful! (photos: One pic, with the Chobit ears, is the starting hair color. Pics with the teal hoodie is what my hair turned into after dying. Pic with just my hair is what I ended up with.) ... show more
Reviewed in the United States on November 19, 2020 by SGT SGT

  • Very beautiful
Love this color
Reviewed in the United States on June 12, 2025 by Galina Mikahilutsa

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