Search  for anything...

Schwarzkopf Keratin Permanent Hair Dye Cream, 1.8 Ruby Noir, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

  • Based on 3,664 reviews
Condition: New
Checking for the best price...

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Aug 3
Order within 16 hours and 28 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: Ruby Noir


Size: 1 Count (Pack of 1)


Features

  • Rich Professional-Quality Hair Color: Our premium permanent hair dye delivers multi-dimensional color while nourishing your hair. Keratin-infused hair dye provides a vibrant color, enhancing your natural tone with soft, even coverage from root to tip
  • Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage*. Plus, the included pre-color serum is infused with Vitamin B6 and collagen that help protect and prep for softer hair
  • Complete Gray Coverage: Designed to cover grays in one step, this professional-quality formula offers even-toned color with long-lasting color intensity. A great choice if youre looking to soften the appearance of grays without sacrificing color payoff
  • Deep Nourishing Effect: The conditioner, infused with K-Bond Plex technology, helps repair the inner hair structure, making hair look renewed & strong with striking color. It also helps maintain curl pattern and natural texture
  • Easy At-Home Application: Includes a pre-color serum, developer, color cream, post-color conditioner, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo

Description

Vibrant color, full gray coverage, and healthy-looking hair - all from the comfort of home! Schwarzkopf Keratin Color is a professional-quality permanent hair dye that delivers rich, multi-dimensional color while nourishing your hair with long-lasting color intensity. This hair color range provides 100% gray coverage with a natural, radiant finish. The advanced 3-step Bond Enforcing System includes a protective pre-color serum with Vitamin B6 and collagen, a keratin-infused color cream, and a post-color conditioner enriched with K-Bond Plex. These steps reinforce the inner hair structure, reduce breakage by up to 80%, and leave your hair 5X stronger. Suitable for refreshing previously color-treated hair. This at-home color kit is designed for all hair types and textures, and it includes everything you need. With easy-to-follow instructions, you’ll get long-lasting, fade-resistant color that stays true to tone. If you have thicker or longer hair, use two boxes to ensure full root-to-tip coverage. Against combing breakage on damaged hair vs. a non-conditioning shampoo

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.1 x 3.9 x 6.56 inches; 2.08 ounces


Item model number ‏ : ‎ SG_B01829EL32_US


UPC ‏ :


Manufacturer ‏ : ‎ Dial Corporation


Best Sellers Rank: #5,674 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #72 in Hair Color


#72 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (3,664)


Color: Ruby Noir


Container Type: Box


Product Benefits: Hair Coloring


Brand Name: Schwarzkopf


Item Form: Serum


Hair Type: Normal


Number of Items: 1


Manufacturer: Dial Corporation


UPC: 017000144276


Set Name: Schwarzkopf Keratin Color (1 Box)


Recommended Uses For Product: Hair coloring at home for personal use


Suitable Hair Color: All Hair Colors


Model Number: SG_B01829EL32_US


Manufacturer Part Number: COMIND84501


Item Type Name: Schwarzkopf Permanent Hair Color


Item Weight: 2.08 ounces


Material Features: Gluten Free


Full Cure Time: 30 Minutes


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 3

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Best hair color ever
Color: Ruby Noir Size: 1 Count (Pack of 1)
I absolutely loved using Schwarzkopf Keratin Permanent Hair Dye Cream in 1.8 Ruby Noir! The color came out rich, vibrant, and multidimensional with the perfect deep ruby tone. My hair felt soft, shiny, and surprisingly healthy after coloring instead of dry or damaged. The application process was easy, and it covered my grays really well. I also noticed the color stayed vibrant for weeks without fading quickly. If you’re looking for a bold color with salon-quality results at home, I definitely recommend this one! ... show more
Reviewed in the United States on May 10, 2026 by Sherley D.

  • Good colour and feels healthy
Color: Rich Bordeaux Size: 6.14 Fl Oz (Pack of 1)
I have been using Clairol from Sally's Beauty for years, and in more recent years found it just stopped covering my greys...even when I switched to the grey coverage. So I went looking for another brand, hoping to find something still relatively chemical free and came across Schwarzkopf. Now, this stuff doesn't make my eyes water and tear up near as much as some other brands (I got Revlon once, and have had professional colouring done twice), but you definitely still need to ventilate the bathroom when applying. I purchased two boxes, one in Rich Bordeaux and one in Rich Caviar. The Bordeaux I applied, i've always done reds or some natural henna in the past...and it worked wonderfully on all my whites/greys and all my new hair growth (been a good year or more since last dye used)...but it only coloured some random strands past the new growth. So that may have been previous colours causing an issue or user error for application. So, rather than buying another box, I went ahead and applied the caviar- and my hair looks great now! There's still some more reds throughout from the bordeux, but the caviar got anything that hadn't coloured previously in addition to blending well with any of the bordeux. My hair feels nice, not damaged like the more chemically brands, although I still desperately wished the Clairol worked because that caused no tearing up whatsoever. I am inclined to think regardless of my previous colour and application skills that I just need two boxes given how much hair I have, so user beware if it's more than a touch up- full head coverage- and you have long and fine hair you should have two boxes ready in case. ... show more
Reviewed in the United States on April 14, 2026 by CML

  • Rich caviar! Rich caviar!
Color: 1.9 Rich Caviar Size: 2.03 Fl Oz (Pack of 1)
Here’s a before and after. At first when I looked in the mirror I thought it was just black and was disappointed, but when I went outside the sun shining on it was SUCH a beautiful color. It looks like the $300 coloring I paid for in Feb, but washed out in like 3 washes. Hopefully this lasts longer. But $22 (used two boxes) is a lot better than $300 even if it washes out as soon as my professionally done hair. ... show more
Reviewed in the United States on May 26, 2026 Reviewed in the United States on May 26, 2026 by Jade Morphis

  • best hair dye color best hair dye color
Color: Ruby Noir Size: 1 Count (Pack of 1)
best permanent hair dye cream color I used ruby noir perfect color for dark hair in the sunlight you can see the fire red it's like dark burgundy very pretty color highly recommended love it and it's not turn orange after washes like author dye colors and make your hair shiny and soft you can see in a phots my hair was dark ... show more
Reviewed in the United States on June 19, 2026 Reviewed in the United States on June 19, 2026 by Dounia

  • Very happy with the results
Color: Medium Auburn Size: 6.14 Fl Oz (Pack of 1)
Don't be alarmed by the texture or the color on your hair (for the auburn) it turns out beautifully! I'm used to more creamy, smoother consistencies and this one was a little more dry if that makes sense. I was also nervous about the color. It was very orange on my head and I was just doing my roots so I was worried the color wouldn't match. It turned out beautifully and matched my already colored auburn hair. Covers grays well although I don't have a ton. I would purchase this product again. I was happy with the results. ... show more
Reviewed in the United States on May 6, 2026 by Amazon Customer

  • love it
Color: Ruby Noir Size: 1 Count (Pack of 1)
perfect color and easy application
Reviewed in the United States on June 9, 2026 by Kaelynn Gramm

  • Ruby Noir - Love it!
Color: Ruby Noir Size: 1 Count (Pack of 1)
Quick background on my hair and I'm sorry that my review is very lengthy! :) My virgin hair is black/brown, 3/4th of my hair was virgin, with the last quarter of hair being a slightly reddish brown color from previous colorings. The length is at my mid back, and with semi thick hair. 1 bottle did the trick, did not need two. There was a fragrant pretreatment serum that you can apply to dry ends before applying the color which was very nice; something I don't see in a lot of other box dyes. The leave in conditioner smelled very nice as well and was very effective. My newly colored hair versus my virgin hair feels very similar. The ends are surpringly soft as well! When you mix the applications together, it first was orange, it alarmed me! But rest assured, the color will set into a dark red. If you want to go for a subtle look (dark red/black without light, then rich vibrant red shining during light/sunshine) then apply for 30 mins. If you want the red to show with light and more of it during light/sunshine, then apply the color for 45 mins. I applied it for 30 because that was the amount of time written on the instruction manual, but I wish I went for 45. It came out very red/black, but it did have such a gorgeous red coming through when my hair was exposed to any light source. Overall, I'm very pleased with the subtle look. But that's why it's unfortunately a 4 star and not a 5. It takes a while for the initial application to wash out of your hair, I washed it out for 15 mins and still had some red water coming out. Please be prepared to get at least one towel/rag/unwanted t-shirt stained. I read that this color keeps washing out of your hair so I was prepared for it, and the other reviews regarding that were correct. My old rag/towel was stained from wrapping my body with it when I first came out of the shower with slightly red water still coming out. Once I blow dried my hair, there were no other stains or color rubbing off onto anything. I slept with an old unwanted t-shirt covering my pillow case just as an extra precaution but there were no more stains. If you generally want a more lighter red on your hair, I recommend getting a different box due, or applying this color to naturally light colored hair, or hair previously colored to a lighter tone. My hair is very dark brown, basically black, and although I ended up liking the subtle look, if you are looking for bold colors to apply on Dark/Black Hair, I think this box dye might not be the best choice to provide such results. Again, I love the results, but the Noir part of this Ruby color, couldn't provide the rich red pigment onto my black hair. I wish you the best of luck! ... show more
Reviewed in the United States on July 29, 2019 by Lydia

  • Love the Color, Amazon might have expired product...
Color: 1.9 Rich Caviar Size: 2.03 Fl Oz (Pack of 1)
Latest Update: Please read the whole review, but I learned something new. I decided to dig through some reviews of others who got the rich caviar. Others also complained about some of the same things. Another poster mentioned that the creme came out white and then got darker later. That's what happened to mine, and my hair also came out almost black. Another poster said her product never developed past orange. I did think it was strange that the product stayed orange for so long. Another mentioned having allergic reactions, and never having had that before... My conclusion is that you might want to try buying it at the store first to see what it SHOULD look like. That way you can compare. I think there may have been some inconsistencies in production. I used to work for Joico so I am familiar with the manufacturing process of dyes, shampoos and so on. Here is my original review: Okay, I'm leaving this review off the first 2 boxes I bought. In general, I'm sensing some inconsistencies with this product. 1. The first time I used this the color came out absolutely stunning. I literally had never seen a more gorgeous hair color/silk/shine in my life. It was nothing like the burgundies or purples you're used to. I don't think I had ever seen this particular color ever in my entire life. It was such a different shade of purple. It was breathtakingly beautiful (rich caviar). With that said, I got a massive allergic reaction to it the first time. I had never had a reaction in my entire life to any dye, and I've dyed my hair a lot.. 2. I let my hair grow out about 2 inches before coloring again so whatever color it's supposed to have should have shown perfectly at my roots. I did not have an allergic reaction this time, but the color came out MUCH blacker (soft black) and I can only see the color (purple) in the sun or if I lift my hair up to the light. When the light shines down on my hair you would have no idea that it's not soft black. I'm a little disappointed. I want that "rich caviar" color very much. I will try this one more time (later on when my roots grow out again), and if it doesn't work then I'll have to find something else with that same color. Notes: The color both times came out significantly darker than what's on the front of the box. I really don't understand why they use that image. The color is correct, but the tone in reality is much darker. I think I'd need blonde hair to achieve the color on the box, and I already have dark/soft-ash black hair naturally. Cons: The smell is horrific. Probably one of the worst smelling box dyes I've ever used. ... show more
Reviewed in the United States on October 22, 2021 by Stephanie

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...