Search  for anything...

Schwarzkopf Keratin Color Permanent Hair Color

  • Based on 20,669 reviews
Condition: New
Checking for the best price...

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Friday, Oct 23
Order within 5 hours and 5 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: Ruby Noir


Features

  • Rich Professional-Quality Hair Color: Our premium permanent hair dye delivers multi-dimensional color while nourishing your hair. Keratin-infused hair dye provides a vibrant color, enhancing your natural tone with soft, even coverage from root to tip
  • Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage*. Plus, the included pre-color serum is infused with Vitamin B6 and collagen that help protect and prep for softer hair
  • Complete Gray Coverage: Designed to cover grays in one step, this professional-quality formula offers even-toned color with long-lasting color intensity. A great choice if youre looking to soften the appearance of grays without sacrificing color payoff
  • Deep Nourishing Effect: The conditioner, infused with K-Bond Plex technology, helps repair the inner hair structure, making hair look renewed & strong with striking color. It also helps maintain curl pattern and natural texture
  • Easy At-Home Application: Includes a pre-color serum, developer, color cream, post-color conditioner, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo

Description

Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 9.00 Honey Blonde - Professionally-inspired hair color for women. This hair dye provides rich, striking color on all hair textures - with up to 80% less breakage vs untreated hair. The Keratin hair color formula was developed with professionals to provide deep color and brilliant shine. In addition, our 3-step Bond Enforcing System creates bonds and strengthens your hair, leaving your hair 5x stronger after coloring. Keratin Color also reduces frizz by providing humidity frizz resistance for 72 hours. Our pre-color serum containing Vitamin B6 and Collagen, primes the hair to help achieve rich, striking color. We recommend repeating the application of the hair dye in tube every 4 weeks for even color from root to tip. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professionally- inspired hair color at home. The product benefits at a glance: Leaves hair 5x stronger. Long-lasting color. Pre-color serum with vitamin B6 and collagen. Suitable for all hair textures. Color: 9.00 Honey Blonde.

Date First Available ‏ : ‎ April 6, 2018


Manufacturer ‏ : ‎ Schwarzkopf


Best Sellers Rank: #1,405 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #25 in Hair Color


#25 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (20,669)


Color: Ruby Noir


Container Type: Box


Product Benefits: Hair Coloring


Brand Name: Schwarzkopf


Item Form: Cream


Hair Type: Normal


Number of Items: 1


Manufacturer: Dial Corporation


UPC: 017000144276


Item Highlight: Up to 100% gray coverage, Bond Enforcing System, Strengthens and softens, Even-toned vibrant result, Deep nourishing effect


Set Name: Schwarzkopf Keratin Color (1 Box)


Recommended Uses For Product: Hair coloring at home for personal use


Suitable Hair Color: All Hair Colors


Item Type Name: Schwarzkopf Permanent Hair Color


Item Weight: 2.08 ounces


Model Number: SG_B01829EL32_US


Manufacturer Part Number: COMIND84501


Material Features: Gluten Free


Full Cure Time: 30 minutes


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Oct 23

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • My favourite
Color: Ruby Noir
My favourite colour. Been using this one for a few years now, it's so exceptionally lovely. The perfect reddish glow in the sunlight, and the colour lasts for many months before fading. I usually only have to colour my hair every 3-4 months, but I'm going to start doing it more regularly bc I'm getting a few greys lol. This colour covers the greys completely by the way! :) This colour does bleed, but it's nothing too dramatic. Just keep a dedicated towel that you use only for drying your hair with. I use a dark brown towel and you can't see any stains on it at all. ... show more
Reviewed in the United States on September 10, 2026 by Tiff, Marc & Ari

  • Love 💕
Color: Intense Cocoa
Love the product, easy to use, and great turnout. I would say if your hair is two-toned, the lighter parts will take the color more. The overcolor is beautiful, a lot darker than I expected but I know it will wash and fade lighter so I'm not upset! I will be repurchasing when it comes time to dye my hair again! 💕 ... show more
Reviewed in the United States on September 12, 2026 by Mallory Cranfill

  • Perfect for ultra cool blondes
Color: Extra Light Ash Blonde
I use the extra light ash blond and is absolutely my all time fave. I really don’t need to even use a toner, but I do to get that extra ashy blonde. This product is amazing. My hair feels soft and healthy and an even white cool blonde.
Reviewed in the United States on October 17, 2026 by Jamie Hopper

  • Beautiful hair color in a box
Color: Intense Cocoa
Love , Love this hair color . .. Rich , smooth not dry nor Stiff. leaves hair Soft beautiful color payoff .. Shine .
Reviewed in the United States on October 14, 2026 by Carmen Martinez

  • Color turned out as expected, I like it!
Color: Intense Cocoa
Previously went to the salon for my hair coloring, but decided to color on my own and go back to dark hair color. My original hair color is maybe a level 3-4 dark brown, chest length, and straight-ish. I purchased 3 boxes of the Intense Cocoa color and used 2 boxes to do an all-over color. Photo is a just colored and blow-dried hair. Color turned out a chocolately color, so definitely will need time to adjust to the dark hair, but I think its great for this fall, winter season. The dye covered my gray hairs which where scattered throughout my head with patches on the temples. I did dye my roots/grays first, so it sat for like an hour, as I tried to color the rest of my hair after and as fast as I could. Since I had bleached, light brown color on my hair length, the color came out a little lighter, which I think is totally fine since it adds some dimension. The thing I didnt enjoy was that the smell is super strong, so be sure to color in an area where there is a fan or open circulation. Also, color stained my laundry sink as well as my ears, and wrists. Fortunately nothing else stained since I covered the area where I dyed with towels or plastic. I also slathered thin layer of vaseline on my forehead, ears, neck prior, so perhaps it wasnt enough. Hope the color will hold up for awhile. Luckily, I got the 3rd box of color to keep on hand and will just use half to touch up roots when the time comes. And compared to the salon, my hair doesnt feel as soft despite using the provided serum, but I ain’t complaining. $20 bucks for full color refresh saved me $500+ so glad it turned out well! ... show more
Reviewed in the United States on October 31, 2024 by Valerie M.

  • Great Color, Great Product!
Color: Berry Brown
I was on vacation in a different state and suddenly realized that my roots were already gray only three weeks after coloring my hair. Horror! I've been buying Clairol Nice & Easy A4 forever, and although it was a bit too brassy red for me, it was the closest I could come to the subtle cinnamon brown color I was looking for so I stayed with it for 10 years...until vacation. I decided I had to color my hair that night at the beach house we were renting before visiting family the next day. After two stopping at two different stores and unable to find a color even close, it was getting late and hubby was getting impatient. The choices for dark red were non-existent. Everything was either bright red, orange, or an unnatural RED. I spotted Schwarzkopf Keratin Color in Berry Brown 5.3 but was afraid of the name. I was worried "berry" would have a dark pink or purple tint but the color on the box was a rich medium/dark brown and I decided brown was better than gray roots so I grabbed it. I absolutely love GOT2B products, also made by Schwarzkopf, and it was just $3 more than Nice and Easy so I trusted the name and bought it. I'm so glad I did! The smell is incredible. It also comes with gloves, conditioner, and a serum to put on your ends before coloring so you don't get those dark, inky ends and it worked beautifully. The color is gorgeous! It's a rich brown with dark red highlights that keeps it from being boring but aren't glaring red. They glimmer in the light. It's a subtle auburn. My husband loved it and I'm now a die-hard fan. It's the color I've been looking for for a long time. I leave it for 20 minutes instead of 25 to keep it from getting too dark but it still covers those pesky gray roots. The color doesn't fade like Clairol does either and stays vibrant for months. I only have to retouch my roots each month instead of recoloring my entire hair without losing the vibrancy in the rest of my hair. My hair is very shiny and it feels thick, full, and very soft. It's not dry and coarse feeling like Nice and Easy. I'm very fair and the color doesn't wash me out. Fast, reliable shipping with subscription. I recommend this seller and this product. (Pic included but dark lighting that doesn't do this color justice.) ... show more
Reviewed in the United States on August 9, 2023 by CynthiaB

  • The absolute best
Color: Dark Blonde
I’ve used every brand of ash blonde hair color and this is the best. It’s moisturizing and the color is vibrant and fabulous. My hair feels so healthy after using this. I dye my hair once every four weeks. I probably could go 6 weeks but I like my hair looking good. This brand is wonderful and I will continue to use. ... show more
Reviewed in the United States on August 21, 2026 by Crystal

  • Quality hair color
Color: Berry Brown
I’ve used this color and brand on my roots for years. It’s gentle on your hair plus creates a great blend of auburn and brown.
Reviewed in the United States on September 22, 2026 by jessica dewolf

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...