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Schwarzkopf

Schwarzkopf Keratin Permanent Hair Dye Cream, 1.8 Ruby Noir, Professional Quality Color for Up to 100% Gray Coverage, Bond Enforcing System

  • Based on 6,632 reviews
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Availability: Only 3 left in stock, order soon!
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Arrives Saturday, Feb 7
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Color: 1.8 Ruby Noir


Features

  • Rich Professional-Quality Hair Color: Our premium permanent hair dye delivers multi-dimensional color while nourishing your hair. Keratin-infused hair dye provides a vibrant color, enhancing your natural tone with soft, even coverage from root to tip
  • Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage*. Plus, the included pre-color serum is infused with Vitamin B6 and collagen that help protect and prep for softer hair
  • Complete Gray Coverage: Designed to cover grays in one step, this professional-quality formula offers even-toned color with long-lasting color intensity. A great choice if youre looking to soften the appearance of grays without sacrificing color payoff
  • Deep Nourishing Effect: The conditioner, infused with K-Bond Plex technology, helps repair the inner hair structure, making hair look renewed & strong with striking color. It also helps maintain curl pattern and natural texture
  • Easy At-Home Application: Includes a pre-color serum, developer, color cream, post-color conditioner, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage
  • *Against combing breakage on damaged hair vs. a non-conditioning shampoo

Description

Vibrant color, full gray coverage, and healthy-looking hair - all from the comfort of home! Schwarzkopf Keratin Color is a professional-quality permanent hair dye that delivers rich, multi-dimensional color while nourishing your hair with long-lasting color intensity. This hair color range provides 100% gray coverage with a natural, radiant finish. The advanced 3-step Bond Enforcing System includes a protective pre-color serum with Vitamin B6 and collagen, a keratin-infused color cream, and a post-color conditioner enriched with K-Bond Plex. These steps reinforce the inner hair structure, reduce breakage by up to 80%, and leave your hair 5X stronger. Suitable for refreshing previously color-treated hair. This at-home color kit is designed for all hair types and textures, and it includes everything you need. With easy-to-follow instructions, you’ll get long-lasting, fade-resistant color that stays true to tone. If you have thicker or longer hair, use two boxes to ensure full root-to-tip coverage. Against combing breakage on damaged hair vs. a non-conditioning shampoo

Color: 1.8 Ruby Noir


Package Information: Box


Product Benefits: Hair Coloring


Brand: Schwarzkopf


Item Form: Serum


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.1 x 3.9 x 6.56 inches; 2.08 ounces


Item model number ‏ : ‎ SG_B01829EL32_US


UPC ‏ : ‎


Manufacturer ‏ : ‎ Dial Corporation


Best Sellers Rank: #6,790 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #72 in Hair Color


#72 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (6,823)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Feb 7

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Best at home hair color EVER!!
Color: 7.7 Medium Auburn
Review Image by SouthernMom SouthernMom
Review Image by SouthernMom SouthernMom
This is the absolute best box hair color I have ever used. Have been at home and salon dyeing my hair for over 30 years. The color is identical to the box; a rich, multi tone hue. I have gray roots, and this colors them completely and blends seamlessly with the rest of my hair. I've used this same color multiple times, and each time my hair is colored consistently. The color stays true until I color again, about 6-8 weeks later. The included pre color for the ends of your hair is very useful and I encourage people to use it. I think it helps with the consistent results. The conditioner included is very nourishing and leaves my hair soft with body; does not weigh it down. The instructions are easy to follow. The smell of the prepared hair color is pleasant and not overwhelming. I have a sensitive scalp and usually have a slight burning sensation on my scalp when I color with other box dyes, but not with this one. Be aware: as it states in the instructions, the color of the mixed hair color is NOT indicative of the final result. The mixed color you apply, with this particular shade is a bright orange color; like buffalo wings sauce!! Scared me during application, but no worries, the actual final color is a true, vibrant match like on the box. ... show more
Reviewed in the United States on September 12, 2025 by SouthernMom SouthernMom
    • Doesn't lighten to weird red shade as quickly
Color: 1.9 Rich Caviar
Seems to stay darker for longer and keeps the purple tint. Even my hair stylist was impressed that this came out of a box. Other similar dies turn red and lighten up much quicker. Be forewarned though, the color may drip with sweat or in the rain etc for the first few days.
Reviewed in the United States on December 5, 2025 by Jenny from the block
    • Wonderful color
Color: 7.7 Medium Auburn
I love the color . It was very easy to use. It is going on 3 months since I colored my hair and it has not lost any of the color. I will buy again!
Reviewed in the United States on November 30, 2025 by Dianna Glusco
    • Beautiful dark red/violet
Color: 1.8 Ruby Noir
This color is gorgeous. I am very pale, but Winter palette. I was nervous that it would be too dark (it's level 1.8) but it looks great. I had a medium/dark red/violet base that I had done with another brand that was already fading after a few weeks. This color went over it well and my hair feels soft and healthy. It looks like a dark purple indoors but has a true red shimmer in the sunlight. It is very dark but doesn't look black at all. ... show more
Reviewed in the United States on December 7, 2025 by Lauren
    • Good hair color
Color: 1.9 Rich Caviar
Good gray coverage and comes off skin easily. Love the color.
Reviewed in the United States on November 25, 2025 by Angela Locke
    • this dye has bright red highlights in the sun
Color: 1.8 Ruby Noir
Review Image by Alana Alana
This color is great on my hair which is very dark brown with red sort of undertone naturally. It looks like a really dark color when in normal light, or in the dark, but in the sun it has a fiery red highlight and I love that. I wash my hair every other day, so no, it doesn’t last long and I have to redo it a lot, but that is because of the frequency of my hair washing. It will last through the amount of washes it claims on the box, I just use them up fast. When it fades a bit the highlight isn’t as red, but it’s still there. I have never seen this color in any other boxed dye. If your hair is drier, condition your hair really well after using. Not just with what’s included, but get a good conditioner. I have very dry hair, all dyes make that worse. If you are sitting in the sun, it will look dark where the sun is not hitting and red where it is. I think that’s awesome. One more thing, when you apply it, it will look pastel pink after you first mix it, it will turn orange on your head while processing, then it will turn dark purple and it rinses red like someone has been slaughtered in your shower, and if no one has, then it’s just the dye has changed completely. but don’t let all this change make you think you were sent the wrong dye or worry you. The first time I mixed it and it was pastel pink I thought I might have bought the incorrect color. But that’s just how it is. ... show more
Reviewed in the United States on December 9, 2023 by Alana Alana
    • Quality n price.
Color: 5.88 Deep Red
Review Image by nancy martin nancy martin
Love the color n Quality of the hair product stays on pretty well. Recommend. Buying my second one for the Holidays if you like red that’s not burgundy or orange this is the one. Thank you 😊
Reviewed in the United States on December 2, 2025 by nancy martin nancy martin
    • Beautiful color but bleeds FOREVER
Color: 1.8 Ruby Noir
I have found this brand to be pretty intense. I love this color, dark blackish ruby red, and it came out true to what was advertised on the box. It also covered every single grey and never faded. However, I was still wringing the color from my hair 2 months after I initially dyed it. The water from my hair still had a slight red tint to it. I've never experienced anything like it. It's crazy because this dye never left stains on my skin when I applied it and washed it off. I would expect it to with that kind of staying power. After wearing this color for several months, I decided to dye my hair back to a 3 black/brown in a different brand of box dye and could still see the ruby in my hair after a couple of full dye jobs. I decided to use this brand again, but in a dark brown to try and counter it and it seemed to work but since this brand seems to be rough on my hair I won't be using it anymore. 3 stars for a true and beautiful color but minus 2 for the neverending bleeding. ... show more
Reviewed in the United States on October 22, 2024 by Sadie J.

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