L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1 Hair Dye Kit
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Availability:
Only 3 left in stock, order soon!
Arrives
Monday, Mar 23
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Size: 1 Count (Pack of 1)
Color: Extreme Platinum
Features
- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.
Is Discontinued By Manufacturer : No
Product Dimensions : 2.75 x 3.5 x 6.5 inches; 5.3 ounces
Item model number :
UPC :
Manufacturer : L'Oreal Paris
Best Sellers Rank: #3,693 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #55 in Hair Color
#55 in Hair Color:
Customer Reviews: 4.5 4.5 out of 5 stars (9,225)
Color: Extreme Platinum
Container Type: Box
Product Benefits: Hair Coloring
Brand Name: L'Oreal Paris
Item Form: Kit
Hair Type: All
Number of Items: 1
Manufacturer: L'Oreal Paris
UPC: 885627248321 071249246580 885840407024 885954264476 794628170152 784190336773 885462244939
Global Trade Identification Number: 80
Item Weight: 5.3 Ounces
Material Features: smooth and easy to apply
Material Type Free: Ammonia Free
Full Cure Time: 30 Minutes
Hair Color Permanence: Permanent
Unit Count: 1 Count
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Mar 23
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Size: 1 Count (Pack of 1)
Color: Extreme Platinum
This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff. Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state. If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates). I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results.
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Reviewed in the United States on March 15, 2015 by Augustina Augustina
Size: 1 Count (Pack of 2)
Color: Extreme Platinum
This is pretty much the only hair lightening kit I'll use. I have fine, straight, dark hair and this gets it to a beautiful pearl white shade. I will admit to using purple shampoo as a toner along with their conditioner, but nothing else has gotten my hair to the right color with as little damage as this does. It's really easy to use the kit as long as you follow the instructions, and it comes with a pair of gloves (though I use my own nitrile gloves). Everything you need is there. If you have longer hair, you're going to need quite a bit of this stuff. To get my desired lift, I use one whole bottle on my hair, then do a second round using another whole bottle. It does have that bleach smell- so if that bothers, you, you may want to look into alternative lightening options. But if you're going for that really clean platinum look- this stuff works without destroying your hair.
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Reviewed in the United States on November 10, 2025 by Amanda Amanda
Size: 1 Count (Pack of 1)
Color: Extreme Platinum
Great hair Bleach & priced Great.
Reviewed in the United States on March 13, 2026 by Jill
Size: 1 Count (Pack of 1)
Color: Extreme Platinum
it’s pretty and the toner is good it’s just that it leaves your hair yellow instead of blonde
Reviewed in the United States on September 30, 2025 by olivia
Size: 1 Count (Pack of 2)
Color: Extreme Platinum
I’m unemployed, the salons are closed, and this product and my experience with are a major bright spot in my year. I used to get my hair done almost platinum with platinum highlights at the salon so I feel like I sort of have experience watching the right way to do blonde and knowing what “good” (and by “good” I mean “not cheap“ and expertly applied) blonde should look like when it’s done. Check out my review and tips below. Section your hair evenly before you begin. Start with dry hair. Wear the gloves. I used a dye bowl and brush to apply. The smell wasn’t bad, in my opinion. Yes, it’s hair bleach (it promises 7 levels of lift, which a stylist would probably tell you is not actually realistic for one application—but yes, this kit is bleach, dunno why other reviewers are surprised by that). Anyway, I even forgot to add the Step 3 liquid (twice) and it still worked. Apply it slowly and carefully. Buy two boxes so you will get enough coverage and enough lightening. If you have dark hair, orange is a normal outcome—you just need to use more and to do this more than once. Apply in two (or more, if needed) rounds so you don’t have the product on your hair for more than 60 minutes at a time. Keep it moist while it cures (put plastic on your head), because it will stop working when it dries out. Don’t be surprised by any orange tones, they don’t mean it didn’t work, they mean your hair is too dark to go platinum in one treatment. The conditioner included smells like roses and makes your hair soft but doesn’t have enough color in it to really help brassiness. Buy a good purple or blue conditioner to counteract any yellow or orange tones (my stylist uses Shimmer Lights, so I do, too, and I mix it with a 3-minute conditioner to get the shade I like). Overall, this worked well for me and I am one happy quarantined blonde. If you’re not super familiar with doing your own hair blonde, watch some YouTube videos before you start so you don’t make mistakes that are easily avoided. It’s hard to do your hair yourself and have it come out perfect but now at least seeing my own reflection is a joy again and anything I may have messed up can be fixed in the salon someday if needed. Highly recommend.
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Reviewed in the United States on August 8, 2020 by D.S.
Size: 1 Count (Pack of 1)
Color: Extreme Platinum
My go-to for flawless platinum! Great base for fantasy colors, too.
Reviewed in the United States on February 22, 2026 by Megan Robotka
Size: 1 Count (Pack of 1)
Color: Extreme Platinum
Exelente
Reviewed in the United States on March 8, 2026 by María Elena
Size: 1 Count (Pack of 2)
Color: Extreme Platinum
Makes hair yellow. I had dirty blonde hair and now it's light yellow. I buy this product all the time, it's easy to use but I've never achieved "platinum" from it...best it gets is light yellow.
Reviewed in the United States on August 5, 2025 by Dani Beau Michael