L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, Extreme Platinum, Pack of 1, Hair Dye
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Availability:
In Stock.
Arrives
Dec 2 – Dec 4
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Size: 1 Count (Pack of 1)
Features
- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
- Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.
Color: Extreme Platinum
Package Information: Box
Product Benefits: Hair Coloring
Brand: L'Oreal Paris
Item Form: Gel
Is Discontinued By Manufacturer : No
Product Dimensions : 2.75 x 3.5 x 6.5 inches; 5.3 ounces
Item model number :
UPC :
Manufacturer : L'Oreal Paris
Best Sellers Rank: #37,291 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #315 in Hair Color
#315 in Hair Color:
Customer Reviews: 4.5 4.5 out of 5 stars 7,232 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Dec 2 – Dec 4
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Size: 1 Count (Pack of 1)
This review is for the Absolute Platinum color. If you have any experience doing platinum blonde yourself with bleach powder and developer, you'll know that it's messy and kind of tricky. Nothing gets your hair whiter than doing it yourself and applying the Wella White Lady toner, but it's a rocky process such that it's easy to fry your hair, have uneven spots, or even accidentally tint it purple. Salons in NYC charge you upwards of $200 for just roots and most of the time I'd leave with yellow hair I'd still end up having to fix myself. Enter Feria Platinum. I wasn't too sure about this at first, but decided to give it a shot and I love it. I am totally back to platinum thanks to the ease of use, the cream spreads really well so you get good coverage, and it didn't fry my hair. For truly white platinum you'll need to get a different toner than the conditioner in the package, but overall this is great stuff. Each time I've gone platinum it's been after having dying my hair red or black. I used this product most recently after dying my hair red (also with Feria) and I'll share how I got my results. My recommendation for doing it with this product is to first start gradually lightening your hair with a golden blonde color. If you're in a hurry, do it once a week. If you're not in a hurry, do it when you you touch up your roots, and gradually go a shade of blonde lighter. The last color I did was the Bleach Blonde which ended up making my hair pretty yellow, as expected. I wore a hat for three days and didn't wash my hair. Today I used the Platinum, putting it first on the darker strands of hair that were still holding onto the old red. After 20 minutes, I worked it into the rest of my hair, then let it sit for 20 minutes. Total time was 40 minutes. I used a disposable shower cap to cover it to prevent the color from drying out and to keep the hair "warm" from the heat from my scalp. My hair is not perfectly white on the ends, nor did I expect it to be, because of the previous red dye. It is pretty light though and only slightly yellow. I plan to use some of my Wella White Lady toner on it in a week after my hair has had some time to recover. The most important thing to remember with bleaching your hair, you need to give your hair time to get some of the oils back and to recover. Have a back up plan for how you'll wear your hair (hat, scarf, etc) while you're letting it do so, in case it's in an awkward state. If you do not have experience with bleaching your hair and your hair has been chemically treated, I highly recommend you do not use this product and have a professional do the initial lightening on your hair. If it's not light enough, that's ok, give it time and then try this product to get the final lightening once your hair has recovered. If you have really dark hair, you might need to do it twice. I'd recommend doing a test strand to see how long it takes to lighten your hair and how light you can expect this product to get it. For really even coverage in the past, I've used a full head hair dryer (one of those things that you cover your head with a cap and warm air circulates). I have naturally dark blonde hair that is somewhat fine and very oily. I like having it platinum because then it's not oily by the end of the day, and it gives my hair some texture and body (where normally it just kind of lies flat). I had given up on keeping it platinum because the upkeep was just too much for me, but since discovering this product, I'm back to platinum and happy I can finally maintain it without the disappointment of expensive and inconsistent salon results.
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Reviewed in the United States on March 15, 2015 by Augustina Augustina
Size: 1 Count (Pack of 1)
This by far my favorite hair dye! It doesn't quite make my hair platinum (my hair is a dirty blonde/ ashy color) but it tones well, and does not leave yellow streaks. The purple conditioner it comes with also makes my hair very soft. For a box dye I think it works great!
Reviewed in the United States on November 4, 2025 by Cat Cat
Size: 1 Count (Pack of 1)
This works ! I have naturally black hair and slowly went platinum so my roots have be done once a month at the salon at $100 each time. I took a change with this to save some money and it did the job! It actually got my roots to platinum with one use for $12 and one hour of my time. I just subscribed for monthly delivery!
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Reviewed in the United States on November 8, 2025 by Amy Amy
Size: 1 Count (Pack of 1)
it’s pretty and the toner is good it’s just that it leaves your hair yellow instead of blonde
Reviewed in the United States on September 30, 2025 by olivia
Size: 1 Count (Pack of 1)
My natural hair color is somewhat medium brown. However, I have been more or less bleached blonde most of my life. Before using the Extreme Platinum my hair had about an inch and a half of dark roots in the front and sides, and the rest was more of an uneven golden blonde and quite dark in the back. I do not bleach my whole head of hair more than once a year. After the bleached hair starts to have dark roots, I usually do highlights to the front and top and let the neck and back get more dark. Yes, I know, I should go see a pro, but I am stubborn and do things my way. I decided that now it was time to just get the color as blonde and even as possible, and I am happy with the results. I bleached the darker roots for about 25 minutes first, then added the remainder of the mixture to the rest of my hair. At this point the roots looked canary yellow. After 20 - 25 minutes more I rinsed off the mixture, then left the violet toner on for 5 minutes. My hair is quite platinum, the yellow went away, probably also thanks to the toner. I can't see where the dark root growth was, both the roots and the ends are the same color now. Some of the ends are a bit more golden, probably because I they got a bit less time with the mixture than some areas. It still looks good. My hair feels soft, though I did use the coconut oli method and saturated my hair and scalp with coconut oli about an hour before bleaching. My scalp is very sensitive, and the mixture was burning a bit, but nothing too serious. Maybe if I had had more time, I would have let the coconut oli sit in my hair a few more hours, maybe overnight. I am not going to use this product every month, it is still quite strong and my scalp would disapprove. But just getting rid of all the darker roots at once and getting a beautiful, uniform color was worth it.
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Reviewed in the United States on July 10, 2016 by MK
Size: 1 Count (Pack of 1)
this was amazing i wanted to be blonde been a redhead all my life and o hsvent grayed yet except in my temples and sides burns i couldn't keep it all over i was in shock thot I'd i ike it NOTNOT!!!!!
Reviewed in the United States on October 3, 2025 by Emma
Size: 1 Count (Pack of 1)
This is a great alternative to bleaching your hair. It uses peroxide. I love the results. My hair was soft easy to die afterwards. The price is great and I can’t wait to order more.
Reviewed in the United States on June 23, 2025 by Raygan Raygan