Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage
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Availability:
In Stock.
Arrives
Thursday, Sep 4
Size: 7.1 Fl Oz (Pack of 1)
Color: 001 Platinum Blonde
Features
- 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit
- PROFESSIONAL: Professionally-inspired high lift hair color for women that lightens hair up to 9 levels while reducing hair damage*. With 2-in-1 purple repair mask for anti-yellow effect and shine.
- DESIGNED FOR ALL HAIR TEXTURES: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
- BLONDE LIGHTENER: This platinum blonde hair dye is suitable for dark hair shades and has an oil-enriched formula with Anti Damage Complex*
- EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result. If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application.
- If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email or call us at , Monday Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at .
Description
Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit - Professional Quality Blonde Formula . This hair dye provides rich, striking color on all hair textures - while reducing hair damage. The Keratin hair color formula was developed with professionals to provide professional quality hair color lightening and brilliant shine. Our 3-step Bond Enforcing System creates bonds and strengthens your hair. In addition, this platinum blonde hair color for women provides up to 9 levels of lift while reducing hair damage. The pre lightening serum conditions hair before lightening for even color results. The 2-in-1 purple repair mask neutralizes brassy & yellow undertones. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professional quality color at home. The product benefits at a glance: 3-step Bond Enforcing System strengthens your hair. 9 levels of lift with less damage. Pre-color serum with vitamin B6 and collagen. Suitable for all hair textures: curly, kinky, coily, textured hair. Maintains curl pattern. Neutralize brassy & yellow undertones. Color: Platinum Blonde 001. Against combing breakage on damaged hair vs. untreated. On damaged straight hair vs. untreated.
Color: 001 Platinum Blonde
Package Information: Box
Product Benefits: Hair Coloring
Brand: Schwarzkopf
Item Form: Cream
Product Dimensions : 2.26 x 3.51 x 6.47 inches; 8.78 ounces
Item model number : 17000349862
UPC :
Manufacturer : Henkel
Customer Reviews: 4.2 4.2 out of 5 stars 8,581 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Thursday, Sep 4
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Size: 1 Count
Color: 8.0 Medium Blonde
I absolutely loved this product! I used the Schwarzkopf Keratin Blonde in shade 8.0 Medium Blonde, and the results were amazing. The color turned out beautiful and natural, with full gray coverage just like it promised. What really impressed me was the Bond Enforcing System—my hair didn’t feel damaged at all after coloring. In fact, it felt stronger and healthier. The anti-brass purple conditioner was a great bonus because it helped tone down any yellow or brassy tones, leaving my blonde color looking salon-fresh. It also claims to reduce hair breakage by up to 80%, and I definitely noticed my hair was much less dry and brittle afterward. Plus, it works on all hair types, which makes it super versatile. I 100% recommend this product. It gave me the color I wanted, treated my hair gently, and left it looking shiny and healthy. I will definitely be using it again!
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Reviewed in the United States on July 13, 2025 by Barbara
Size: 7.1 Fl Oz (Pack of 1)
Color: 001 Platinum Blonde
I have, unfortunately, fried my hair by continuing to bleach it platinum blonde, but I don't want it any other color. My natural hair color is very dark brown, almost black, so I need a product that will lift at least 8 levels to do my roots. I was looking for a product that would do the least amount of damage to my already damaged hair since I can't afford to get it professionally done anymore, and came across this product. It worked great! I think it was as gentle as bleach can be on your hair and there was no yellow/brassy color, either! It also comes with a purple tinted conditioning treatment which worked ok to condition my newly bleached hair, it definitely eliminated any areas that were yellow or brassy if there were any prior to conditioning. I've had great luck with Schwarzkopf products in the past, and this is no exception. I will definitely purchase this product again!
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Reviewed in the United States on August 11, 2025 by MN Tigerlily
Size: 1 Count
Color: 8.0 Medium Blonde
This is hands-down the best hair color product I have ever gotten. The color is perfect, never gets brassy, covers gray 100%, just so much better than any I have ever gotten before. Now that I have found this I no longer have to spend $200 at a salon, I get the same results with this. So glad Amazon carries it because I went to six different stores that carry the brand here in Charlotte, but every one of them were out of the blonde color 8.0. I guess a lot of other people have discovered it!
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Reviewed in the United States on July 27, 2025 by Ali
Size: 7.1 Fl Oz (Pack of 1)
Color: 11.4 Pearl Blonde
Kit has all the needed items for an at home color session. I have been using Revlon Colorsilk (lightest natural blonde, then a toner when needed) on my 75% grey, once brunette hair. Thought I’d try a higher end product. I followed the directions to the letter. Where my disappointment comes from is the kits toner which left my top layer lavender after only 5 minutes after rinsing dye. I will say dye did lift well, no roots, my hair did feel smooth afterwords (I do use Olaplex products), strong smell (compared to Revlon) and I did suffer some burning scalp similar to a perm, which I don’t have with Revlon Colorsilk. 1st photo to left is before, next 2 are after. Lavender tint did not photograph well, hair just looks grey, but it is there. I know it’s a gamble when dying hair, and hair doesn’t always match the box in the end. Bottom half of hair came out the color I wanted, just the top is too light, just white with a strong lavender tint. I will most likely not buy again. It’s hard to find a pearl blonde kit. On their color chart, I will admit my hair might have been too light for this color already, so follow their guidelines to be safe. Update, I’ve been using a clarifying shampoo on top to remove toner and color is improving. Because my hair was so light and there was no real brassy tones, I should have passed on the toner. Only four stars because of smell, burning and what I consider more hair loss when compared with other hair coloring products I have used.
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Reviewed in the United States on October 10, 2024 by notnowimshopping notnowimshopping
Size: 7.1 Fl Oz (Pack of 1)
Color: 11.0 Natural Blonde
I love this item as a certified cosmetologist even through the colors that I’m using through the salon I didn’t find one they gave me the perfect shade that this natural blonde did I love the product. I love the conditioner that comes with it and all over experience was perfect as well as the hair color!
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Reviewed in the United States on August 9, 2025 by ClassicJewel
Size: 1 Count
Color: 7.5 Caramel Blonde
I was darkening my hair from bleached to dark blonde using 7.5. It did not give the color breakdown like other companies do. NAA, VB, BNA. Now my hair is dark auburn. Not what I thought it would do to my hair at all. It is darker but I could do without the red.
Reviewed in the United States on August 14, 2025 by Renee C Glasier
Size: 6.12 Ounce (Pack of 1)
Color: 9.1 Light Ash Blonde
I have used Schwarzkopf products since the pandemic and love them. My hair is naturally a very mousy brown, which has darkened from a dishwater blonde over the years. It’s just not a pretty color unfortunately, and thus I have been home coloring since as long as I can remember. Earlier this year I did a stint of red, but then was ready to lift back to blonde, which is my comfort zone. I used the Schwarzkopf BlondeMe blue tinted powder and developer to lift, and then let my hair rest. You can see in my first picture how dark my roots are, and the brassiness of my length. I used the Schwarzkopf 9.1 and let that sit on my roots for about 20mins, then worked it through my lengths, and gave an additional 10 mins processing time. I’m please with the way this blended my roots in, and the overall ash color. It’s a little more gray than I anticipated, but I know that it will fade. I personally like the severe ash color, and feel like it compliments my skin tone. This kit has everything I needed and is reasonably priced. I experienced no skin irritation, and feel like this left my hair in good condition after coloring. Again, I’ve been coloring my hair at home for probably 30 years, so I’m super comfortable with the experience, but I feel like, even if you’re a noob, these kits are simple to use, and I would encourage anyone to take the leap, if you’re looking for a reliable, consistently performing product.
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Reviewed in the United States on December 15, 2024 by AnnaBeau AnnaBeau