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Schwarzkopf® Keratin Blonde 001 Platinum Blonde Permanent Hair Dye | High lift formula, Bond enforcing system, Pre-color serum and purple conditioner, Professional quality

  • Based on 1,910 reviews
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Availability: In Stock.
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Arrives Friday, Aug 14
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Color: Platinum Blonde


Size: 7.1 Fl Oz (Pack of 1)


Features

  • Professional-Quality Blonde Hair Color: This permanent formula helps lighten hair to achieve a brilliant blonde right at home. This keratin enriched hair color lifts up to 9 levels and tones for a healthy-looking blonde
  • Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage**. Plus, the Vitamin B6 and collagen enriched pre-color serum conditions the hair to prime for even color results
  • Long-Lasting Lifting and Toning: Our professional quality hair dye acts as a hair lightener providing a striking blonde shade with long-lasting color intensity
  • For All Hair Textures & Curl Patterns: Curly, coily, textured, or straight, this formula cares for your unique hair type. It protects your natural texture while delivering even, vibrant color that doesnt compromise your curls or your confidence
  • Easy At-Home Application: Includes a pre-color serum, developer, color cream, anti-brass purple conditioner with K-bond plex technology, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage
  • **Against combing breakage on damaged hair vs. a non-conditioning shampoo *Based on 5 shampoos per week

Description

Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit - Professional Quality Blonde Formula . This hair dye provides rich, striking color on all hair textures - while reducing hair damage. The Keratin hair color formula was developed with professionals to provide professional quality hair color lightening and brilliant shine. Our 3-step Bond Enforcing System creates bonds and strengthens your hair. In addition, this platinum blonde hair color for women provides up to 9 levels of lift while reducing hair damage. The pre lightening serum conditions hair before lightening for even color results. The 2-in-1 purple repair mask neutralizes brassy & yellow undertones. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professional quality color at home. The product benefits at a glance: 3-step Bond Enforcing System strengthens your hair. 9 levels of lift with less damage. Pre-color serum with vitamin B6 and collagen. Suitable for all hair textures: curly, kinky, coily, textured hair. Maintains curl pattern. Neutralize brassy & yellow undertones. Color: Platinum Blonde 001. Against combing breakage on damaged hair vs. untreated. On damaged straight hair vs. untreated.

Product Dimensions ‏ : ‎ 2.26 x 3.51 x 6.47 inches; 8.8 ounces


Item model number ‏ : ‎ 17000349862


UPC ‏ :


Manufacturer ‏ : ‎ Henkel


Best Sellers Rank: #1,980 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #26 in Hair Color


#26 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (1,910)


Color: Platinum Blonde


Container Type: Box


Product Benefits: Hair Coloring


Brand Name: Schwarzkopf


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Henkel


UPC: 017000349848 017000349862


Recommended Uses For Product: Hair coloring at home, reducing hair damage, maintaining hair health and color vibrancy


Suitable Hair Color: Light Blonde


Item Weight: 8.8 ounces


Model Number: 17000349862


Manufacturer Part Number: 62


Material Features: Cruelty Free


Material Type Free: Paraben Free, Sulfate Free, Formaldehyde Free


Full Cure Time: 30 minutes


Hair Color Permanence: Permanent


Unit Count: 7.1 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Aug 14

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • hair dye
Color: Platinum Blonde Size: 7.1 Fl Oz (Pack of 1)
⭐️⭐️⭐️⭐️⭐️ The **Schwarzkopf Keratin Blonde Hair Dye in 001 High Lift Platinum Blonde** is excellent if you’re aiming for a striking, professional-level blonde at home! **Color Results:** This shade delivers a very light, platinum blonde that lifted my hair beautifully. It’s bright without pulling too brassy — exactly what you want when going for a high-lift blonde. **Professional Quality:** The formula feels salon-grade, and the results definitely reflect that. It leaves hair looking vibrant and richly toned. **Bond Enforcing System:** I really appreciate the bond-enforcing technology. It helps protect hair during the lifting process, so my hair still feels strong and less damaged compared with typical high-lift dyes. **Included Pre-Color Serum & Purple Conditioner:** The pre-color serum preps hair gently and helps protect strands before coloring, while the purple conditioner is perfect for toning and keeping blonde colors cool and fresh. Together, they make the entire process smoother and more effective. **Ease of Use:** The instructions are clear and application is straightforward — just like a quality home hair color kit should be. **Overall:** If you want a dramatic platinum blonde with care for your hair’s integrity, this Schwarzkopf kit is a fantastic choice. It gives professional-looking results and leaves hair feeling healthy and beautiful. Highly recommend! 💁♀️✨ ... show more
Reviewed in the United States on February 25, 2026 by Nemah

  • Long lasting.
Color: Platinum Blonde Size: 7.1 Fl Oz (Pack of 1)
A bit darker than I was expecting, but the color stayed fast for many washes.
Reviewed in the United States on June 17, 2026 by Nancy

  • Great At‑Home High Lift Blonde Color!
Color: Platinum Blonde Size: 7.1 Fl Oz (Pack of 1)
I used this hair dye to go lighter at home, and I’m really happy with the results! It lifted my hair several shades and gave a beautiful, bright blonde color. I also noticed my hair feels soft and not overly damaged thanks to the keratin bond system included in the kit. The kit comes with everything you need — pre‑color serum, conditioner, and gloves — which made the process easy to follow. Definitely recommend this if you want a professional‑looking blonde without going to a salon! ✨💁♀️ ... show more
Reviewed in the United States on February 19, 2026 by Andrii Zabolotnyi

  • This brand is superior!
Color: Platinum Blonde Size: 7.1 Fl Oz (Pack of 1)
This is the best bleach kit ever! It comes out a cool beigh blonde with no yellow whatsoever. I will only use Schwartzkopf from now on.
Reviewed in the United States on June 8, 2026 by Shawn K.

  • Major fail for me
Color: Platinum Blonde Size: 7.1 Fl Oz (Pack of 1)
I had previously used a color remover to remove a rose quartz toner that was too dark for my skin tone. It removed the color very well. But I still wanted my hair to be a little lighter, so I purchased the High Lift Platinum Blonde. I’m naturally a level 7.5 blonde, and that was my current starting point after the color removal. So I followed the instructions, but sa how extremely light the color was processing so I rinsed it a few minutes early. Maybe I should have left it on for much longer, I don’t know, because it turned my hair super yellow. And super light. White roots. Looks translucent. The next day I tried a Wella Level 10 Ash toner with 10 volume developer. It took a little of the yellow out, but not much. I guess I’ll have to keep using purple shampoo and hope it deposits enough purple to cancel out some of the yellow. I will never try the hi lift color again. First picture is after the High Lift color application. Second is after the Wella toner. ... show more
Reviewed in the United States on February 26, 2026 by L. Dillon

  • Works so much better than I expected!
Color: Platinum Blonde Size: 7.1 Fl Oz (Pack of 2)
This dye is impressive with the ability to lighten hair but it’s not as user friendly as other brands. The pre color treatment never has enough to evenly distribute or I just haven’t figured out how to do it, but it’s the best at taking my dark hair and turning it some shade of blonde, a little brassy, but not bad. I continue to dye my hair with it every month. ... show more
Reviewed in the United States on April 29, 2026 by Kristy

  • Protective serum
Color: Platinum Blonde Size: 7.1 Fl Oz (Pack of 2)
His is the best bleaching kit I have ever used. I have been dying my hair over 30 years and this was the best experience. The kit has everything you need to bleach your hair plus a protective serum to put on your hair prior to bleaching. This is the brand I will purchase from now on.
Reviewed in the United States on June 13, 2026 by Dennis

  • As described
Color: Platinum Blonde Size: 7.1 Fl Oz (Pack of 1)
I bought this more than once and I love the color. I use the purple conditioner afterwards to get a silvery blonde look
Reviewed in the United States on July 8, 2026 by Ingrid G.

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