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Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit, 1 Application - Hair Bleach Enriched with Keratin, Lightens up to 9 Levels and Protects Hair from Breakage

  • Based on 8,152 reviews
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Availability: In Stock.
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Arrives Tuesday, Jul 15
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Size: 7.1 Fl Oz (Pack of 1)


Color: 001 Platinum Blonde


Features

  • 3-STEP BOND ENFORCING: The 3-step Bond Enforcing System creates bonds and strengthens hair, leaving your hair 5X* stronger after using this hair dye kit
  • PROFESSIONAL: Professionally-inspired high lift hair color for women that lightens hair up to 9 levels while reducing hair damage*. With 2-in-1 purple repair mask for anti-yellow effect and shine.
  • DESIGNED FOR ALL HAIR TEXTURES: This professional hair dye leaves hair looking and feeling soft and renewed, while also maintaining curl pattern and natural hair texture
  • BLONDE LIGHTENER: This platinum blonde hair dye is suitable for dark hair shades and has an oil-enriched formula with Anti Damage Complex*
  • EASY APPLICATION: A precision applicator allows easy use of this permanent hair dye color. This hair color kit includes a pre-color serum containing vitamin B6 and collagen, and primes the hair for an even color result. If your hair is longer than shoulder length, we recommend using 2 boxes of Keratin Color hair dye for the application.
  • If you have questions or are looking for a recommendation, you can contact one of our Licensed Stylists. For a consultation, email or call us at , Monday Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at .

Description

Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit - Professional Quality Blonde Formula . This hair dye provides rich, striking color on all hair textures - while reducing hair damage. The Keratin hair color formula was developed with professionals to provide professional quality hair color lightening and brilliant shine. Our 3-step Bond Enforcing System creates bonds and strengthens your hair. In addition, this platinum blonde hair color for women provides up to 9 levels of lift while reducing hair damage. The pre lightening serum conditions hair before lightening for even color results. The 2-in-1 purple repair mask neutralizes brassy & yellow undertones. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professional quality color at home. The product benefits at a glance: 3-step Bond Enforcing System strengthens your hair. 9 levels of lift with less damage. Pre-color serum with vitamin B6 and collagen. Suitable for all hair textures: curly, kinky, coily, textured hair. Maintains curl pattern. Neutralize brassy & yellow undertones. Color: Platinum Blonde 001. Against combing breakage on damaged hair vs. untreated. On damaged straight hair vs. untreated.

Color: 001 Platinum Blonde


Package Information: Box


Product Benefits: Hair Coloring


Brand: Schwarzkopf


Item Form: Cream


Product Dimensions ‏ : ‎ 2.26 x 3.51 x 6.47 inches; 8.78 ounces


Item model number ‏ : ‎ 17000349862


UPC ‏ :


Manufacturer ‏ : ‎ Henkel


Country of Origin ‏ : ‎ Slovenia


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jul 15

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • New fav
Size: 7.1 Fl Oz (Pack of 1) Color: 001 Platinum Blonde
Lifted my light brown hair to a very light blonde. My hair always pulls yellow after dying even at the salon, and this box color was no exception, so I used color charm t14 and wella 20 developer on damp hair right afterward for only 10 min and now it’s the perfect ashy white blonde. Other box colors haven’t lifted my hair nearly as much (talking to you Féria) so the toner afterward could only do so much. I will tell you that compared to other brands this one is very chemical smelling and made my eyes water more than once which is whatever but worth noting bc it might bother some. I LOVE that it comes with a brush to better apply and the preserum you put on before you start dying is a game changer. This is my new go to, I get why it’s rated like #1 or always in the top few for at home bleach blonde hair. ... show more
Reviewed in the United States on June 24, 2025 by a.albertine

  • Best hair color
Size: 1 Count Color: 7.1 Dark Ash Blonde
Their color is exactly the shade it says. While L’Oréal changes their dark ash blonde to their (new improved formula). They ruined it !!!! It’s tooooooo light!!! This here was perfect and dark and I’ll order it again and again !!!!!
Reviewed in the United States on June 29, 2025 by Sonia

  • Hair color
Size: 7.1 Fl Oz (Pack of 1) Color: 001 Platinum Blonde
This hair color is perfect. My hair has a lot of of gold. This color lifts the gold out of my of my hair. This colitis so much better than bleaching your hair. Totally recommend it
Reviewed in the United States on July 1, 2025 by Anita

  • Aahh...Young, Again :)
Size: 6.12 Ounce (Pack of 1) Color: 10.1 Extra Light Ash Blonde
Let me preface this, by saying that I am a guy. I had the Lightest Blond To-Head, in High School and wanted to feel that young, again. This lightened my hair, but not in an obvious way. Very natural and I really didnt know what I was doing, while using it.
Reviewed in the United States on June 26, 2025 by Jeffrey Gilbert

  • Satisfecha con el color lo volvería a usar
Size: 1 Count Color: 7.1 Dark Ash Blonde
Compré este tinte porque quería un tono , claro q no quedará naranja , me lo apliqué sola desde casa , algo muy importante , tapa 100% las canas ,después de varios días el tono se aclaró pero se mantenía muy bonito
Reviewed in the United States on June 18, 2025 by Elen maria

  • This is a high quality product that actually delivers on its promise
Size: 7.1 Fl Oz (Pack of 1) Color: 001 Platinum Blonde
Maintaining a Platinum blonde hair color can be challenging and i have been doing it for years. This color is vibrant, high volume, and long lasting. It's easy to use and lightens well in a single application very quickly. No burning, no mess, and the toner is included in the product (so important). I am hooked I buy them 2-3 at a time to keep on hand and use every 6-8 weeks. Great product! ... show more
Reviewed in the United States on June 5, 2025 by Dionne Leverette

  • Blond Hair MASK SMELL ALERT ..NEED A MASK FOR THE MASK
Size: 6.12 Ounce (Pack of 1) Color: 10.1 Extra Light Ash Blonde
Have used this brand many times before however never Keratin Color ( extra light ash blond), the color is fine would like to find a blue based blond in this brand, waiting to hear back from them. The color mask that came with it was difficult to open, had to use a wire cutter, the smell was putrid.... awful why would any brand do this? It not the most economical box hair dye, it was when I first used it reasonable. Ultime has gone up exponentially since I started using it the blond shades r always more money & hard to get. ... show more
Reviewed in the United States on May 24, 2025 by Penny C.

  • Haven't done my own color in years!
Size: 7.1 Fl Oz (Pack of 1) Color: 11.0 Natural Blonde
My Hair turned out great. I haven't colored my hair in years, so the results were a nice surprise. I also really like the hair-end protection included. The only issue I had, and it could be just me, is that it burned my scalp and was uncomfortable.
Reviewed in the United States on June 21, 2025 by JUDY V SPEARMAN JUDY V SPEARMAN

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