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Schwarzkopf Keratin Blonde Hair Dye, 001 Platinum Blonde, Professional Quality Hi-Lift Permanent Hair Color, Bond Enforcing System Helps Prevent Breakage* Pre-Color Serum & Purple Conditioner Included

  • Based on 10,048 reviews
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Availability: Only 3 left in stock, order soon!
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Arrives Sunday, Dec 14
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Size: 7.1 Fl Oz (Pack of 1)


Color: 001 Platinum Blonde


Features

  • Professional-Quality Blonde Hair Color: This permanent formula helps lighten hair to achieve a brilliant blonde right at home. This keratin enriched hair color lifts up to 9 levels and tones for a healthy-looking blonde
  • Strengthens and Softens: Our 3-step Bond Enforcing System helps strengthen hair, making it 5x more resistant to breakage**. Plus, the Vitamin B6 and collagen enriched pre-color serum conditions the hair to prime for even color results
  • Long-Lasting Lifting and Toning: Our professional quality hair dye acts as a hair lightener providing a striking blonde shade with long-lasting color intensity
  • For All Hair Textures & Curl Patterns: Curly, coily, textured, or straight, this formula cares for your unique hair type. It protects your natural texture while delivering even, vibrant color that doesnt compromise your curls or your confidence
  • Easy At-Home Application: Includes a pre-color serum, developer, color cream, anti-brass purple conditioner with K-bond plex technology, and disposable gloves for clean application. For hair longer than shoulder length, use two boxes for full, even coverage
  • **Against combing breakage on damaged hair vs. a non-conditioning shampoo *Based on 5 shampoos per week

Description

Schwarzkopf Keratin Blonde Hair Dye Platinum Blonde 001, Ultra Lightening Kit - Professional Quality Blonde Formula . This hair dye provides rich, striking color on all hair textures - while reducing hair damage. The Keratin hair color formula was developed with professionals to provide professional quality hair color lightening and brilliant shine. Our 3-step Bond Enforcing System creates bonds and strengthens your hair. In addition, this platinum blonde hair color for women provides up to 9 levels of lift while reducing hair damage. The pre lightening serum conditions hair before lightening for even color results. The 2-in-1 purple repair mask neutralizes brassy & yellow undertones. Established in 1898, Schwarzkopf has 125+ years of hair expertise, providing professional quality color at home. The product benefits at a glance: 3-step Bond Enforcing System strengthens your hair. 9 levels of lift with less damage. Pre-color serum with vitamin B6 and collagen. Suitable for all hair textures: curly, kinky, coily, textured hair. Maintains curl pattern. Neutralize brassy & yellow undertones. Color: Platinum Blonde 001. Against combing breakage on damaged hair vs. untreated. On damaged straight hair vs. untreated.

Color: 001 Platinum Blonde


Package Information: Box


Product Benefits: Hair Coloring


Brand: Schwarzkopf


Item Form: Cream


Product Dimensions ‏ : ‎ 2.26 x 3.51 x 6.47 inches; 8.47 ounces


Item model number ‏ : ‎ 17000349862


UPC ‏ :


Manufacturer ‏ : ‎ Henkel


Best Sellers Rank: #2,007 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #20 in Hair Color


#20 in Hair Color:


Customer Reviews: 4.2 4.2 out of 5 stars (10,274)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Dec 14

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • My favorite
Size: 6.12 Ounce (Pack of 1) Color: 9.1 Light Ash Blonde
I have used Schwarzkopf products since the pandemic and love them. My hair is naturally a very mousy brown, which has darkened from a dishwater blonde over the years. It’s just not a pretty color unfortunately, and thus I have been home coloring since as long as I can remember. Earlier this year I did a stint of red, but then was ready to lift back to blonde, which is my comfort zone. I used the Schwarzkopf BlondeMe blue tinted powder and developer to lift, and then let my hair rest. You can see in my first picture how dark my roots are, and the brassiness of my length. I used the Schwarzkopf 9.1 and let that sit on my roots for about 20mins, then worked it through my lengths, and gave an additional 10 mins processing time. I’m please with the way this blended my roots in, and the overall ash color. It’s a little more gray than I anticipated, but I know that it will fade. I personally like the severe ash color, and feel like it compliments my skin tone. This kit has everything I needed and is reasonably priced. I experienced no skin irritation, and feel like this left my hair in good condition after coloring. Again, I’ve been coloring my hair at home for probably 30 years, so I’m super comfortable with the experience, but I feel like, even if you’re a noob, these kits are simple to use, and I would encourage anyone to take the leap, if you’re looking for a reliable, consistently performing product. ... show more
Reviewed in the United States on December 15, 2024 by AnnaBeau AnnaBeau

  • Great Product!
Size: 7.05 Ounce (Pack of 1) Color: 11.7 Apricot Blonde
I think I finally found my perfect color. I've been on the hunt for a coppery blonde for months. I've mixed so many options together and came out too dark, too red or too orange. But this .. love it! Hair is soft, it didn't kill off my curls like many others do and it looks natural. Will be putty this on subscription! ... show more
Reviewed in the United States on December 2, 2025 by DisneyMama75

  • A big improvement from Loreal
Size: 7.1 Fl Oz (Pack of 1) Color: 11.0 Natural Blonde
I use the hi-lift natural blonde 11.0 which lifts about 4 levels. It takes my level 5 medium brown hair to a light golden level 9 blonde. It's much less brassy than the Loreal kind I used for 20 years, and my hair feels much better. I don't love the hair mask that comes with it- it's pretty drying and not much purple color, so it tones very little. I suggest using Matrix purple shampoo. ... show more
Reviewed in the United States on October 28, 2025 by amazon customer

  • A great at-home blonde dye option with excellent gray coverage and good conditioning
Size: 6.12 Ounce (Pack of 1) Color: 9.1 Light Ash Blonde
I recently tried this Schwarzkopf Keratin Color in 9.1 Light Ash Blonde, and overall I'm really pleased with the results. The color is cool and ashy, and the included purple conditioner helped tone down any brassiness nicely. It gave me nearly 100% gray coverage, just like the packaging promised.
Reviewed in the United States on November 22, 2025 by jennifer m eckhart

  • Great stuff
Size: 7.1 Fl Oz (Pack of 1) Color: 11.0 Natural Blonde
Great stuff. My daughter has thick thick hair and it worked on it with just one box and the blonde has lasted for two months now and still looks great.
Reviewed in the United States on December 3, 2025 by Abigale

  • Good stuff
Size: 6.12 Ounce (Pack of 1) Color: 10.1 Extra Light Ash Blonde
No joke. If you’re a natural blonde dark to light it’s the best. Do not use if you’re not a natural blonde. Goofy orange color will be the result Goofy orange color is not good.
Reviewed in the United States on November 19, 2025 by Maureen

  • Make sure you put Vaseline on your skin before putting this product on your hair
Size: 7.1 Fl Oz (Pack of 1) Color: 001 Platinum Blonde
The results of this hair dye is OK. The problem is the instructions are very difficult to understand and I’m not even sure I did it right. It burns your skin so use Vaseline on your skin before you put this product on your hair. I’m not sure I’d buy it again, but I might.
Reviewed in the United States on October 28, 2025 by Mary H.

  • It great option for doing yourself.
Size: 7.1 Fl Oz (Pack of 1) Color: 001 Platinum Blonde
Great color. I could save same money. My hair looks brighter. It’s not irritated my skin. For the first time my skin is not flake after tinting at home . Tray it you will loved
Reviewed in the United States on November 24, 2025 by sylvia

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