MANIC PANIC Classic Wildfire Semi Permanent Hair Color - Hot Reddish Orange Hair Dye for Women & Men That Lasts 4-6 Weeks - Vegan, Ammonia & Cruelty-Free - Create & Mix Custom Shades (4oz)
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Color: Wildfire
Features
- Wildfire Hair Color - Wildfire is a hot, reddish-orange shade that glows under black light. This high-pigment semi permanent hair dye delivers vibrant, long-lasting color that lasts 4-6 weeks, making it perfect for DIY transformations and salon applications.
- Customizable and Mixable Formula - Create unique, personalized shades by mixing with other MANIC PANIC colors or our Pastel-izer to create soft trendy pastel hues. High Voltage is the perfect semi permanent hair color for women and men who want to dye hair without using developer.
- Best Results on Pre-Lightened Hair - This temporary hair color works best to color hair that is a pre-lightened level 9 or 10 blonde. Use our Flash Lightning Bleach Kit to lighten hair before dyeing for best results. It can also be used as a hair dye for dark hair to achieve deeper shades.
- Conditioning and Resealable Formula - This semi-permanent hair color is formulated with nourishing ingredients to deeply condition hair, leaving it soft, hydrated, and smooth. The resealable tub allows for multiple uses.
- The Manic Manifesto - Manic Panic's hair coloring products are always Cruelty Free and Vegan - tested on celebrities, not animals! This vegan hair color is also ammonia and PPD-free, gluten-free, phthalate-free, and PETA accredited.
Color: Wildfire
Package Information: Jar
Product Benefits: Coloring, Conditioning
Brand: MANIC PANIC
Item Form: Cream
Is Discontinued By Manufacturer : No
Product Dimensions : 10 x 10 x 0.15 inches; 4.2 ounces
Manufacturer recommended age : 36 months - 15 years
Item model number : HCR 11010
UPC :
Manufacturer : MANIC PANIC
Best Sellers Rank: #495,314 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3,887 in Hair Color
#3,887 in Hair Color:
Customer Reviews: 3.7 3.7 out of 5 stars (1,777)
Frequently asked questions
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Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
I got a container to do the bottom/underside of my hair in red, yellow, and purple. I didn't even lift my natural colour to white or platinum blonde, but this is intense. It's slightly brighter than I expected, but it works. I left this on for around half an hour and in future will probably change the amount of time I leave it on for (or lighten my hair less); it turned out to be around the same intensity as the sunshine yellow I left on for an hour.
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Reviewed in the United States on August 27, 2018 by Nicole G
Call me old school, but Manic Panic is OG. This is the original punky hair dye going way back. I've tried many many brands over the years, and sure some shades of other brands might be louder or last just a little longer, but I always go back to Manic Panic. Classic hair dye with a cause, women-owned, vegan, they even donate sales to various organizations. You can't go wrong with Magic Panic.
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Reviewed in the United States on October 14, 2025 by Dani Long Legs Dani Long Legs
I've been doing my own hair for about 12 years now and I always wanted a fire red. So I was looking through the colors and came across "Wildfire" and it was just beautiful. The best vibrant red I could go for. I used manic panic before when I did green and it turned out great. So I thought the same would happen with the red BUT WRONG!!! It was horrible, I was crying in my bathroom. Now I have to fix the damage and horrible colors this left in my hair!!
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Reviewed in the United States on April 14, 2022 by Lizzy P
I bought this hoping it would be a shock fire of scarlet, as the promo photos and such show! But be careful! This looked red in the bottle, but once I applied it it was a vibrant shock of orange! It has some subtle red undertones in the darker segments, but this will end up looking more orange the red! I do enjoy the color regardless, though, as it applied easily, even though it fades a bit quicker then I would like. It made for a good color combo with a black hair dye, though!
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Reviewed in the United States on August 13, 2021 by Ember Ember
I've never colored my hair. It is long and a color I like so I guess I got lucky with hair. I've always been afraid to mess it up..my hair isn't a color I could just dye back if I didn't like it. I have medium brown hair with a lot of blonde and red, and I wanted to boost the red. I started looking at color depositing shampoos, but concluded a semi permanent dye might be better. I saw the Manic Panic pictures of black hair tinted blue so I thought I'd give it a try. The pictures here are taken the day after my strand test on unprocessed hair (no bleach or whatever - I don't even know what the words are haha). The honey/amber color is my natural hair and the pink/red is Manic Panic Wildfire Red. I did two strands, one for 2 hours and one overnight after heating with a straightener - no difference. So at least for me, I got maximum initial coloring after 2 hours. As some other reviews mentioned, the lighter ends (3rd picture) took more color, but on my hair it did pretty well in the middle also (1st picture). I probably won't do any more with Wildfire Red because it came out a little more pink than I wanted. I ordered Psychedelic Sunset, and I'll repeat this process with that. Now that I know it does what I want, my next concern is that it actually washes out completely and that my hair looks as it did before. I'll update this post when I have an answer to that! Also - a lot of comments on how messy it is. At least with the strand test I had no issues. I used nitrile gloves and wrapped the pieces with saran wrap that I held in place with small rubber hair bands. Rinsed in the stainless steel kitchen sink and (since they were just strands) blotted dry with paper towels. No pillowcase issues, didn't breach the gloves, didn't stain my clothes etc. Not sure what will happen when I wash it the first time, haha!
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Reviewed in the United States on May 14, 2020 by Gray Childs Gray Childs
I was skeptical that it wasnt the intended color as soon as I opened the product. I do enjoy the it and have gotten many compliments on my hair, I was just a little bummed. So just a heads up, wild fire is VERY orange
Reviewed in the United States on December 22, 2022 by Autumn Eddy Autumn Eddy
The review is for wildfire color particular. I bought different colors of this brand and they were ok. The wildfire color is really like a wildfire, no pink no orange, exactly truly red. But! It leaks very badly from hair. Towels, pillow, even hands touching wet hair.
Reviewed in the United States on July 2, 2025 by Amazon Customer
Everyone raves about this brand. I wasn't sure but I'm always up to try new things so I picked the color closest to what I thought I wanted and dove in. It's SO nice. The coverage is great, very thick and easy to apply. It rinses really well from the skin. I usually apply coconut oil to my face and ears but some hit my shoulders and it washed off easily. The color is gorgeous. I failed at the actual bleaching part so my hair is about 6 different colors but all of them are very pretty shades of red. Can't wait to use it again but, you know, correctly!
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Reviewed in the United States on July 17, 2021 by Viki