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L'OREAL TECHNIQUE

L'Oréal Technique HiColor Reds Permanent Hair Color

  • Based on 1,994 reviews
Condition: New
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  • – 4-month term
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Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Aug 30
Order within 20 hours and 26 minutes
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Color: H9 Red Hot


Features

  • Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown).
  • No need to pre-lighten or bleach hair prior to application.
  • Lifts hair 3-4 levels in one single step. Neutralizes brassiness.
  • Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color that resists fading.
  • Mix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush & bowl, or bottle application. Read pack instructions & safety warnings carefully prior to use.

Description

HiColor HiColor HiLights Excellence Crème Chroma Resistant Gray Let's Color Who is HiColor hair color for? HiColor is suitable for dark hair (black to medium brown). Do I need to bleach my hair before using this? No, this permanent hair color is designed to lift and deposit color on dark hair in one single step without pre-lightening. Will this hair color cause brassiness? No, it features a multi-lift formula that provides intense, long-lasting color while neutralizing unwanted brassy tones. Does this hair dye help protect my hair? Yes, it is formulated with an Anti-Breakage Ceramide R Complex that helps condition and protect the hair during the coloring process. How long does the color processing take? Processing time is typically 30 minutes at room temperature, making it a quick and efficient way to achieve vibrant color.

Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 2.4 ounces


Item model number ‏ : ‎ 41051161


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #13,639 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #143 in Hair Color


#143 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (1,994)


Color: H9 Red Hot


Container Type: Bottle


Product Benefits: Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color.


Brand Name: L'OREAL TECHNIQUE


Item Form: Liquid


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Technique


UPC: 657201051166


Global Trade Identification Number: 66


Recommended Uses For Product: Shading


Model Number: 41051161


Manufacturer Part Number: 41051161


Material Type Free: Sodium Chloride Free


Full Cure Time: 30 minutes


Hair Color Permanence: Permanent


Unit Count: 1.74 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Aug 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Very Good; Repetitive User
Color: H9 Red Hot
Review Image by angela hollis
Review Image by angela hollis
This is my 3rd time buying this product & i haven't been disappointed yet. Usually I do an all over red, but I did half red/half blonde this time. It has a beautiful fade, it doesnt fade orange/copper like, it starts with dulling the color before fading to a brownish color with a hint of red. But it lasts awhile, takes a few months to get to that point. Overall, I highly recommend, especially if you're going for a vibrant red. ❤️ ... show more
Reviewed in the United States on March 24, 2026 by angela hollis
    • Awesome product
Color: H9 Red Hot
I love L’Oreal the brand itself. I have been buying this color for quite a while now from a different retailer and honestly it’s cheaper to buy it here on Amazon and I will continue to do so. The pigment is amazing and it lasts a lot longer than most brands.
Reviewed in the United States on August 5, 2026 by Krysta Freeman
    • It's best with 40 developer but be careful as it will damage it hair of u don't properly care for it
Color: H9 Red Hot
Love it so much I had to introduce my sister to the brand
Reviewed in the United States on July 13, 2026 by Amber star Sanchez
    • Lasts forever
Color: H9 Red Hot
Brilliant hair color. There is a slight odor, but the color comes out vibrant. Easy to mix with L'Oreal 20 volume developer. Highly recommended
Reviewed in the United States on May 25, 2026 by Denise Mageau
    • False advertising color
Color: H9 Red Hot
Review Image by Terrill Calloway
Review Image by Terrill Calloway
Very disappointed. I was expecting a vibrant red color according to the advertising pictures but got a very dark like black cherry red instead that you can only see in certain lighting.
Reviewed in the United States on May 18, 2026 by Terrill Calloway
    • Not as bright red as I thought it would be
Color: H9 Red Hot
Review Image by TK
The color is beautiful. It’s just not as bright as I thought it was going to be. I thought it would be a bright red. I used 30v developer.
Reviewed in the United States on March 3, 2026 by TK
    • Realmente hermoso
Color: H9 Red Hot
Me encanta este color
Reviewed in the United States on July 11, 2026 by Yunaika
    • Washes out continually not the red I wanted
Color: H9 Red Hot
Review Image by Edith Dixon
Review Image by Edith Dixon
I bought this product probably about 4-5 times, used about 6-8 tubes of it, mixed 3 different reds and it STILL turned out the same exact color every time! It continues to rinse out every time I wet my hair (I waited 2 weeks after my coloring). No matter how long I wait, it still will rinse out. I don't like the look of the red and I'm going to go over it with a dark plum instead. Good luck to all of you lovelies it worked out for, you all look amazing! ❤️ ... show more
Reviewed in the United States on June 25, 2023 by Edith Dixon

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