Search  for anything...

COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens

  • Based on 21,954 reviews
Condition: New
Checking for the best price...

Buy Now, Pay Later


As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, Nov 15
Order within 10 hours and 4 minutes
Available payment plans shown during checkout

Color: T18 Lightest Ash Blonde


Size: 1.4 Fl Oz (Pack of 1)


Color: T18 Lightest Ash Blonde


Package Information: Bottle


Product Benefits: Liquifuse technology saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. See more


Brand: COLORCHARM


Item Form: Liquid


Product Dimensions ‏ : ‎ 1.85 x 0.94 x 3.66 inches; 1.4 ounces


Item model number ‏ : ‎ 99240013934


UPC ‏ :


Manufacturer ‏ : ‎ Color Charm


Best Sellers Rank: #825 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #12 in Hair Color


#12 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars 21,954 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Nov 15

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • ★★★★★ Perfect Toner for Neutralizing Brass and Enhancing Blonde!
Color: T15 Pale Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
I’m so happy with the COLORCHARM Permanent Liquid Hair Toner in T15 Pale Beige Blonde! It effectively neutralizes unwanted brassiness and yellow tones, leaving my blonde hair looking fresh, natural, and healthy. The formula is gentle and vegan, free of parabens, which I really appreciate. It’s easy to apply and works quickly without drying out my hair. After using it, my blonde feels vibrant and smooth with a beautiful, cool-toned finish. If you want a reliable toner to keep your blonde shades looking salon-fresh at home, this product is a fantastic choice! ... show more
Reviewed in the United States on August 4, 2025 by Tiffany Wright Tiffany Wright

  • great product!
Color: T14 Pale Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
I finally figured out how to get my hair close to platinum. This was an experiment for me to see what it would do to a lvl 10 blonde. It did its job amazingly and it turned out really beautiful. It is a little darker than I wanted, but still love it.This product is amazing and will be using it again! ... show more
Reviewed in the United States on August 16, 2025 by April

  • Miracle worker
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
This toner worked MIRACLES on my hair!! I will forever stand by this. Since my hair was already light I mixed T18 with two parts 10 volume developer, saturated my head as fast as I could focusing on the yellow roots, and left it on for 10-13 additional minutes. Since my hair is super damaged and the test strand looked good, I didn't leave it on longer. If you have healthy hair or more yellow tones, I would leave it on longer. Darker hair may need 20 vol or higher. Also, if you have orange tones you need a blue based toner, not this purple one! ... show more
Reviewed in the United States on October 11, 2025 by Em Em

  • Subtle
Color: T27 Medium Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
I used two bottles of T27 with a 7.8oz bottle of 10 volume developer, I didn’t use the entire bottle of developer, so make sure you measure. But if you have thick/long hair, you definitely need at least two bottles, and enough developer to mix the required 1:2 ratio. It helped tone down the brass and bring my hair much closer to my natural color. Don’t freak out when it looks way too dark, because it’s going to look brown. My hair doesn’t feel damaged, and I didn’t use a conditioning treatment, just my usual shampoo/conditioner. The color stinks, but it’s the normal smell of hair color, in my opinion. I just opened the bathroom window and put a fan in it. ... show more
Reviewed in the United States on September 17, 2025 by mrsbrit mrsbrit

  • ok product!
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
Love how it turned out! And made the yellow orange hair looks better! Maybe my expectations were high but I thought it would take away the orange out after bleaching my hair!
Reviewed in the United States on July 6, 2025 by Angela Hoover

  • Jet Black to Blonde after 10+ years again!
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
I really enjoy Wella color charm products, the colors, the process, the results. I firmly believe these products deliver where others fall short and paired with the 20 developer, it’s a product that doesn’t take it all out of your hair for wanting a change. I am always satisfied with wella, and how it doesn’t straight damage or dry out my hair like most products would. Great product. Great pricing. Great results all around. ... show more
Reviewed in the United States on September 26, 2025 by Brittney Crites Brittney Crites

  • It works
Color: T11 Lightest Beige Blonde Size: 1.4 Fl Oz (Pack of 1)
Left my hair a light natural blonde color, worked as expected
Reviewed in the United States on October 31, 2025 by Breanna Nilson

  • It’s a good product but ammonia is a bit strong
Color: T18 Lightest Ash Blonde Size: 1.4 Fl Oz (Pack of 1)
I like this product and works well I just notice everytime a bit strong ammonia and stimulate my eyes so I make sure to turn ventilation on and get fresh air at the same time That’s only concern but had color products happen often, but I know some products don’t do that. I like it a lot , just things I notice everytime ... show more
Reviewed in the United States on November 2, 2025 by Marleo

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...