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COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens | 1.4 FlOz

  • Based on 21,117 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Aug 4
Order within 11 hours and 38 minutes
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Color: T18 Lightest Ash Blonde


Color: T18 Lightest Ash Blonde


Package Information: Bottle


Product Benefits: Liquifuse technology saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. See more


Brand: Color Charm


Item Form: Liquid


Product Dimensions ‏ : ‎ 1.85 x 0.94 x 3.66 inches; 1.4 ounces


Item model number ‏ : ‎ 99240013934


UPC ‏ :


Manufacturer ‏ : ‎ Color Charm


Country of Origin ‏ : ‎ Mexico


Best Sellers Rank: #597 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #11 in Hair Color


#11 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars 21,117 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 4

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Love it!
Color: T18 Lightest Ash Blonde
Love this! The shade used to be called like Icey white and is now called ash blonde- they are the exact same- at least it looks like it to me. Love this product- my hair is a lovely white blonde, and I couldn't be happier! I will continue to purchase this product. My hair is healthy and thriving even after using this product! ... show more
Reviewed in the United States on July 23, 2025 by Sarah Manion

  • Great...got rid of the yellow
Color: T18 Lightest Ash Blonde
Awesome toner. Took the yellow right out of my hair. I used it about 3 months ago, and the yellow has not come back. I used 20 volume with it. One bottle was plenty for my chin length hair. Any longer and you would probably need 2 bottles.
Reviewed in the United States on July 9, 2025 by JAG51

  • Did what it was supposed to!
Color: T14 Pale Ash Blonde
Was worried about using this toner because I've used T18 before and it just darkened my hair ALOT but this helped tone my brassy orange highlights and helped them blend better into my dark brown hair. Would use again 😊
Reviewed in the United States on July 21, 2025 by Autumn T.

  • Wella Color Charm Professional Toner T18
Color: T18 Lightest Ash Blonde
Wella Color Charm Professional Toner. T18 Lightest Ash Blonde. This was the exact color I wanted. My hair had already been lifted and bleached and a toner put on it that didn’t turn out the way I wanted it to. So I did my research on Weller color, charm toner, and developer and I’m glad I chose this product. It was very easy to use and gave me the exact tone that I wanted for my hair. My hair was very brassy looking before the toner but after using the toner, it’s a cool ash blonde. ... show more
Reviewed in the United States on June 26, 2025 by D. Bowien

  • Go-To
Color: T18 Lightest Ash Blonde
This stuff never lets me down. Anytime my hair starts getting brassy or too yellow after lightening, Wella Color Charm comes in and fixes it. I usually mix it with a 20-volume developer and leave it on for about 20ish minutes and just keep an eye on it so i don’t overtone. The color turns out super soft and cool-toned. If you aren’t careful you can turn your hair purple lol Smells a little strong while it’s on, but totally worth it for how well it works. Definitely a staple if you do your hair at home. ... show more
Reviewed in the United States on June 24, 2025 by Abbygail Abbygail

  • Definitely buy it
Color: T14 Pale Ash Blonde
Wella T14 is the only toner that takes out both orange and yellow from my hair after bleaching. The only thing I don’t like is it makes my hair look gray. I want blonde hair. It’s very hard for me to get blonde hair after using it.
Reviewed in the United States on May 13, 2025 by C-Note

  • Works great!!! Purchase a developer too!
Color: T19 Pearlescent Blonde
You would not believe how orange and brassy my hair was before I applied this Wella toner. Just know you need to also buy a developer to use this. Amazon was sold out of Wella developer but I purchased a deferent brand of developer and it worked great. I left it on about 12 minutes. Keep checking. It looked ash brown before I rinsed the toner off but it came out just the tone of blonde I like! Two parts developer to one part toner. It is less yellow in person than in the front facial photo. I am well pleased!!!! ... show more
Reviewed in the United States on June 18, 2025 by MissTee MissTee

  • TW: EMETOPHOBIA
Color: T28 Natural Blonde
If you're not familiar with Emetophobia Emetophobia is a phobia that causes overwhelming, intense anxiety pertaining to vomit I physically react to anything related to vomit Well I saw a reviewer say this toner smelled like vomit and decided to try it anyways When I mixed it I was like woah that burns my nose but in the normal hair dye kinda way. I worked with the toner all over my entire head, it was starting to change color in the bowl. Went to get in the shower, thought I baby barfed in my mouth because I bent over and I do have Acid Reflux. Then it clicked. I remembered the review. I swear I could taste it and then it seemed to get worse as I'm rinsing. Literally smells like someone yakked up a bushel of cilantro. Also it really dried my hair out.. ... show more
Reviewed in the United States on July 30, 2025 by Inez Jasmine

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