COLORCHARM Permanent Liquid Hair Toners | Neutralize Brass | Healthy-Looking Blondes Tones | Vegan & Free of Parabens
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Color: T18 Lightest Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
Color: T18 Lightest Ash Blonde
Package Information: Bottle
Product Benefits: Liquifuse technology saturates, penetrates and fuses with the hair to deliver fade resistant vibrant color. See more
Brand: COLORCHARM
Item Form: Liquid
Product Dimensions : 1.85 x 0.94 x 3.66 inches; 1.4 ounces
Item model number : 99240013934
UPC :
Manufacturer : Color Charm
Best Sellers Rank: #782 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #11 in Hair Color
#11 in Hair Color:
Customer Reviews: 4.6 4.6 out of 5 stars (23,014)
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This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: T19 Pearlescent Blonde
Size: 1.4 Fl Oz (Pack of 1)
Best toner ever for blondes! Took all the brass out and gave me a great light balanced blonde color
Reviewed in the United States on January 28, 2026 by Jennifer
Color: T05 Pale Rose Blonde
Size: 1.4 Fl Oz (Pack of 1)
This was the first liquid toner I had used from colorcharm - I typically use the cream ones. I thought this was just as easy to use and was just as effective as the cream style. It also had the same salon-like fragrance that the cream version has (which I LOVE). I had bleached my hair and then used this toner on the top and it did leave a very pale pink tone. It was super easy to use and worked very well in my opinion (keep in mind I am not professionally trained).
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Reviewed in the United States on January 31, 2026 by Michael
Color: T18 Lightest Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
I have used this wella toner for several years. Here are two pictures showing the difference if your hair has less highlights what you’ll get versus the photos that have more of the platinum look is when my hair was more heavily highlighted. Both color options are great whether you’re starting with a very white blonde or darker blonde. This product helps remove the yellow tone that most blondes hate on your hair starts getting that yucky yellow color. It helps transition your hair to a nice ashy color. Don’t be scared by your hair, looking purple when you have the product on. I use volume 20 with this Wella platinum toner and leave on for 20 to 30 minutes. My favorite way to use this product is if your hair is heavy on highlights because it will get you that a deal platinum ash look.
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Reviewed in the United States on January 24, 2026 by Mary Pat Mary Pat
Color: T18 Lightest Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
I LOVE THIS TONER - it leaves my hair perfect after bleaching. It is a light gray almost blonde and it takes the orange right out of my hair
Reviewed in the United States on January 30, 2026 by Jon Mark
Color: T18 Lightest Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
This has been the best toner I have used so far. I am able to achieve an ashy light blonde color. I am not a professional, so I need to work on the timing, as sometimes I have a couple spots with a little bit of brassiness, but for the most part, the product works great. Within about a week of using the toner my hair evens out to a nice shade.
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Reviewed in the United States on November 17, 2025 by Katy
Color: T14 Pale Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
Wella is a great product. Some times you may need a purple base instead of a green base this product has a green base.
Reviewed in the United States on January 29, 2026 by Alana Hoff
Color: T14 Pale Ash Blonde
Size: 1.4 Fl Oz (Pack of 1)
I finally went from decades of box color brown (#5) to embracing the gray. A few months ago my hairdresser took my professionally highlighted hair (which was my in-between step from brown to gray), and went a very nice slightly warm gray. As it goes, the toner she’d used faded after three months and my own silvery grays are growing beautifully but neutral, whereas the colored hair got brassy. Friends will tell you about it so ya know when it’s time :D I really want to be independent versus spending tons of money and time at the salon, so while at a beauty store to buy a powder brush I asked about toners and they quickly recommended this hair toner plus a Wella processor to do the job. I have a lot of very sick long hair, and the entire bottle +2 parts developer was jussst enough on my head. Any less and I’d need to buy two bottles of each . It really was easy. I just squirted my hair with a water bottle to lose damp, mix the developer and color in a bowl with a hair color brush. Then with gloves on grabbed gobs of it and worked it in from the ends, until I got close to my natural color line. Right now I have about 3 inches of my natural gray/silver roots. Then I took the hair color brush and with some product on it brushed it up towards my own color until met it all around the edges of my hairlines. I also roughly picked up chunks at a time and did it throughout my head versus bothered with foils which are overkill I’d say. This isn’t color, it’s just toner. And I would really recommend that approach. Instructions, people and the Internet recommend but after waiting 20 to 25 minutes you then work the toner into your whole head of hair, including your neutral natural gray roots. I did this but I won’t do it again. If you’re growing out gray that are neutral and you have brassy colored hair that you’re trying to match to it, just skip the step of working it into your roots. Even five minutes on the roots shifted it a little more cool and towards purple and I didn’t need that at all. Still, it turned out nice and neutral overall. I’ll definitely do this regularly, every few months. It does have a very slight dullness to it but as I understand it, this is the best you get unless you also get highlights. It was the same way when I got it professionally done and my hairdresser knows a ton about color chemicals. This toner is what will help me grow my grays out, with occasional highlight tweaks from my hairdresser. And I have two years worth of hair length :)
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Reviewed in the United States on September 28, 2022 by UrbanGirl
Color: T28 Natural Blonde
Size: 1.4 Fl Oz (Pack of 1)
When I bleached my hair, my ends became more porous and warmer than the roots and mid-strands. I tried applying T14 but unfortunately it was too ashy and didn't take to my ends. A week later, I tried the T28 Natural blonde and it evened out my hair so well. I am very happy with my results.
Reviewed in the United States on February 5, 2026 by Andrew Rincon Andrew Rincon