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L'Oreal Paris

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, RR-07 Intense Red Copper, Pack of 1, Hair Dye

  • Based on 1,671 reviews
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Availability: 18 left in stock
Fulfilled by Amazon
Arrives Thursday, Jun 12
Order within 2 hours and 49 minutes
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Color: RR-07 Intense Red Copper


Size: 1 Count (Pack of 1)


Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color. Brand Story By L'Oreal Paris


Color: RR-07 Intense Red Copper


Package Information: Tube


Product Benefits: Hair Coloring, Conditioning


Brand: L’Oréal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.4 x 3.6 x 6.2 inches; 4 Ounces


Item model number ‏ : ‎ I0026882


Batteries ‏ : ‎ 1 AAA batteries required.


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jun 12

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Excellent product!
Color: RR-04 Intense Dark Red Size: 1 Count (Pack of 1)
Why pay 70– up to 300 bucks, for the SAME result at home?!? Same intensity, same quality, without the “break the bank” price tag! What’s not to love! Also smells way better nowdays than hair color used to! A nice plus. 😁😁😁
Reviewed in the United States on October 12, 2023 by Kat G.
    • NOT discontinued, Amazon exclusive
Color: RR-07 Intense Red Copper Size: 1 Count (Pack of 1)
This has been the perfect color for me for years. It appeared that the color was discontinued; however, I just had a live chat with l'Oreal Paris and they said the color IS current as of September 2023, but is exclusive to Amazon and popular here, so that's why it's often out of stock. Was glad to have that clarification - just need to be patient for Amazon to re-stock. ... show more
Reviewed in the United States on September 11, 2023 by Kathy Tacoma
    • Excellent
Color: RR-04 Intense Dark Red Size: 1 Count (Pack of 1)
Good
Reviewed in the United States on October 9, 2023 by Gisele Strauch
    • Loved it, but it’s been discontinued
Color: RR-07 Intense Red Copper Size: 1 Count (Pack of 1)
Why did they discontinue a color that was so popular? RR07 intense red copper was my favorite! I loved L’Oréal products but moving on to something else. I don’t love it when people discontinue my faves. :(
Reviewed in the United States on August 14, 2023 by gail
    • Too liquid
Color: RR-04 Intense Dark Red Size: 1 Count (Pack of 1)
I like the colour and the coverage. However, this product is so liquid is almost impossible to not make a mess when self-applying. I never had this issue with other brands.
Reviewed in the United States on October 12, 2023 by Amazon Customer
    • Color not as expected
Color: RR-04 Intense Dark Red Size: 1 Count (Pack of 1)
Darker than I thought 🤔 it seemed lighter but still good. It was easy to put on and use and last.
Reviewed in the United States on October 15, 2023 by caitlin g.
    • Amazon needs to get this back in stock.
Color: RR-07 Intense Red Copper Size: 1 Count (Pack of 1)
Loreal says they wont make more of this color Ive been using for over 15 yrs until retailers order it.
Reviewed in the United States on August 9, 2023 by Lisa Philips
    • Sassy, not brassy, hair color that suits my personality to a T!
Color: RR-07 Intense Red Copper Size: 1 Count (Pack of 1)
Review Image by Catherine Johnson Catherine Johnson
14 years. That's how long I've been coloring my naturally brunette hair at home. I've tried several brands and shades and sometimes find that a darker shade suits my mood. But this shade is my favorite. It's intense but not in a cosplay kind of way. It's bold but not like I'm gonna star in a music video. It's hot, but not like porno hot. Kit is easy peasy and the mixture stays in place without running down my face and neck. Tends to last for 4-6 weeks, depending on hair growth and how annoyed I get with my roots. Red fades the fastest, so I try to wash my hair only every other day and use dry shampoo on the days that I don't wash. The deep conditioner is great, and I use it once a week. Lasts for 4-5 weeks. Beats wasting money at a salon hands down! ... show more
Reviewed in the United States on February 22, 2023 by Catherine Johnson Catherine Johnson

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