Search  for anything...

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit

  • Based on 1,415 reviews
Condition: New
Checking for the best price...
$12.97 Why this price?
Save $1.02 was $13.99

Buy Now, Pay Later


As low as $3 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Aug 10
Order within 10 hours and 38 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: 36 Deep Burgundy Brown


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Product Dimensions ‏ : ‎ 2.8 x 3.6 x 6.6 inches; 5.3 ounces


Item model number ‏ :


UPC ‏ :


Material Feature ‏ : ‎ Biodegradable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #461 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Hair Color


#9 in Hair Color:


Customer Reviews: 4.7 4.7 out of 5 stars (1,415)


Color: 36 Deep Burgundy Brown


Container Type: Box


Product Benefits: Hair Coloring


Brand Name: L'Oreal Paris


Item Form: Gel


Hair Type: Chemically Treated


Number of Items: 1


Manufacturer: L'Oreal Paris


UPC: 071249230039


Package Size Name: Single


Set Name: Permanent Hair Color Kit


Recommended Uses For Product: permenant hair color


Suitable Hair Color: All Hair Colors


Item Weight: 5.3 ounces


Model Number:


Manufacturer Part Number: 21417.51


Material Features: Biodegradable


Material Type Free: Alcohol Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 10

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Perfect Color, Long Lasting
Color: 36 Deep Burgundy Brown Size: 1 Count (Pack of 1)
Great coverage
Reviewed in the United States on July 9, 2026 by Cat Rodriguez

  • Finally, A Real Chocolate Cherry (with caveats....)
Color: 36 Deep Burgundy Brown Size: 1 Count (Pack of 1)
I'm a wannabe hairdresser, and I always have been. Even when I was little I was pretty obsessed with hair. Not my hair, but everyone's hair. So I learned to color hair from my best friend, Trea, who taught me well. I was a beauty supply store snob, and I would only use a drugstore product in dire and severe emergency (like I won a grammy and my roots were showing....) So I've been this snob about box color for 20 years, but I recently had twins, and there's Amazon, my go-to for every single thing I need. I had some grey roots, and medium brown, to cherry red, to very very black as the cauldron of hell bottom half of my long hair (dyed blue black, now there's a color that works, but.....I digress.) So I was not expecting any miracles from this color. I got a miracle. Because I used the tortoiseshell brown of this brand before using this color (which is a great color, but harsh, you have to WANT your hair lightened and a bit thrashed (for volume, right?) I had lighter hair when I applied this one and it came out just incredibly well. I would say this is a no fail product, except that hair color depends *entirely* and *absolutely* on what you've got on your head and what you've done to it, and what shape it's in. I would especially recommend this color to people who have had highlights within the last year or so and had them sort of disappear under other colors. The whole "shimmering" thing that Feria/Loreal is hyping is for real. It is incredible. It is harsh on your hair, so know that. If you use the enclosed hydrogen peroxide (and if you switch out a 20 volume, you probably won't get the shimmer lift that they're talking about) you're hitting your hair with a 25 volume perox blow. Box/drugstore colors do their job, but it is what it is. Don't use Loreal colors (or Wella, if you're doing the beauty supply thing) unless your hair is in good shape. This particular color, with 2 boxes for almost waist length, but fine, hair, left on about 15 min longer than suggested, and without applied heat resulted in an excellent grey coverage, and a brilliant chocolate cherry color. ... show more
Reviewed in the United States on January 26, 2014 by Virtual Mom

  • Obsessed
Color: 36 Deep Burgundy Brown Size: 1 Count (Pack of 1)
Obsessed with the color and this brand
Reviewed in the United States on June 5, 2026 by Danna Echeandia

  • Hair dyeing for beauty
Color: 36 Deep Burgundy Brown Size: 1 Count (Pack of 1)
This haird product not only covers up the gray hair beautiful. It as well gives it a nice shine and volume to it that last over 6 weeks.
Reviewed in the United States on January 29, 2026 by Ermelinda C Sanchez

  • Love it.
Color: 36 Deep Burgundy Brown Size: 1 Count (Pack of 1)
Easy to understand and came out close to wha the box said. I love the color and so far the brand seems nice. My hair doesn’t feel dry or fried. Will most likely buy again and try other colors.
Reviewed in the United States on February 13, 2026 by BeccaBoo

  • Dye is great, conditioner not so much
Color: 36 Deep Burgundy Brown Size: 1 Count (Pack of 1)
I have used other hair dyes similar in color and this was by far my favorite outcome. This hasn't left my hair feeling dried out so far which is fantastic! The smell isn't overbearing either. Application is the same as pretty much any other at home hair dye and has simple, easy to follow instructions. The only thing I did not like about this product was the after color conditioner that was included. It had ALOT of "shimmer" to it. I couldn't really tell much of a difference it made to my hair, however, once my hair had been rinsed and dried anytime I ran my hands through my hair I needed to wash them. My hands had gotten coated with this "shimmer" several times after use. Other than that, I loved the product! ... show more
Reviewed in the United States on March 15, 2020 by Chelsea Stover

  • Good tint for dark hair
Color: 36 Deep Burgundy Brown Size: 1 Count (Pack of 1)
Beautiful color. If you have dark hair (almost black hair) this is going to be a good redish brown tint. It’s subtle in a good way.
Reviewed in the United States on May 13, 2026 by Em

  • Loreal en la casa 👌👌
Color: 36 Deep Burgundy Brown Size: 1 Count (Pack of 1)
Tal como la foto..bien empaquetado..y un color muy bonito 💜 L'Oreal la excelencia de la casa❤️❤️💯 de 10🥰🥰
Reviewed in the United States on April 20, 2026 by no cumplió con mi expectativa..son pequeñas muestras y algunas vacías. insatisfecha con el producto

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...