L'Oreal Technique HiColor Red HiLights - Intense Red Highlights for Dark Hair, No Pre-Lightening, Rich No-Drip Creme, Easy Application
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Availability:
In Stock.
Arrives
Monday, Sep 22
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Color: Magenta
Color: Magenta
Package Information: Bottle
Product Benefits: Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes. See more
Brand: L'OREAL TECHNIQUE
Item Form: Liquid
Is Discontinued By Manufacturer : Yes
Product Dimensions : 6.65 x 1.85 x 6.65 inches; 1.76 ounces
Item model number : 5101
UPC :
Manufacturer : L'Oreal Technique
Country of Origin : Canada
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Sep 22
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Red
I use the “Red” and have for a long time. I love how Bright it is and that it completely gets rid of all of my gray hair. I have a lot of hair so I use two boxes and I still end up running out by the time I’m finished.
Reviewed in the United States on June 15, 2025 by mandy mandy
Color: Copper
The media could not be loaded. This was my very first time coloring my hair ever in my life and to do it at home by myself without a professional was very scary but when I tell you this product was easy to use I followed the instructions and I am pleased with the results, I’ve actually ordered more just so they don’t run out and I have color available when I need a retouch! My curls are still curling* (curl pattern was not lost) and actually did a flat iron as well to see the color difference and I’m pleased with both results of the color.
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Reviewed in the United States on May 21, 2025 by EB EB
Color: Red
Excellent results every time! I have dark hair and need to use 30% peroxide on my roots and the rest of my hair I use only 20% peroxide. It bleeds as red always does but it’s manageable. I don’t wash my hair every day and the colors lasts a while. I have been red haired for 10 years and this is one of the most beautiful shades of red I’ve found.
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Reviewed in the United States on April 25, 2025 by My2cents
Color: Copper
This is by far my favorite dye by L’Oréal it’s safe and doesn’t have too much of a strong smell you do need to mix it with a 30 developer for results though.
Reviewed in the United States on July 9, 2025 by Alana Coleman
Color: Magenta
About my hair before highlighting: I keep my hair in a pretty short inverted bob with blunt bangs. I'd been dying my hair black for years using brands like Feria. I decided about 6 months ago that I wanted to go back to red hair, so I tried Feria Violet Soft Black as a transition color, lightening the shades of red as my hair grew out. Big surprise, it didn't really work out that well. Just prior to using the L'Oreal Hicolor for the first time, I had some pretty serious gray roots, which I was really concerned about turning pink. After reading the various reviews on here, and then checking out a few red hair websites, I decided to try my hand at doing my own professional color using L'Oreal Hicolor Magenta Highlights. Materials used: L'Oreal Hicolor Magenta Highlighter (1.2 oz) L'Oreal Level 30 Developer (2.4 oz) Neutral Protein Filler (1.2 oz) Rubber gloves A smock Hair color mixing bowl (Sally Beauty has nice bowl that are marked by ounces and have a brush "strainer" at one end - cost ~$3) Hair color application brush Hair color mixing wand Comb Tube of Eucerin Aquaphor moisturizer Disposable shower cap The Process: I put on the smock and rubber gloves, then used the Aquaphor to protect any skin that I didn't want to get stained by hair dye. (Note: This stuff is not nearly as bad as Manic Panic when it comes to mess and staining! In fact, it is not all that messy, in my opinion, especially when compared to Manic Panic!) To be safe, since I'd just moved into my house, I also put a tarp down, but I didn't get any dye on the floor. I blended together the HiColor Magenta, Level 30 Developer, and Protein Filler in the color mixing bowl using the mixing wand/color brush. It took about 15-20 minutes to get fully blended. NO JOKE. The resulting mixture was much more "watery" than store bought boxed hair colors, but not as messy as demi-permanent dyes, like Manic Panic. Since my roots were gray, and the Developer lightens hair, I started with the darkest part of my hair and worked up toward my roots. I used the comb to periodically make sure the dye was equally distributed through my hair. It took about 20 minutes to apply the dye. I had leftover dye, since my hair isn't very long. I washed it down the sink. I put on a shower cap and left the dye in for an hour. After an hour, I showered, rinsing the dye from my hair. The instructions tell you to shampoo and condition, which I did using TIGI Bed Head Re-Energize Shampoo and Conditioner in cool water. The Results: GORGEOUS bright, deep magenta hair. Just lovely. The original plan was to do the Hicolor as "Step 1" and then deepen the color using Manic Panic before going back to work after the holiday, but the color was so awesome and I got so many compliments from total strangers, that I kept it. It worked in my favor, too, as I ended up being sent to meet a potential client in Atlanta, who loved me (and my hair!). They ended up signing on with my company and bringing me down for some work in January. I did a second application of Hicolor Magenta in December and then mixed Manic Panic Vampire Red with Ultra Violet in January (resulting in a beautiful "boysenberry" color, however it was a pain to apply, and made a total mess in my bathroom... and on hotel towels for weeks afterward). The biggest concern I had was my gray roots. Do your darkest hair first, leave the gray for last. It definitely comes out a bit pink, but results in a very cool gradient-like effect. Also, to make it last, wash in the coldest water you can handle and use color-friendly products.
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Reviewed in the United States on February 19, 2013 by Kirsten Lynch
Color: Red
I use this hair dye for the bottom of my hair only. The red is vibrant, but it really only last about 3 weeks, before fading. The salon dye would last about 5-6 weeks. It's not an issue to color more often, but i wish it would last a bit longer. Easy to apply. Strong smell. Use gloves and a smock.
Reviewed in the United States on June 8, 2025 by SB
Color: Red
for my girlies , PUTTING YALL ON!! works amazing for red hair. it’s very vibrant. of course it depends on your hair history. it won’t show up bright over black box dyed hair !
Reviewed in the United States on May 30, 2025 by anonymous
Color: Magenta
Used this on my dark virgin hair after trying to use a box dye (which did nothing). Mixed this guy up with 30v developer and it **stank** the restroom up, so definitely pause for some fresh air when lathering your hair with it! Besides the smell being off putting, it worked on my hair. Obviously it wasn’t crazy vibrant, since this was my first time dying my hair and I hadn’t even tried lightening it beforehand, but there was a bit of a difference! This was back in April, so I sadly don’t have any pics of it ☹️ Just know that it was visible under sunlight, but it wasn’t super noticeable indoors. If you have dark brown hair, like bordering on black, and you want a vibrant red, then I suggest lightening your hair a level or two (depends how bright you want your hair!)
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Reviewed in the United States on June 28, 2025 by jess