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L'OREAL TECHNIQUE

L'Oréal Technique HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Color Resists Fading

  • Based on 6,900 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Wednesday, Jun 17
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Color: Magenta


Features

  • For dark hair
  • No pre-lightening required
  • Brand New Factory Direct

Description

Excellence HiColor Red HiLights is a rich, no-drip creme that makes it easy to control creative techniques, and the true-to-shade color resists fading. This hair color is available in Magenta, Red, Copper Red, and Copper. This hair color is perfect for those who want highly-visible, intense red highlights even on dark hair, without brassiness. The breakthrough technology lifts hair 3-4 levels, so no pre-lightening is required. To speed up processing time, use a pre-heated warm (not hot) heat source for up to 15 minutes maximum. Cool for 5 minutes at room temperature. Use exclusively with the recommended oxidant, Oreor 40 volume maximum.

Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 1.76 ounces


Item model number ‏ : ‎ 5101


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #3,456 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #49 in Hair Color


#49 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (7,484)


Color: Magenta


Container Type: Bottle


Product Benefits: Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes.


Brand Name: L'OREAL TECHNIQUE


Item Form: Liquid


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Technique


UPC: 657201051012 741655750956


Global Trade Identification Number: 12


Recommended Uses For Product: Dark Hair


Model Number: 5101


Manufacturer Part Number: 41051012


Material Type Free: Fragrance Free


Full Cure Time: 30 Minutes


Hair Color Permanence: Permanent


Unit Count: 1.2 Ounce


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Wednesday, Jun 17

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Good color Good color
Color: Magenta
Review Image by Saa
It’s the best. I have very dark hair but it colored my hair so good. Definitely should buy it. It does work for darker hair
Reviewed in the United States on May 12, 2026 Reviewed in the United States on May 12, 2026 by Saa
    • good quality good quality
Color: Red
Review Image by Charity Dewah
This gave a perfect red colour on my head .
Reviewed in the United States on May 15, 2026 Reviewed in the United States on May 15, 2026 by Charity Dewah
    • Gorge in every stage😍
Color: Red
I lovvvveeee this hair dye w whole heart. When it is first dyed, its the most perfect vibrant red. Then when it starts to fade, it goes into the prettiest coppery color. The tubes are relatively small, but i was able to get at least 2 uses on it every tube because i only did my front pieces
Reviewed in the United States on May 16, 2026 by Heavenily
    • Love my color
Color: Magenta
Easy to use and I love my bright vibrant color for the summer time.
Reviewed in the United States on May 31, 2026 by Ericka
    • Good for type 4 hair
Color: Red
I have high porosity type 4 hair and I like coloring my hair. So far this has been the best thing I have used with developer. I don't have alot of breakage and the color last pretty long.
Reviewed in the United States on April 9, 2026 by Naturally Fro'd By Mo
    • Fantastic, bright highlights for brunettes
Color: Magenta
About my hair before highlighting: I keep my hair in a pretty short inverted bob with blunt bangs. I'd been dying my hair black for years using brands like Feria. I decided about 6 months ago that I wanted to go back to red hair, so I tried Feria Violet Soft Black as a transition color, lightening the shades of red as my hair grew out. Big surprise, it didn't really work out that well. Just prior to using the L'Oreal Hicolor for the first time, I had some pretty serious gray roots, which I was really concerned about turning pink. After reading the various reviews on here, and then checking out a few red hair websites, I decided to try my hand at doing my own professional color using L'Oreal Hicolor Magenta Highlights. Materials used: L'Oreal Hicolor Magenta Highlighter (1.2 oz) L'Oreal Level 30 Developer (2.4 oz) Neutral Protein Filler (1.2 oz) Rubber gloves A smock Hair color mixing bowl (Sally Beauty has nice bowl that are marked by ounces and have a brush "strainer" at one end - cost ~$3) Hair color application brush Hair color mixing wand Comb Tube of Eucerin Aquaphor moisturizer Disposable shower cap The Process: I put on the smock and rubber gloves, then used the Aquaphor to protect any skin that I didn't want to get stained by hair dye. (Note: This stuff is not nearly as bad as Manic Panic when it comes to mess and staining! In fact, it is not all that messy, in my opinion, especially when compared to Manic Panic!) To be safe, since I'd just moved into my house, I also put a tarp down, but I didn't get any dye on the floor. I blended together the HiColor Magenta, Level 30 Developer, and Protein Filler in the color mixing bowl using the mixing wand/color brush. It took about 15-20 minutes to get fully blended. NO JOKE. The resulting mixture was much more "watery" than store bought boxed hair colors, but not as messy as demi-permanent dyes, like Manic Panic. Since my roots were gray, and the Developer lightens hair, I started with the darkest part of my hair and worked up toward my roots. I used the comb to periodically make sure the dye was equally distributed through my hair. It took about 20 minutes to apply the dye. I had leftover dye, since my hair isn't very long. I washed it down the sink. I put on a shower cap and left the dye in for an hour. After an hour, I showered, rinsing the dye from my hair. The instructions tell you to shampoo and condition, which I did using TIGI Bed Head Re-Energize Shampoo and Conditioner in cool water. The Results: GORGEOUS bright, deep magenta hair. Just lovely. The original plan was to do the Hicolor as "Step 1" and then deepen the color using Manic Panic before going back to work after the holiday, but the color was so awesome and I got so many compliments from total strangers, that I kept it. It worked in my favor, too, as I ended up being sent to meet a potential client in Atlanta, who loved me (and my hair!). They ended up signing on with my company and bringing me down for some work in January. I did a second application of Hicolor Magenta in December and then mixed Manic Panic Vampire Red with Ultra Violet in January (resulting in a beautiful "boysenberry" color, however it was a pain to apply, and made a total mess in my bathroom... and on hotel towels for weeks afterward). The biggest concern I had was my gray roots. Do your darkest hair first, leave the gray for last. It definitely comes out a bit pink, but results in a very cool gradient-like effect. Also, to make it last, wash in the coldest water you can handle and use color-friendly products. ... show more
Reviewed in the United States on February 19, 2013 by Kirsten Lynch
    • Great For Permanent Color. But…
Color: Magenta
If you’re looking for a permanent red, then this product is perfect. I had dyed my hair very dark and this gave me the exact cherry red I wanted. However, BEWARE if you plan on changing your hair color any time soon after using this. I dyed my hair using this about four months, and currently am trying to lighten it before summer. This red DOES. NOT. COME. OUT. Evenly bleaching my hair has left red streaks all throughout my head. So, if you want permanent color, GET THIS. But if you’re looking for something more temporary, look elsewhere!! ... show more
Reviewed in the United States on April 10, 2026 by Emma
    • Hands down favorite dye Hands down favorite dye
Color: Magenta
Review Image by April
I've been dying my hair for YEARS and this is my go-to favorite brand and color (magenta). I pick the volume of developer depending on how bright or dark i want it. For a darker color I stick with a 10 but I usually up it to a 40. My hair is naturally light brown so it pops even more so. My only complaint is the fall out that happens with every wash BUT that happens with every red or bright and unnatural color. This is a good quality dye and the color is beautiful. Pictured is magenta with a 40 developer ... show more
Reviewed in the United States on March 22, 2026 Reviewed in the United States on March 22, 2026 by April

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