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L'OREAL TECHNIQUE

L'OREAL TECHNIQUE HiColor Red HiLights Permanent Hair Color for Dark Hair | Intense Red Highlights | No Pre-Lightening Required | Rich, No-Drip Creme | Quick Processing Time | Magenta

  • Based on 6,900 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Sunday, Feb 1
Order within 33 minutes
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Color: Magenta


Size: 1.2 Ounce (Pack of 1)


Features

  • For dark hair
  • No pre-lightening required
  • Brand New Factory Direct

Description

Excellence HiColor Red HiLights is a rich, no-drip creme that makes it easy to control creative techniques, and the true-to-shade color resists fading. This hair color is available in Magenta, Red, Copper Red, and Copper. This hair color is perfect for those who want highly-visible, intense red highlights even on dark hair, without brassiness. The breakthrough technology lifts hair 3-4 levels, so no pre-lightening is required. To speed up processing time, use a pre-heated warm (not hot) heat source for up to 15 minutes maximum. Cool for 5 minutes at room temperature. Use exclusively with the recommended oxidant, Oreor 40 volume maximum.

Color: Magenta


Package Information: Bottle


Product Benefits: Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes. See more


Brand: L'OREAL TECHNIQUE


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 1.76 ounces


Item model number ‏ : ‎ 5101


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #1,278 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #16 in Hair Color


#16 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (21,055)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Feb 1

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Amazing product, I will definitely be buying more.
Color: Red Size: 2.4 Ounce (Pack of 1)
I’ve been dying my hair red for a long time and, am always trying different brands of red hair dye. This is the most vibrant and pigmented red hair color I’ve used. Your hair color ends up coming the same shade as advertised unlike, a lot of the other brands I’ve used before. Also I noticed It stays in your hair longer than other products I’ve used. All in all this is a phenomenal product! ... show more
Reviewed in the United States on December 22, 2025 by Grace
    • Hair Girlies
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This did really good on my hair. I wanted a dye i didn't have to bleach my hair for and let me tell you Loreal came trough. I only mixed it with some developer and the color stayed vibrantly. I dyed my hair in August there is still color in my hair till this day with no touch ups however obviously after a few washes it fades. But i will be doing a touch up soon. Also it smells really nice and isn't harsh on my 4C hair at all. I've gotten a lot of compliments and questions about the dye i used. ... show more
Reviewed in the United States on December 7, 2025 by Talia
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I love this hair dye. It is very vibrant and works amazingly on naturally dark hair. It is inexpensive yet incredibly effective. Amazing brand
Reviewed in the United States on November 25, 2025 by Tubby
    • WHAT YOU NEED TO KNOW!
Color: Magenta Size: 1.2 Ounce (Pack of 3)
Review Image by Caitlin Bechtel Caitlin Bechtel
Review Image by Caitlin Bechtel Caitlin Bechtel
I studied the reviews and a lot of people never said what color their hair was originally or if they had grey or how often they do their roots- SO… I was sick of the nightmare- I have super straight hair and it is originally dark brown/almost black (if I dye it black people think it’s natural!) and I’ve been getting grays since I was a teenager. My hair also grows FAST, and I need to cut my bangs once a week! So one day I was feeling depressed about my hair bc I had gone to a salon just a minute before & now it was mega pink but already my usual black & white roots were coming in! In desperation I Googled Fashion Color for graying hair/ Dark hair and the first thing that popped up was THIS BRANS of reds! I like the UNNATURAL red colors (for now) but was told no permanent “fashion colors” exist by the PROS! (Oh but they DO!! Here’s one right here!) I used Magenta once that time I ordered it and now, once a week I do the roots; I read specifically that to cover grays/fade a bunch of very dark hair that you’d use 30 developer (20 if your hair iw fragile & use Age Beautiful or a brand called Silk!) and the permanent dye mix in your most obvious roots only (at the part, the sides, beneath bangs) and leave on 35 minutes. You can actually, w this color- I know they say you can’, but you can! You can open it up and use only half the color w half the recommended amt of developer (1.2 oz!) & then put the lid back on and put it in an air tight container! The next time you go to use it, it’s FINE! Shampoo your hair w Clenditioner (I got it that here too- it comes in a big variety of colors, smells amazing & gives your already amazing, head exploding color an extra POP! Everyone will ask you HOW you got your color! So I’m telling you- if you have very dark hair w some or even a LOT of grey in it (bc grey is tougher to color than black, as some people know!) THIS IS HOW! And you may not have to do it every week! I do bc I’m a freak, my hair is super straight and grows 100 miles an hour but if your hair grows more slowly- you don’t need to dye your whole head! And if you ever wondered how famous people NEVER have their roots showing? Ever? Now you know (except they don’t get their own hands or bathrooms dirty and have a team of experts following them around- I imagine!)! I will try to include a pic of my current hair but this is my first review where I’ve done that & I should have one to show you! This dye is the bees knees, people! ... show more
Reviewed in the United States on May 5, 2024 by Caitlin Bechtel Caitlin Bechtel
    • Good for a semi-perm
Color: Magenta Size: 1.2 Ounce (Pack of 1)
The bright color stays for about a month of washing every other day. It's still in my hair after 2 months, but it's starting to turn from magenta to orangish. It also does not stay well on pre-treated hair—I had a couple highlights from a previous bleaching, and the color fell off after a week in those spots. ... show more
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Color: H11 Intense Red Size: 1.74 Fl Oz (Pack of 1)
I’ve used a lot of red hair dyes over the years, but nothing beats L’Oréal HiColor Reds! The color payoff is amazing, it’s bright, bold, and shows up beautifully even on dark hair without needing bleach. I always get compliments every time I use it. It’s easy to mix and apply, and the color lasts a long time without fading too quickly. I also love that it leaves my hair soft and shiny instead of dry or brittle like some other dyes do. This is my second time buying it, and it’s officially my go-to red! If you’re looking for a true, rich red that pops, this is the one. ... show more
Reviewed in the United States on October 17, 2025 by Ki-Mani
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Color: Copper Size: 3.6 Ounce (Pack of 1)
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Lamentablemente este tono sigue bastante dificil de conseguir y se agota pero me encanta el color me queda super bien aun sin decolorar el tinte no es agresivo a mi parecer y cuando va decolorando no se pone amarillo ni da tono feo es mi tinte y tono favoritos llevo años usándolo en la foto tengo un par de meses sin teñirlo ... show more
Reviewed in the United States on December 24, 2025 by Royleni Villegas Segura Royleni Villegas Segura
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Color: H21 Black Onyx Size: 1.74 Fl Oz (Pack of 1)
I bought the Onyx Black color and I loved it ! It’s the darkest shade Ive ever had on my hair ! The only thing i don’t really like is the smell ! Even after shampooing 2 times and dry … still smelling very strong .. it also bleeds pretty bad .. recommend to use a black towel at least for 3 weeks
Reviewed in the United States on October 31, 2025 by 😍😍😍

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