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L'OREAL TECHNIQUE

L'Oréal Technique HiColor Red HiLights Permanent Hair Color

  • Based on 4,299 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Aug 27
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Color: Magenta


Features

  • For dark hair
  • No pre-lightening required
  • Brand New Factory Direct

Description

HiColor HiColor HiLights Excellence Crème Chroma Resistant Gray Let's Color Who is the HiColor Red HiLights formulated for? It is designed specifically for dark hair to create intense, vibrant red highlights without the need for pre-lightening. Do I need to bleach my dark hair first? No, this permanent hair color lifts and deposits intense red tones in a single step, saving you from a separate bleaching process. Is the formula easy to apply? Yes, it features a rich, no-drip crème formula that makes application easy and ensures even color distribution. How long does it take to process the highlights? It features a quick processing time of just 30 minutes at room temperature, allowing you to achieve vibrant highlights efficiently. Does this hair color fade quickly? No, it is a permanent hair color designed to provide true-to-shade, long-lasting red highlights that resist fading.

Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 1.76 ounces


Item model number ‏ : ‎ 5101


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #2,934 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #44 in Hair Color


#44 in Hair Color:


Customer Reviews: 4.7 4.7 out of 5 stars (4,299)


Color: Magenta


Container Type: Bottle


Product Benefits: Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes.


Brand Name: L'OREAL TECHNIQUE


Item Form: Liquid


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Technique


UPC: 657201051012 741655750956


Global Trade Identification Number: 12


Recommended Uses For Product: Dark Hair


Model Number: 5101


Manufacturer Part Number: 41051012


Material Type Free: Fragrance Free


Full Cure Time: 30 minutes


Hair Color Permanence: Permanent


Unit Count: 1.2 Ounce


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Aug 27

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

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View our full returns policy here.

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Top Amazon Reviews

    • Very good color
Color: Magenta
Easy to apply, vibrant color, and great results. Definitely a good choice if you’re looking for a bold red shade . Unfortunately I don’t have a picture of it guys
Reviewed in the United States on June 29, 2026 by Samaica Serome
    • Fantastic, bright highlights for brunettes
Color: Magenta
About my hair before highlighting: I keep my hair in a pretty short inverted bob with blunt bangs. I'd been dying my hair black for years using brands like Feria. I decided about 6 months ago that I wanted to go back to red hair, so I tried Feria Violet Soft Black as a transition color, lightening the shades of red as my hair grew out. Big surprise, it didn't really work out that well. Just prior to using the L'Oreal Hicolor for the first time, I had some pretty serious gray roots, which I was really concerned about turning pink. After reading the various reviews on here, and then checking out a few red hair websites, I decided to try my hand at doing my own professional color using L'Oreal Hicolor Magenta Highlights. Materials used: L'Oreal Hicolor Magenta Highlighter (1.2 oz) L'Oreal Level 30 Developer (2.4 oz) Neutral Protein Filler (1.2 oz) Rubber gloves A smock Hair color mixing bowl (Sally Beauty has nice bowl that are marked by ounces and have a brush "strainer" at one end - cost ~$3) Hair color application brush Hair color mixing wand Comb Tube of Eucerin Aquaphor moisturizer Disposable shower cap The Process: I put on the smock and rubber gloves, then used the Aquaphor to protect any skin that I didn't want to get stained by hair dye. (Note: This stuff is not nearly as bad as Manic Panic when it comes to mess and staining! In fact, it is not all that messy, in my opinion, especially when compared to Manic Panic!) To be safe, since I'd just moved into my house, I also put a tarp down, but I didn't get any dye on the floor. I blended together the HiColor Magenta, Level 30 Developer, and Protein Filler in the color mixing bowl using the mixing wand/color brush. It took about 15-20 minutes to get fully blended. NO JOKE. The resulting mixture was much more "watery" than store bought boxed hair colors, but not as messy as demi-permanent dyes, like Manic Panic. Since my roots were gray, and the Developer lightens hair, I started with the darkest part of my hair and worked up toward my roots. I used the comb to periodically make sure the dye was equally distributed through my hair. It took about 20 minutes to apply the dye. I had leftover dye, since my hair isn't very long. I washed it down the sink. I put on a shower cap and left the dye in for an hour. After an hour, I showered, rinsing the dye from my hair. The instructions tell you to shampoo and condition, which I did using TIGI Bed Head Re-Energize Shampoo and Conditioner in cool water. The Results: GORGEOUS bright, deep magenta hair. Just lovely. The original plan was to do the Hicolor as "Step 1" and then deepen the color using Manic Panic before going back to work after the holiday, but the color was so awesome and I got so many compliments from total strangers, that I kept it. It worked in my favor, too, as I ended up being sent to meet a potential client in Atlanta, who loved me (and my hair!). They ended up signing on with my company and bringing me down for some work in January. I did a second application of Hicolor Magenta in December and then mixed Manic Panic Vampire Red with Ultra Violet in January (resulting in a beautiful "boysenberry" color, however it was a pain to apply, and made a total mess in my bathroom... and on hotel towels for weeks afterward). The biggest concern I had was my gray roots. Do your darkest hair first, leave the gray for last. It definitely comes out a bit pink, but results in a very cool gradient-like effect. Also, to make it last, wash in the coldest water you can handle and use color-friendly products. ... show more
Reviewed in the United States on February 19, 2013 by Kirsten Lynch
    • no bleach needed
Color: Magenta
always takes my hair from dark to red. love that bleach isn’t needed. perfect alternative to bleach !
Reviewed in the United States on July 13, 2026 by Renata Amaryllis
    • Good color
Color: Magenta
Review Image by Saa
It’s the best. I have very dark hair but it colored my hair so good. Definitely should buy it. It does work for darker hair
Reviewed in the United States on May 12, 2026 by Saa
    • Great color.
Color: Magenta
Worked great for my granddaughters hair plan.
Reviewed in the United States on June 21, 2026 by Patricia Decker
    • Amazing
Color: Magenta
L’Oréal hicolor is the only thing I use to dye my hair and it’s so amazing I 100% recommend
Reviewed in the United States on August 12, 2026 by dannes w
    • Pretty good
Color: Magenta
Review Image by Viktoriia
Review Image by Viktoriia
I tried to dye my hair the way it is right now about two month ago. At that time I ordered HiColor Reds "Red Hot" but it didn't work the way I wanted - it was super dark red, not that visible, and I wanted bright. (first pic is "before", second is "after"; in "before" you almost can't see the red) So this time I ordered HiColor Highlights "Magenta" and it worked perfectly! It is way brighter in front at the roots, because my hair's been dyed lots of times, and my real color is light brown; and it's darker closer to the ends, but it's making a perfect gradient! I used 1:2 dye to 30 developer. After washing my hair 5 times already, the water is still slightly red, but I expected that. Be careful! IT does stain the skin (and stings a little at the beginning), I was able to wash it off completely only on the second wash. Anyway, I like it very much! (4 stars because even though it says "for dark hair only", you won't have the bright red color unless your hair is light brown) ... show more
Reviewed in the United States on December 23, 2023 by Viktoriia
    • Hands down favorite dye
Color: Magenta
Review Image by April
I've been dying my hair for YEARS and this is my go-to favorite brand and color (magenta). I pick the volume of developer depending on how bright or dark i want it. For a darker color I stick with a 10 but I usually up it to a 40. My hair is naturally light brown so it pops even more so. My only complaint is the fall out that happens with every wash BUT that happens with every red or bright and unnatural color. This is a good quality dye and the color is beautiful. Pictured is magenta with a 40 developer ... show more
Reviewed in the United States on March 22, 2026 by April

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