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L'Oréal Technique HiColor Red HiLights Permanent Hair Color - Red

  • Based on 6,927 reviews
Condition: New
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  • – 4-month term
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Oct 13
Order within 3 hours and 25 minutes
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Size: 1.2 Ounce (Pack of 1)


Features

  • For dark hair
  • No pre-lightening required
  • Brand New Factory Direct

Description

Excellence HiColor Red HiLights is a rich, no-drip creme that makes it easy to control creative techniques, and the true-to-shade color resists fading. This hair color is available in Magenta, Red, Copper Red, and Copper. This hair color is perfect for those who want highly-visible, intense red highlights even on dark hair, without brassiness. The breakthrough technology lifts hair 3-4 levels, so no pre-lightening is required. To speed up processing time, use a pre-heated warm (not hot) heat source for up to 15 minutes maximum. Cool for 5 minutes at room temperature. Use exclusively with the recommended oxidant, Oreor 40 volume maximum.

Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 1.76 ounces


Item model number ‏ : ‎ 5101


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #9,976 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #104 in Hair Color


#104 in Hair Color:


Customer Reviews: 4.7 4.7 out of 5 stars (6,927)


Color: Magenta


Container Type: Bottle


Product Benefits: Rich no-drip crème allows for control of creative techniques. Quick processing time of only thirty minutes.


Brand Name: Beco


Item Form: Liquid


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Technique


UPC: 657201051012 741655750956


Global Trade Identification Number: 12


Recommended Uses For Product: Dark Hair


Suitable Hair Color: Pink


Model Number: 5101


Manufacturer Part Number: 41051012


Material Type Free: Fragrance Free


Full Cure Time: 30 minutes


Hair Color Permanence: Permanent


Unit Count: 1.2 Ounce


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Oct 13

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
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  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • favorite red for dark hair!
looove this hair dye. i always go dark brown and regret it! this pulls the dark brown out so easily without having to bleach and redye. its definitely one of my favorite colors. the red is very vibrant and stays a long time. id recommend always!
Reviewed in the United States on September 3, 2026 by Kati Lorene

  • Love this color
Purchased this color and added 30 developer in it. My natural hair color is a #2. I was able to use this without bleaching my hair to achieve the color I was wanting. Very happy and impressed.
Reviewed in the United States on September 23, 2026 by Natalia S.

  • Vibrant
This is my go-to hair dye. Its so vibrant and all without needing to bleach! Not to mention what a great price. I usually need two or 3 depending on my hair length but I don't mind at all.
Reviewed in the United States on September 29, 2026 by Michaelle

  • PERFECT RED
It works like MAGIC, I fell in love with this color, this is the second time I’ve purchased it. My hair is a beautiful Red color, only additional item I used was 20 developer & a little bit of the Violet HiColor. 10/10 would recommend if you’re wanting red based hair.
Reviewed in the United States on September 19, 2026 by Leasly

  • Love It
I absolutely love this color
Reviewed in the United States on October 1, 2026 by Bridgette Smith

  • Good quality, does not dissapoint!
I have been using this brand for years and I love it! I use the red and magenta to get my shade of red and it works like a charm! I have been a red head for years and this has been my solution to doing my own hair without applying direct bleach. The price is good, and always works the same it has been very consistent. ... show more
Reviewed in the United States on September 28, 2026 by melisa budhna

  • Great For Permanent Color. But…
If you’re looking for a permanent red, then this product is perfect. I had dyed my hair very dark and this gave me the exact cherry red I wanted. However, BEWARE if you plan on changing your hair color any time soon after using this. I dyed my hair using this about four months, and currently am trying to lighten it before summer. This red DOES. NOT. COME. OUT. Evenly bleaching my hair has left red streaks all throughout my head. So, if you want permanent color, GET THIS. But if you’re looking for something more temporary, look elsewhere!! ... show more
Reviewed in the United States on April 10, 2026 by Emma

  • Love it
Love love this colour on my black hair...got so many compliments
Reviewed in the United States on September 21, 2026 by Ayesha Benta Anwar

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