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WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Blonde

  • Based on 1,848 reviews
Condition: New
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  • – 4-month term
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Jun 29
Order within 16 hours and 19 minutes
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Color: 8RG Titan Red Blonde


Color: 8RG Titan Red Blonde


Package Information: Bottle


Product Benefits: Vibrant, long lasting, fade resistant results. Excellent gray coverage


Brand: Color Charm


Item Form: Liquid


Product Dimensions ‏ : ‎ 1.87 x 0.97 x 3.66 inches; 0.95 ounces


Item model number ‏ : ‎ 99240013921


UPC ‏ :


Manufacturer ‏ : ‎ Coty Inc. (EIMI)


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Jun 29

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Damaged
Color: 6G/555 Hazel Blonde
If you receive damaged products they do not reimburse or replace the item so be aware. Other than that I’ve used the product before and it’s a great product for hair color.
Reviewed in the United States on February 15, 2025 by Gena Gena

  • Wella is great covering for covering grays
Color: 6G/555 Hazel Blonde
I’ve been using Wella for years. It’s great for covering gray hair.
Reviewed in the United States on February 21, 2025 by North Cali

  • Great product
Color: 8RG Titan Red Blonde
I use a few colors that I mix together. Used to buy from Sally’s but Amazon is same prices and easy to order. Wella color charm has always been a winner for me
Reviewed in the United States on September 15, 2024 by Amazon Customer

  • Price is right
Color: 8G Light Gold Blonde
Easy to self-apply. It's a little too orange after application but tones down after a few washes.
Reviewed in the United States on October 17, 2024 by KMR

  • Hair Color Charm
Color: 12C Ultra Light Blonde
Very good product have been using it two decades.
Reviewed in the United States on October 26, 2024 by Grace

  • My go to color Wella 9 G
Color: 9G Soft Gold Blonde
I been using Wella forever now. I recently switched from 9NG to 9G for the summer . It’s a great golden blonde . Wella color is one of the best choices imho to get reliable gray coverage and color longevity. I am so happy to have found it on Amazon !
Reviewed in the United States on June 4, 2024 by Highmoon

  • Color is not accurate
Color: 9G Soft Gold Blonde
I purchased the 8g which is golden blonde The color turned out platinum Blonde
Reviewed in the United States on October 19, 2024 by Susan Steele

  • Been My One Haircolor For 35 years
Color: 8G Light Gold Blonde
My hairdresser of 35 years, who owned her own hairdressing academy for over 20 years, taught me how to do my own hair color years ago. She always used Wella Color Charm, and liked it best. If it ain’t broke… So that’s what I’ve used all this time. Granted, due to having more gray now, it does fade off my roots in a shorter time now, but that’s to be expected. Wella’s colors have always been good matches to what I wanted, even when I’ve mixed some to get certain tones. Price, like everything else, has gone up double in 10 years, but still better than if I had to be at the salon every 4 wks! ... show more
Reviewed in the United States on May 4, 2023 by amb

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