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WELLA Color Charm

WELLA Color Charm Permanent Liquid Hair Color for Gray Coverage, Ash Blonde

  • Based on 3,961 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Aug 24
Order within 15 hours and 34 minutes
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Color: 12AA Nordic Blonde


Features

  • Wella colorcharms Liquifuse Technology saturates each strand for excellent gray coverage providing up to 43% more shine (vs. untreated hair).
  • Vibrant, long lasting, fade resistant results. Excellent gray coverage
  • 62 easily intermixable shades come in 5 tonal families - neutral, ash, gold, warm and red providing endless color possibilities
  • Mix Ratio: 1 part haircolor, 2 parts developer. Develop for 15 minutes, then process up to an additional 30 minutes
  • Gentle floral fragrance

Description

8RG Titan Red Blonde T68 Lavender Silk T05 Pale Rose Blonde Ruby Red 2BBL Blue Black Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store

Product Dimensions ‏ : ‎ 1.87 x 0.97 x 3.66 inches; 1.28 ounces


Item model number ‏ : ‎ 4735


UPC ‏ : ‎


Manufacturer ‏ : ‎ COLORCHARM


Best Sellers Rank: #11,719 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #128 in Hair Color


#128 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (3,961)


Color: 12AA Nordic Blonde


Container Type: Box


Product Benefits: Vibrant, long lasting, fade resistant results. Excellent gray coverage


Brand Name: COLORCHARM


Item Form: Liquid


Hair Type: All


Number of Items: 1


Manufacturer: COLORCHARM


UPC: 070018105769


Recommended Uses For Product: Professional Salon & Spa


Model Number: 4735


Manufacturer Part Number: 4735


Item Weight: 0.08 Pounds


Material Features: Fade resistant


Full Cure Time: 30 Minutes


Hair Color Permanence: Semi-Permanent


Unit Count: 1.4 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 24

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Similar Products

Top Amazon Reviews

    • Wella is my favorite!
Color: 12A Frosty Ash Blonde
I’ve been a hairdresser for many years & love WELLA as I’ve found their color swatches are accurate, the hair color works quickly & I’ve had no adverse reactions in the many years I’ve used this product on myself. If you’re not a hairdresser, make sure BEFORE using any color product on your hair to do a “patch test” to make sure you are not allergic to the product especially if you have any skin allergies. WELLA has been around for many, many years & is a trusted product by hairdressers. They have a huge selection of colors from platinum shades to black. They are also at an affordable price point. I’ve used WELLA for 20+ years! ... show more
Reviewed in the United States on February 22, 2025 by Angie Friesl
    • Great price
Color: 10A Palest Ash Blonde
Good quality at good price
Reviewed in the United States on March 14, 2025 by Bugsy
    • Hair
Color: 7A Med Smokey Ash Blonde
I like it
Reviewed in the United States on March 11, 2025 by Neyney
    • I like it
Color: 6A Dark Smokey Ash Blonde
I love Wella. Their products are super amazing. I bought this color to do some highlights on my hair and it worked great. Check it, I had my husband do the highlights for me and I asked them to do some teasing before he out of the color, needless to say, he made a total birds nest on my head. So ladies, if you’re going to use this color to do highlights or Simply to color your hair, please do not ask your husband to do it. Of course I am super grateful that he is amazing and he helped me to do it when you’re doing this color do a one to two ratio with the processor. Meaning, one part color two parts processor. It’s super easy to mix. Super easy to apply and the color comes out. Very nice. Leave it on for 20 minutes and you’re done. Let me know what kind of disaster happens to you. ... show more
Reviewed in the United States on September 25, 2023 by AB
    • Great toner
Color: 12A Frosty Ash Blonde
Great toned color
Reviewed in the United States on March 7, 2025 by Jennifer
    • So many compliments
Color: 12AA Nordic Blonde
I have used this product for years; the color Nordic blond is not easy to find. So happy Amazon Carie’s Wella Nordic Blond
Reviewed in the United States on February 12, 2025 by Warren Flatt
    • Good
Color: 12A Frosty Ash Blonde
Good
Reviewed in the United States on February 24, 2025 by Olena
    • Works on bleached and colored hair
Color: 6A Dark Smokey Ash Blonde
Review Image by Rain Rain
Review Image by Rain Rain
So in the first picture i have the bottom half of my hair with black box dye from like a year or 2 ago and the top half is bleached and dyed with semi permanent color which lasts longer than permanent on bleached hair. I used shade 6A on the top half of my hair and what i had left over i mixed with 4NW for the bottom half. This product does not claim to lighten dyed hair at all so i was concerned about that but i think it did pretty well. You can see the line of untouched roots, its very obvious, it doesnt look the same. The bottom half of box dyed hair definitely looks the same. Over all 6A was not ashy or even blonde in my opinion, even on the virgin roots. It did wash out super easy but my hair also felt STRIPPED more so than with other dyes. I used a hair mask and its mostly fine now. I have no idea what to do about the roots. ... show more
Reviewed in the United States on April 12, 2024 by Rain Rain

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