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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Silver Blonde 8S, 1 Hair Dye Kit

  • Based on 52,499 reviews
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Availability: In Stock.
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Arrives Thursday, Aug 7
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Color: 8s Soft Silver Blonde


Size: 1 Count (Pack of 1)


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Color: 8s Soft Silver Blonde


Package Information: Box


Product Benefits: Hair Coloring, Conditioning


Brand: L'Oreal Paris


Item Form: Gel


Product Dimensions ‏ : ‎ 2.26 x 3.5 x 6.25 inches; 8.78 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal - Hair Color


Country of Origin ‏ : ‎ Mexico


Best Sellers Rank: #137 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color


#2 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars 52,499 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Aug 7

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Beautiful but
Color: 5 Medium Brown Size: 1 Count (Pack of 1)
The color is beautiful and amazing. I love it! But it does fade away in around 4weeks. I wish it stayed it was really beautiful.
Reviewed in the United States on July 27, 2025 by Amazon Customer

  • My Go-To Hair Color for Long-Lasting Vibrancy
Color: 8s Soft Silver Blonde Size: 1 Count (Pack of 1)
I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny. The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look. If you want a reliable hair dye that keeps your color glowing, I highly recommend this one! ... show more
Reviewed in the United States on June 10, 2025 by Sarahi Palacio

  • comes with the BEST conditioner, salon outcome
Color: 4 Dark Brown Size: 1 Count (Pack of 1)
i use this product once a month when my greys start coming in🤦♀️ i get soo excited to color my hair because i love the conditioner it comes with , makes my hair soo soft soo shiny and frizz free, every time i color my hair people compliment me and ask if i got my hair done at a salon ? i say nope i do it at home, soo affordable , quick shipping, and salon outcome .. ... show more
Reviewed in the United States on July 26, 2025 by Khlobella

  • My hair looks great and I’m a fan for a first time user.
Color: 6AM Light Amber Brown Size: 1 Count (Pack of 1)
Easy to mix together and the conditioner it comes with is nice to use after the dying process. I have my hair past my shoulders it’s curly. So I usually use a lot. So I thought. I put together two boxes and really only used one. The instructions told you to do your roots first, wait then apply to your ends. That’s different from my years of box hair color. Worked so well. My previous service of Beyelage and grays were all covered up and evenly matched. It did come out darker than I expected, still looks nice. I just wanted it a couple of shades lighter. I would go a shade lighter if I did it again. I think that’s just preference though. Worth the buy ... show more
Reviewed in the United States on July 26, 2025 by Ana P. Cabrera

  • Never fades beautiful color!
Color: 9G Light Golden Blonde Size: 1 Count (Pack of 1)
I have been using L’Oreal hair color, probably 40 years. I do it myself, it’s very easy to do and a great value for what it cost. The color always comes out perfectly. It gives my hair body and more control. It never fades or washes out and I get compliments on it constantly.
Reviewed in the United States on July 16, 2025 by linda kay linda kay

  • 5CB Pulls Red on Reds
Color: 5CB Medium Chestnut Brown Size: 1 Count (Pack of 1)
Just used the 5CB Medium Chestnut Brown last night and it’s not exactly the color I wanted but I knew the risk I was taking going in and I don’t hate it. The formula for this is runny and does drip, so watch out for those white counters and rugs. The color result is redder than I wanted but the box does indicate it can pull red for redheads so that’s on me, I should’ve gone for a fully cool toned brown. Perhaps this was due more to the quality of my sun bleached hair and general dryness, but it was striking during application how much my hair texture became like straw. I expected to follow up with my usual hair repair methods (Amika RX) but to my surprise, the provided conditioner more than restored the texture to a soft state. Attached some pictures with side by sides, befores on the left. I think I’ll prefer the color in a week or two when it inevitably fades a shade. I have a handful of grays toward the crown and this fully covered those, however, I can’t yet attest to longevity of the coverage. **Update** I used and reviewed this dye in October, it is now December and I have added an additional update picture (roughly 2.5 to 3 months after application). I was correct that the faded shade is what I’m most happy with, especially once the ends lightened up, which happened probably by week 3 or 4. Gray coverage is excellent though my growth seems to already be showing so I’m spotting silvers again. Red tone is lasting very well and I’m happy, just gotta find some sort of root touch up now. Overall a recommend for the lasting color, but I will mention that my hair is much much dryer over the last couple months than usual - I feel my hair usually “bounces back” after a dye (I tend to dye my hair once or twice a year only) and after this box it did not. So if your hair is chemically treated or severely damaged, I would look for a potentially gentler dye formula if there is such a thing. I am using deep conditioner treatments or a quality conditioner in the shower, but what seems to help most is a post shower cocktail: light spritz of Pacifica Silk Rice detangle spray, dime sized amount of JVN instant repair mask, a pump and a half of JVN blowout styling milk, and then the next day or morning 3-4 drops of the JVN nourishing shine drops (I also use Ouai hair oil but I’ve run out - and occasionally IGK mistress hydrating balm on the ends and before I ran out I’d frequently use the IGK Antisocial overnight dry mask which I can’t recommend enough lol) Best of luck to everyone on their hair journey :) ... show more
Reviewed in the United States on October 3, 2023 by G G

  • Permanent Eye-Catching Hair Color
Color: 4R Dark Auburn Size: 1 Count (Pack of 1)
I have used this permanent hair color product for years and can honestly say, it is the best. My natural hair color is white. The dark auburn shade turns out exactly as shown on the box and I receive many compliments about my hair color. It comes with a Shine Protection Conditioner which helps keep the color vibrancy. This conditioner should be used once a week for high impact shine. It has a pleasant floral fragrance. ... show more
Reviewed in the United States on July 19, 2025 by Amazon Customer

  • Strong Color
Color: 7LA Lightest Auburn Size: 1 Count (Pack of 1)
It works but the smell was too strong that my nose and eyes burned from the smell, if you can tolerate the smell use it.
Reviewed in the United States on July 30, 2025 by Khadine

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