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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Silver Blonde 8S, 1 Hair Dye Kit

  • Based on 52,375 reviews
Condition: New
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Availability: In Stock.
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Arrives Tuesday, Jul 29
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Color: 8s Soft Silver Blonde


Size: 1 Count (Pack of 1)


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Color: 8s Soft Silver Blonde


Package Information: Box


Product Benefits: Hair Coloring, Conditioning


Brand: L'Oreal Paris


Item Form: Gel


Product Dimensions ‏ : ‎ 2.26 x 3.5 x 6.25 inches; 8.78 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal - Hair Color


Country of Origin ‏ : ‎ Mexico


Best Sellers Rank: #152 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color


#2 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars 52,375 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jul 29

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • My Go-To Hair Color for Long-Lasting Vibrancy
Color: 8s Soft Silver Blonde Size: 1 Count (Pack of 1)
I’ve been using L'Oreal Paris Superior Preference for a while now, and it’s definitely my favorite hair dye. The color stays vibrant much longer than other brands I’ve tried — even after several washes, it still looks fresh and shiny. The formula is gentle on my hair and doesn’t leave it feeling dry or damaged. Plus, the application is easy, and the scent isn’t overwhelming like some other dyes. I love how it gives me rich, luminous color that really brightens up my look. If you want a reliable hair dye that keeps your color glowing, I highly recommend this one! ... show more
Reviewed in the United States on June 10, 2025 by Sarahi Palacio

  • Preference by Loreal - Extra Light Natural Blonde LB01
Color: LB02 Extra Light Natural Blonde Size: 1 Count (Pack of 2)
This is actually a Very Beautiful Blonde Shade. It is not too yellow but for me, my orange highlights came out. The blend looked nice, but I did want to stay away from the orange highlights. I didn't want to go to Extra Light Ash Blonde LB01 because in the Cream Excellence line made my hair have a grayish hue. Not bad, but made my hair look dull. I would rather have had the LB02 look than a dull look. I decided to try the LB01 in the Preference line, so I will have to see how that one compares to the Cream Excellence line. If that doesn't work for me, I will either go back to LB02 or go Ash Blonde 9.5 which I know will be darker for my hair, but still blonde and take away the grayish hue because it is darker and same goes for the orange hue in 02. All of Loreal Colors are nice, but due to our own hair and highlights, you won't always get the color you want, so bottom line is you need to experiment and you will likely end up having to trim your hair some due to the ends taking the heat quite literally. I love this color, I just wish my orange highlights would have behaved and didn't. So trying Preference LB01 Extra light ash blonde and see if the grayish hue is less and if not just give in and do 9.5 Ash Blonde in the Preference Line which will be darker, but should resolve my orange issue or too much gray issue because is is darker. I have experimented quite a lot during the pandemic and think I have things figured out. You could always bleach to strip the color and then color, but too me that is too hard on your hair. I have baby fine hair. Preference does have dimension to the color which I really like, the cream excellent didn't have that dimension. So practice makes perfect for you and it sure beats paying a lot at the salon. Cutting and trimming, get yourself a good set of shears and check out videos on You Tube, don't be afraid to try coloring or cutting because that is how you learn and your hair will always grow back. Tip on that, Use the Vitamin Hair, Skin and Nails by either Naturello or Vitafusion. Vitafusion is a gummy, really tasty, not expensive and I have really noticed how great it helps my hair grow and repair itself being baby fine which in itself is tough but these vitamins really nip the right ingredients in them for hair growth. I also noticed my nails growing like crazy, my skin has always been nice, but my hair would never grow and my nails would bend over backwards even using Sally's hard as nails, so try that as well so you can keep your hair healthy as you experiment. You will be glad you did when you save money not going to the salon. Get your own cute little cap, and tools, make it fun and don't worry. This pandemic I have read has been hard on our hair due to stress and many have reported hair falling out. So if your going to loose hair, let it be you experimenting, not this miserable virus. ... show more
Reviewed in the United States on August 25, 2020 by Kitty

  • Never fades beautiful color!
Color: 9G Light Golden Blonde Size: 1 Count (Pack of 1)
I have been using L’Oreal hair color, probably 40 years. I do it myself, it’s very easy to do and a great value for what it cost. The color always comes out perfectly. It gives my hair body and more control. It never fades or washes out and I get compliments on it constantly.
Reviewed in the United States on July 16, 2025 by linda kay linda kay

  • I love this brand, but recently the color was different
Color: 6AB Chic Auburn Brown Size: 1 Count (Pack of 2)
I've been using this hair dye for years, and I love this product. I'm a natural redhead and this dye covers the gray and makes my hair more vibrant like it used to be. It also doesn't seem to damage my hair like other brands have. And the conditioner turns my hair into silk. However, the last time I dyed my hair in July (the dye was purchased in April 2025), the color was off. It made my hair a much darker and fake-looking red, which is why I only gave it four stars. If this continues, I'm going to switch to another brand. ... show more
Reviewed in the United States on July 19, 2025 by BB

  • Excellent color for hair
Color: 9GR Light Golden Reddish Blonde Size: 1 Count (Pack of 1)
Great coverage of color and fades like natural colors. Love the conditioner that comes with the color. I can rub this conditioner into the ends and it helps keep split ends from showing up in between colorings. Excellent product you can use to renew your hair.
Reviewed in the United States on July 2, 2025 by Dayle S Seitz

  • My Summer Favorite!
Color: 6A Light Ash Brown Size: 1 Count (Pack of 1)
I’ve always loved this shade for summer—it’s my go-to! The color can look a little off for the first day or two, but after that, it settles into a gorgeous tone that doesn't look fake. During the rest of the year, I usually switch to Medium Ash Brown. I’ve found that leaving the color on for an extra five minutes really helps it take better and last longer. ... show more
Reviewed in the United States on June 21, 2025 by R. Gamez

  • Permanent Eye-Catching Hair Color
Color: 4R Dark Auburn Size: 1 Count (Pack of 1)
I have used this permanent hair color product for years and can honestly say, it is the best. My natural hair color is white. The dark auburn shade turns out exactly as shown on the box and I receive many compliments about my hair color. It comes with a Shine Protection Conditioner which helps keep the color vibrancy. This conditioner should be used once a week for high impact shine. It has a pleasant floral fragrance. ... show more
Reviewed in the United States on July 19, 2025 by Amazon Customer

  • Iced Golden Brown — Results Issue
Color: 5CG Iced Golden Brown Size: 1 Count (Pack of 1)
This is my go-to brand. I feel bad giving them three stars as I’m usually very happy with the results. However, I decided to try out Iced Golden Brown for a new look. I have lighter medium brown/auburn hair and the color came out DARK. Deep DEEP chestnut brown. Just a heads-up to anyone who is looking for a more subtle brown— I would play it safe and choose a different shade. ... show more
Reviewed in the United States on July 17, 2025 by Hack

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