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Ion Bright White Powder Lightener 1 lb

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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, Jun 19
Order within 5 hours and 52 minutes
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Features

  • Suitable for all application techniques, on and off the scalp
  • Gluten and cruelty free (Product not tested on animals)
  • Available in 1 oz. or 1 lb.
  • Up to 7 levels of lift

Description

Need a lift for your next hair color? Look no further than ion Color Brilliance Bright White Powder Lightener. This conditioning dust-free formula is infused with coconut chia seed and sunflower oils and provides up to 7 levels of even lift. Mixing with a developer creates a creamy consistency that’s suitable for all application techniques both on and off the scalp. From volumizing to smoothing moisturizing to color-protecting ion shampoos conditioners stylers and treatments are formulated to always provide impeccable professional results for all hair types. No matter what your hair needs ion has the perfect solution for you.

Package Dimensions ‏ : ‎ 6.06 x 4.02 x 3.98 inches; 1 ounces


Manufacturer ‏ : ‎ Arcadia Beauty Labs LLC


Best Sellers Rank: #27,655 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #264 in Hair Color


#264 in Hair Color:


Customer Reviews: 4.8 4.8 out of 5 stars (456)


Brand Name: ion


Package Size Name: 1 Pound


Manufacturer: Arcadia Beauty Labs LLC


Unit Count: 16.0 Ounce


Hair Type: Bleaching


Product Benefits: Provides versatile application, is gluten-free and cruelty-free, and lifts up to 7 levels while conditioning the hair with nourishing oils.


Item Form: Powder


Scent Name: Unscented


Special Ingredients: Coconut Chia Seed and Sunflower Oils


Item Weight: 1 Ounces


Material Features: Organic


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Jun 19

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • An amazing product! Very pleased!
This bleach is incredible. I used it with a 30 vol developer and a little conditioner stirred in to dilute it for hair damage prevention purposes, and I'm not disappointed. I was bleaching out black, so I did have to use it twice in order to get the color out, but it worked very well. It went from black to a very nice brown (which was perfect bcs I was going ginger but my dye was a little bright, so I needed a darker color to contrast that.) My hair doesn't feel damaged at all, it's still soft as can be. Very good product. ... show more
Reviewed in the United States on July 12, 2025 by Izabella
    • Best bleach (other than in salons) Best bleach (other than in salons)
Review Image by Phil
I’ve tried many powder lighteners and always go back to this brand. This has been my go-to for a while now because it’s always a consistent quality. Other powders don’t lift nearly as well as this one. It definitely lifts at least 4-5 levels. It’s also best to cover your bleached parts with hair foil or syran wrap because when this bleach dries, it no longer lifts. So covering your bleached parts with foil or wrap can help keep the bleach activated longer, thus lifting more for a brighter blonde. Also keep in mind you will still need a toner (but that goes for any powder lightener). Any powder bleach will lighten your hair but in order to get the brassy/unwanted tones out, you HAVE to tone your hair afterwards. After bleaching, I use Wella toners (T18 or T28 - sometimes both) and my hair always looks like I came from the salon. ... show more
Reviewed in the United States on March 17, 2025 Reviewed in the United States on March 17, 2025 by Phil
    • Just as described
Does a good job.
Reviewed in the United States on June 6, 2026 by Shamya
    • great product
i have used this forever its my go to
Reviewed in the United States on April 22, 2026 by Jessica
    • Great Lightener Great Lightener
Review Image by Angie
This powder lightener works really well and gives a clean, even lift up to about 7 levels. It mixes smoothly, is low-dust, and applies evenly without excessive swelling. My hair felt less dry than with other lighteners, which was a nice surprise. Overall, it delivers bright blonde results with minimal damage. I would definitely repurchase and recommend it for both at-home and professional use. ... show more
Reviewed in the United States on December 27, 2025 Reviewed in the United States on December 27, 2025 by Angie
    • Doesn’t destroy my mixed girl curls!
Love this lightener, it works fast and with little enough damage that I can use it on my teen (med-light brown dead straight dense as all get out but fine strands down to her hips) with a 30 vol without fallout. My hair is natural black/“darkest brown” 3c curl so I use it with 20 for grey coverage and 40 for the hot pink third of my head. It doesn’t interrupt my curls or fry or gummify my hair, but my only complaint is that it doesn’t damage the greys enough so to speak, so they tend to come out a bit lighter and fade faster which looks weird if I get lazy with touch-ups. By far the most cost and time efficient powder I’ve tried though, and very little damage. Just like any hair bleach, keep the fan on though unless you want to cry. ... show more
Reviewed in the United States on October 30, 2025 by Taylorsmom
    • My favorite bleach My favorite bleach
Review Image by Amazon Customer
Review Image by Amazon Customer
Review Image by Amazon Customer
Review Image by Amazon Customer
My roots are a level 6 or 7 and this lifts my roots to a level 9 with 20vol in 50 minutes! I also used this bleach to do my entire head when I first went pink, and it worked great! I got to about a level 7/8 which was fine in my case because I was going pink! If I were to do it again, I'd use 10vol on the back and 20vol on the front for evenness in lift! Now that I only touch up my roots every 4-6 weeks, it works out great! Your hair will be DRY, so I 1000% recommend K18 molecular hair mask for afterwards! I usually wait a day before putting on hair dye, but I also just do my hair late at night 🤣 ... show more
Reviewed in the United States on November 15, 2025 Reviewed in the United States on November 15, 2025 by Amazon Customer
    • Que los envíos llegan rapidisimo
Producto bueno
Reviewed in the United States on May 2, 2026 by Miosotis

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