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Clairol

Clairol Natural Instincts Bold Permanent Hair Dye, BL28 Blue Black Colibri Hair Color, Pack of 1

  • Based on 2,152 reviews
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Availability: Only 3 left in stock, order soon!
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Arrives Friday, May 15
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Color: BL28 Blue Black Colibri


Size: 5.85 Fl Oz (Pack of 1)


Features

  • BOLD BUT GENTLE COLOR: Bold color with argan oil, acai and guarana extracts - and powered by VitaBoost Color Amplifier for 8 weeks of bold, glossy color
  • IRRESISTABLY MOISTURIZING: The Moisture Shine Mask will boost that glossy shine and keep that bold color locked in
  • 0% AMMONIA, NO ANIMAL DERIVED INGREDIENTS: Only the bold color you want with the moisture you love
  • FOR DARK BASES & ALL HAIR TYPES: Bold color that's ideal for dark bases and is gentle to all hair types & textures
  • Blue Black Colibri shade with deep, bold blue black tones. One hair color application kit: Color Cream with VitaBoost Color Amplifier, Activator, Moisture Shine Mask, Expert gloves

Description

GENTLE AND BOLD, GLOSSY COLOR FOR UP TO 8 WEEKS, EVEN ON DARK BASES. Here's to the bolder color you want, with the moisture you love! Clairol Natural Instincts Bold Permanent gives you gentle and bold, glossy color for up to 8 weeks, even on dark bases. With argan oil, açaí and guarana extracts and VitaBoost Color Amplifier, get smooth & moisturized hair with bold color. 0% ammonia, and no animal derived ingredients. It's ideal for dark bases and all hair types & textures.

Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 6.88 ounces


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #9,713 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #106 in Hair Color


#106 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (2,760)


Color: BL28 Blue Black Colibri


Container Type: Box


Product Benefits: Gentle and bold, glossy permanent hair color that lasts for up to 8 weeks, even on dark bases and all hair textures.


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Item Weight: 0.43 Pounds


Material Features: With Argan Oil, Açaí, and Guarana extracts


Material Type Free: Ammonia Free & No Animal Derived Ingredients


Hair Color Permanence: Permanent


Unit Count: 5.85 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, May 15

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews

    • Deep blue-black color with glossy finish
Color: BL28 Blue Black Colibri Size: 5.85 Fl Oz (Pack of 1)
Gives a rich, dimensional blue-black tone that looks glossy in different lighting. Application is straightforward and the color develops evenly. Hair feels soft afterward so rather than overly dry, which is a plus for at-home dye. Nice choice if you want a bold but still wearable black shade.
Reviewed in the United States on April 26, 2026 by Gina
    • R56 Achiote Auburn ♥️ English y Español review
Color: R56 Achiote Auburn Size: 5.85 Fl Oz (Pack of 1)
Review Image by Silvia
The picture doesn’t do any justice to the real color. I’ve been using clariol since I decided to stop spending my money on getting highlights. I used the R8 before, which I loved. It made my hair look like a natural ginger. I decided to go darker because my natural is a 3-4. I noticed that this one covered my grays way better than the R8, but of course, it doesn’t look like a natural red color, I still like it and I get many compliments. My hair looks shinier and it makes the green from my hazel eyes pop. I didn’t was it yet, but I’m sure it will fade a lot. I use a “clendicioner” with color to help keep my hair red. I would recommend to keep the color on for double the time they suggest in the box. I used a plastic bag to keep it warmer so it could process the product faster and better and I think it helped. He estado usando esta marca de tinte desde que decidí cubrir mis mechas rubias. Antes usé el R8, y me encantaba porque dejaba mi pelo N3-4 pelirrojo natural y la gente me daba cumplidos pensando que era mi color natural. Decidí probar este porque el tono es más parecido a la oscuridad de mi pelo natural y la verdad que me gusta mucho porque cubre mis canas mejor que el R8. Aun no lo lavé, pero supongo que voy a perder mucho del rojo, así que lo lavaré con un champú especial que deja depósitos rojos (se llama clenditioner de Keracolor) para mantenerlo de este color por más tiempo hasta que sea hora de teñirlo otra vez. Para teñirlo lo dejé el doble del tiempo recomendado en la caja y lo cubrí con una bolsa de plástico para que el calor ayudara a procesar el producto. ... show more
Reviewed in the United States on January 23, 2026 by Silvia
    • Great product,great price
Color: C64 Copper Sunset Size: 5.85 Fl Oz (Pack of 1)
Love this color,can't find in stores.Great price also
Reviewed in the United States on April 26, 2026 by Debi McNamara
    • Good
Color: BL28 Blue Black Colibri Size: 5.85 Fl Oz (Pack of 1)
Just what i expected except my hair turned kinda green at the ends but it could be bc of my hormone levels bc i did just have a baby
Reviewed in the United States on March 20, 2026 by Karista Couch
    • Color fades fast
Color: C64 Copper Sunset Size: 5.85 Fl Oz (Pack of 1)
Review Image by Shaina
Color: Copper I put this color over dark blonde hair. The color came out just as advertised on the box. It’s very bright & vibrant. Unfortunately, the color mostly came out after a couple of washes. I have a photo I posted of my hair after the two washes. I didn’t have time to take a photo of my hair right after it was done. Overall, the color is beautiful and the dye doesn’t seem to do much damage to the hair. However, the color doesn’t last long. I’ve used Demi dye hair dyes that were less temporary. But, if you want to have this color for about a week(or less) then I would order it! ... show more
Reviewed in the United States on January 23, 2025 by Shaina
    • Bright and beautiful spring color!
Color: C64 Copper Sunset Size: 5.85 Fl Oz (Pack of 1)
Review Image by Tiffany Y.
The sunset copper is super bright on my roots but I've read many reviews and I have faith that'll tone down a little I had medium/dark brown hair from previous dye but my roots were light brown lol overall I'm super satisfied with the color. If you have naturally really curly hair I would recommend a couple boxes I barley had enough for my poodle hair 😂 picture is after dye an style ☺️ ... show more
Reviewed in the United States on March 27, 2026 by Tiffany Y.
    • Red not orange
Color: C64 Copper Sunset Size: 5.85 Fl Oz (Pack of 1)
Review Image by Angela McGuire
The media could not be loaded. The first picture is my natural hair color, which I always call orange, after reading reviews and everyone saying it turned their hair orange I figured it would be a perfect match, since it's for dark hair I thought well it might make my hair a lighter orange which I was ok with, I have 4 white hairs that I want to cover instead of pull out, I thought this will match my natural hair color so it will be fine, the second picture is the result, why is it Ronald McDonald red? My hair is naturally the color on the box so shouldn't have matched, it's supposed to lighten dark hair but made mine darker and red instead of my natural orange, worst dye ever. ... show more
Reviewed in the United States on April 7, 2026 by Angela McGuire
    • Color didnt take
Color: F66 Dragon Fuchsia Size: 5.85 Fl Oz (Pack of 1)
Review Image by Irie
Review Image by Irie
I dont know if its my fault the color didnt take well, but after 35 min of the hair dye sitting in my hair, this is how the color came out. I followed the instructions, so im not sure where I couldve went wrong on my end, but I wouldnt recommend buying this hair dye if you have darker brown hair naturally. ... show more
Reviewed in the United States on April 20, 2026 by Irie

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