Search  for anything...
WELLA Color Charm

Color Charm Permanent Liquid Hair Color

  • Based on 2,091 reviews
Condition: New
Checking for the best price...
$7.83 Why this price?
Labor Day Deal · 5% off was $8.27

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Sep 4
Order within 2 hours and 52 minutes
Available payment plans shown during checkout

Recently Viewed

Color: 1n Black, 1.42 Fl Oz


Size: 1.4 Fl Oz (Pack of 1)


Color: 1n Black, 1.42 Fl Oz


Package Information: Bottle


Product Benefits: Vibrant, long lasting, fade resistant results. Excellent gray coverage


Brand: Color Charm


Item Form: Liquid


Product Dimensions ‏ : ‎ 1.87 x 0.97 x 3.66 inches; 1.59 ounces


Item model number ‏ : ‎ 99240013868


UPC ‏ : ‎


Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 4

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • This Toner Deserves a Trophy
Color: 50 Cooling violet Size: 1.4 Fl Oz (Pack of 1)
I was walking around looking like a traffic cone—bright, bold, and deeply concerning to anyone with eyes. I had tried everything …. Enter this toner: the unsung hero, the hair whisperer, the purple magic juice in a bottle! Not all heroes wear capes—some come in little squeeze bottles and smell like chemicals and second chances! From Cheeto orange to an ashy-cool blonde.. am I bleach blonde yet?! (um no) but I can leave my house again (with Confidence!) Would give it 11/10 stars if it could also fix my life choices that got me orange hair in the first place. ... show more
Reviewed in the United States on June 23, 2025 by F ❤
    • Does the job
Color: 50 Cooling violet Size: 1.4 Fl Oz (Pack of 1)
Definitely great to pair with toners to combat the brassiness. Would buy again. It does exactly what it is supposed to. I would just be careful using it on hair if you are a lighter blonde or if that is your goal. It will gray your color up quite a bit and not in a bright way.
Reviewed in the United States on June 16, 2025 by Amazon Customer
    • 050 is the Magic Touch
Color: 50 Cooling violet Size: 1.4 Fl Oz (Pack of 1)
I got the idea from professional stylist on Reddit to add a little bit of this to the mix for getting rid of orange and it really did the job. I toned with T14 plus a little T27 and a little 050 and used 20 vol developer and left on 10 minutes. NO MORE BRASS and a Nice Level 8 ashy tonal blonde Thanks to the professionals that share their comments on these formulas. ... show more
Reviewed in the United States on June 8, 2025 by Grow1
    • Works on brassy hair
Color: 50 Cooling violet Size: 1.4 Fl Oz (Pack of 1)
I use with t14 and it definitely makes my brassy med blonde hair darker and more ashy, which is what I wanted. I’m growing out my grays and this didn’t cover them but they are shiny and blend better now that my hair is ashy. I had to do a ton a research to figure out the formula so I’ll save u the time! Formula: 1 bottle t14, 2.8 oz level 10 developer, 4 capfuls of 050. Why 2.8 oz? B/c that is 2x what’s in the t14 bottle. Put on just shampooed wet hair, don’t use conditioner as it will block some of the color. Wait 30 min, shampoo and condition hair, rinse w cool water. It looks very dark as it’s developing but don’t worry, that’s not the color! I wait about 3 days before shampooing again. Lasts about a month for me. ... show more
Reviewed in the United States on April 25, 2025 by Amazon Customer
    • Good, but there are better buys.
Color: 1n Black, 1.42 Fl Oz Size: 1.4 Fl Oz (Pack of 1)
Very fast absorption, but t should last longer.
Reviewed in the United States on April 23, 2025 by Robert Brunetto
    • Great toner for brassy!
Color: 50 Cooling violet Size: 1.4 Fl Oz (Pack of 1)
Review Image by Destiny Destiny
This toner mixed with T14 is chef kisses!
Reviewed in the United States on June 25, 2025 by Destiny Destiny
    • Excellent
Color: 50 Cooling violet Size: 1.4 Fl Oz (Pack of 1)
Excellent
Reviewed in the United States on June 26, 2025 by Amazon Customer
    • Great product strong
Color: 50 Cooling violet Size: 1.4 Fl Oz (Pack of 1)
Exactly what I needed this is the only one I’ll use again great product
Reviewed in the United States on June 7, 2025 by Cory Bullard

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...