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Color: Mulberry
Size: 2 Ounce (Pack of 1)
Color: Mulberry
Package Information: Tube
Product Benefits: With COLORINVENT(TM) Technology, all shades can be mixed together. Foil-free, lasts up to 20 washes
Brand: Color Charm
Item Form: Cream
Product Dimensions : 6.1 x 4.7 x 6.1 inches; 2 ounces
Item model number : 99350058210
Manufacturer : Wella Company
Best Sellers Rank: #41,756 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #407 in Hair Color
#407 in Hair Color:
Customer Reviews: 4.0 4.0 out of 5 stars 3,697 ratings
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To initiate a return, please visit our Returns Center.
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Top Amazon Reviews
Color: Silver Lilac
Size: 2 Ounce (Pack of 1)
Good, same as it was when I bought it at local beauty supply store.
Reviewed in the United States on August 14, 2025 by Michele Hall Michele Hall
Color: Purple
Size: 2 Ounce (Pack of 1)
Although I have used this product in the past (Purple, which I loved) this Light Pink is HORRIBLE. I first tried it according to the instructions (20 minutes) and the color did not take. My hair is natural gray, so I thought for sure it would work. I then asked my hairdresser for her input and she suggested that I try it again and double the time suggested, so then I reapplied it and left the product on for 40 minutes and again, it did not take. If you're thinking of Order this product, DO NOT order the Light Pink or you, too will be disappointed.
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Reviewed in the United States on June 3, 2023 by Kathleen M. Golden
Color: Chrome
Size: 2 Ounce (Pack of 1)
I was so excited to try this after seeing the beautiful pictures posted here using the “Chrome” color. I wanted to go gray/platinum gray but did not work for me at all!! My stylist lightened my hair 2 weeks ago in preparation to go gray but I did not want to wait till she got back from vacation to do it. She usually does blonde highlights on a light brown base that had always looked very stylish but I just wanted a change. My hair has an asymmetrical bob cut, chin length. My hair is fine but this Chrome paint did not even cover my white/grey roots!! Granted, it tamed my brassy ends (after the lightening) but did nothing for the white/grey roots although I left it on for almost 2 hours under a shower cap. My hair does not look even close to silver grey at all. I also want to point out that 1 tube does not seem to be enough although all reviews mentioned using only one tube? In my opinion this “paint” needed a developer, at least on my hair. I would love to hear from the manufacturer & from the ladies that used it successfully, achieving such beautiful results… as well. Sad to say that for me it was a total waste of 2 hours of my time on a Sunday afternoon!! Any input is welcome.
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Reviewed in the United States on May 6, 2024 by Stylish
Color: Wild Orchid
Size: 2 Ounce (Pack of 1)
I love this product. The colors always show up so cute in my hair. I have thick hair and these colors last a good while as well. The colors mix together really well as well.
Reviewed in the United States on July 11, 2025 by Sabreena Bertot
Color: Chrome
Size: 2 Ounce (Pack of 1)
Me encato me lo dejo gris
Reviewed in the United States on August 29, 2025 by Elianis Zayas Pérez
Color: Silver Lilac
Size: 2 Ounce (Pack of 1)
My hair is lightened to a Wela nine N G. The instructions said it had to be to a level nine. I have highlights that are even lighter however the lilac didn’t really become visible. It’s more of a purple gray. I left it on slightly longer than the recommended time perhaps a brighter color would have worked better. It does look nice sort of ash blonde but not lilac
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Reviewed in the United States on February 18, 2024 by D. Bryant
Color: Silver Lilac
Size: 2 Ounce (Pack of 1)
My hair is silver, and my use of this was a little off-label, but it worked! After a color correction, my natural level 6 hair that was dyed permanently to a 5 was lifted to a 9-10, but has had a few yellow stained streaks that won't lift out (I have the chemical-cut to prove it). In an effort to not lose all my hair, I have been looking to other methods to tone this yellow pain in the butt. After using another temporary product with an ash base, I went for the slightly purple Silver Lilac instead of the chrome to kill my staining. Label says 20 minutes on clean, dry hair. I shampooed and air dried, then applied the color only to the yellow parts, starting with the darkest first. After about 15 minutes, I applied to the rest of my hair, waited 20 minutes, and rinsed until clear (no shampoo or conditioner). I am pleased to say that the areas I dyed first are no longer pee-stain yellow, but a level 8 silver (though a bit warmer than the rest). The rest of my hair is a bright, shimmery, level 10 silver. I know this is not a permanent solution, but this has worked better than any toning shampoo or conditioner, or any other semi-permanent dye to date! Note: buy 2 or three of these babies. My hair is fine, shoulder length, and chemically damaged (thin), and one tube barely was enough color. I would have liked to have a second tube on hand.
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Reviewed in the United States on March 12, 2023 by Kelley Jones
Color: Blue Lagoon
Size: 2 Ounce (Pack of 1)
I have been using this Wella semi-permanent hair color for about 4 years now, and am very pleased with the results. After originally getting a recommendation from an "aisle expert" at a local beauty supply chain store, I changed to ordering from Amazon due to the cheaper price and of course, convenience! My original shade was the Lagoon Blue, and then over time, I also applied the Wild Orchard and Raspberry colors. Currently (2nd pic above) I have all three colors in an attempt to do an ombre, but which turned out more of a swirl of the three shades, since my bleached area is only in the bangs and very front of crown. The color applies nicely using a brush or fingers, and I really like the scent, which is rich smelling. I normally attempt to avoid scented things just due to sensitivity, but this hair color has never bothered me. In fact it is very pleasant. The color lasts well. I normally shampoo with color-safe shampoo/condition every other day (or sometimes, every third day) to help the color last longer. I touch-up the color about every two or three weeks, and let is sit under a cap for around 2-ish hours. With my small color area, I can get several applications from one tube. Unless I want to go a different route with my color, I plan on sticking with this brand since I like the results. In the future, I may try a different brand just for a completely different color, but in the meantime, I'll stick with this Wella product and recommend highly.
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Reviewed in the United States on October 10, 2024 by Dee's husband Dee's husband