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30-day refund/replacement
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
In Stock.
Arrives
Monday, Oct 6
Recently Viewed
Color: Purple
Size: 2 Ounce (Pack of 1)
Color: Purple
Package Information: Tube
Product Benefits: With COLORINVENT(TM) Technology, all shades can be mixed together. Foil-free, lasts up to 20 washes
Brand: Color Charm
Item Form: Cream
Is Discontinued By Manufacturer : Yes
Product Dimensions : 6.1 x 4.7 x 6.1 inches; 2 ounces
Item model number : 99240000399
Manufacturer : Wella Company
Country of Origin : USA
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Oct 6
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Top Amazon Reviews
Color: Blue Lagoon
Size: 2 Ounce (Pack of 1)
I have been using this Wella semi-permanent hair color for about 4 years now, and am very pleased with the results. After originally getting a recommendation from an "aisle expert" at a local beauty supply chain store, I changed to ordering from Amazon due to the cheaper price and of course, convenience! My original shade was the Lagoon Blue, and then over time, I also applied the Wild Orchard and Raspberry colors. Currently (2nd pic above) I have all three colors in an attempt to do an ombre, but which turned out more of a swirl of the three shades, since my bleached area is only in the bangs and very front of crown. The color applies nicely using a brush or fingers, and I really like the scent, which is rich smelling. I normally attempt to avoid scented things just due to sensitivity, but this hair color has never bothered me. In fact it is very pleasant. The color lasts well. I normally shampoo with color-safe shampoo/condition every other day (or sometimes, every third day) to help the color last longer. I touch-up the color about every two or three weeks, and let is sit under a cap for around 2-ish hours. With my small color area, I can get several applications from one tube. Unless I want to go a different route with my color, I plan on sticking with this brand since I like the results. In the future, I may try a different brand just for a completely different color, but in the meantime, I'll stick with this Wella product and recommend highly.
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Reviewed in the United States on October 10, 2024 by Dee's husband Dee's husband
Color: Chrome
Size: 2 Ounce (Pack of 1)
I have patchy grey hair, quite white in some places and darker grey in others. Not pretty. Typically I bleach to level 9-10 and then tone it for a more uniform look. I've tried a bunch of toners via my colorist and at home on my own. All have left my hair too blue, too purple, still yellowish, not silver/white enough. Chrome Paints actually works on my hair. I leave Chrome on for 35-45 minutes under a shower cap. It comes out a true silver chrome. No yellow, no blue. Makes your hair soft and shiny. Downsides: It does not last. It washes out in roughly 4 shampoos for me. But throughout the 'fade', the color is nice and even. Just does not stay true chrome. It really helps with root growth pre next bleach. Also for people with shoulder length hair or longer or thick hair, one tube is not enough. Still the price is right in my opinion. Good find!
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Reviewed in the United States on October 20, 2023 by Jan O.
Color: Silver Lilac
Size: 2 Ounce (Pack of 1)
I was excited to try this and get some mildly fun results. Instead, I wasted my time and money. This did nothing for my hair color. Such a disappointment. Find something else.
Reviewed in the United States on June 19, 2025 by Bundles
Color: Purple
Size: 2 Ounce (Pack of 1)
Love the light purple color on my gray hair. Get lots of compliments
Reviewed in the United States on April 18, 2025 by Pamelasue
Color: Blood Orange
Size: 2 Ounce (Pack of 1)
This is one of 3 colors I’ve used from this line. It’s gorgeous!! Wella has been around for awhile and I wasn’t sure if that meant their colors would be passé. My worries were erased right away, as they created a superior easy to use and pleasant product! Gorgeous bold and nuanced colors, yay!! Bonus: they even fade nicely!
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Reviewed in the United States on December 17, 2024 by Christine Beshara
Color: Chrome
Size: 2 Ounce (Pack of 1)
Absolutely loved the silver tone but I was my hair frequently and I hoped it would last a week at least but only lasted 3 washes for me
Reviewed in the United States on January 21, 2025 by jillian davis
Color: Purple
Size: 2 Ounce (Pack of 1)
Although I have used this product in the past (Purple, which I loved) this Light Pink is HORRIBLE. I first tried it according to the instructions (20 minutes) and the color did not take. My hair is natural gray, so I thought for sure it would work. I then asked my hairdresser for her input and she suggested that I try it again and double the time suggested, so then I reapplied it and left the product on for 40 minutes and again, it did not take. If you're thinking of Order this product, DO NOT order the Light Pink or you, too will be disappointed.
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Reviewed in the United States on June 3, 2023 by Kathleen M. Golden
Color: Blood Orange
Size: 2 Ounce (Pack of 1)
I’ve been using Wella Color Charms for years now because it’s the most vibrant and longest lasting color on the market. I’ve used the fuchsia countless times and I just changed to blood orange. It also smells pretty good compared to other dyes. I highly recommend leaving the dye in your hair for at least 1-2 hours for it to be super vibrant. I also don’t wash my hair with shampoo for 3-4 days after dying it to help the color fully absorb into my hair. I’ve tried Ion, Xmondo, and other random brands from Sally’s, but I swear by Wella Color Charms! Just buy the product already!
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Reviewed in the United States on February 14, 2025 by Sylvia Sylvia