Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit
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Availability:
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Arrives
Tuesday, Oct 28
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Color: Virtual Violet
Size: 1 Count (Pack of 1)
Features
- Rich Color That Pops: Our Dark and Lovely Hair Dye is expertly made permanent hair color for textured hair that pops on dark hair for up to 8 weeks with up to 2.5 levels of lift. This hair dye formula works for all curls, coils and hair textures
- After Color Care: Our hair dye kit includes a new 97% natural derived Moisture Mask. Our conditioner hair mask features Shea Butter, Sunflower oil and Vitamin E for expert curl care. Nourish and detangle for smooth, vibrant, muti-dimensional hair
- No Drip Formula for Easy Application: Prepare by putting on gloves then conduct strand test. Mix developer and color, apply mixture on to dry hair and smooth out. Wait 20-30 minutes before rinsing thoroughly, then condition
- Perfect For 4C Hair: Dark and Lovely Hair Color is the number 1 hair color for African American women with the largest shade palette to complement a range of skin tones. Our vegan hair dye is paraben and silicone free
- Softsheen-Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior hair products and services specially designed for their needs
Description
Expertly made bold permanent hair color for textured hair that pops on dark hair and provides up to 8 weeks of rich, vibrant vegan hair color while caring and protecting. Our Dark and Lovely Fade Resist collection contains a NEW Moisture Mask, naturally-derived caring conditioner, formulated with Shea butter, Sunflower oil, and Vitamin E to nourish and detangle your hair while delivering smooth, vibrant, muti-dimensional color results. For best application, prepare by putting on gloves then conduct strand test. Mix developer and color and apply mixture on to sectioned dry hair and smooth out. Wait 20 -30 minutes, rinse thoroughly and then condition with moisture mask. Hair color can cause an allergic reaction which can be severe. Do not use if you have already had a reaction to hair color or you have a sensitive, itchy or damaged scalp. Perform strand test before use.
Color: Virtual Violet
Package Information: Bottle
Product Benefits: Hair Coloring and Conditioning
Brand: SoftSheen
Item Form: Kit
Package Dimensions : 6.4 x 3.6 x 2.3 inches; 8.01 ounces
UPC :
Manufacturer : SoftSheen-Carson
Best Sellers Rank: #2,766 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #42 in Hair Color
#42 in Hair Color:
Customer Reviews: 4.3 4.3 out of 5 stars 19,415 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Oct 28
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Color: Poppin Pink
Size: 1 Count (Pack of 1)
This color is gorgeous. I have darker color in my hair and it did help lift it, which I was surprised about. I recommend this product.
Reviewed in the United States on September 29, 2025 by Michelle LeVert
Color: Bleach Blonde
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First of all, I'm really happy with the product overall, and I actually just ordered a second box, which prompted me to write a review. I started with completely virgin, 2b dark brown hair. I am black/white mixed with a natural 3c curl, and very fine hair, but I always use a low heat iron to loosen the curl. I don't use any hair products except for raw African Shea butter and organic coconut oil. I wash my hair usually 1-2x a week, and waited 5 days from washing before bleaching. I left the product on for about 80 minutes altogether!! 50 minutes starting a half inch from the scalp, then another 30 applied at the roots. I also wrapped tinfoil around my hairline for the last ~25 minutes. I'm definitely happy with the texture of my hair afterwards, it feels completely soft and healthy in every way. It needed a LOT of toning but that's just because my hair is so naturally reddish so of course lightening automatically makes it bright orange at first. I recommend concentrated toning drops which you can apply directly to the hair, and/or add to your products. I'm going to apply again to achieve a more platinum blonde because I'm aiming for a "pink and white" cupcake Cyndi lauper inspired, more artistic look, and plan to add neon pink highlights. I recently moved from the country to a big city and I'm really having fun changing up my look to better fit the vibe of my awesome neighborhood. :) I'll update with the results.
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Reviewed in the United States on March 23, 2025 by boulder dash boulder dash
Color: Poppin Pink
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I love this color. I have ordered and used it 3 times now. It’s perfect for my hair. It’s a brand I’ve trusted for decades. Finally in a more exciting color.
Reviewed in the United States on October 2, 2025 by Dresden Spencer
Color: Vivacious Red 394
Size: 1 Count (Pack of 1)
Context: My natural hair is black/extremely dark brown, fully virgin loose curly hair. It is generally very healthy (I use moisturizing products, take good care, and am blessed with quick hair growth). I have had bad experiences with hair dye in the past- as it has led to extreme damage; so I wanted to avoid bleach. Color I used: vivacious red! I’m hoping to eventually get a lighter copper color, but I’m going slow so I do not cause much damage. I also purchased several olaplex products to help repair any potentially hurt hair. Experience: According to the chart, I needed three boxes, but I did not want to use all of them at once in fear that it may not work the best. I used two boxes, thoroughly raking it through in sections. I saturated every strand and left it in for 45 minutes. Instructions were very easy to follow!! After washing it out, my hair felt very, very dry, and I used the deep conditioning masks right afterwards. This helped my hair feel much softer, but no color showed on my hair—except at the roots. I figured this was because I did not saturate the ends enough. Then, I waited for my hair to be 80% dry (because I am impatient), and I used the third box. This time, I didn’t take through and instead focused on patting on as much of the color as I could. I focused it heavily on my ends but started every pour on the roots. I left it in for a full hour this time, washed it out, used deep conditioner, and diffuser. While my roots are still lighter than my ends, I am happy with the color! And most of all, I am overjoyed by the soft, bouncy, and healthy state of my hair!! Note: this brand is made for Black individuals, and I am South Asian. The only reason it worked the best for me is because I have very thick, course hair—and it was a better option than other box dyes. I do not know if it would work well for other non-Black people, and I will not make an estimation.
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Reviewed in the United States on July 18, 2024 by Fern Biswas Fern Biswas
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Reviewed in the United States on September 19, 2025 by MarylandMonroe95 MarylandMonroe95
Color: Virtual Violet
Size: 1 Count (Pack of 1)
TL;DR: Severely damaged my hair, did not color my hair as claimed. I can't speak for the other shades, but Virtual Violet is simply false advertisement. I am no stranger to dyeing my natural hair, and I've used the Loreal Hicolor shades for a couple years now. Those are also no-bleach dye for dark hair, and I have never had a problem with them. What made me decide to give Dark & Lovely a try was the color on the front of the box; it claims to take a very dark hair shade to a very bright and vibrant purple, something Loreal does not offer. This was simply untrue. My hair was the same shade as the darkest shade of the samples on the back of the box, and I hadn't dyed my shoulder-length natural hair in about two/two-and-a-half years, so almost all of my hair was virgin, save for about two inches from the bottom. Not only did the dye not even come close to the shade pictured on the front of the box (at best, under direct light, it was a slightly reddish brown) it also gave me more damage than I have ever had, including when I bleached my previously-relaxed hair back in high school. For full transparency, I left the dye on about 45min, which is longer than they said to on the box, but I had done this before with Loreal and had no issues. Again, all but perhaps two inches of my hair was virgin, and not only was there significant damage to my hair (it's thinner now and it tangles and breaks extremely easily) I also had no real color to show for it. This was about a month ago, and for some reason, each time I have washed my hair sense then, the water has been faintly red, despite there being almost no visible change to my hair. If you have dark or natural hair and are looking for a no-bleach purple dye, I would recommend the Loreal hicolor shades for dark hair only. They are more red-purple than blue-purple, but at least they do not claim to be anything they are not, and they do work, so you will at least see results that will make up for any damage you may do to your hair.
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Reviewed in the United States on July 22, 2024 by Dalyn
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I love the color of this product. The only complaint that I have for this item is that it is too expensive.
Reviewed in the United States on October 7, 2025 by Neise