Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit
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Availability:
Only 3 left in stock, order soon!
Arrives
Monday, Jun 8
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Color: Virtual Violet
Size: 1 Count (Pack of 1)
Features
- Rich Color That Pops: Our Dark and Lovely Hair Dye is expertly made permanent hair color for textured hair that pops on dark hair for up to 8 weeks with up to 2.5 levels of lift. This hair dye formula works for all curls, coils and hair textures
- After Color Care: Our hair dye kit includes a new 97% natural derived Moisture Mask. Our conditioner hair mask features Shea Butter, Sunflower oil and Vitamin E for expert curl care. Nourish and detangle for smooth, vibrant, muti-dimensional hair
- No Drip Formula for Easy Application: Prepare by putting on gloves then conduct strand test. Mix developer and color, apply mixture on to dry hair and smooth out. Wait 20-30 minutes before rinsing thoroughly, then condition
- Perfect For 4C Hair: Dark and Lovely Hair Color is the number 1 hair color for African American women with the largest shade palette to complement a range of skin tones. Our vegan hair dye is paraben and silicone free
- Softsheen-Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior hair products and services specially designed for their needs
Description
Softsheen-Carson Dark & Lovely Fade Resist Hair Color with Conditioning Mask — Virtual Violet, 1 Kit is a permanent hair dye kit from the Dark & Lovely Fade Resist line designed to deliver rich, vibrant color that shows up on dark and textured hair for up to about 8 weeks with proper care. The formula is made for all curl types (including 4C hair) and offers up to 2.5 levels of lift for a bold violet-toned result on darker bases. It includes a no-drip jelly formula that’s easy to apply, and the kit comes with a Moisture Mask enriched with Shea Butter, Sunflower Oil, and Vitamin E to help nourish, detangle, and condition hair after coloring. The color is vegan, paraben-free, and silicone- free, with a Moisture Mask that’s naturally derived and designed to boost moisture in the hair after dyeing.
Color: Virtual Violet
Package Information: Bottle
Product Benefits: Hair Coloring and Conditioning
Brand: SoftSheen
Item Form: Kit
Package Dimensions : 6.38 x 3.54 x 2.24 inches; 8.15 ounces
UPC :
Manufacturer : SoftSheen-Carson
Best Sellers Rank: #2,417 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #48 in Hair Color
#48 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars (19,812)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Jun 8
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Color: Luminous Blonde 396
Size: 1 Count (Pack of 1)
My hair is dark brown and wavy. It is very thick and no dye has ever colored it the way this box dye has. My hair went from very dark brown to a beautiful caramel orange. I did have to get certain conditioners and shampoos for my hair to repair it as I redid the dye multiple times and had concern for my hair drying out, but it came out perfectly and my hair is happy and healthy.
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Reviewed in the United States on December 16, 2025 by Anon
Color: Light Golden Blonde 384
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Color comes out great very healthy hair dye and very easy to use just follow instructions always wear gloves while using this product and the outcome is very vibrant and appealing no fade for months and always keep dye hair moisture
Reviewed in the United States on December 16, 2025 by DomNique DomNique
Color: Luminous Blonde 396
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Great Product. Smells good. The color is great, but I will have to add Toner to balance the color.
Reviewed in the United States on December 20, 2025 by Rennie
Color: Vivacious Red 394
Size: 1 Count (Pack of 1)
Context: My natural hair is black/extremely dark brown, fully virgin loose curly hair. It is generally very healthy (I use moisturizing products, take good care, and am blessed with quick hair growth). I have had bad experiences with hair dye in the past- as it has led to extreme damage; so I wanted to avoid bleach. Color I used: vivacious red! I’m hoping to eventually get a lighter copper color, but I’m going slow so I do not cause much damage. I also purchased several olaplex products to help repair any potentially hurt hair. Experience: According to the chart, I needed three boxes, but I did not want to use all of them at once in fear that it may not work the best. I used two boxes, thoroughly raking it through in sections. I saturated every strand and left it in for 45 minutes. Instructions were very easy to follow!! After washing it out, my hair felt very, very dry, and I used the deep conditioning masks right afterwards. This helped my hair feel much softer, but no color showed on my hair—except at the roots. I figured this was because I did not saturate the ends enough. Then, I waited for my hair to be 80% dry (because I am impatient), and I used the third box. This time, I didn’t take through and instead focused on patting on as much of the color as I could. I focused it heavily on my ends but started every pour on the roots. I left it in for a full hour this time, washed it out, used deep conditioner, and diffuser. While my roots are still lighter than my ends, I am happy with the color! And most of all, I am overjoyed by the soft, bouncy, and healthy state of my hair!! Note: this brand is made for Black individuals, and I am South Asian. The only reason it worked the best for me is because I have very thick, course hair—and it was a better option than other box dyes. I do not know if it would work well for other non-Black people, and I will not make an estimation.
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Reviewed in the United States on July 18, 2024 by Fern Biswas Fern Biswas
Color: Bleach Blonde
Size: 1 Count (Pack of 1)
First of all, I'm really happy with the product overall, and I actually just ordered a second box, which prompted me to write a review. I started with completely virgin, 2b dark brown hair. I am black/white mixed with a natural 3c curl, and very fine hair, but I always use a low heat iron to loosen the curl. I don't use any hair products except for raw African Shea butter and organic coconut oil. I wash my hair usually 1-2x a week, and waited 5 days from washing before bleaching. I left the product on for about 80 minutes altogether!! 50 minutes starting a half inch from the scalp, then another 30 applied at the roots. I also wrapped tinfoil around my hairline for the last ~25 minutes. I'm definitely happy with the texture of my hair afterwards, it feels completely soft and healthy in every way. It needed a LOT of toning but that's just because my hair is so naturally reddish so of course lightening automatically makes it bright orange at first. I recommend concentrated toning drops which you can apply directly to the hair, and/or add to your products. I'm going to apply again to achieve a more platinum blonde because I'm aiming for a "pink and white" cupcake Cyndi lauper inspired, more artistic look, and plan to add neon pink highlights. I recently moved from the country to a big city and I'm really having fun changing up my look to better fit the vibe of my awesome neighborhood. :) I'll update with the results.
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Reviewed in the United States on March 23, 2025 by boulder dash boulder dash
Color: Bleach Blonde
Size: 1 Count (Pack of 1)
Great hair dye! Affordable and gets pretty blonde! Would recommend! I did my roots first and then all over for about 45 min total
Reviewed in the United States on December 27, 2025 by Nikki Nikki
Color: Bleach Blonde
Size: 1 Count (Pack of 1)
This is the worst! I bought it because of all the good reviews but the reality is the opposite. My natural hair is dark brown hair but I have my hair as platinum silver and my natural hair is growing back so I bought two boxes of those to cover the new growth. I follow the instructions which mainly said 30-40 mins for maximum bleaching, and mixed the product as directed and use immediately as they are directing. However things went wrong fast shortly after that, I did my new growth (not roots) first since they take longer than roots and 20 mins later (after I was done) I did my roots and left them on for 25 mins, so total time was 45 for non root. I saw literally zero left from my hair and roots except only the last portion of my hair that was done which was the top (I had excess product so I layered it all on top of my hair). And even then it only bleached it to a light brown, not even close to blonde. The worst part that it says no need to shampoo afterwards ( lies, the product says in your scalp and you can visibly see it, ok no problem I shampooed my hair) the issue is that about 15 mins later I started getting a headache which developed harder and harder until got nausea and almost vomitted! I bought this because it specifically said 8 levels of lift, it barely achieved 2 ( and only for a small portion of my hair). My suspect is it’s a bad batch maybe that did not activate until 30 mins after mixing. Or if this is not the case then it is just a bad product that doesn’t work and has harmful chemicals that lead to extreme dizziness and nausea. It took me 4 hours and medicine to recover. And now i still have to deal with my terrible bleach job from this product!!!! I do not recommend, do not be misdirected by the good reviews. Even though I used a good enough portion and mixed it well and followed instructions it has been a terrible experience and I am very disappointed. PS I have been bleaching my hair on my own since 2020 to a platinum level, I never had this experience!
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Reviewed in the United States on April 14, 2025 by Rashad Maady Rashad Maady