Search  for anything...

SoftSheen-Carson Dark and Lovely Fade Resist Rich Conditioning Color, Brown Cinnamon 391

  • Based on 18,585 reviews
Condition: New
Checking for the best price...
$9.59 Why this price?
Save $2.07 was $11.66

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Aug 20
Order within 3 hours and 57 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: Brown Cinnamon 391


Size: 1 Count (Pack of 1)


Features

  • Nourishing Color: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils shea, avocado and olive to provide intense nourishment from root to tip.
  • Shiny and Silky: This permanent non drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair Shiny and Silky with luxurious, rich color lasts for up to 8 weeks.
  • Vibrant and Conditioning Hair Color: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo in, spray and conditioning color options.
  • Unique Looks: We help people of color celebrate Unique Looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
  • Softsheen Carson: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor made, superior products and services specially designed for their needs.

Description

Fade Resist Rich Conditioning Color is an innovative formula that delivers vibrant, fade resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color that lasts up to 8 weeks Packaging May Vary. What you receive may not be what is reflected on site. 1 haircolor brand designed for women of color“Nielsen ScanTrack unit sales data for US women of African descent haircolor category Latest 52 weeks ending 11.09.19”

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 1 x 1 x 1 inches; 1.6 ounces


Item model number ‏ : ‎ CARSON046532


Batteries ‏ : ‎ 1 A batteries required.


UPC ‏ :


Manufacturer ‏ : ‎ SoftSheen Carson


Best Sellers Rank: #4,282 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #43 in Hair Color


#43 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (18,585)


Color: Brown Cinnamon 391


Container Type: Bottle


Product Benefits: Conditioning


Brand Name: SoftSheen


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: SoftSheen Carson


UPC: 075285000281


Global Trade Identification Number: 81


Recommended Uses For Product: Softness


Suitable Hair Color: Dark Brown


Model Number: CARSON046532


Manufacturer Part Number: SO-O0173300


Item Weight: 1.6 ounces


Material Features: Nourishing, Fade Resistant, Full Coverage


Full Cure Time: 8 Weeks


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Aug 20

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Vibrant and leaves the hair looking amazing
Color: Reality Red Size: 1 Count (Pack of 1)
This is the best top hair dye I have used it for 4 years straight and it’s amazing and it stays for a long time the color is vibrant and theres strong chemicals so it smells strong but works amazing
Reviewed in the United States on April 11, 2026 by Lee

  • Staple Product Staple Product
Color: Honey Blonde 378 Size: 1 Count (Pack of 1)
I’ve been wearing this Honey Blonde hair color for over 30yrs now. I’ve tried many different products but always seems to come back to D&L because it’s just works for my natural hair. I’ve been using the chestnut brown on my edges & new growth to deposit a warmer color on the grey hairs. It also gives it that high and low effect and a beautiful blend . ... show more
Reviewed in the United States on May 25, 2026 Reviewed in the United States on May 25, 2026 by Belinda

  • Love it
Color: Poppin Pink Size: 1 Count (Pack of 1)
Perfect color, and long-lasting. I used it on my natural dark brown virgin hair, and it gave me a beautiful burgundy look. On my bleached streaks, it left a perfect pink color.
Reviewed in the United States on May 10, 2026 by J

  • pretty good
Color: Virtual Violet Size: 1 Count (Pack of 1)
nice but not exactly the color I wanted. dark brown roots turned almost pinkish but i think thats a malfunction on my part 🥲
Reviewed in the United States on May 19, 2026 by janna banana

  • WRONG COLOR but amazing product and I do like the color I ended up with so... A win is a win WRONG COLOR but amazing product and I do like the color I ended up with so... A win is a win
Color: Virtual Violet Size: 1 Count (Pack of 1)
Okay, so... I had purple in my hair before, it was faded. I only had it at the tips. I buy this dye and I'm thinking it's going to come out purple. No. It's this burgundy color. I was shaking the bottle and the dye was red. "Trust the process" , right? It'll come out the proper expected color, right? No and no. It's burgundy/purple-ish. I would put 1 star but the thing is, I actually really like the color I came out with. Its really pretty and the product itself is amazing on my hair. No damage and the moisture mask really makes my hair feel great. ... show more
Reviewed in the United States on February 8, 2026 Reviewed in the United States on February 8, 2026 by Xenaiya

  • Good deal
Color: Vivacious Red 394 Size: 1 Count (Pack of 1)
This is a great product but the color didn’t last long
Reviewed in the United States on June 11, 2026 by Jackie

  • My head turned red, not violet. My head turned red, not violet.
Color: Virtual Violet Size: 1 Count (Pack of 1)
I bought this dark and lovely vibrant violet, I have very very naturally dark hair that is very difficult to color. After reading the directions clearly I applied and within a few minutes noticed the coloring left on my scalp was more of a reddish pink. I waited the full 30 minutes and rosed with lukewarm water until the water ran clear. I applied the moisture mask (which is heavenly!) I dried my hair, the end result.. a very red head. I honestly like it, but truly wanted violet. I do plan on buying this product again because I do like this unique shade of red which gave vibrant pink highlights due to having quite a few grey hairs. I truly wish this color took. ... show more
Reviewed in the United States on May 6, 2026 Reviewed in the United States on May 6, 2026 by Rhiannon Collins

  • easy to do at home easy to do at home
Color: Red Hot Rhythm 376 Size: 1 Count (Pack of 1)
i love this color!! didn’t damage my curls at all
Reviewed in the United States on June 17, 2026 Reviewed in the United States on June 17, 2026 by Savanna Crawford

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...