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PHYTO Phytocolor Permanent Hair Color with Botanical Pigments, 100% Grey Hair Coverage, Ammonia-free, PPD-free, Resorcin-free, 0.42 oz

  • Based on 3,629 reviews
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Availability: In Stock.
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Arrives Friday, Dec 26
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Color: 7 Blonde


Size: 0.42 Ounce (Pack of 1)


Color: 7 Blonde


Package Information: Bottle


Product Benefits: PHYTOCOLOR safely colors hair with a natural shade and respects the scalp. It covers 100% of grey hair. See more


Brand: PHYTO


Item Form: Cream


Is Discontinued By Manufacturer ‏ : ‎ No


Language ‏ : ‎ French


Product Dimensions ‏ : ‎ 3.25 x 2.25 x 6.69 inches; 3.95 ounces


Item model number ‏ : ‎ 7 Blonde


Best Sellers Rank: #12,049 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #105 in Hair Color


#105 in Hair Color:


Customer Reviews: 3.9 3.9 out of 5 stars (3,696)


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If you place your order now, the estimated arrival date for this product is: Friday, Dec 26

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Highly recommend and will keep using!
Color: 4 Brown Size: 0.42 Ounce (Pack of 1)
I am so happy a friend told me about this product. It smells so good, unlike most hair coloring products that reek of chemicals. I can tell it's made from gentler, natural products because it didn't burn my eyes when I was washing it out. Even with eyes closed, you always end up getting some into your eyes (especially if you're rinsing in the shower) and with other products my eyes would burn really badly. It also did a good job with gray coverage but you do need to keep it on for the full 45 minutes indicated in the directions if you have gray hair. The color does come out slightly darker than what I expected - so the level 4 in this product is probably closer to what you'd expect from a 3. It didn't bother me, but I would suggest you start out a level lighter than you normally would the first time just to be safe. ... show more
Reviewed in the United States on October 2, 2025 by Linda B.

  • Like a salon color job for so much less!
Color: 4.77 Intense Chestnut Brown Size: 0.42 Ounce (Pack of 1)
I hardly ever write reviews anymore but I am so impressed with this product! I have gotten may hair dyed at a salon a couple of times but I just didn’t want to spend that much money every 6 weeks, so I have been looking for a “holy grail” hair dye. I had tried Olia from the store & it did nothing to my grays. Then I tried a color depositing conditioner, and it also did nothing. I have maybe 20% grays in my late thirties and I have been wanting to find something I can do at home. This dye comes with a bottle with a nozzle on it, which. made it easy to apply with precision anywhere I wanted it to go. I also got a hair dye brush to help paint it onto certain areas (highly recommend if you are dyeing hair at home). You mix the creme with the activator, shake, & it turns to a light brown shade so you know it’s ready to use. After you let it sit and you’re ready to rinse, the directions say to add a small amount of water FIRST, rub your head and let the product create a lather, then rinse and add the amazing smelling hair protecting mask and riinse immediately (for thiose who don’t read directions, this is a crucial step). It was the perfect consistency, not drippy and not foam and it did not smell bad or burn my scalp. I left it on about 35 minutes and I am so happy it covered my grays. It also has a very multifaceted color in the sun, much like the Feria hair dye I used to use in my 20’s, which was definitely NOT non-toxic. There are definitely some auburn tones. The color I chose was Intense Chestnut brown and it was perfect for my very dark brown hair that already has red tones in the sun. It matches my color perfectly, which is difficult to do. Overall the ease of use, price, and the fact that this is ammonia-free, made 70% with botanicals, and gentle on the scalp make this a product I will recommend to everyone I know. The hair protecting mask that came in the box smelled absolutely amazing and took it to the next level, making it a spa like experience. 10/10. 5 stars. Amazing, natural, nourishing hair dye. ... show more
Reviewed in the United States on May 31, 2024 by nourished+natural family

  • Great quality, gentle, but get a much lighter shade!!!
Color: 4 Brown Size: 0.42 Ounce (Pack of 1)
Right before I used this, I tried a regular popular drug store brand that burned my scalp after just 5 minutes! I bought this because of its less harsh chemicals and no ammonia, and did not have any irritation. The scent is less chemical-ly too. I wish I read about going shades lighter because I have very dark brown hair naturally, used the brown, and it’s almost darker than my natural hair! Greys are gone and it’s a fairly even application but it’s taking time to get used to this look! I would like to hold judgement on longevity. I’d prefer a tiny fade so the color looks more natural… ... show more
Reviewed in the United States on July 22, 2025 by Angela

  • Repurchasing as soon as I hit submit!
Color: 5.5 Very Light Mahogany Brown Size: 0.14 Fl Oz (Pack of 3)
Decided to try this, seemed different and not as "chemically" ... the consistency is definitely different, a lot thicker than other store bought dyes I've used. At first I thought it was a bad thing but it's not - I didn't make a single mess, not a drop got on my clothes. It was easier to work around. My hair is short but thick and I was worried 1 box wouldn't suffice and I was pleasantly surprised. The rinse out was easy - a little different the instructions said to add water and massage, which I have never done but hey - they end product is amazing! Covered any grays I have and it is such a beautiful color! I've tried to show pics in the light also so you can see ... show more
Reviewed in the United States on November 6, 2025 by Stef Stef

  • Good Single Process DIY Box Color
Color: 4.77 Intense Chestnut Brown Size: 0.42 Ounce (Pack of 1)
Intense chestnut brown is a good shade for naturally black hair that shines copper or reddish in sunlight. The undertone will be an ever so slightly cooler red but definitely not too cool. Looks natural. From the reviews I have read, if you use shade numbers lower than those in the 4s, even on naturally black hair, it will be very dark and perhaps unnatural looking. YMMV, especially if you are starting with lighter hair or if you have already dyed your hair. I picked this hair dye because it is top rated - IIRC by Good Housekeeping. I'm also a previous user of Phyto products like Defrisant. Not an easy to find product in the US AFAIK. I like my natural hair color and didn't want to dye my hair...until I had streaks of grey at my temples. It's not much but noticeable when I put my reading or sunglasses on my head. Easy to use. Covered my greys. (I have only seen two very, very short regrowing grey hairs that I plucked that didn't take the color, probably because they are so short and didn't get enough dye on them.) Understanding hair color for a novice can be tough. I know people in the hair business and still can't quite wrap my head around translating color theory to match my natural hair's undertones by using the stuff at, say, Sally's. I'm looking for a box dye that takes the guess work out of shade mixing. Phyto appears to have my back. I'll repost if the grey coverage doesn't last, the color turns weird after many washes, etc. ... show more
Reviewed in the United States on June 16, 2024 by Mara Ce

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