Search  for anything...

Madison Reed Radiant Hair Color Kit, 5NRM Dark Mahogany Red, 1 Pack

  • Based on 183 reviews
Condition: New
Checking for the best price...

Buy Now, Pay Later


As low as $8 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon

Arrives Saturday, Oct 24
Order within 11 hours and 42 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: 5NRM - Dark Mahogany Red with Auburn Tones (Trieste Red)


Size: 1 Pack


Features

  • 100% GRAY COVERAGE FOR NATURAL-LOOKING COLOR - Delivers full, seamless gray coverage best suited for those with some grays who want beautiful, natural-looking results. Permanent color that lasts until hair grows out.
  • VERSATILE COLOR APPLICATION - Ideal for covering gray roots, all-over color refresh, and seamless root touch-ups. Salon-quality permanent color from the same formula used in Madison Reed Hair Color Bars.
  • SMART 8-FREE FORMULA - Free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Get gorgeous, long-lasting permanent color without the harsh ingredients found in traditional box dyes.
  • NOURISHING INGREDIENTS FOR HEALTHY-LOOKING HAIR - Enriched with keratin, argan oil, and ginseng root extract to leave hair feeling soft, shiny, and conditioned - not dry or damaged like with conventional color.
  • TESTED FOR YOUR PEACE OF MIND Dermatologist-tested, cruelty-free, and Leaping Bunny certified. Kit includes Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, and detailed instruction booklet. Subscribe & Save for automatic deliveries on your schedule most customers recolor every 46 weeks

Description

Permanent Hair Color Demi-Permanent Hair Color Semi-Permanent Hair Color Radiant Cream Color Long-lasting color that grows our with natural hair growth. ColorWonder Low-commitment color that lasts up to 25 washes. Color Reviving Gloss Short-term color that gradually fades over several washes. Up to 100% Gray Coverage Perfect for Blending Grays Not Indended for Gray Coverage How do I keep color fresh after using Madison Reed Radiant Cream color? What products work with Madison Reed color? Complete your color routine with the Madison Reed color system. For best results, use Root Perfection for gray touch-ups, Color Reviving Gloss to refresh tone & shine, and ColorSolve Shampoo & Conditioner to maintain vibrant, healthy-looking color. How do I choose the best shade for me? What if I pick the wrong shade? Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade. You can also reach out to our team of licensed cosmetologists who can help! 1.866.817.0814 How long does it last & how often should I color? Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant. Be sure to subscribe to keep your color fresh! Most customers set their reorder frequency to every 6 weeks. Does this cover stubborn gray hair? Do all shades provide 100% gray coverage? Choose Knockout Collection shades (NNN/NNA) with extra pigment for stubborn grays. For resistant grays, process 45 minutes instead of 35. The vibrant shades (R/RV/RR/RC/CC) do not provide 100% gray coverage) Can this lighten my existing hair color? Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar. I started Madison Reed with a simple mission: to create gorgeous, salon-quality hair color made with ingredients you can feel good about. I want you to use our hair color and feel confident, empowered and on-top-of-the world unstoppable. That's why I named the company after my daughter, Madison Reed. oxox, Amy Founder + CEO Madison Reed is transforming hair color with salon-quality formulas designed for gorgeous results. Unlike traditional box dyes, our cream-based color delivers rich, multi-dimensional color, radiant shine, and natural-looking gray coverage – with no ammonia and no harsh odor. Dermatologist-approved and clinically tested to be non-damaging to hair and scalp. The result is beautiful, dimensional color that looks as good as it feels. *According to an independent clinical study We are Dermatologist Tested. Clinically proven to be non-damaging to hair and scalp health* 100% said color felt gentle on hair 97% said visible grays were fully covered** 100% said hair color is natural-looking** *According to an independent clinical study **According to an independent consumer study Not sure where to start? Whether you need permanent gray coverage, a quick root touch-up, a color refresh, or color-safe hair care, Madison Reed offers personalized recommendations. Our Color Crew of licensed cosmetologists can help you choose the right shade and products for your hair goals.

Product Dimensions ‏ : ‎ 5 x 2.5 x 8 inches; 11.36 ounces


UPC ‏ : ‎


Manufacturer ‏ : ‎ Madison Reed


Best Sellers Rank: #457 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #8 in Hair Color


#8 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (183)


Color: 5NRM - Dark Mahogany Red with Auburn Tones (Trieste Red)


Container Type: Box


Product Benefits: Gentle, ammonia-free hair color that blends grays seamlessly for a natural, dimensional look.


Brand Name: Madison Reed


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Madison Reed


UPC: 814474022969


Recommended Uses For Product: Home hair coloring


Suitable Hair Color: Red


Included Components: Cleansing Wipes, Protective Cap, and Gloves, Color Protecting Shampoo and Conditioner, Conditioing Color Activator, and Barrier Cream, Customized Instructions, Radiant Cream Color


Material Features: Cruelty Free, Gluten Free


Material Type Free: Ammonia Free, Gluten Free, Phthalate Free, Sodium Lauryl Sulphate Free, Sulfate Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Oct 24

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Wonderful haircolor. Beautiful color. Great grey coverage
Color: 5NRM - Dark Mahogany Red with Auburn Ton... Size: 1 Pack
This is the best haircolor I have ever used. Even better than the salon color I have had in the past years. It does do a very nice job of covering the grey roots.
Reviewed in the United States on August 1, 2026 by Wanda

  • Beautiful Color & Easy to Use
Color: 5NRM - Dark Mahogany Red with Auburn Ton... Size: 1 Pack
This has been the same hair dye I have used for the past five or so years. It is very easy to use, containing only high-quality ingredients that won't harm your hair. I personally love the beautiful red tint it adds to my hair, and I have found that it covers up even stubborn grays very well. While I wish it didn't have such a strong scent, this seems to be something that comes along with dying your hair. I have found that the dye stays in my hair for approximately 6-8 weeks before I need to worry about touch-ups. ... show more
Reviewed in the United States on June 8, 2025 by Susan Bewley

  • It does exactly what it say it will do.
Color: 5NRM - Dark Mahogany Red with Auburn Ton... Size: 1 Pack
I have been using Madison Reed hair dye for the past year or so. They have great products. They cover grey well and the application is simple and easy. The dye lasts quite a long time but I will admit there is some fading with time but that is normal for hair dye to do. This time I purchased the shade deep mahogany red and it is gorgeous and so perfect for Fall/winter. I highly recommend this due to anyone who wants a high quality dye at home. ... show more
Reviewed in the United States on September 20, 2023 by Mary

  • Ummm wow my go to now
Color: 5NRM - Dark Mahogany Red with Auburn Ton... Size: 1 Pack
I have extremely dry hair and I've tried over the years different coloring applications but never a foam. I was uncertain with how you mix it but did follow the directions and I was in amazement. This was so easy to apply. Normally after coloring when I do the first rinse my hair immediately feels dry this was the complete opposite. My hair didn't feel dry, the conditioner that they provided is more than a one-time use and the color is absolutely perfect. ... show more
Reviewed in the United States on May 17, 2024 by Just me

  • Loved even after
Color: 5NRM - Dark Mahogany Red with Auburn Ton... Size: 1 Pack
I have heard about Madison Reed hair dye several times over the years. I decided to give it a go and got the shade Trieste (5NRM) and super excited. When the kit came, I was impressed with everything that you received in the package. For $30 I received the color, the dye, 2 pairs of gloves, a cap, a packet of barrier cream, a color remover towelette, and shampoo and conditioner samples. This is a great value for $30. When I went to shake up the hair dye I noticed my color tube said the shade was Catania (5NGM). I was disappointed, and when I looked it up it wasn’t as red as I would have liked it. I ended up choosing to use it because my hair was in desperate need of a touch up. I loved it! The tube was so easy to get into the shaking bottle, and best of all there was absolutely no smell! I shook the product up, and divided my hair. The product combined easily, and it applied just like a professional brand. It’s a shaking bottle so of course it’s a bit messy, but the cleansing towelette really came in handy. I was also shocked as there was no harsh smell! Once I rinsed my hair, I noticed how easy it was, my hair did not feel like straw like it would with other box dyes. My biggest worry was that it would flare up my scalp psoriasis, and as for me it hasn’t. I ended up really loving the color, and how smooth my hair felt after. The only reason I gave it four stars as opposed to 5, is that the color tube was not what I ordered. However, I will definitely purchase Madison Reed again in the future! ... show more
Reviewed in the United States on October 22, 2023 by Kaylee

  • gorgeous color
Color: 5NRM - Dark Mahogany Red with Auburn Ton... Size: 1 Pack
I love love this color, it makes my hair so shiny and soft. It also doesn't fade like other dyes. I saw a video on tik tok, did some research of my own and have never looked back to buy another dye brand.
Reviewed in the United States on September 15, 2024 by Chelsy

  • Just datk
Color: 5NRM - Dark Mahogany Red with Auburn Ton... Size: 1 Pack
Followed directions, but made my hair very dark.
Reviewed in the United States on August 3, 2026 by MBT

  • Air conditions, your hair leaves as soft as silk
Color: 5NRM - Dark Mahogany Red with Auburn Ton... Size: 1 Pack
Love my hair color
Reviewed in the United States on August 25, 2025 by JUDITH

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...