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Madison Reed Radiant Hair Color Kit - 10NGV Light Golden Blonde (Amalfi Blonde), Permanent Hair Dye, Dimensional Gray Hair Blending | PPD-Free & Ammonia-Free, 1 Pack | Superior Gray Coverage, Ammonia-Free, PPD-Free, Dermatologist-Tested, Permanent Hair Dye, Amalfi Blonde

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Arrives Thursday, Sep 3
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Color: 10 NGV - Amalfi Blonde


Size: 12.8 Fl Oz (Pack of 1)


Features

  • SUPERIOR GRAY COVERAGE FOR NATURAL-LOOKING COLOR - Delivers beautiful gray coverage best suited for those with some grays who want results that look naturally dimensional, not flat or one-note.
  • VERSATILE COLOR APPLICATION - Ideal for covering gray roots, all-over color refresh, and seamless root touch-ups. Salon-quality permanent color from the same formula used in Madison Reed Hair Color Bars.
  • SMART 8-FREE FORMULA - Free from ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, and titanium dioxide. Get gorgeous, long-lasting permanent color without the harsh ingredients found in traditional box dyes.
  • NOURISHING INGREDIENTS FOR HEALTHY-LOOKING HAIR - Enriched with keratin, argan oil, and ginseng root extract to leave hair feeling soft, shiny, and conditioned - not dry or damaged like with conventional color.
  • TESTED FOR YOUR PEACE OF MIND Dermatologist-tested, cruelty-free, and Leaping Bunny certified. Kit includes Radiant Cream Color, Conditioning Color Activator, gloves, cap, barrier cream, and detailed instruction booklet. Subscribe & Save for automatic deliveries on your schedule most customers recolor every 46 weeks

Description

Permanent Hair Color Demi-Permanent Hair Color Semi-Permanent Hair Color Radiant Cream Color Long-lasting color that grows our with natural hair growth. ColorWonder Low-commitment color that lasts up to 25 washes. Color Reviving Gloss Short-term color that gradually fades over several washes. Up to 100% Gray Coverage Perfect for Blending Grays Not Indended for Gray Coverage How do I keep color fresh after using Madison Reed Radiant Cream color? What products work with Madison Reed color? Complete your color routine with the Madison Reed color system. For best results, use Root Perfection for gray touch-ups, Color Reviving Gloss to refresh tone & shine, and ColorSolve Shampoo & Conditioner to maintain vibrant, healthy-looking color. How do I choose the best shade for me? What if I pick the wrong shade? Take our quick Color Quiz on Madison Reed's website for a pro match. It considers your current color, roots, and goals to guide you to the perfect shade. You can also reach out to our team of licensed cosmetologists who can help! 1.866.817.0814 How long does it last & how often should I color? Color lasts until hair grows out but fades over time. Most people reapply every 4–6 weeks. Use color-safe care to keep color vibrant. Be sure to subscribe to keep your color fresh! Most customers set their reorder frequency to every 6 weeks. Does this cover stubborn gray hair? Do all shades provide 100% gray coverage? Choose Knockout Collection shades (NNN/NNA) with extra pigment for stubborn grays. For resistant grays, process 45 minutes instead of 35. The vibrant shades (R/RV/RR/RC/CC) do not provide 100% gray coverage) Can this lighten my existing hair color? Yes, up to 2 levels on natural hair. It cannot lighten already-colored hair. For bigger changes, try Prime for Perfection or visit a Color Bar. Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store I started Madison Reed with a simple mission: to create gorgeous, salon-quality hair color made with ingredients you can feel good about. I want you to use our hair color and feel confident, empowered and on-top-of-the world unstoppable. That's why I named the company after my daughter, Madison Reed. oxox, Amy Founder + CEO Madison Reed is transforming hair color with salon-quality formulas designed for gorgeous results. Unlike traditional box dyes, our cream-based color delivers rich, multi-dimensional color, radiant shine, and natural-looking gray coverage – with no ammonia and no harsh odor. Dermatologist-approved and clinically tested to be non-damaging to hair and scalp. The result is beautiful, dimensional color that looks as good as it feels. *According to an independent clinical study We are Dermatologist Tested. Clinically proven to be non-damaging to hair and scalp health* 100% said color felt gentle on hair 97% said visible grays were fully covered** 100% said hair color is natural-looking** *According to an independent clinical study **According to an independent consumer study Not sure where to start? Whether you need permanent gray coverage, a quick root touch-up, a color refresh, or color-safe hair care, Madison Reed offers personalized recommendations. Our Color Crew of licensed cosmetologists can help you choose the right shade and products for your hair goals.

Product Dimensions ‏ : ‎ 5 x 2.5 x 8 inches; 11.36 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Madison Reed


Best Sellers Rank: #49,456 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #396 in Hair Color


#396 in Hair Color:


Customer Reviews: 3.8 3.8 out of 5 stars (530)


Color: 10NGV - Light Golden Blonde (Amalfi Blonde)


Container Type: Box


Product Benefits: Gentle, ammonia-free hair color that blends grays seamlessly for a natural, dimensional look.


Brand Name: Madison Reed


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Madison Reed


UPC: 814474022785


Set Name: Radiant Hair Color Kit


Recommended Uses For Product: Hair coloring, Gray hair coverage


Suitable Hair Color: Light Blonde


Included Components: Cleansing Wipes, Protective Cap, and Gloves, Color Protecting Shampoo and Conditioner, Conditioing Color Activator, and Barrier Cream, Customized Instructions, Radiant Cream Color


Material Features: Cruelty Free


Material Type Free: Ammonia Free, Gluten Free, Phthalate Free, Sodium Lauryl Sulphate Free, Sulfate Free


Hair Color Permanence: Permanent


Unit Count: 1.0 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 3

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Amazing product
With other hair dye, my hair would look dry and broken. This dye is so different from the no chemical smell, to the silky shampoo. My hair looks healthier and great color coverage. Simply the best at home hair coloring your gonna find.
Reviewed in the United States on June 11, 2026 by Kindle Customer

  • Worst color kit ever
I used the hair color kit, followed all directions and left it on longer for stubborn grays. It did not color my hair at all. My grays are still right there, zero coverage.
Reviewed in the United States on April 11, 2026 by Bryan J. Hinkel

  • In a class by itself
Oh my goodness!!! Salon quality color for a fraction of the cost!!! Love it so much. It took the brassy out and made it classy!!! Thank you Madison Reed!!!
Reviewed in the United States on July 3, 2026 by kristi

  • 🌟 Gorgeous Color and Salon-Like Experience Right at Home! 🌟
⭐️⭐️⭐️⭐️⭐️ Salon-quality results at home! My favorite shade – 10NGV Amalfi Blonde I’ve been using the Madison Reed Radiant Hair Color Kit in Light Golden Blonde (10NGV Amalfi Blonde) for almost a year now — and I can honestly say it’s the best at-home hair color I’ve ever tried! 💛 The color turns out warm, bright, and beautifully golden, exactly what I was looking for. It looks natural, brightens up my face, and has no unwanted yellow tones. 💇♀️ After coloring, my hair feels soft, silky, and shiny. There’s no dryness, breakage, or irritation to my scalp — just healthy, beautiful hair. ✨ The kit includes everything you need: color cream, activator, two pairs of gloves, a cap, shampoo, and conditioner — all high quality. The color is easy to apply, doesn’t drip, and has a very mild scent. The color lasts well, and touching up the roots is easy with no harsh contrast. It gives me salon-like results right at home, and it saves so much time and money! 🛒 I always buy it here on Amazon from the Madison Reed Store — fast delivery and always fresh product. I really appreciate the reliable service and quality! Highly recommend to anyone looking for a beautiful blonde shade and hair care in one package. 💖 ... show more
Reviewed in the United States on April 21, 2025 by Elensew

  • Good coverage, slightly damaging (amalfi blonde)
I have been using Clairol Natural Instincts in the lightest shade for 3 years now. It makes my hair a medium golden blonde and very shiny. Lately, I have had trouble with the grey/white hair around my temples and ears taking the color, so I figured I'd take the plunge and go just a touch lighter to pull some of the more orange tones out. I selected Amalfi blonde based on the questionnaire on MR's website due to the grey coverage claims, as well as the warm/golden tone description... Observation #1: it burned my scalp upon application, and it opened up the hair cuticle quite a bit, which leads to #2: my hair was unmanageable while trying to section off more pieces after product was already soaking in. #3 the shampoo and conditioner did nothing to smooth out the hair. I had to add my own highly moisturizing mask and hair oils afterward to get some shine back. #4 I had breakage around my face, leading to a halo of spiky baby hair that now needs to be glued down with product. #5 the color pulled ashy/beige not golden. It's not terrible and luckily I only put it on my roots and blended it down a few inches, otherwise my lengths would have been ashy while the newer growth would have remained warm. Oh well....lesson learned. I presume the darker colors without lift have a different result. I also imagine if you're a natural medium blonde without any grey, and, you're doing color for the first time, this would be gorgeous since it has some violet tones to combat too much brassiness. Also, anything beyond a bob cut requires 2 bottles. ... show more
Reviewed in the United States on May 23, 2022 by Tammy F.

  • Amalfi blonde?
Covered gray perfectly and evenly throughout. This is my FIRST MR kit, and the resulting color was lackluster--certainly NOT amalfi blonde! I am blonde and it turned my blonde into a dull color. I will say this, however. It was very gentle on my hair leaving it soft, detangled, and easily stylable. The package was impressive as everything was boxed separately with skin barrier cream, 2 pairs of gloves, cap, bottle, and coloring tube. Instructions were easy. Even my husband didn't like the color -- doesn't match my skin tone, nor the expected color outcome. I'm going to try the red and see if I can get some shine, vibrancy back. ... show more
Reviewed in the United States on December 8, 2023 by Linda J. Brausch-Oster

  • Doesn't dry the hair. Very good quality 👌🏻
Comparing the price with any other product of pharmacy this one is expensive, but I highly recommend it 👌🏻 👍🏻... the formula is very good. The color mask cover perfectly the grays, blend the whole color in the rest of your hair, add lots of shine and bright, doesn't dry the scalp, doesn't smell toxic, ..so yeap i recommend it 💯. p.d. the ... show more
Reviewed in the United States on April 7, 2026 by liz munson

  • Terrible color. Do not buy!!!
This is a terrible product. It did not make my hair golden blonde, but instead mousy brown. The day before I went on vacation. It’s terrible!!! I color my hair all the time and know what I’m doing, the cheaper products work way better. Better color by far. Thumbs down!!!
Reviewed in the United States on April 10, 2026 by Amazon Customer

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