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Madison Reed Radiant Hair Color Kit | 4NGV Darkest Golden Brown with Warm Tones (Venezia Brown) for 100% Gray Hair Coverage | Dimensional Permanent Hair Dye | PPD-Free & Ammonia-Free | 1 Pack

  • Based on 8,152 reviews
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Availability: Only 3 left in stock, order soon!
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Arrives Thursday, Sep 18
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Color: 4NGV - Venezia Brown


Size: 12.8 Fl Oz (Pack of 1)


Features

  • HIGH-QUALITY PERMANENT HAIR COLOR: Radiant Hair Color Kit delivers gorgeous, high-quality color for multi-tonal and natural-looking results. Works on different hair types and textures. Radiant Hair Color is a cream-based formula, dermatologist tested, and does not damage your hairit has been shown to actually improve the condition of your hair according to an independent clinical study.
  • KERATIN ENRICHED HAIR COLOR: Permanent hair color is infused with hair-loving ingredients: keratin, argan oil, and ginseng root extract to leave your hair feeling healthy, conditioned, and shiny. No harsh ingredients: 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free, and cruelty-free.
  • LONG-LASTING 100% GRAY COVERAGE: Dimensional gray coverage that delivers natural-looking, multi-dimensional results never flat, never dull. Cream-based color is easy to apply to roots for precise coverage. Available in 25 shades.
  • INCLUDES EVERYTHING YOU NEED: One Radiant Hair Color Kit has everything you need to color at home with confidence with easy to follow step-by-step instructions. Kit includes Radiant Cream Color, Conditioning Color Activator, 2 pairs of gloves, cap, barrier cream, cleansing wipe, Color Protecting Shampoo & Conditioner, and instruction booklet.
  • ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. We are a hair color company built on valueseverything we do is driven by courage, trust, joy, responsibility and love. Its hair color...with a conscience.

Color: 4NGV - Venezia Brown


Package Information: Box


Product Benefits: Everything you need all in one ammonia-free permanent hair color kit for long-lasting 100% gray coverage. No harsh ingredients 100% ammonia-free, PPD-free, resorcinol-free, paraben-free, pthalates-free, SLS-free, gluten-free, titanium-dioxide-free. Leaping bunny certified Always cruelty-free. See more


Brand: Madison Reed


Item Form: Cream


Product Dimensions ‏ : ‎ 5 x 2.5 x 8 inches; 10.23 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Madison Reed


Best Sellers Rank: #588 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #10 in Hair Color


#10 in Hair Color:


Customer Reviews: 4.1 4.1 out of 5 stars 8,152 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 18

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Vibrant, long lasting color
Color: 5.5NNN - Modena Brown Size: 12.8 Fl Oz (Pack of 1)
Color is natural shade. Doesn’t hurt my hair like the other ones. Covers grey 100%. In a kit you get all u need shampoo, conditioner, gloves, cream, color, developer and plastic cap. I divide it and use it 2 times, for my roots. Great quality and easy to use.
Reviewed in the United States on August 22, 2025 by Mina ivkovic Mina ivkovic

  • Great for curly hair. It does appear darker at first.
Color: 6NCG - Sardinia Red Size: 12.8 Fl Oz (Pack of 2)
So I can't say enough about how much I love this brand for at home hair color! It's worth the price! I've been coloring my own hair since I was 14 and I've done it all and have tried it all. This is by FAR the best! This is my second time using this brand and I'm never going back to other store brands. First of all, it comes with everything you need. Better gloves, skin barrier, a cleansing wipe for after, and best of all a cap! Also the shampoo and conditioner is amazing and makes your hair super soft! The dye doesn't burn your scalp at all. Even darker colors for L'Oréal were burning my scalp pretty badly and destroy my hair & curl pattern for a few weeks. The smell isn't too horrible, it's definitely different, but it's from the ginseng. Also, the coloring is a bit darker after you first dye it. But after the second hair wash it does lighten up quite a bit and looks closer to the color on the box. ... show more
Reviewed in the United States on December 23, 2024 by Misty Misty

  • Amazing for hair
Color: 4NA - Messina Brown Size: 12.8 Fl Oz (Pack of 1)
The color came out vibrant and even, giving my hair a fresh, natural look without the harsh chemical smell I’m used to. Application was straightforward, and the formula felt gentle on my scalp. It didn’t cause any irritation or dryness, which is a big plus for me. The dye also lasts well, my color stayed and didn’t fade noticeably after several washes. ... show more
Reviewed in the United States on June 10, 2025 by Amazon Customer

  • Might be great for short hair or hair not previously colored. For me? Awful.
Color: 7NCG - Genova Red Size: 12.8 Fl Oz (Pack of 1)
I used Light Golden Red, &7NCG, Genova Red. On the package, the color looked like an exact match for my original hair color. (I have just enough grey, here & there throughout my hair, to want to cover it... for now, anyway. Vanity... right? lol ) I fell in love with Madison Reed's packaging and the thoughtfulness shown in this very complete hair color kit. The messaging in it dazzled me, as well. Using the product, I didn't care for the smell of it, but it wasn't nearly as bad as some ammonia-based hair color products. So far, so good. In addition, I was impressed by how much hair color was included. Even with long, thick hair, I was able to cover everything from the roots to the very longest tips of my hair, and do so completely. The included shampoo and conditioner were both lavish and generous. Again, as someone with very thick hair, this was appreciated. But then, fresh from the shower, I looked in the mirror. Umm... It looked like the color coverage wasn't consistent. Not even close. Worse, when my hair was dry, the color at the top of my head was spectacular, but starting at about ear level, the color was much darker. Indoors, it looks almost black. On someone as fair-skinned as me, the effect was jarring. Suddenly, every freckle and laugh line seemed more obvious. This was NOT flattering. Oddly, the ends of my hair barely took any color at all. That was fine, because naturally colored hair is usually lighter (sun bleached) at the ends. In the accompanying photo, my head is tilted, so I'm looking up. You're seeing the top of my head as well as my back. Also, that picture was taken on a slightly overcast day, so the variations in color aren't due to extreme lighting. It looks far worse indoors, but I think the photo conveys the essense of the problem. Note: It's been a few years since I was a hair model, but I picked up a lot of hair coloring tips from the pros. So, I'm still mindful of the importance of coloring my hair thoroughly and consistently, and following package directions - to the letter - for the best results. In other words, it's not as if I smothered the top of my head with hair dye, and just loosely spread the rest of my hair with far lighter coverage. Likewise, I didn't douse the middle (now darkest) band of my hair with extra color, or omit coloring the ends, either. To me, it looks like this hair color should not be used on long, previously colored hair. I'd ask for a refund if I had anything to return to the seller, but - of course - I used the complete package. So, at best, that was a waste of $30. I'm going to wait a week so my hair has time to recover, and then I'll be using an "oops!" products to remove the Madison Reed hair color. Fingers crossed, it'll restore how my hair looked before using Madison Reed's hair color. (If that doesn't work, Plan B is to streak my hair with blonde. At worst, it'll look "artsy.") I'll agree that the Madison Reed hair color at the top of my head looks exactly as I'd hoped. It's very close to the color shown on the product's packaging. The probem is: The rest of my hair looks awful. If your hair is short - and, preferably, has never been colored before - you may love Madison Reed. For me, this was an extremely distressing experience. Fortunately, I work at home. This week, only my family will see my hair. If I go out, I'll wear a hat. Then, my hair will look oddly dark with almost blonde sun-bleaching at the ends. Short-term, I'm okay with that. I was tempted to give this product two stars because the packaging was a delight to read, and the included gloves, cap, shampoo, and conditioner were wonderful extras. However, I'm so disappointed by the product itself, I have to give this one star, and share my experience with others, so they don't make a similar mistake. ... show more
Reviewed in the United States on April 30, 2023 by Aisling D. Aisling D.

  • It works!
Color: 3.5NNN - Ravenna Brown Size: 12.8 Fl Oz (Pack of 1)
I'm writing this review to help someone perhaps having the same problem as i do. I've been having gray hair since high school and it's gotten worse and worse by year, especially when I'm under stress. I've always hated it but didn't bother to cover it because going to salon for this would cost so much and i'd need to go every couple of months. Lately I have some free time, and one Youtuber I followed recommended this, so thought I could try and see what are all the fuss about. Luckily, this really works to cover my gray. And the color i bought is not super black, it looks just like my natural black color! (3.5 NNN darkest brown Raveena Brown) No one can even tell I've dyed my hair. I can still see a few gray hair but i feel it's because i didn't apply evenly enough on that layer. This is my first time doing it at home, and I have to say it's such a mess and so exhausting to hold your arms up for that long. It'd be much better if you have someone help you and apply it more evenly to get better result. I'm already beyond satisfied with how the final result looks but i think i can do better next time. The reason i'm giving 4 stars is that i feel 1. the bottle is not the easiest to squeeze, the first two squeezes are always just air. And if you are doing it on your own, it's hard to see whether or not, or how much cream you have squeezed out on top of your head. 2. It really should include one more pair of gloves, one more packet of protection cream, and one more cleansing wipe! It would help make the cleaning up much easier. 3. It feels a little itchy when having the cap on. I left it on for about 35 min, and I can feel the tingling on my head and was very eager to wash it off. All in all, I'd buy again and do it more regularly. I like looking into the mirror and not see gray unless i go look for it! I hope it can last at least two months. ... show more
Reviewed in the United States on July 13, 2025 by Emily Emily

  • Great Color and Lasting Shine
Color: 5.5NNN - Modena Brown Size: 12.8 Fl Oz (Pack of 1)
really liked this hair dye. The color came out rich and vibrant, exactly as shown on the box. The application was easy, the formula didn’t have a strong chemical smell, and it didn’t irritate my scalp. After washing, my hair felt soft and smooth, and the shine lasted for weeks. The color also held up well without fading too quickly. I’m very happy with the result and would definitely use it again. ... show more
Reviewed in the United States on August 17, 2025 by Anna Litovchenko

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