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Lunar Tides Semi-Permanent Hair Color (43 colors) (True Lust)

  • Based on 11,123 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Lunar Tides

Arrives Jul 27 – Aug 2
Order within 17 hours and 49 minutes
Available payment plans shown during checkout

Size: 4 Fl Oz (Pack of 1)


Color: True Lust


Color: True Lust


Package Information: Jar


Product Benefits: Hair Coloring


Brand: Lunar Tides


Item Form: Cream


Package Dimensions ‏ : ‎ 3.5 x 2.99 x 2.87 inches; 4.97 ounces


UPC ‏ :


Manufacturer ‏ : ‎ Lunar Tides


Best Sellers Rank: #3,639 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #49 in Hair Color


#49 in Hair Color:


Customer Reviews: 4.0 4.0 out of 5 stars 11,123 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Jul 27 – Aug 2

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • would recommend-pretty beginner friendly and not a hassle
Size: 1 Count (Pack of 1) Color: Blood Moon
I got the "blood moon" dye, the smaller amount i think (??). surprisingly enough, despite the title container, i definitely had enough to saturate my full head, which i was not expecting but was pleasantly surprised with, given my hair is fairly long and not too thin either. i left the dye in for about an hour, it did take a WHILE to wash out completely, and i was taking a shower to do so, which got the dye everywhere, and lightly stained the rest of my body for a little as i was trying to scrub it off (not too bad the next day, though), so just be careful with that..that's probably just a user error, though. the staining was honestly not as bad as i expected, the dye seemed to be leaving a STRONG pink staining on my palms (admittedly, i forgot to wear gloves), but to my satisfaction, it actually was quite easy to scrub off after a while, and the next day my hands were just slightly pink compared to the crime scene i THOUGHT it would leave. really grateful for that..!!!!!! i am very satisfied with the color, and i think it definitely came out very vibrant and achieved what it was promising on the box (i didn't have my expectations set too high, but i got proven wrong), the dye job was only slightly uneven because *i* didn't apply the dye very well, so no qualms with that. the dye looks like it has a LOT of pink undertones in the jar and irl, but you can't see it in the pictures, but it really did come out a really nice true red on me, so i'm really glad about that. honestly, if i'd left it in for more than just an hour, i think it would've been perfect. really happy with how it came out, it felt very nice on my hair, and it came out really really great taking into account how amateur at dying my hair i, personally, am, and honestly how adequately priced it was. really good stuff 👍👍👍 ... show more
Reviewed in the United States on June 9, 2025 by Gel Gaydash Gel Gaydash

  • It's a Deep Bold Red
Size: 1 Count (Pack of 1) Color: Blood Moon
I had been wanting to try this coloring and finally gave it a shot. I'm really liking it so far. The shade of red is deep and bold on both the bleached areas and the darker roots. I have been doing red for several years. The last one I was using, everyone thought was pink. That was fine, but I wanted red. I'm getting red now. Also, my last one would dull after the first rinse. I've done 4 washes with this brand, and the color is still pretty strong. Some has washed out, yes. That's typical, but it's not dull. It's bold and shiny. I'm very happy I gave this a try. ... show more
Reviewed in the United States on July 18, 2025 by M Bales

  • my forever dye
i love this dye. i have been using juniper green for about 4 years now, it is my favorite. it fades so well, i love how dark it is and the gradual fade into a more vibrant green. it does not fade into a weird yellow or mint color like some greens do. my hair feels so soft after using it which is a plus as dyes i’ve used in the past has left my hair feeling weird, like the product is still in my hair and has dried even though i thoroughly rinsed, not lunar tides though! my hair feels amazing after use. this brand is amazing. once i discovered them i have not used any other brand. lifelong customer here 💚 ... show more
Reviewed in the United States on June 19, 2025 by A A

  • Red based add blue for a true purple
Size: 8 Ounce (Pack of 1) Color: Plum Purple
Came out more pink on me than purple but I’ve seen this with several brands so I paird it with blue and got the most perfect results. I’m naturally a red head so I bleach before color because red peeps through everything. 1st picture lunar. 2nd 2 paired with good dye young blue. This brand is fantastic and wasn’t quick to fade. I love it. I just have a very specific shade I love that can’t seem to be bought but highly recommend. ... show more
Reviewed in the United States on July 17, 2025 by Kirsten Illies Kirsten Illies

  • LEMME PUT YALL ON SUM
Size: 4 Fl Oz (Pack of 1) Color: Juniper Green
I LOVE Lunar Tides, they've never failed me. But listen to this. Recently, I was really low on green but needed to touch up my hair asap, so I decided to mix it with my daily conditioner (Native coconut and vanilla) 1:1, massage it in real good, and leave it on (uncovered, let your hair breath!) for an hour and some change. I rinsed it out and the color turned out BEAUTIFUL, my hair felt like silk, and my skin didn't get stained AT ALL! You gotta try this method ya'll. I use the dark green and it's great, always stays a true green as it fades lighter over time. ... show more
Reviewed in the United States on June 24, 2025 by Lin

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