L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting
Condition: New
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FREE refund/replacement until Jan 31, 2026
To qualify for a full refund, items must be returned in their original, unused condition. If an item is returned in a used, damaged, or materially different state, you may be granted a partial refund.
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Availability:
In Stock.
Arrives
Sunday, Mar 29
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Color: H6 Light Auburn
Color: H6 Light Auburn
Package Information: Bottle
Product Benefits: Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color.
Brand: L'OREAL TECHNIQUE
Item Form: Liquid
Is Discontinued By Manufacturer : Yes
Product Dimensions : 6.65 x 1.85 x 6.65 inches; 2.47 ounces
Item model number : 5110
UPC :
Manufacturer : L'Oreal Technique
Best Sellers Rank: #10,434 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #109 in Hair Color
#109 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars 2,207 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Sunday, Mar 29
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Color: H5 Soft Auburn
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Reviewed in the United States on November 21, 2025 by Kapil
Color: H1 Coolest Brown
Best Red Hair dye I've ever used. It comes with a slight bleach in it. My hair is pitch black and it took me some trial and error with a LOT of products to get it right. On the parts of my hair where I experimented, they didn't dye as easily, but the virgin came out blood red, especially when mixed with a bit of red! It's good I bought 4 because the next day, I used the other two to redye some of the darker spots and make it all even. It really does look like a salon-quality! When the dye comes out, my hair looks brown or a bit coppery, but it doesn't bother me at all. Brown is nice. Red is a hard color to keep up with, so dying the hair every two months (maximum) is best. Every month minimum is good. As a touch up, using this product on the roots and another red dye probably from manic panic on the already dyed hair will help keep the hair healthy. It's not good to continually bleach one's hair. If you don't want a POWERFUL and STRONG bright magenta and red to be showing, you can use the other L'oreal Excel Hicolor red or magenta that is NOT hilights. The hilights branch come out brighter and stronger. I didn't know this from the beginning and mixed the two products, wondering why my black hair didn't turn red! Contrarily, you can also use a 20 developer with this hilights Magenta and it would come out very nicely but not as strong as with a 30 developer. Oh and as a last advice, to prevent any bleaching damage, organic/virgin cocoanut oil can be applied to the hair graciously as least an hour ahead of dying. This helps your hair to dye easier and prevents damage. My hair is actually softer than before I dyed it because I used it! I hope this review helps. :D
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Reviewed in the United States on December 10, 2014 by Nadia
Color: H14 Vanilla Champagne
I didn't think this would work as well as it did, but I went from a dark brown to a very nice blonde. The vanilla champagne does not take super well on silver hairs, but the effect it gave my hair is Amazing! Follow the instructions and trust the process (I was very very skeptical while it processed), it does wonders!
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Reviewed in the United States on May 17, 2025 by Allison G
Color: H14 Vanilla Champagne
Great!
Reviewed in the United States on September 2, 2025 by M_K_🤠
Color: H6 Light Auburn
My hair was a dark brown, and Ive only used henna, so it was just a tang of reddish but its been about 5-6 months since I used henna. I wanted a lighter brown without bleach. Bought 4 packs off this color since I have a lot of hair and its long with 30 developer. I literally didnt use much of it. Granted, my friend helped apply it and im not sure how much she actually put on my hair, but I think 3 boxes would be enough. I left it on for about 1 hour and 15 minutes. I should have left it on for a bit longer since some parts are more darker than others. My roots are way lighter on top. Here is my advice: Apply roots last or maybe after 30 min because they WILL come out lighter. It looks okay for me, looks like highlights, but left longer it could have been an issue. The color like I said makes it look like I have highlights which is nice. My hair was soft after washing. In the sun it looks way brighter. After washing it, when hair is dry, I did not see ANY difference...thought I wasted my money but once I dried it and woke up in the morning, it was different. I dyed it at night and my house has warm colors in lighting....
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Reviewed in the United States on February 12, 2025 by STEPHANIE STEPHANIE
Color: H13 Natural Blonde
Ive used this color for years and I always get compliments on my hair color
Reviewed in the United States on October 3, 2025 by debra
Color: H17 Sandstone Blonde
This doesn't do what it says at ALL. It lifted my regrowth way passed the color on the bottle and did nothing to my regular hair. It won't work for hair with even a speck of dye in it. I am so upset I wasted money on this and the developer on top of it. All it did was bleach my roots and now I look like someone balding and it's going tp cost me even more to fix. I want my money back.
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Reviewed in the United States on August 5, 2025 by Meredith Nutrition Meredith Nutrition
Color: H3 Soft Brown
It left a beautiful color
Reviewed in the United States on September 27, 2025 by Mich