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L'OREAL TECHNIQUE

L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting

  • Based on 2,166 reviews
Condition: New
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$13.60 Why this price?

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As low as $3 / mo
  • – 4-month term
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Oct 9
Order within 15 hours and 7 minutes
Available payment plans shown during checkout

Recently Viewed

Color: H6 Light Auburn


Color: H6 Light Auburn


Package Information: Bottle


Product Benefits: Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color.


Brand: L'OREAL TECHNIQUE


Item Form: Liquid


Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 2.4 ounces


Item model number ‏ : ‎ 5110


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #7,794 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #119 in Hair Color


#119 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars 2,166 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Oct 9

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Best Hair Dye but read on to know EXACTLY what you're getting
Color: H1 Coolest Brown
Best Red Hair dye I've ever used. It comes with a slight bleach in it. My hair is pitch black and it took me some trial and error with a LOT of products to get it right. On the parts of my hair where I experimented, they didn't dye as easily, but the virgin came out blood red, especially when mixed with a bit of red! It's good I bought 4 because the next day, I used the other two to redye some of the darker spots and make it all even. It really does look like a salon-quality! When the dye comes out, my hair looks brown or a bit coppery, but it doesn't bother me at all. Brown is nice. Red is a hard color to keep up with, so dying the hair every two months (maximum) is best. Every month minimum is good. As a touch up, using this product on the roots and another red dye probably from manic panic on the already dyed hair will help keep the hair healthy. It's not good to continually bleach one's hair. If you don't want a POWERFUL and STRONG bright magenta and red to be showing, you can use the other L'oreal Excel Hicolor red or magenta that is NOT hilights. The hilights branch come out brighter and stronger. I didn't know this from the beginning and mixed the two products, wondering why my black hair didn't turn red! Contrarily, you can also use a 20 developer with this hilights Magenta and it would come out very nicely but not as strong as with a 30 developer. Oh and as a last advice, to prevent any bleaching damage, organic/virgin cocoanut oil can be applied to the hair graciously as least an hour ahead of dying. This helps your hair to dye easier and prevents damage. My hair is actually softer than before I dyed it because I used it! I hope this review helps. :D ... show more
Reviewed in the United States on December 10, 2014 by Nadia
    • Love the color!
Color: H15 Golden Ginger
Review Image by MsKayGT MsKayGT
Review Image by MsKayGT MsKayGT
I used 20 volume developer so it didn't lift the color as much. My hair is naturally dark brown. I used the entire tube for 1 session. If you use a higher developer it will lift more. I like the results.
Reviewed in the United States on July 19, 2025 by MsKayGT MsKayGT
    • This works!
Color: H14 Vanilla Champagne
I didn't think this would work as well as it did, but I went from a dark brown to a very nice blonde. The vanilla champagne does not take super well on silver hairs, but the effect it gave my hair is Amazing! Follow the instructions and trust the process (I was very very skeptical while it processed), it does wonders! ... show more
Reviewed in the United States on May 17, 2025 by Allison G
    • Wonderful color
Color: H14 Vanilla Champagne
Great!
Reviewed in the United States on September 2, 2025 by M_K_🤠
    • great brand
Color: H1 Coolest Brown
ordered the wrong color - but love this brand
Reviewed in the United States on September 18, 2025 by lauren m
    • Love my hair color it's really beautiful 😍
Color: H17 Sandstone Blonde
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Reviewed in the United States on July 10, 2025 by Diadra_bless Diadra_bless
    • Worst thing I've ever used on my hair as an experienced dyer
Color: H17 Sandstone Blonde
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This doesn't do what it says at ALL. It lifted my regrowth way passed the color on the bottle and did nothing to my regular hair. It won't work for hair with even a speck of dye in it. I am so upset I wasted money on this and the developer on top of it. All it did was bleach my roots and now I look like someone balding and it's going tp cost me even more to fix. I want my money back. ... show more
Reviewed in the United States on August 5, 2025 by Meredith Nutrition Meredith Nutrition
    • Magenta L’Oréal high color
Color: H1 Coolest Brown
This is a great product with a 30 developer since I am a brunette This is a great way to get beautiful red hair without dye
Reviewed in the United States on June 11, 2025 by Andrea

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