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L'OREAL TECHNIQUE

L'Oréal Technique HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step, No Brassiness, Rich, Smooth Creme Formula, Intense, Long-Lasting Color

  • Based on 2,390 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon
Arrives Thursday, Jul 30
Order within 6 hours and 9 minutes
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Color: H6 Light Auburn


Features

  • Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown).
  • No need to pre-lighten or bleach hair prior to application.
  • Lifts hair 3-4 levels in one single step. Neutralizes brassiness.
  • Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color that resists fading.
  • Mix 1 tube of color with 2.5oz of 30 volume developer and process for 30 minutes. May be used with brush & bowl, or bottle application. Read pack instructions & safety warnings carefully prior to use.

Is Discontinued By Manufacturer ‏ : ‎ Yes


Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 3.52 ounces


Item model number ‏ : ‎ 5110


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #6,043 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #69 in Hair Color


#69 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (2,390)


Color: H6 Light Auburn


Container Type: Bottle


Product Benefits: Rich, smooth creme formula conditions and penetrates hair. Provides intense, long-lasting color.


Brand Name: L'OREAL TECHNIQUE


Item Form: Liquid


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Technique


UPC: 657201051104


Global Trade Identification Number: 04


Model Number: 5110


Manufacturer Part Number: 41051101


Item Weight: 0.22 Pounds


Material Type Free: Sodium Chloride Free


Full Cure Time: 30 Minutes


Hair Color Permanence: Permanent


Unit Count: 1.74 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jul 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • ⭐⭐⭐⭐⭐ Amazing color payoff—even on dark hair
Color: H14 Vanilla Champagne
I’m really impressed with the L Oreal Technique HiColor Browns and Blondes Permanent Hair Color. It delivered rich, vibrant color in just one step, even on my dark hair, which is usually hard to lift. The application was smooth and easy, and I loved that I didn’t need to pre-lighten. The results came out even and true to tone, with a noticeable difference right away. I also appreciate how the formula left my hair feeling soft and manageable, not overly dry like some permanent dyes can be. The color has great depth and looks really dimensional in the light. Overall, this is a powerful, convenient option if you want bold results without extra steps. I’ll definitely be using it again! ... show more
Reviewed in the United States on May 7, 2026 by Evy Leonardo
    • Best Hair Dye but read on to know EXACTLY what you're getting
Color: H1 Coolest Brown
Best Red Hair dye I've ever used. It comes with a slight bleach in it. My hair is pitch black and it took me some trial and error with a LOT of products to get it right. On the parts of my hair where I experimented, they didn't dye as easily, but the virgin came out blood red, especially when mixed with a bit of red! It's good I bought 4 because the next day, I used the other two to redye some of the darker spots and make it all even. It really does look like a salon-quality! When the dye comes out, my hair looks brown or a bit coppery, but it doesn't bother me at all. Brown is nice. Red is a hard color to keep up with, so dying the hair every two months (maximum) is best. Every month minimum is good. As a touch up, using this product on the roots and another red dye probably from manic panic on the already dyed hair will help keep the hair healthy. It's not good to continually bleach one's hair. If you don't want a POWERFUL and STRONG bright magenta and red to be showing, you can use the other L'oreal Excel Hicolor red or magenta that is NOT hilights. The hilights branch come out brighter and stronger. I didn't know this from the beginning and mixed the two products, wondering why my black hair didn't turn red! Contrarily, you can also use a 20 developer with this hilights Magenta and it would come out very nicely but not as strong as with a 30 developer. Oh and as a last advice, to prevent any bleaching damage, organic/virgin cocoanut oil can be applied to the hair graciously as least an hour ahead of dying. This helps your hair to dye easier and prevents damage. My hair is actually softer than before I dyed it because I used it! I hope this review helps. :D ... show more
Reviewed in the United States on December 10, 2014 by Nadia
    • Nice! Nice!
Color: H5 Soft Auburn
Review Image by Cristy
Review Image by Cristy
Cumple su función. No puedo hablar mucho sobre este tono Soft Outburn porque lo mezcle con Magenta pero estos productos son super buenos.
Reviewed in the United States on May 9, 2026 Reviewed in the United States on May 9, 2026 by Cristy
    • This works!
Color: H14 Vanilla Champagne
I didn't think this would work as well as it did, but I went from a dark brown to a very nice blonde. The vanilla champagne does not take super well on silver hairs, but the effect it gave my hair is Amazing! Follow the instructions and trust the process (I was very very skeptical while it processed), it does wonders! ... show more
Reviewed in the United States on May 17, 2025 by Allison G
    • i love ittt i love ittt
Color: H16 Honey Blonde
Review Image by ayks
sooo good i use it on my hair everytime the only problem id say i have is it being dry after but i guess thats a given, make sure to oil!!
Reviewed in the United States on January 29, 2026 Reviewed in the United States on January 29, 2026 by ayks
    • My fav
Color: H1 Coolest Brown
Good love
Reviewed in the United States on April 7, 2026 by Katelyn m
    • Doesn't work for white hair, change the white to pink color
Color: H6 Light Auburn
The Auburn brown color doesn't work to cover white hair, it turn the white in a pink color. I have to buy another darker color to cover the pink.
Reviewed in the United States on June 8, 2026 by BRIPA
    • Spot on!
Color: H6 Light Auburn
The color is exactly what they advertise. It’s gorgeous, just make sure you get the L’Oréal developer to go with it
Reviewed in the United States on February 14, 2026 by Grace G

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