Search  for anything...

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7LA Lightest Auburn, Pack of 1, Hair Dye

  • Based on 51,380 reviews
Condition: New
Checking for product changes
$10.47 Why this price?
Save $2.52 was $12.99

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout. Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, May 6
Order within 7 hours and 20 minutes
Available payment plans shown during checkout

Color: 7LA Lightest Auburn


Size: 1 Count (Pack of 1)


Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Color: 7LA Lightest Auburn


Package Information: Packet


Product Benefits: Shine Enhancing


Brand: L’Oreal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.3 x 3.5 x 2.25 inches; 0.4 ounces


Item model number ‏ : ‎ CX


UPC ‏ :


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, May 6

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Dark soft mahogany brown
Color: 4SM Dark Soft Mahogany Brown Size: 1 Count (Pack of 1)
It's gorgeous! The color is absolutely amazing too. My hair is brown with beautiful redish highlights all over. Believe it or not, my husband did my hair and it looks beautiful. It's not dry either, it's very shiny, smooth and soft. My hair length is about shoulder length and we used 1 bottle but he also used a brush as well to brush it all over the roots. Especially where I was grey. It's a beautiful color. I highly recommend this product and color. I will continue with this color from now on. I love the mahogany color with the brown. It turned out better than going to the hairdresser and spending over $100. He did the same job, and it turned out amazing! ... show more
Reviewed in the United States on April 27, 2025 by Milton Orosco Villa Milton Orosco Villa

  • . “Brillo, color y elegancia en un solo paso”
Color: 9.5A Lightest Ash Blonde Size: 1 Count (Pack of 1)
El tinte L’Oréal Paris Superior Preference en tono 9.5A rubio ceniza más claro es una maravilla. La aplicación es sencilla, el color queda uniforme y natural, y lo mejor: no se desvanece fácilmente. Deja el cabello con un brillo saludable y sin maltratarlo. Perfecto si buscas un rubio frío elegante y duradero. ¡Una excelente elección en coloración casera! ... show more
Reviewed in the United States on April 24, 2025 by Clara Josefa Cardenas Gonzalez

  • Great hair color
Color: 6.5G Lightest Golden Brown Size: 1 Count (Pack of 2)
Love the color long lasting and looks like salon quality but at a much better price comes with easy instructions covers the grey well and makes your hair soft and shiny looks natural it doesn't look fake like a lot of hair colors do this is a definite winner for me the only product I will ever use and I have tried other products out there but always come back to this one a very happy customer. ... show more
Reviewed in the United States on April 8, 2025 by Janice Green

  • Still great!
Color: 7.5A Medium Ash Blonde Size: 1 Count (Pack of 1)
Have been using Preference 7.5A Medium Ash Blonde for years but it got darker so I changed to another brand new product but they discontinued it. Went back to Preference but it looked different, lighter & reviews were not as good. Just tried it and I'm very happy with the lighter color but still not covering all my resistant gray on my very short nape & sideburns Pixie cut, even with adding 1 No Gray. I'll try 2 No Gray next time & leave it on 5 mins longer. Careful it's very runny which is messy. No itching though! Smells the same not bad though. But I still trust it better than other brands! ... show more
Reviewed in the United States on April 7, 2025 by TexasTink

  • I love my favorite color and brand...love the subscription option!
Color: 6AM Light Amber Brown Size: 1 Count (Pack of 1)
It's SO nice to have my favorite color and brand set up as a subscription that comes once every 2 months! I can't tell you how many times my local drug stores and retail stores have been out of my color when I really need it NOW!
Reviewed in the United States on April 10, 2025 by Noahc9

  • Great price and easy to use product
Color: 6.5G Lightest Golden Brown Size: 1 Count (Pack of 1)
Love it! The color is perfect and easy to use. Very affordable.
Reviewed in the United States on April 28, 2025 by Stephanie grewe

  • Finding the Right Red
Color: 9GR Light Golden Reddish Blonde Size: 1 Count (Pack of 1)
This is just the right red for me. Doesn't start off too brassy and becomes the perfect soft red I want in 2-3 washes.
Reviewed in the United States on April 21, 2025 by Rhodora Rimbaud

  • No effect
Color: 6R Light Auburn Size: 1 Count (Pack of 1)
i bought this dye 2 different times and this color didnt show up at all either time. the dye was super thin and "liquidy"... this was a waste of money. going back to my Garnier!
Reviewed in the United States on April 24, 2025 by Sunnie

Can't find a product?

Find it on Amazon first, then paste the link below.