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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Lightest Auburn 7LA, 1 Hair Dye Kit

  • Based on 51,380 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Thursday, Jul 23
Order within 9 hours and 40 minutes
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Size: 1 Count (Pack of 1)


Color: 7LA Lightest Auburn


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Color: 7LA Lightest Auburn


Package Information: Packet


Product Benefits: Shine Enhancing


Brand: L'Oreal Paris


Item Form: Gel


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.3 x 3.5 x 2.25 inches; 0.4 ounces


Item model number ‏ : ‎ CX


UPC ‏ :


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #172 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color


#2 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (54,729)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Jul 23

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Dark soft mahogany brown
Color: 4SM Dark Soft Mahogany Brown Size: 1 Count (Pack of 1)
It's gorgeous! The color is absolutely amazing too. My hair is brown with beautiful redish highlights all over. Believe it or not, my husband did my hair and it looks beautiful. It's not dry either, it's very shiny, smooth and soft. My hair length is about shoulder length and we used 1 bottle but he also used a brush as well to brush it all over the roots. Especially where I was grey. It's a beautiful color. I highly recommend this product and color. I will continue with this color from now on. I love the mahogany color with the brown. It turned out better than going to the hairdresser and spending over $100. He did the same job, and it turned out amazing! ... show more
Reviewed in the United States on April 27, 2025 by Milton Orosco Villa Milton Orosco Villa

  • . “Brillo, color y elegancia en un solo paso”
Color: 9.5A Lightest Ash Blonde Size: 1 Count (Pack of 1)
El tinte L’Oréal Paris Superior Preference en tono 9.5A rubio ceniza más claro es una maravilla. La aplicación es sencilla, el color queda uniforme y natural, y lo mejor: no se desvanece fácilmente. Deja el cabello con un brillo saludable y sin maltratarlo. Perfecto si buscas un rubio frío elegante y duradero. ¡Una excelente elección en coloración casera! ... show more
Reviewed in the United States on April 24, 2025 by Clara Josefa Cardenas Gonzalez

  • Great hair color
Color: 6.5G Lightest Golden Brown Size: 1 Count (Pack of 2)
Love the color long lasting and looks like salon quality but at a much better price comes with easy instructions covers the grey well and makes your hair soft and shiny looks natural it doesn't look fake like a lot of hair colors do this is a definite winner for me the only product I will ever use and I have tried other products out there but always come back to this one a very happy customer. ... show more
Reviewed in the United States on April 8, 2025 by Janice Green

  • Still great!
Color: 7.5A Medium Ash Blonde Size: 1 Count (Pack of 1)
Have been using Preference 7.5A Medium Ash Blonde for years but it got darker so I changed to another brand new product but they discontinued it. Went back to Preference but it looked different, lighter & reviews were not as good. Just tried it and I'm very happy with the lighter color but still not covering all my resistant gray on my very short nape & sideburns Pixie cut, even with adding 1 No Gray. I'll try 2 No Gray next time & leave it on 5 mins longer. Careful it's very runny which is messy. No itching though! Smells the same not bad though. But I still trust it better than other brands! ... show more
Reviewed in the United States on April 7, 2025 by TexasTink

  • I love my favorite color and brand...love the subscription option!
Color: 6AM Light Amber Brown Size: 1 Count (Pack of 1)
It's SO nice to have my favorite color and brand set up as a subscription that comes once every 2 months! I can't tell you how many times my local drug stores and retail stores have been out of my color when I really need it NOW!
Reviewed in the United States on April 10, 2025 by Noahc9

  • Great price and easy to use product
Color: 6.5G Lightest Golden Brown Size: 1 Count (Pack of 1)
Love it! The color is perfect and easy to use. Very affordable.
Reviewed in the United States on April 28, 2025 by Stephanie grewe

  • Finding the Right Red
Color: 9GR Light Golden Reddish Blonde Size: 1 Count (Pack of 1)
This is just the right red for me. Doesn't start off too brassy and becomes the perfect soft red I want in 2-3 washes.
Reviewed in the United States on April 21, 2025 by Rhodora Rimbaud

  • No effect
Color: 6R Light Auburn Size: 1 Count (Pack of 1)
i bought this dye 2 different times and this color didnt show up at all either time. the dye was super thin and "liquidy"... this was a waste of money. going back to my Garnier!
Reviewed in the United States on April 24, 2025 by Sunnie

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