L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2)
Condition: New
$24.50
Save $8.49
was $32.99
Buy Now, Pay Later
As low as
$6
/ mo
Learn more
- – 4-month term
- – No impact on credit to apply
- – Instant approval decision
- – Secure and straightforward checkout
Ready to go? Add this product to your cart and select a plan during checkout.
Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.
Learn more about financing & leasing here.
Selected Option
Free shipping on this product
Non-returnable item
Learn more
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Availability:
In Stock.
Arrives
Tuesday, Nov 3
Recently Viewed
At a glance
- Condition
- New
- Color
- 4R Dark Auburn
- Size
- 1 Count (Pack of 2)
- Dimensions
- 2.26 x 7 x 6.25 in; 1.15 lb
- Container Type
- Box
- Product Benefits
- Fade-defying hair color
- Item Form
- Gel, Cream
Features 5
- Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
- No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
- Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
- L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.
Specs 19
| Product Dimensions | 2.26 x 7 x 6.25 inches; 1.15 pounds |
|---|---|
| Manufacturer | L'Oreal Multipacks Ameripac |
| Color | 4R Dark Auburn |
| Container Type | Box |
| Product Benefits | Fade-defying hair color |
| Brand Name | L'Oreal Paris |
| Item Form | Gel, Cream |
| Hair Type | All |
| Number of Items | 2 |
| UPC | 071249378571 |
| Package Size Name | Pack of 2 |
| Set Name | 1 |
| Recommended Uses For Product | Softening |
| Suitable Hair Color | Red |
| Material Features | Gentle, conditioning, fade-defying |
| Material Type Free | Alcohol Free |
| Full Cure Time | 9 weeks |
| Hair Color Permanence | Permanent |
| Unit Count | 2 Count |
No specs match.
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Nov 3
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
- Klarna Financing
- Affirm Pay in 4
- Affirm Financing
- Afterpay Financing
- Zip Pay in 4
- Financing through Apple Pay
- Financing through Google Pay
Learn more about financing & leasing here.
Top Amazon Reviews
Beautiful color, shiny finish, and long-lasting
Color: 2BL Blue Black
Size: 1 Count (Pack of 1)
I’ve been using L’Oréal Preference for years, and I recently went back to the 2BL Blue Black shade after trying a different color for a few months. I’m so glad I did because the results were exactly what I was looking for. The color is rich, vibrant, and gives my hair a beautiful blue-black shine, especially in natural light. It covered my hair evenly, and the application process was simple thanks to the clear instructions included in the box. I also like that the conditioner leaves my hair feeling soft and helps maintain the color after coloring. My hair looked healthy and shiny instead of feeling dry. If you’re looking for a true blue-black shade with great coverage and long-lasting results, I definitely recommend this one. I will continue buying it.
...
show more
Reviewed in the United States on July 31, 2026 by jessica P Lopez
Perfection in a box 😍😍
Color: 5CB Medium Chestnut Brown
Size: 1 Count (Pack of 1)
New face color literally what it says !! Has pretty red tones to it. Perfect shine and highlights lowlights throughout. Covered every single thin or grey hair I had. The conditioner is VERY BIG compared to any other box dye. It’s got a nice scent too!! This color looks natural but also like u just walked out of the salon!! Impressive n buying on repeattt!!! Makes my light brown eyes pop!! I used a little on my brows as well and wowww looks so nice!!!!😊 😍😍😍😍😍😍
...
show more
Reviewed in the United States on October 6, 2026 by Kimberly Campbell
Easy, less expensive than a beauty shop and not brassy looking.
Color: 9A Light Ash Blonde
Size: 1 Count (Pack of 1)
Great hair color. I purchased the light ash blonde. My hair is naturally a dark blonde. This lightens it without looking brassy. It does not cover white hair. My hair has naturally gotten White along my hairline and it does not cover that which I prefer. It's easy to use. You just apply it wait 25 minutes and rinse it out.
...
show more
Reviewed in the United States on September 10, 2026 by Donna
Beautiful Hair
Color: 09 Natural Blonde
Size: 1 Count (Pack of 1)
I order this product for my daughter and she loves it
Reviewed in the United States on September 17, 2026 by Laura
Pretty color
Color: 7LA Lightest Auburn
Size: 1 Count (Pack of 1)
It's definitely not as red as I wanted, but I still love how it came out. It lightened my hair quite a bit.
Reviewed in the United States on August 24, 2026 by Amazon Customer
I love the outcome. This came out.
Color: 03 Soft Black
Size: 1 Count (Pack of 1)
when you first shake it yes you’re gonna spell the chemicals, but that’s just part of the hair dye process, but then it goes away pretty quickly to the point where you don’t smell it anymore which is nice so it is not just like you know when you’re dying your hair, you’re not just smelling like the hair dye chemicals the entire time you’re dying your hair now it’s a perfect lie because I wanted to go for a very, not too crazy, but but just the right amount of black and I love the outcome of how it turned out and I will get this again because I absolutely loved that in my hair during the fall a darker color and I’m glad I picked the right hair dye So like after I’ve noticing for like a while, I noticed that like I could still see like a little bit like round like a dark brown and I’m like well I want like like black hair on me right and I don’t. I think it’s because maybe I didn’t use the entire bottle so like I switched over to like a soft national black and this time I use the entire bottle because like I guess that’s what you have to do if you want the results and I got the results and I’m glad like I went for this color as well because I you know I wouldn’t feel like a soft life, but I’m like no I wanna go for like maybe like your national black will work, but yeah if you wanna like the color to shout, you’ve got probably gonna use like the whole entire bottle you know and you can definitely tell like that like when you use the entire bottle you’ll get the results trust The amount of compliments I’ve gotten over the time when I first use this hair dye was unbelievable people loved it and I’m like OK thank you because I didn’t use the entire bottle so it didn’t give me the results that I wanted and I’m glad you know I can redo my hair again by using the same color cause I would really like do you like having a black hair it’s really nice
...
show more
Reviewed in the United States on November 22, 2025 by Jbird
Finally Found My Perfect Blonde!
Color: 09 Natural Blonde
Size: 1 Count (Pack of 1)
I’ve been trying to stretch out my salon visits and save some money, and I finally found the right blonde for me. L'Oreal Superior Preference Natural Blonde gives me exactly the color I’ve been looking for without turning too ashy or too golden. It gives me that bright, natural-looking Jessica Simpson blonde I’ve always been chasing for about $13 instead of $200 at the salon. I’m seriously impressed with the color and will absolutely keep using it. And the conditioner inside is awesome!
...
show more
Reviewed in the United States on August 31, 2026 by Elisha
Beautiful and Natural Color
Color: 6C Cool Light Brown
Size: 1 Count (Pack of 1)
The color is really beautiful and looks very natural after dyeing. It stays vibrant and doesn’t fade easily. I’m very happy with how it turned out!
Reviewed in the United States on September 21, 2026 by Timothy