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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2)

  • Based on 1,141 reviews
Condition: New
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Availability: In Stock.
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Arrives Sep 29 – Oct 1
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Size: 1 Count (Pack of 2)


Color: 4R Dark Auburn


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Product Dimensions ‏ : ‎ 2.26 x 7 x 6.25 inches; 1.15 pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Multipacks Ameripac


Best Sellers Rank: #171 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color


#3 in Hair Color:


Customer Reviews: 4.7 4.7 out of 5 stars (1,141)


Color: 4R Dark Auburn


Container Type: Box


Product Benefits: Fade-defying hair color


Brand Name: L'Oreal Paris


Item Form: Gel, Cream


Hair Type: All


Number of Items: 2


Manufacturer: L'Oreal Multipacks Ameripac


UPC: 071249378571


Package Size Name: Pack of 2


Set Name: 1


Recommended Uses For Product: Softening


Suitable Hair Color: All Hair Colors


Model Number:


Manufacturer Part Number:


Material Features: Gentle, conditioning, fade-defying


Material Type Free: Alcohol Free


Full Cure Time: 9 weeks


Hair Color Permanence: Permanent


Unit Count: 2 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sep 29 – Oct 1

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Hair color
Size: 1 Count (Pack of 2) Color: 4R Dark Auburn
I’ve used this product for years. It looks like my original hair color. It is very hard to find in stores around where I live. Ordering it is so much easier and faster
Reviewed in the United States on July 27, 2026 by Kim

  • Very good product
Size: 1 Count (Pack of 2) Color: 4R Dark Auburn
Perfect really good price
Reviewed in the United States on May 4, 2026 by Anne

  • Convenient and easy
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
This one is easy to use. It doesn't have a strong smell compared to other brands I've tried. It takes about 25 minutes once it's in to work for a first or infrequent time. That's a few minutes less than average. I had 30 and 35 minute wait times with prior brands. It covers greys reasonably well. For me, since I have very dark hair, the greys show up a lighter red than the rest. It's important to remember to get the temples and under the hair, not just the top layer, especially in front. That was the hardest learning curve for me. It does not seep down. Lather it like shampoo and you should be fine. It lasts a good long time. I only need to redo when my hair grows out. The color doesn't fade. It doesn't stain the tub, which was a problem with other brands. It's very easy to clean if it gets on some not fabric item it shouldn't. ... show more
Reviewed in the United States on April 28, 2023 by Ivy Reisner

  • Great value, great product
Size: 1 Count (Pack of 2) Color: 4R Dark Auburn
I haven't colored my own hair in a long time, but the trips to the beauty salon were getting quite expensive so I thought I would try this product out. I have always loved L'Oreal and they did not disappoint! I love the new gel formula, especially because I am not the most talented when it comes to beauty products. They also are very generous with the product. I have very long thick curly hair, and used two boxes, but I almost didn't need to. Very impressed with the ease of use, and the results made me quite happy. ... show more
Reviewed in the United States on January 21, 2025 by P. Reichwald

  • Beautiful color
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
I had always used the Preference in the past and it had a very nice smell to it. I couldn't find it so I went to a different red color still by Loreal. I once again found this one that I had liked so much. The color is great and doesn't come off on my towels when I wash my hair. But the smell is horrific. I really couldn't breathe and I couldn't get away from it. I had to go outside to finish putting this on my hair. I will try it again as I do love the color and I have 3 more boxes of it. But if the smell is as horrific as it was the last time I won't be buying any more. ... show more
Reviewed in the United States on July 21, 2020 by cloworm

  • Excellent
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
I have been using this product for months.
Reviewed in the United States on July 21, 2026 by tucker

  • Always Fabulous!
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
I’ve used this brand and shade for years! It performs consistently. I leave it on my roots for nearly an hour, the only way my resistant grays are guaranteed to be covered. Don’t care what directions advise for length of time. It’s always worked tor me. If you cover your hair in the sun, and use a bit of dry shampoo to avoid too frequent shampooing, it does not fade. I only re-apply when my gray begins to show. I do touch up with dark auburn powder, until I require a touch up. Leaves my hair very nicely conditioned. ... show more
Reviewed in the United States on August 28, 2023 by Christina

  • Permanent Eye-Catching Hair Color
Size: 1 Count (Pack of 1) Color: 4R Dark Auburn
I have used this permanent hair color product for years and can honestly say, it is the best. My natural hair color is white. The dark auburn shade turns out exactly as shown on the box and I receive many compliments about my hair color. It comes with a Shine Protection Conditioner which helps keep the color vibrancy. This conditioner should be used once a week for high impact shine. It has a pleasant floral fragrance. ... show more
Reviewed in the United States on July 19, 2025 by Amazon Customer

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