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L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4R Dark Auburn, Pack of 2, Hair Dye

  • Based on 356 reviews
Condition: New
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$23.67 Why this price?
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Availability: In Stock.
Fulfilled by Amazon

Arrives Tuesday, Jun 4
Order within 23 hours and 31 minutes
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Features

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Color: 4R Dark Auburn


Package Information: Box


Product Benefits: long-lasting, gray-coverage ,Rich ,Fade-Defying + Shine Permanent Hair


Brand: L’Oréal Paris


Hair Type: Normal


Product Dimensions ‏ : ‎ 2.26 x 7 x 6.25 inches; 1.15 Pounds


Item model number ‏ :


UPC ‏ :


Material Feature ‏ : ‎ Compostable Warning


Manufacturer ‏ : ‎ L'Oreal Paris


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Jun 4

This item is non-returnable:

Non-returnable due to hazmat safety reasons

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Apple Pay Later
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Doesn’t damage the tub
The thing I like best about it is that it does not damage the tub. I’ve seen a few that permanently stain or even peal the paint on the bottom of the tub or sink. I did not want to deal with that. This doesn’t do that. I’ll be brand loyal just on that it looks great and doesn’t give me that kind of nightmare. This is easy to use. It takes a bit of practice to get it even as far as covering the hair by the temples, but otherwise no problem. I got the hang of it by the second try. It doesn’t smell horrible. It smells. They all do. But not as bad as many. It lasts a long time, so much so that I need to deal with the roots growing out before I really need to deal with it fading. It looks natural. I love it. ... show more
Reviewed in the United States on March 2, 2024 by Ivy Reisner

  • The color
This is the perfect color for me. All the salons I have tried cannot match it! They have all kinds of excuses why they can’t get this color! I tried this product and it is the perfect color! Easy to use; much less expensive than the Salons and the perfect color every time
Reviewed in the United States on December 2, 2023 by Mazy

  • Does the job…
Been using this hair color for many years. Great color and easy to use
Reviewed in the United States on December 4, 2023 by AZBuyer

  • Love this!!
The color lasts and is so vibrant. Does what it says. Use with the shampoo and conditioner.
Reviewed in the United States on October 24, 2023 by Amazon Customer

  • Rich Hair Color
Love this hair color, it's very rich and lasts a long time!
Reviewed in the United States on July 28, 2023 by GuitarPicks4U

  • Hard to find
This is my favorite store brand dye...it's hard to find..
Reviewed in the United States on January 16, 2023 by Beverly Cook

  • Very pleased with the product.
Does a great job on my thick hair. It's a little expensive.
Reviewed in the United States on December 29, 2022 by julieg

  • I want to add another color to this and can't find any information
I used to use L'Oreal liquid and added brown to the dark auburn and they quit making it so I found this gel which was fine, but can't get info as to whether I can add some color to it. Too much red because I am coloring over snow white hair. I have used this color for 40 years, but my hair has turned white in the interim. ... show more
Reviewed in the United States on February 14, 2022 by Zellie

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