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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Auburn 4R, 1 Hair Dye Kit (Pack of 2)

  • Based on 1,145 reviews
Condition: New
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Availability: In Stock.
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Arrives Jul 31 – Aug 2
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Size: 1 Count (Pack of 2)


Color: 4R Dark Auburn


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

L'Oreal Superior Preference Hair Color - our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Product Dimensions ‏ : ‎ 2.26 x 7 x 6.25 inches; 1.15 pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Multipacks Ameripac


Best Sellers Rank: #169 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color


#3 in Hair Color:


Customer Reviews: 4.7 4.7 out of 5 stars (1,145)


Color: 4R Dark Auburn


Container Type: Box


Product Benefits: Fade-defying hair color


Brand Name: L'Oreal Paris


Item Form: Gel, Cream


Hair Type: All


Number of Items: 2


Manufacturer: L'Oreal Multipacks Ameripac


UPC: 071249378571


Package Size Name: Pack of 2


Set Name: 1


Recommended Uses For Product: Softening


Suitable Hair Color: All Hair Colors


Model Number:


Manufacturer Part Number:


Material Features: Gentle, conditioning, fade-defying


Material Type Free: Alcohol Free


Full Cure Time: 9 weeks


Hair Color Permanence: Permanent


Unit Count: 2 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Jul 31 – Aug 2

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Doesn’t damage the tub
The thing I like best about it is that it does not damage the tub. I’ve seen a few that permanently stain or even peal the paint on the bottom of the tub or sink. I did not want to deal with that. This doesn’t do that. I’ll be brand loyal just on that it looks great and doesn’t give me that kind of nightmare. This is easy to use. It takes a bit of practice to get it even as far as covering the hair by the temples, but otherwise no problem. I got the hang of it by the second try. It doesn’t smell horrible. It smells. They all do. But not as bad as many. It lasts a long time, so much so that I need to deal with the roots growing out before I really need to deal with it fading. It looks natural. I love it. ... show more
Reviewed in the United States on March 2, 2024 by Ivy Reisner

  • The color
This is the perfect color for me. All the salons I have tried cannot match it! They have all kinds of excuses why they can’t get this color! I tried this product and it is the perfect color! Easy to use; much less expensive than the Salons and the perfect color every time
Reviewed in the United States on December 2, 2023 by Mazy

  • Does the job…
Been using this hair color for many years. Great color and easy to use
Reviewed in the United States on December 4, 2023 by AZBuyer

  • Love this!!
The color lasts and is so vibrant. Does what it says. Use with the shampoo and conditioner.
Reviewed in the United States on October 24, 2023 by Amazon Customer

  • Rich Hair Color
Love this hair color, it's very rich and lasts a long time!
Reviewed in the United States on July 28, 2023 by GuitarPicks4U

  • Hard to find
This is my favorite store brand dye...it's hard to find..
Reviewed in the United States on January 16, 2023 by Beverly Cook

  • Very pleased with the product.
Does a great job on my thick hair. It's a little expensive.
Reviewed in the United States on December 29, 2022 by julieg

  • I want to add another color to this and can't find any information
I used to use L'Oreal liquid and added brown to the dark auburn and they quit making it so I found this gel which was fine, but can't get info as to whether I can add some color to it. Too much red because I am coloring over snow white hair. I have used this color for 40 years, but my hair has turned white in the interim. ... show more
Reviewed in the United States on February 14, 2022 by Zellie

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