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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

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Availability: Only 3 left in stock, order soon!
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Arrives Monday, Jun 8
Order within 6 hours and 54 minutes
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Size: 1 Count (Pack of 1)


Color: 10NB Ultimate Natural Blonde


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.3 x 3.55 x 2.25 inches; 0.35 ounces


Item model number ‏ : ‎ CX


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #161 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color


#3 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (56,014)


Color: 10NB Ultimate Natural Blonde


Container Type: Bottle


Product Benefits: Conditioning, Hair Coloring


Brand Name: L'Oreal Paris


Item Form: Gel


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Paris


UPC: 071249253342


Global Trade Identification Number: 42


Set Name: Superior Preference


Recommended Uses For Product: Softening


Suitable Hair Color: Light Blonde


Model Number: CX


Manufacturer Part Number:


Item Weight: 0.01 Kilograms


Material Features: Natural


Material Type Free: Aluminum Free,Paraben Free,Dye Free,Sulfate Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jun 8

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • No Orange Tones, Just Perfect Color
Size: 1 Count (Pack of 1) Color: 6A Light Ash Brown
I recently tried this Dark Ash Blonde / Dark Ash Brown hair dye, and I am very impressed with the results. The color turned out exactly as expected — a beautiful, natural-looking shade with cool undertones and no unwanted red or orange hues. The application process was simple and easy to follow. The formula had a smooth consistency, making it easy to apply evenly without dripping. I also liked that the smell was not too strong compared to other hair dyes. After rinsing and drying my hair, it felt soft, shiny, and healthy. The color provided great coverage, even on grays, and left my hair looking refreshed and natural. Overall, I highly recommend this product to anyone looking for a cool-toned blonde or light brown shade. I would definitely buy it again. ... show more
Reviewed in the United States on April 12, 2026 by Claudia Romero

  • Perfect!
Size: 1 Count (Pack of 1) Color: LB02 Extra Light Natural Blonde
Perfect color! I’m trying not to bleach my hair anymore and I wanted to be a very light blonde. This worked perfect. It was the perfect color, it is platinum without the bleach. The conditioner is amazing so happy I found this color.
Reviewed in the United States on May 10, 2026 by Becca

  • A 10 for color
Size: 1 Count (Pack of 1) Color: 8.5A Champagne Blonde
At 73 I felt so old with gray hair just starting to turn white. Gave coloring a serious thought. This color is perfect!!! No roots to show so can go longer between coloring. Ends have a nice light golden hint. Hair looks healthier and shinier with some body now. Love it!
Reviewed in the United States on May 16, 2026 by Patricia Westervelt

  • Natural but drying Natural but drying
Size: 1 Count (Pack of 2) Color: 6.5G Lightest Golden Brown
It definitely lightens hair but leaves it dry. I am glad I bought 3 boxes (2x 6.5 G and 1x 6 light brown) which will leave me with enough conditioner for a few weeks. I ended up using the entire 2 boxes of 6.5 G and added a few drops of 6 LB. I love how natural it looks. I have included the before and after photos. ... show more
Reviewed in the United States on March 22, 2026 Reviewed in the United States on March 22, 2026 by Allison

  • Natural-looking color and great gray coverage
Size: 1 Count (Pack of 1) Color: 04 Dark Brown
This is just what I need for covering gray hair. As hair dyes go, I feel like this one looks about as natural as it gets, which is the most important thing to me. The dark brown shade does not look harsh or overly artificial, and it gives a clean, even-looking result. I like that it gets the job done without making the color look obvious. Overall, it is a dependable choice for gray coverage and a natural-looking dark brown color. ... show more
Reviewed in the United States on April 29, 2026 by R. Rose

  • The best box hair color
Size: 1 Count (Pack of 1) Color: 08 Medium Blonde
Probably the best box color I have ever used. Pretty color and conditions hair.
Reviewed in the United States on May 19, 2026 by K & B

  • Does not pull red/orange tones.
Size: 1 Count (Pack of 1) Color: 7A Dark Ash Blonde
I am thankful for this hair color. My hair pulls red/orange tones easily and I found this color does not give me any red/orange tones. I love the mixture of ash and blonde. I have spent $400 per hair salon visits and tried telling stylish the color I wanted to accomplish and how my hair pulls red/orange with no success. Instead I got over processed and damaged hair. This hair color is now saving me so much money and unnecessary hair appointments. I am happy with the results! 🥰 ... show more
Reviewed in the United States on April 22, 2026 by Paula Green

  • Covers my gray hair completely and...
Size: 1 Count (Pack of 1) Color: 7LA Lightest Auburn
I use 7LA Light Auburn on my now mostly gray hair. It covers every strand and the color looks beautiful–I get comments one how "pretty my hair is." I would say it lasts "an average amount of time" but am no expert in that area. Highly, highly recommend!
Reviewed in the United States on May 15, 2026 by Nancy O'Connell

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