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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Ultimate Natural Blonde 10NB, 1 Hair Dye Kit

  • Based on 1,272 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, Sep 12
Order within 7 hours and 31 minutes
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Size: 1 Count (Pack of 1)


Color: 10NB Ultimate Natural Blonde


Features

  • Find Your Superior Preference Signature: Our new and improved Superior Preference Permanent Hair Color creates rich, luminous, fade-defying hair color for gray hair coverage, radiance and conditioning for up to 9 weeks. Suitable for all hair types
  • No-Drip Permanent Hair Dye Formula: Now with a no-drip texture, our gel formula offers better hair adherence and a more precise application. A concentration of long-lasting dyes combined with conditioning gel texture results in better hair fiber coating
  • Hair Color Kit: Includes Color Gel, Developer Creme, Shine Protect Conditioner, 1 pair of gloves and instruction leaflet. Our UV Filter and Vitamin E-infused Shine Protect Conditioner helps keep first-day color vibrancy and provide silky, resilient hair
  • L'Oreal Paris Hair Coloring Products: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Product Dimensions ‏ : ‎ 6.3 x 3.55 x 2.25 inches; 0.35 ounces


Item model number ‏ : ‎ CX


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #164 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color


#3 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (1,272)


Color: 10NB Ultimate Natural Blonde


Container Type: Bottle


Product Benefits: Conditioning, Hair Coloring


Brand Name: L'Oreal Paris


Item Form: Gel


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Paris


UPC: 071249253342


Global Trade Identification Number: 42


Set Name: Superior Preference


Recommended Uses For Product: Softening


Suitable Hair Color: Light Blonde


Item Weight: 0.01 kg


Model Number: CX


Manufacturer Part Number:


Material Features: Natural


Material Type Free: Aluminum Free,Paraben Free,Dye Free,Sulfate Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Sep 12

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Best choice
Size: 1 Count (Pack of 1) Color: 10NB Ultimate Natural Blonde
This is a great product! It's not too thick,so it's easy to apply. It gives great coverage that lasts, even for hard to cover gray hair. It doesn't fade if used regularly. This is always my go to for a beautiful look. And it's a good price.
Reviewed in the United States on June 11, 2026 by Carol

  • Perfect color
Size: 1 Count (Pack of 1) Color: 10NB Ultimate Natural Blonde
I have used this color for years. I have medium brown hair and this shade gives me a dark blonde color. Easy to apply and the enclosed hair conditioner lasts until next time I need to color.
Reviewed in the United States on June 29, 2026 by Kindle Customer Raygin

  • Beautiful color
Size: 1 Count (Pack of 1) Color: 10NB Ultimate Natural Blonde
Great color
Reviewed in the United States on July 22, 2026 by Carole

  • Awesome
Size: 1 Count (Pack of 1) Color: 10NB Ultimate Natural Blonde
Awesome
Reviewed in the United States on August 12, 2026 by Nancy Cole

  • Excellent lightning ability, not great on those grays
Size: 1 Count (Pack of 1) Color: 10NB Ultimate Natural Blonde
I have been using this product for years and the only reason it is not getting a 5 star review is that it does not cover the gray. It lightens my dark hair to a lovely blonde without drying or frizzing. Because the color I choose is so light, my gray blends beautifully. Other products cannot get me to the light color I am wanting as well as L'Oreal Paris superior preference. I'm a customer for life. ... show more
Reviewed in the United States on July 8, 2026 by Mordant1

  • Works great and gives great color
Size: 1 Count (Pack of 1) Color: 10NB Ultimate Natural Blonde
I have mousy blond hair so I color it to give it a more gold tone. I have been using L'Oreal since I was a teen and stand behind it (although by now I wish they would be cruelty free and more environmentally friendly!). If you want to lighten your hair or highlight your blond this is a great product to use as it lasts and always works well. ... show more
Reviewed in the United States on January 6, 2024 by Shoe_Girl

  • For blond or gray hair
Size: 1 Count (Pack of 1) Color: 10NB Ultimate Natural Blonde
I love this color.
Reviewed in the United States on May 15, 2026 by Concepcion Suarez

  • No golden halo
Size: 1 Count (Pack of 1) Color: 10NB Ultimate Natural Blonde
This beautiful hair color evenly colored my previously bleached out hair with light brown roots which looked brassy into a stunning platinum blonde.
Reviewed in the United States on June 5, 2025 by Pauline Cole

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