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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R68 Ruby Rush (Rich Auburn True Red), Pack of 1 Hair Dye Kit

  • Based on 1,108 reviews
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Availability: In Stock.
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Arrives Friday, Sep 4
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Color: R68 Ruby Rush (Rich Auburn True Red)


Size: 1 Count (Pack of 1)


Features

  • Never dull or flat
  • Multi-Faceted Shimmering Color
  • Never wrecks or ravages

Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting- edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Product Dimensions ‏ : β€Ž 6.5 x 3.5 x 2.7 inches; 9.3 ounces


Item model number ‏ : β€Ž CX


UPC ‏ : β€Ž


Manufacturer ‏ : β€Ž L'Oreal Paris Hair Color


Best Sellers Rank: #478 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #9 in Hair Color


#9 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (1,108)


Color: R68 Ruby Rush (Rich Auburn True Red)


Container Type: Box


Product Benefits: Conditioning, Hair Coloring


Brand Name: L'Oreal Paris


Item Form: Kit


Hair Type: Thick


Number of Items: 1


Manufacturer: L'Oreal Paris Hair Color


UPC: 071249217924


Set Name: Feria Multi-Faceted Shimmering Hair Color Kit


Recommended Uses For Product: permenant hair color


Suitable Hair Color: Red


Item Weight: 9.3 ounces


Model Number: CX


Manufacturer Part Number: 7124921792


Material Features: Hypoallergenic


Material Type Free: Gluten Free


Hair Color Permanence: Permanent


Unit Count: 1 Count


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Sep 4

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews

    • A beautiful color
Color: R68 Ruby Rush (Rich Auburn True Red) Size: 1 Count (Pack of 1)
I have used this color for two years. It's a wonderful summertime color. It's bright and shines beautifully in the sunlight. I received so many compliments on this color. The product itself makes my hair feel so soft after coloring. I love the product so much. I have it on auto bye if you love the color red I would definitely recommend this product ... show more
Reviewed in the United States on June 23, 2026 by Joy Gouge
    • L’Oreal Paris Multi-Faceted Shimmering Haircolor
Color: R68 Ruby Rush (Rich Auburn True Red) Size: 1 Count (Pack of 2)
Love this product. Color comes out perfect every time. Easy to use. Great price. Will purchase many times over.
Reviewed in the United States on May 7, 2026 by Lady of the Lake
    • Amazing!!!
Color: R68 Ruby Rush (Rich Auburn True Red) Size: 1 Count (Pack of 1)
Review Image by Trudy Berger
Review Image by Trudy Berger
Love love love. I got the color R68 and it looks beautifully red. Not very natural once layed on my mousey brown non-virgin hair, but everyone's experience might be different. Still love the color turn out though. Update: After one wash almost all of the dye had rinsed out. Red is a very had color to get to stay because of the molecules os the pigment being so large, but this rinse out was more dramatic than any other red I've used before. However, it is not the brand that is at fault, because I've used their other red dyes before and they are amazing and last for months. This is probably just a very difficult shade of red to produce. ... show more
Reviewed in the United States on June 25, 2019 by Trudy Berger
    • Love the color
Color: R68 Ruby Rush (Rich Auburn True Red) Size: 1 Count (Pack of 1)
This is great. I always buy it it just fades away fast
Reviewed in the United States on September 24, 2025 by Abbie
    • My Current Dye of Choice
Color: R68 Ruby Rush (Rich Auburn True Red) Size: 1 Count (Pack of 1)
I ordered the Ruby Rush to dye my dirty blonde hair a dramatic red. It worked, but the first time the results weren't that great. I waited two months and used the dye again. I discovered that leaving the dye in about 10 minutes longer than recommended seems to create the deep and vibrant color I wanted. And, it doesn't leave my hair in awful shape. For the first week after dying, my hair color is amazing. After that, it fades to a so-so red. However, the multi-faceted effect wins me over. My hair looks like it has highlights in it, nearly comparable to my old stylist who charged $200 per session. Until I find something better, I will continue ordering Ruby Rush. Five stars, rather than four, because even though it fades quickly, so does every other red hair dye. I recommend Ruby Rush to any blonde looking for a fiery change. ... show more
Reviewed in the United States on January 10, 2012 by Brooke G.
    • Best Red Hair Dye over the counter!
Color: R68 Ruby Rush (Rich Auburn True Red) Size: 1 Count (Pack of 1)
I've been dying my hair red for just about 10 years and have used quite a few brands. By far this is my favorite brand and R68 is my favorite of the reds. It's super bright and fun. Scentwise, it has a perfume so the harshness of the chemical smell is nullified. It's super easy to mix and use. I usually do 2 go thrus to hit the grays around my temples though. It definitely lasts a decent amount of time, moreso if you don't wash your hair daily and use color-safe shampoo. I tried out a professionally dyed red at a salon and was super bummed how quick it faded compared to Feria. It also fades very nicely on my medium brown hair so if I dilly dally in dyeing it it looks okay. ... show more
Reviewed in the United States on January 26, 2023 by jAman
    • I've got my red back😊😊😊
Color: R68 Ruby Rush (Rich Auburn True Red) Size: 1 Count (Pack of 1)
Review Image by Cherrypop
Review Image by Cherrypop
Review Image by Cherrypop
Review Image by Cherrypop
Review Image by Cherrypop
The pics where I'm in a purple dress r b4 pics, as you can see up close it was time for me to do my roots , one of them I was trying in a hair extension from wish it was supposed to be a vivid Auburn but it look more Brown to me. But that area is just to show what my hair looked like at the ends bc I did have purple at the beginning of the year. And then the last two pics with me in a green dress those are my results my new hair color. And this was the first time using this brand I usually use Nutrisse hair color for red but I went for a cheaper brand and it did very well. Me back to my normal color that I love and nice and deep red. 😊😊😊😊 Highly recommend however when it comes to shampooing with the shampoo that they provide.... a lot of bubbles.... lot of bubbles so be ready to take to just take your time and rinse your hair out and follow the instructions enjoy everybody I love my new hair I've got my red back! ... show more
Reviewed in the United States on March 4, 2019 by Cherrypop
    • legit product, and works well!
Color: R68 Ruby Rush (Rich Auburn True Red) Size: 1 Count (Pack of 1)
Review Image by Sophie
i was a bit skeptical about buying hair dye from amazon, but i needed another box to be able to cover my whole head. (i use 3 boxes, for reference!) my hair isn't the exact red that it shows on the box, but it gave me WAY better results than i normally get from box dye. i have dark, coarse, frizzy wavy hair so i was super excited to get a nice red glow from this! i've used this dye twice now and it's getting redder, i expect that over time and multiple redyes i'll get the color i want! ... show more
Reviewed in the United States on May 19, 2023 by Sophie

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