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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 411 Downtown Denim, Pack of 1 Hair Dye Kit

  • Based on 58,699 reviews
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Availability: In Stock.
Fulfilled by Shimmer and Chic

Arrives Wednesday, Jul 16
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Color: 411 Downtown Denim


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Color: 411 Downtown Denim


Package Information: Tube


Product Benefits: Nourishing


Brand: L’Oreal Paris


Item Form: Kit


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 8.78 ounces


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris Hair Color


Country of Origin ‏ : ‎ USA


Frequently asked questions

The L'Oreal Paris Feria Hair Color Kit is a permanent hair dye. It is designed to last until your hair grows out or you decide to recolor your hair. However, the duration can largely depend on the frequency of your hair washes, hair care routine, and personal lifestyle.

The 411 Downtown Denim shade is a vibrant blue shade with shimmering tones. It works best on light to medium blonde or bleached hair. However, result may appear differently on dark hair.

Yes, the L'Oreal Paris Feria Hair Color Kit comes with an Aromatic Shimmer Serum, a Shimmering Conditioner, Color Gel, Color Developer, an instruction sheet, and a pair of gloves for application.

While the L'Oreal Paris Feria Hair Color Kit is designed to be safe for home use, those with sensitive scalps may experience discomfort. It's recommended to do a patch test 48 hours in advance to ensure you don't have an allergic reaction to the product. If discomfort or irritation occurs during application, rinse immediately and discontinue use.

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.


The reviews suggest that the L’Oreal hair color products are generally liked for their ability to deliver rich, vibrant colors, with clear favorites including shades of grays and pinks. Reducing processing time can result in less intense results for those looking for softer colors. However, a key point of criticism is that the color may fade quickly, sometimes after just a few washes, and the scent of the product is rather strong.

Pros

  • 🌸 Results in vivid, rich colors.
  • 👩‍🎤 Offers unique colors that other brands don't provide.
  • 🕑 Processing time can be adjusted to achieve desired color density.
  • 💰 Affordable and easily accessible.

Cons

  • 🛀 Color fades relatively quickly, sometimes after few washes.
  • 👃 The product has a strong, potentially off-putting smell.
  • ⌛ Regular re-application is needed to maintain color.

Should I Buy It?

Yes, based on the reviews, it is worth buying if you're seeking rich, unique colors and don't mind the potential need for frequent reapplications. The ability to adjust the vividness of the color by reducing the processing time also adds flexibility, catering to different preferences.


  • #1 top fave hair color
Color: P1 Saphire Smoke (Smokey Blue) Size: 1 Count (Pack of 1)
This is my all time favorite box of hair color. I was blond forever, tried pink and liked it, but then when I did this particular blue... LOVE. it really brings out my eyes and the color is true to the box. It fades slowly so lasts a long time. Even when it's faded, it's then a pale blue GRAY which also looks good. My bf loves my hair this color the most (but that's not why I do it, it's just a bonus...I love it myself!) I also strangely get a lot of positive comments about it out in the community.. strangers or employees etc. I accidentally left a bag of groceries at Publix last month, and when I went back to pick up the bag, I laughed at the attached post-it: "BLUE HAIR GIRL". I think I saved it. Anyway. TLDR this rocks. ... show more
Reviewed in the United States on June 29, 2025 by starl*ght starl*ght

  • Love the Cherry Crush
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
I have brown hair and I been dying it in dark red shades for 2 years now. I have tried alot of different brands this brand is one of my favorites. Anytime you use any shade of red it does start to come out when you wash your hair. That's normal. It has nothing to do with the brand. But if you use sulfate free shampoo and lukewarm or cooler water that helps. Also use a color deposit conditioner helps too. Avoid using hot tools often turn down the temperature and definitely use heat protection. I wash my hair weekly, unless needed twice a week. I can go 8 weeks sometimes longer with my hair still red except the roots and of course grey does eventually shows after 4 or more weeks. It depends how fast your hair grows. What I like about this brand is it comes with shampoo and conditioner. No matter what brand I use I have to do a quick wash after rinsing out the dye because I can't stand the smell especially when I use a straightener. The shampoo that comes with this smells really good. If you do everything correctly the red will last and look nice. I get alot of compliments. Hope this helps. ... show more
Reviewed in the United States on May 28, 2025 by Vicky220

  • Perfect for growing out grey with dark hair!
Color: S1 Smokey Silver Size: 1 Count (Pack of 1)
I have very dark hair and about 25% grey/silver hair. I have dyed it dark for 10 years but finally decided to grow my grey out. I do not want to look like a skunk so I read somewhere that this Smokey silver color is suggested for people with dark hair growing out their grey. I cannot believe how well it blended in my grey roots. Much less noticeable. Amazingly blended! I am going to use this until it’s all grown out. No need to look like a skunk. So grateful I found this!! ... show more
Reviewed in the United States on June 26, 2025 by Carmen

  • It does fade rather quickly.
Color: 622 Fuchsia-cha Size: 1 Count (Pack of 1)
I absolutely love this color! I’ve used Féria off and on for years but this is the first “color” type of dye. It is advised to apply on bleached or blonde hair however I think there’s an exception to that. My natural color is medium brown with more gray in the front than I care to admit. I’ve had bleached blonde hair for decades and up until about a year ago I was still blonde. But my stylist overprocessed my hair and left about 8-10 inches of my hair fried! I decided it was time for a change. I tried a sort of magenta/fuschia semi permanent first. Of course my hair being very porous it wasn’t exactly semi permanent. I then tried this color but I was soaking in a bath with magnesium and a few other natural ingredients and the back of my hair was in the water and it took a tremendous amount of the color out so I recently did another box. As much as I adore the way this looks, after the first wash the part that’s blonde underneath begins to fade while the 5 inches of natural hair stays looking fresh. Go figure. It doesn’t feel like it’s overly dry or anything, but fairly gentle. Unfortunately due to the fading so quickly I’ll likely try another brand next time. ... show more
Reviewed in the United States on May 18, 2025 by Heather Houston Heather Houston

  • Safe for Pre-Lightened Hair !!
Color: R57 Cherry Crush (Intense Medium Auburn) Size: 1 Count (Pack of 1)
This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing. Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye ... show more
Reviewed in the United States on October 19, 2022 by Margaret Griffin Margaret Griffin

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