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L'Oreal Paris

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 411 Downtown Denim, Pack of 1 Hair Dye Kit

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Color: 411 Downtown Denim


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

Color: 411 Downtown Denim


Package Information: Tube


Product Benefits: Nourishing


Brand: L'Oreal Paris


Item Form: Kit


Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 8.78 ounces


Item model number ‏ : ‎


UPC ‏ : ‎


Manufacturer ‏ : ‎ L'Oreal Paris Hair Color


Best Sellers Rank: #76,395 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #610 in Hair Color


#610 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (751)


Frequently asked questions

The L'Oreal Paris Feria Hair Color Kit is a permanent hair dye. It is designed to last until your hair grows out or you decide to recolor your hair. However, the duration can largely depend on the frequency of your hair washes, hair care routine, and personal lifestyle.

The 411 Downtown Denim shade is a vibrant blue shade with shimmering tones. It works best on light to medium blonde or bleached hair. However, result may appear differently on dark hair.

Yes, the L'Oreal Paris Feria Hair Color Kit comes with an Aromatic Shimmer Serum, a Shimmering Conditioner, Color Gel, Color Developer, an instruction sheet, and a pair of gloves for application.

While the L'Oreal Paris Feria Hair Color Kit is designed to be safe for home use, those with sensitive scalps may experience discomfort. It's recommended to do a patch test 48 hours in advance to ensure you don't have an allergic reaction to the product. If discomfort or irritation occurs during application, rinse immediately and discontinue use.

Similar Products

Top Amazon Reviews

🚀 Abunda's Overview

This is our summary and key points to consider based on customer reviews.

The reviews suggest that the L’Oreal hair color products are generally liked for their ability to deliver rich, vibrant colors, with clear favorites including shades of grays and pinks. Reducing processing time can result in less intense results for those looking for softer colors. However, a key point of criticism is that the color may fade quickly, sometimes after just a few washes, and the scent of the product is rather strong.

Pros

  • 🌸 Results in vivid, rich colors.
  • 👩‍🎤 Offers unique colors that other brands don't provide.
  • 🕑 Processing time can be adjusted to achieve desired color density.
  • 💰 Affordable and easily accessible.

Cons

  • 🛀 Color fades relatively quickly, sometimes after few washes.
  • 👃 The product has a strong, potentially off-putting smell.
  • ⌛ Regular re-application is needed to maintain color.

Should I Buy It?

Yes, based on the reviews, it is worth buying if you're seeking rich, unique colors and don't mind the potential need for frequent reapplications. The ability to adjust the vividness of the color by reducing the processing time also adds flexibility, catering to different preferences.

    • Good over all color
Love the color. My hair was a lighter blonde so you can see the blue more at tips where the blonde was light. Still i love the turnout
Reviewed in the United States on November 7, 2025 by jeanne
    • Consider the original hair color
Review Image by Olena Olena
Review Image by Olena Olena
Review Image by Olena Olena
Review Image by Olena Olena
On bleached hair, the dye appears distinctly blue, kinda indigo. The color application is even and smooth. It’s not very long-lasting, but it doesn’t damage the hair as much. Update: last 2 pictures after 6 washes. Rinse out from bleached hair fast. Color became gray with some blue
Reviewed in the United States on June 13, 2025 by Olena Olena
    • Probably my favorite "black" dye
Review Image by Maria M. Maria M.
So my hair is naturally darkest brown so I went into this knowing that I wouldn't achieve the blue tone that's on the box. I still wanted to see what the end result would be and I'm glad I did because the color is beautiful and probably my favorite out of years of dyeing my hair shades of black. As you can see from the pic, my hair does have blue tones, just much more subtle than the model's and I actually prefer my results. In different lighting it isn't as blue and is a soft almost ashy black with high shine. The dye and conditioner left my hair baby soft, something I haven't achieved in a while with other dyes. The dye does have strong chemical fumes and I had to leave my bathroom for fresh air multiple times while dyeing. I'm sensitive to smell so that was part of it. But I would definitely use this brand and color again and again and I hope it will be always available. ... show more
Reviewed in the United States on August 31, 2023 by Maria M. Maria M.
    • Results equivalent to other box dyes, but leaves hair dryer than the rest
Review Image by J. Bush J. Bush
Review Image by J. Bush J. Bush
Review Image by J. Bush J. Bush
Review Image by J. Bush J. Bush
Review Image by J. Bush J. Bush
Review Image by J. Bush J. Bush
I have very fine naturally blonde long hair that I dye blue-black. I've used everything from Paul Mitchell The Color 1A, Garnier fructis Blue Black, Gold color True black, etc. I've tried permanents and semi-permanents. My hair does not accept dye (no matter application, duration left on, avoiding shampooing, no heat treatments etc). My hair tends to be dry but I've since found Hair Story semi-custom one step shampoo/conditioner which has improved my hair's moisture level drastically (to the point that it's oily now but I'm OK with that). This was easy to use, the gloves were enormous, and it worked well with the professional applicator brush I use instead of just using my fingers. It's a little stingier than other brands I've used, stains skin/scalp slightly less than some of the others. Compared to Garnier, my hair felt a lot more "stripped"/drier before the conditioner step with this stuff. I've used this in the past and it fades very quickly into a really weird tint of brown, but since my golden hair likes to shine through no matter what I'm going to accept it for now, it was a good price. Long term I'll stick with the Paul Mitchell and the Garnier- these give the nicest blue sheen though it doesn't survive a first shampooing. EDIT: The pictures uploaded in a scrambled order- the pictures below are now: a) my hair pre-dye without flash, b) hair/roots post dye, post-dry with no flash but actual color in real life is NOT black), c) roots pre-dye, d)roots post-dye with flash, actual color (clearly not "black"), e, hair pre-dye with flash, hair post-dye no flash. I'd love to say the second to last pic is what it looks like but its not, it's not even really black unfortunatley, the final photo is what it looks like in most natural and artificial lights. ... show more
Reviewed in the United States on June 20, 2020 by J. Bush J. Bush
    • Let it shine
great color, very shimmering !!!!!!
Reviewed in the United States on August 15, 2025 by tommy
    • Very dark
My hair is dark brown, and I have strands of white so this does a great job. It is slightly darker than what I would like and often times mix it with a lighter blue or teal blue.
Reviewed in the United States on November 1, 2025 by MSutton
    • Thumbs up for Downtown Denim, on dark hair.
-It works. -Use 2 boxes. Make sure your hair is saturated. -My regularly colored, very dark hair, came out very close to the picture on the box. -It's black with a dark blue undertone and silver highlights. -Scent is pleasant. -Easy to use. I have colored my hair at home myself, for years. I find a color I like and I stick with that for a few years, before I get bored and decide to try something different. But I always stick with a "natural" color, usually a soft black or dark brown. I decided to try something different this time and bought "Downtown Denim". WAY different than anything I've ever tried before. And a little out of my comfort zone. My hair was a soft black, and now it's "Downtown Denim", I guess! And I like it! I used 2 boxes, even tho my hair is just passed my shoulders, and pretty thin. But based on the reviews for this color, I decided to SATURATE. I also left it on about 10 extra minutes... my hair has been colored a lot. It worked! My hair looks pretty much just like the box! Which surprises me because my hair was so dark to start with. But it did! If the longevity is whack.... I'll be back. ... show more
Reviewed in the United States on May 27, 2021 by Britt
    • Love the color
As careful as I am, I get blue everywhere! I rinse off dye in the shower to avoid splashing the room with impossible-to-remove blue dye. I wear the provided gloves when I'm rinsing out dye. No more blue hands! If you do get dye on you, use rubbing alcohol. I also put copious amounts of lotion at my hairline. An oil is provided to set the color and the directions say no shampoo for 24 hours to set the color. The issue I have with the oil is that it won't wash out with water, so I spend the day with greasy, oily, separated hair. I need to find another product to set the color. Staying at home for 24 hours not an option. Off to Sally's. Bottom line, I like the product and the color. I just need to tweak it. As a lifetime Loreal user, I don't see this as a problem ... show more
Reviewed in the United States on May 10, 2019 by DNC

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