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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, High Intensity Hair Dye for 3X Highlights, 26 Black Cherry (Deepest Magenta), 1 Hair Dye Kit

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Availability: Only 3 left in stock, order soon!
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Arrives Sunday, May 24
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Color: 26 Black Chery (Deepest Magenta)


Size: 1 Count (Pack of 1)


Features

  • Feria Is Multi-Faceted Permanent Hair Color: Known for fashion-forward colors, Feria permanent hair dye kits transform your hair; Feria by LOreal Paris gives you multi-faceted, striking color vibrancy in 25 minutes
  • Multi-Faceted Feria Hair Color: With 40+ bold shades ranging from deepest black, platinum blonde & smoky silver hair dye, our vegan hair dye is inspired by cutting-edge fashion, no appointment required. Every shade includes a vitamin-infused shine serum
  • After Color Hair Conditioner: Bonding Care Complex Conditioner helps repair the strength of weak hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Express yourself with striking, vibrant bolds or stunning platinum blondes
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Discover Feria's NEW fashion-forward shades: Jet Black (10), Honey Brown (65), and Black Cherry (26). Serve your stunning look with custom-blended colors, crafted with 3 vibrant tones. Feria by L'Oreal Paris gives you multi-faceted, striking color vibrancy in 25 minutes. Feria delivers dramatic color transformation for dark hair. Feria provides color that doesn’t surrender – lasting week after week. Every shade includes a vitamin-infused shine serum and a Bonding Care Complex Conditioner that reinforces weak hair bonds for up to 40% stronger hair.

Color: 26 Black Chery (Deepest Magenta)


Package Information: Box


Product Benefits: Hair Coloring


Brand: L'Oreal Paris


Item Form: Kit


Package Dimensions ‏ : ‎ 6.5 x 3.25 x 2.75 inches; 1 ounces


Item model number ‏ : ‎ 4


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Best Sellers Rank: #472 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #6 in Hair Color


#6 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (50,542)


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, May 24

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • L’Oréal Paris
Color: S1 Smokey Silver Size: 1 Count (Pack of 1)
“L’Oréal Paris Feria B61 delivers a vibrant, multidimensional cool brown with great shine. The color looks modern and lasts well, leaving hair soft and luminous without brassiness.”
Reviewed in the United States on December 7, 2025 by Yainelis Leyva

  • Love this color
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
Easy to apply, works well and a great color
Reviewed in the United States on December 25, 2025 by Suess55

  • Not for gray or highlighted hair
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair. ... show more
Reviewed in the United States on December 23, 2025 by Bre

  • Love the color
Color: 91 Champagne Cocktail (Light Beige Blonde) Size: 1 Count (Pack of 1)
Good dye
Reviewed in the United States on December 30, 2025 by Leo Fabela

  • Not color on the box
Color: B61 Downtown Brown (Hi-Lift Cool Brown) Size: 1 Count (Pack of 1)
NOT for covering grey. I know it says that, but I thought that the color would hide the grey a little. Unfortunately, the color was not what the picture showed. It barely changed the color of my hair. I went from a medium reddish brown to a normal brown (may 1/2 shade lighter) that looks coppery in the light. It’s not bad but not what I expected, and now I’ll have to wear root cover up for 4 weeks until I can color it again. ... show more
Reviewed in the United States on January 4, 2026 by Darin Osentoski

  • So worth it to look your best!
Color: 20 Black Leather (Natural Black) Size: 1 Count (Pack of 1)
I love this color: Black Leather. I'm 61, and everyone tried to talk me out of dying my gray hair black. But I'm a winter and I thought it would look good. People now say I look 10-15 years younger than before! It's so easy to apply and stains on your skin usually come off in the shower. It has that multi-faceted natural look which I think is the #1 reason you should use Feria. Plus, I have used many others and they run and are just a pain to apply. This one's the winner! I'll share a picture of myself from 6 years ago with gray hair, and a picture of me now with my hair colored with Feria - Black Leather. ... show more
Reviewed in the United States on January 4, 2026 by Boni L. Boni L.

  • Beautifully Stunning Color, but Washed Out
Color: V28 Midnight Violet (Deepest Violet) Size: 1 Count (Pack of 1)
I did absolutely love this color and covered gray well. Close to black while indoors unless the light hit just right to make the purple pop. In the sun or bright lighting it was a beautiful and vibrant purple. My only downfall to this product is that I was continiously washing the color out, even using a L'Oreal shampoo for color treated hair. In about 3 weeks the color was practically all washed out. ... show more
Reviewed in the United States on December 13, 2025 by Amy C Amy C

  • Love this hair dye!
Color: R48 Red Velvet (Intense Deep Auburn) Size: 1 Count (Pack of 1)
I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI: it will dye the floor and the wall! ... show more
Reviewed in the United States on December 18, 2025 by Withney

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