Search  for anything...

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2

  • Based on 1,362 reviews
Condition: New
Checking for product changes

Buy Now, Pay Later


As low as $5 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, PayTomorrow, Affirm, Afterpay, Apple Pay, and PayPal. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Jun 23
Order within 2 hours and 39 minutes
Available payment plans shown during checkout

Color: B61 Downtown Brown (Hi-Lift Cool Brown)


Size: 2 Count (Pack of 1)


Features

  • Multi-Faceted Permanent Hair Color: Known for shimmering and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results. Pack of 2
  • Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
  • After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
  • L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades - no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.

Color: B61 Downtown Brown (Hi-Lift Cool Brown)


Package Information: Box


Product Benefits: Smoothening


Brand: L'Oreal Paris


Item Form: Kit


Product Dimensions ‏ : ‎ 2.75 x 7 x 6.5 inches; 1.17 Pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Multipacks Ameripac


Country of Origin ‏ : ‎ USA


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jun 23

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • VERY GOOD AND PRETTY
WORKS GREAT. ENOUGH FOR MY LONG HAIR
Reviewed in the United States on May 17, 2025 by Marsha Brown

  • Hair
Great color
Reviewed in the United States on April 4, 2025 by Penny Hathaway

  • Easy application, blend was amazing
Worked beautifully 😍
Reviewed in the United States on March 5, 2025 by Heather wright

  • Highly recommend this color brand
This is my favorite hair color. Hello the shimmering highlights that are included. I use the downtown Brown. I highly recommend you try this color brand.
Reviewed in the United States on February 11, 2025 by Monica chandler

  • Great for dark asian hair
I am asian and most of us have jet black hair. Because of that I wlways felt that it ages me. If you dont want to bleach your hair and get a lighter brown shade of hair, this is the trick to it. I usually let it sit in my hair for an hour and after that I rinse and use the provided shampoo and conditioner. If you want to touch up on roots and apply downwards then it should be a 30min interval between the application from the roots (leave on 30mins) then apply downwards to cover complete hair and let it sit for another 30 mins. Just in case your curious how many of these boxes you need for long hair (almost waist down) you only need 1. Yep I just used 1 for my hair its long and almost to my waist. However I have asian hair so its straight and thin thats why I only used 1 box if your hair is thick and lucious (which I envy) then buy 2 boxes. The color lasts depending on how fast your hair grows. Mine typically lasta between 4-6 months and then I re-apply so as to not dry out my hair often. Buy a color protect conditioner and shampoo to make it last longer and a hair treatment like Honey blends garnier thats a great way to mwke your hair softer and loosen up to compliment the new hair color. ... show more
Reviewed in the United States on August 20, 2022 by Julia Luna

  • Nothing if you have pre colored hair
Did nothing for my colored hair
Reviewed in the United States on April 28, 2025 by Customer

  • Love Feria - color too ash/mousey.
🤦♀️ Disappointed ☹️-my natural hair is ash blonde with gray hairs. Previously I used Feria 63 and it was beautiful but too red. I used this one thinking since it is meant for natural darker hair it would lighten mine and give me subtle highlights...not so. Mousy and brown-ash tones. To remedy and get a lifting effect I have to go to bleach and highlights. I love Feria so with highlights it will be awesome but defeated the ‘one step coloring’, which I get with other colors, like 63. Oh well, back to experimenting 🤞🏻😉‼️ ... show more
Reviewed in the United States on March 24, 2019 by miamiladybug

  • Amazing
Have been using this a long time. Natural dark brown hair almost black, have gray hairs, nothing would continue to cover them even though they said they would, but Downtown Brown does! They just look like natural golden highlights now. It is amazing. Got compliments when I started using it, people said, "this color, this color." Lightens up in summer, looks like professional/natural highlights on lighter parts of my hair, the end result looks like a lot of effort but it is really easy. I hope they use this formula and use a rose undertone, that would be amazing. Of all the different colors I have tried ( a lot) this one is just fantastic. ... show more
Reviewed in the United States on July 4, 2023 by Natalie

Can't find a product?

Find it on Amazon first, then paste the link below.