L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 100 Pure Diamond, Hair Dye Kit, Pack of 2
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Availability:
In Stock.
Arrives
Tuesday, Mar 24
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Color: 100 Pure Diamond
Size: 1 Count (Pack of 2)
Features
- Multi-Faceted Permanent Hair Color: Known for shimmering and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results. Pack of 2
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head- turning shades, no appointment necessary. The Power Shimmer Conditi1r seals and smooths. Won't wreck or ravage hair. Packaging may vary, what you receive may not be what is reflected on site.
Color: 100 Pure Diamond
Package Information: Box
Product Benefits: Brilliant shimmering color with strength and vegan formula
Brand: L'Oreal Paris
Item Form: Kit
Product Dimensions : 2.75 x 7 x 6.5 inches; 1.17 Pounds
Item model number :
UPC :
Manufacturer : L'Oreal Paris
Best Sellers Rank: #479 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Hair Color
#5 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars (50,501)
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Tuesday, Mar 24
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: S1 Smokey Silver
Size: 1 Count (Pack of 1)
“L’Oréal Paris Feria B61 delivers a vibrant, multidimensional cool brown with great shine. The color looks modern and lasts well, leaving hair soft and luminous without brassiness.”
Reviewed in the United States on December 7, 2025 by Yainelis Leyva
Color: B61 Downtown Brown (Hi-Lift Cool Brown)
Size: 1 Count (Pack of 1)
Easy to apply, works well and a great color
Reviewed in the United States on December 25, 2025 by Suess55
Color: B61 Downtown Brown (Hi-Lift Cool Brown)
Size: 1 Count (Pack of 1)
I called the L'Oréal hotline, excellent hair customer service. I thought the wrong color was in the bottle as my hair is darker than before. The agent was excellent. It will darken gray hair and my gray is now dark brown. She also said it will darken any previously lightened hair color. Sure enough, fine print on the box says “extreme lightening for darker hair. Lifts to 3 levels.” The box also says in super fine print “not recommended on predominantly gray or heavily highlighted hair.” This was not on the Amazon description. She recommended not lightening my hair with other products for 4 weeks. She recommended washing with Head & Shoulders several times. However, it might only lift from my white/grey hair and not the previously lightened hair.
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Reviewed in the United States on December 23, 2025 by Bre
Color: V28 Midnight Violet (Deepest Violet)
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This is *exactly* the color I was hoping for: black with a very dark purple tint. My hair is naturally medium brown, and it dyed my hair exactly the color I wanted. I will definitely be using this color again in the future. UPDATING 5 WEEKS LATER: This color was perfect the whole time it was in my hair. It has nearly disappeared at this point, but I think part of that is because I didn't saturate my hair well enough while dyeing it. The color didn't fade to a different color either, which I'm glad for. Some previous hair dyes I've had have faded to other colors (like deep reds fading to copper/orange), but this one didn't do that at all. It has stayed purple the entire time. As it leaves my hair, it's like the purple just vanishes and my real hair color (medium brown with auburn undertones) is showing through again. I would definitely purchase & use this color again. I can honestly say it has been my favorite color that I have ever dyed my hair!
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Reviewed in the United States on September 14, 2025 by Lynsie
Color: R48 Red Velvet (Intense Deep Auburn)
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I absolutely love this L’Oréal hair dye. What really impressed me is that it works beautifully on natural black hair without any bleaching. The color comes out as a soft, subtle red, and it looks especially gorgeous under sunlight — very natural and shiny, not too bold. It also doesn’t feel overly damaging to my hair. My hair still feels smooth after coloring, which is a big plus for me. I’ve repurchased this dye many times from different places because it’s been so reliable. Recently I saw it on Amazon at a discounted price, which was such a great deal, so I went ahead and subscribed. Definitely worth it if you’re looking for an easy, low-damage way to add some color to dark hair. Highly recommend! FYI： it will dye the floor and the wall!
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Reviewed in the United States on December 18, 2025 by Withney
Color: V28 Midnight Violet (Deepest Violet)
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My hair was a plum red purple and I was wanting to get rid of the unicorn colors so I used this color and it is a level 3 dark so if you want a level 4 find one that is a level 4 violet because this is a black brown violet. It looks dark but you can see the violet in low light and outside in the sun. It turned out even, even though I had highlights. So will use this again. Not sure if it fades or not but I will return with an update later in the week. Side note it looks red when you mix the solution but remember it is a blue based violet and they have a red booster to make it dark violet.
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Reviewed in the United States on September 7, 2025 by Brooklyn Taggert
Color: V28 Midnight Violet (Deepest Violet)
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I did absolutely love this color and covered gray well. Close to black while indoors unless the light hit just right to make the purple pop. In the sun or bright lighting it was a beautiful and vibrant purple. My only downfall to this product is that I was continiously washing the color out, even using a L'Oreal shampoo for color treated hair. In about 3 weeks the color was practically all washed out.
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Reviewed in the United States on December 13, 2025 by Amy C Amy C
Color: B61 Downtown Brown (Hi-Lift Cool Brown)
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I like this product but PLEASE if you are taking your hair from a dark color to a light color, do NOT follow the instructions in the box. I was going from a medium-dark brown to a light brown. The instructions say to start the color 1 inch down from your roots applying color from mid-head to the ends and let that set for 20 minutes and then when that time is up apply the rest of the color to your roots and let that set for 10 minutes. I questioned this and it didn’t make sense to me — I thought why would your roots need less time with the hair color on your head when doing the entire head — but I told myself to just follow the directions on the package. BIG MISTAKE. Exactly what I feared would happen, did happen. ORANGE ROOTS! It looks insane. So I just reordered the product and will attempt to correct this tomorrow by applying more to my roots. But be warned! Just put it all over your head on the first go-round and leave on for 30 minutes if you are trying to go from dark to light.
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Reviewed in the United States on October 19, 2025 by UWSPug