L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
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Availability:
Only 3 left in stock, order soon!
Arrives
Wednesday, Dec 24
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Size: 1 Count (Pack of 1)
Color: Hyper Bleach
Features
- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Feria hyper Platinum lifts up to 8 levels for the visionary custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest Platinum without compromising on condition, with anti- brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair.
Color: Hyper Bleach
Package Information: en_US
Product Benefits: Lifts hair color up to 8 levels, ideal for dark brown to light brown hair
Brand: L'Oreal Paris
Item Form: KIT
Product Dimensions : 2.76 x 3.25 x 6.25 inches; 4.16 ounces
Item model number :
UPC :
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Dec 24
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!
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Reviewed in the United States on November 10, 2025 by susanem3
Size: 1 Count (Pack of 2)
Color: Extreme Platinum
This is pretty much the only hair lightening kit I'll use. I have fine, straight, dark hair and this gets it to a beautiful pearl white shade. I will admit to using purple shampoo as a toner along with their conditioner, but nothing else has gotten my hair to the right color with as little damage as this does. It's really easy to use the kit as long as you follow the instructions, and it comes with a pair of gloves (though I use my own nitrile gloves). Everything you need is there. If you have longer hair, you're going to need quite a bit of this stuff. To get my desired lift, I use one whole bottle on my hair, then do a second round using another whole bottle. It does have that bleach smell- so if that bothers, you, you may want to look into alternative lightening options. But if you're going for that really clean platinum look- this stuff works without destroying your hair.
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Reviewed in the United States on November 10, 2025 by Amanda Amanda
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
I liked the color I got with this bleach — it’s very light and vibrant at first. However, after about a week my natural hair color started showing through, so it doesn’t seem to be very long-lasting or highly effective for maintaining the platinum look.
Reviewed in the United States on November 12, 2025 by Andrii Zabolotnyi
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
I got theL'Oreal Paris Hyper Platinum Advanced Lightening System wanting to do a full head of highlights. I made up about half of the beach and pulled my strands thru highlight cap. My hair is long it comes about to the top of my armpit and it untouched in terms of dye or bleach right now. It's been a couple years since I've done anything to it. So I was excited to add some dimension to my blah hair. I liked that this box came with the bkeach, toner, developer, and a purple conditioner to use afterwards. I pulled a lot of my hair thru the cap. My hair is fine and I used to have a whole lot of it but as I've gotten older it has thinned a little. Still I was hoping to be able to use half the solution today to check out the results and then have half left to do any touch ups or spots I missed or where it might have leaked thru the cap or whatever calamity was probably going to happen to me. I was able to use the 1st half of the solution and it absolutely covered all the highlight strands I pulled and I was able to thoroughly coat them. I wrapped my head in a plastic bag to keep the heat in and I started checking every 10 min. I didn't want to fry my hair since it was virgin hair, I was afraid it would break or fry , knowing my luck both lol after about 30 minutes it was a brassy color and I let it sit through that. Then at about 50 minutes it was pinky color. Each time I checked it I felt it to make sure it wasn't clumping up or matting/melting together and each time inwasnpleasantly surprised by how soft and healthy my hair felt while being bleached. About 65 minutes in I went to get the bathtub ready to rinse my hair and take a bath since you have to let the purple conditioner sit for 5 minutes. The bleach easily rinsed out, I pulled the cap off and rinsed the rest. And wow was it brassy blonde but it was blonde. I was sure this was gonna be several stages to get it to blonde. So I used the purple conditioner and they give you a decent size tube of it. You def get more than 1 or 2 or even 3 used put of this tube unlike some brands that want to send you a packet. After 5 (or more minutes) I rinsed the purple conditioner out of my hair and towel dried it. Even wet you could see how big of a difference the purple conditioner made and also how blonde I was able to get my dark brown hair on one try. It's amazing. I did do lots of thin strands pulled with some thicker strands so it looks real natural but I have plenty of bleach left so in a week or 2 I am going to do this again and make them chunky highlights. This bleach does bot have the normal bleach smell to it. If you are going to do allover highlights and you have long hair this is the one for you!! I read so many reviews and had a hard time finding people who would recommend their product and at the same time have enough product in 1 box to be able tondo a whole job.
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Reviewed in the United States on February 26, 2023 by Pamela Armstrong