L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
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Availability:
In Stock.
Arrives
Wednesday, Oct 8
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
Features
- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Feria hyper Platinum lifts up to 8 levels for the visionary custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest Platinum without compromising on condition, with anti- brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair.
Color: Hyper Bleach
Package Information: en_US
Product Benefits: Lifts hair color up to 8 levels, ideal for dark brown to light brown hair
Brand: L'Oreal Paris
Item Form: KIT
Product Dimensions : 2.76 x 3.25 x 6.25 inches; 4.16 ounces
Item model number :
UPC :
Best Sellers Rank: #1,282 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #20 in Hair Color
#20 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars 24,935 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Oct 8
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Size: 1 Count (Pack of 1)
I was not expecting this product to work THIS well! I've never used one of these box dyes before, I normally use Ion from Sally's. I wanted to change my hair from blue to a more natural hair color for a friend's wedding coming up soon and figured I'd give this a shot. I bought the C74 Copper Crave in hope of using color theory to cancel out my stubborn blue hair. This stuff may be science, but feels like magic! I followed the instructions to a T for all over first time use, after not washing my hair for 4 days as well. Not only is the color absolutely gorgeous, it canceled out every bit of blue, and it made my hair so healthy looking and shiny! I also appreciate that the box includes gloves as I apparently ran out. 10/10 recommend and can't wait to use another color in the future.
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Reviewed in the United States on September 21, 2025 by Ryan Ryan
Color: Hyper Platinum
Size: 1 Count (Pack of 2)
I was genuinely impressed by the L’Oreal Paris Feria Hyper Platinum Hair Bleach! I’ve tried a few at-home bleach kits before, but none have lifted as evenly and effectively as this one. It truly lifts up to 8 levels, taking my dark blonde/light brown hair to a beautiful, clean platinum blonde without the patchiness I’ve experienced with other products. The anti-brass purple conditioner is a game changer—it really helps neutralize yellow tones and leaves my hair soft and manageable, which is rare after bleaching. My hair felt surprisingly healthy post-process, and I had minimal breakage thanks to the included conditioner and care instructions. This 2-pack is also a great value, especially for those with longer or thicker hair that might need a bit more product. Just be sure to follow the instructions closely and do a strand test first. Highly recommend if you’re looking for bright, bold platinum results without a salon price tag!
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Reviewed in the United States on August 4, 2025 by Tiffany Wright Tiffany Wright
Color: 40 Espresso
Size: 1 Count (Pack of 1)
I've been using Feria #40 for years now, and it's the best! First, I love the highlights! My hair is naturally dark brown, and this dye gives it gold highlights that look so pretty, especially in the sun. It also leaves my hair so soft and healthy, while eliminating the gray. Other dyes would dry out my hair, making it look dull and damaged. I do have to dye it again every month because the gray starts to show again, but it's a quick and easy process, so I don't mind. Highly recommend!
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Reviewed in the United States on September 4, 2025 by M.G.
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
I got theL'Oreal Paris Hyper Platinum Advanced Lightening System wanting to do a full head of highlights. I made up about half of the beach and pulled my strands thru highlight cap. My hair is long it comes about to the top of my armpit and it untouched in terms of dye or bleach right now. It's been a couple years since I've done anything to it. So I was excited to add some dimension to my blah hair. I liked that this box came with the bkeach, toner, developer, and a purple conditioner to use afterwards. I pulled a lot of my hair thru the cap. My hair is fine and I used to have a whole lot of it but as I've gotten older it has thinned a little. Still I was hoping to be able to use half the solution today to check out the results and then have half left to do any touch ups or spots I missed or where it might have leaked thru the cap or whatever calamity was probably going to happen to me. I was able to use the 1st half of the solution and it absolutely covered all the highlight strands I pulled and I was able to thoroughly coat them. I wrapped my head in a plastic bag to keep the heat in and I started checking every 10 min. I didn't want to fry my hair since it was virgin hair, I was afraid it would break or fry , knowing my luck both lol after about 30 minutes it was a brassy color and I let it sit through that. Then at about 50 minutes it was pinky color. Each time I checked it I felt it to make sure it wasn't clumping up or matting/melting together and each time inwasnpleasantly surprised by how soft and healthy my hair felt while being bleached. About 65 minutes in I went to get the bathtub ready to rinse my hair and take a bath since you have to let the purple conditioner sit for 5 minutes. The bleach easily rinsed out, I pulled the cap off and rinsed the rest. And wow was it brassy blonde but it was blonde. I was sure this was gonna be several stages to get it to blonde. So I used the purple conditioner and they give you a decent size tube of it. You def get more than 1 or 2 or even 3 used put of this tube unlike some brands that want to send you a packet. After 5 (or more minutes) I rinsed the purple conditioner out of my hair and towel dried it. Even wet you could see how big of a difference the purple conditioner made and also how blonde I was able to get my dark brown hair on one try. It's amazing. I did do lots of thin strands pulled with some thicker strands so it looks real natural but I have plenty of bleach left so in a week or 2 I am going to do this again and make them chunky highlights. This bleach does bot have the normal bleach smell to it. If you are going to do allover highlights and you have long hair this is the one for you!! I read so many reviews and had a hard time finding people who would recommend their product and at the same time have enough product in 1 box to be able tondo a whole job.
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Reviewed in the United States on February 26, 2023 by Pamela Armstrong
Color: Hyper Bleach
Size: 1 Count (Pack of 1)
I have dark blond roots and a partial highlight that that's about half grey. I was starting to look like I could haunt a house. I used this to go all over blonde. It turned out really nice. It did lean toward the yellow a bit but I used the Feria Long lasting Anti-brass toner (sold separately) after coloring and it turned out beautifully. If you are looking for the icy / ashy look, def get the toner too. I love how it turned out.
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Reviewed in the United States on September 15, 2025 by Annie