L'Oreal Paris Feria Hyper Platinum Advanced Lightening System Hair Bleach, Lifts Up To 8 Levels, Includes Anti Brass Purple Conditioner, 1 Hair Dye Kit
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Availability:
Only 3 left in stock, order soon!
Arrives
Wednesday, Jun 3
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Size: 1 Count (Pack of 1)
Color: Hyper Bleach
Features
- Lightening Hair Color System: This advanced hair lightening system provides crystal clear Platinum Blonde Hair results for weeks; Lighten any hair type and texture up to 8 levels. Ideal for dark brown hair to light brown hair
- Includes Purple Conditioner: This hair dye kit includes Anti-Brass Conditioner with purple pigments to reduce unwanted orange and yellow tones while providing reinforcing care for strong, no-brass hair color
- Hyper Platinum Hair Dye: Feria Hyper Platinum Blonde Hair Dye has been custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest platinum without compromising condition
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
Feria hyper Platinum lifts up to 8 levels for the visionary custom-blended by master colorists for the imaginative trendsetter, even the darkest of bases can achieve our purest Platinum without compromising on condition, with anti- brass conditioner with purple pigments neutralizes brass while providing reinforcing care for strong hair.
Product Dimensions : 2.76 x 3.25 x 6.25 inches; 4.16 ounces
Item model number :
UPC :
Best Sellers Rank: #4,025 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #54 in Hair Color
#54 in Hair Color:
Customer Reviews: 4.4 4.4 out of 5 stars (6,258)
Color: Hyper Bleach
Container Type: en_US
Product Benefits: Lifts hair color up to 8 levels, ideal for dark brown to light brown hair
Brand Name: L'Oreal Paris
Item Form: KIT
Hair Type: All
Number of Items: 1
UPC: 071249422748
Set Name: Platinum Blonde Kit
Recommended Uses For Product: permenant hair color
Model Number:
Manufacturer Part Number:
Item Weight: 0.26 Pounds
Material Features: Vegan
Material Type Free: Ammonia Free
Hair Color Permanence: Permanent
Unit Count: 1 Count
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Wednesday, Jun 3
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
This does exactly what it says. Lifts at least 8 levels with NO damage. I use this as a base for my color routine. I make my hair light bright silver. Natural color very dark blonde aged from natural very light blonde. Everything I read recommends this or that bleach and that developer but I got tired of the process. Boxed-colors have a reputation for looking cheap but I've always found they leave my hair in better condition than my own combos, especially if I'm messing around with 30 volume developer. I'm not a pro, just cheap and hate the wasted time at the salon. If I mess up, well, hair grows back. Using this along with the toning products I use leaves my hair in great condition and a lovely shining, true silver color. Probably cost several hundred dollars and maybe more than one visit to the hairdresser if I went that route. People tell me all the time I have beautiful hair. If there's slight damage to the ends I don't notice because after coloring is when I thin/trim it with a manual razor comb. USE A LOT. I'm in my 50's with strong coarse heavy hair. I keep it short, kind of a long loose pixie/ layered above the shoulders and use the razor comb to thin it a bit so I have some lift and wave/ slight loose curl. Lately I've just been scrunching with mousse and texturizing spray rather than blow dry and style. I use TWO boxes for that small amount of hair. I mix both and put it all over my head rubbing it in to the new growth (I let it grow out 4 - 6 weeks), making sure it is all thickly covered. No clips or separating, sometimes I'll use a brush on an area but usually just gloved hands. Not the proper procedure I know. I try to avoid the *very* ends but it still thickly covers hair that had been previously bleached. Leave it in for max time no covering, cold room. STLL NO DAMAGE. Of course I use a lot of strengthening and smoothing products between treatments. All silver needs upkeep. 1 drop of silver (purple) toner rubbed all through and left in rather than rinsed out every day out works perfectly. Hope this is helpful. I don't really know how it looks and keeps on its own. Gets mine to the inside of a banana peel. Have fun!
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Reviewed in the United States on November 10, 2025 by susanem3
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
I've gotten a few different kinds of bleach, because I like to do everything myself; bleach, dye, cut, trim, style (because I value money) but am kind of addicted to dyeing my hair. The Platinum dye is my favorite because it's easy to use and understand, it's virtually identical to the process of dyeing your hair normally. This one specifically is quick and easy. I tend to notice that all the bleach strengths for this box type are around the same, but yeah, this one is easy. Photos are of my hair before and after! Please note the second photo was from after bleaching 2-3 times over the course of about a month. Generally you should make sure to wait to re-bleach to avoid damaging your hair for a couple weeks at least. I'm definitely an 'at least' kind of girl though as I tend to want to get it done as quickly as possible. Don't overdo it though! This kind of look is somewhat taxing but it's not that bad. I like when the roots grow out a bit, great for an undercut but if you want white hair all day every day it's gonna probably cost you one of these pretty regularly. It's also great for dying bright and beautiful colors. It's crazy how much color you can do, I did pink gradients and half-head dyed sorta look, even full hair pink, with some temporary color cream to change up the look pretty regularly. What's great about this kit is it comes with a toning conditioner, and if you don't have a massive amount of hair then you can use it maybe a couple days. I highly recommend finding a Violent pigment toner shampoo/conditioner to use every now and then in order to eliminate that brassiness and get it closer to white/blonde, rather the traffic cone color you'll be left with otherwise. Good option, no weird rubber brush or mixing tray, everything you need, right in that lil box! :D
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Reviewed in the United States on February 26, 2025 Reviewed in the United States on February 26, 2025 by Aurora
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
I liked the color I got with this bleach — it’s very light and vibrant at first. However, after about a week my natural hair color started showing through, so it doesn’t seem to be very long-lasting or highly effective for maintaining the platinum look.
Reviewed in the United States on November 12, 2025 by Andrii Zabolotnyi
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
I got theL'Oreal Paris Hyper Platinum Advanced Lightening System wanting to do a full head of highlights. I made up about half of the beach and pulled my strands thru highlight cap. My hair is long it comes about to the top of my armpit and it untouched in terms of dye or bleach right now. It's been a couple years since I've done anything to it. So I was excited to add some dimension to my blah hair. I liked that this box came with the bkeach, toner, developer, and a purple conditioner to use afterwards. I pulled a lot of my hair thru the cap. My hair is fine and I used to have a whole lot of it but as I've gotten older it has thinned a little. Still I was hoping to be able to use half the solution today to check out the results and then have half left to do any touch ups or spots I missed or where it might have leaked thru the cap or whatever calamity was probably going to happen to me. I was able to use the 1st half of the solution and it absolutely covered all the highlight strands I pulled and I was able to thoroughly coat them. I wrapped my head in a plastic bag to keep the heat in and I started checking every 10 min. I didn't want to fry my hair since it was virgin hair, I was afraid it would break or fry , knowing my luck both lol after about 30 minutes it was a brassy color and I let it sit through that. Then at about 50 minutes it was pinky color. Each time I checked it I felt it to make sure it wasn't clumping up or matting/melting together and each time inwasnpleasantly surprised by how soft and healthy my hair felt while being bleached. About 65 minutes in I went to get the bathtub ready to rinse my hair and take a bath since you have to let the purple conditioner sit for 5 minutes. The bleach easily rinsed out, I pulled the cap off and rinsed the rest. And wow was it brassy blonde but it was blonde. I was sure this was gonna be several stages to get it to blonde. So I used the purple conditioner and they give you a decent size tube of it. You def get more than 1 or 2 or even 3 used put of this tube unlike some brands that want to send you a packet. After 5 (or more minutes) I rinsed the purple conditioner out of my hair and towel dried it. Even wet you could see how big of a difference the purple conditioner made and also how blonde I was able to get my dark brown hair on one try. It's amazing. I did do lots of thin strands pulled with some thicker strands so it looks real natural but I have plenty of bleach left so in a week or 2 I am going to do this again and make them chunky highlights. This bleach does bot have the normal bleach smell to it. If you are going to do allover highlights and you have long hair this is the one for you!! I read so many reviews and had a hard time finding people who would recommend their product and at the same time have enough product in 1 box to be able tondo a whole job.
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Reviewed in the United States on February 26, 2023 by Pamela Armstrong
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
I purchased this item several times in the past. I love the blond color. I color my hair every 3 to 4 weeks with no damage at all.
Reviewed in the United States on April 27, 2026 by Teresa Singletary
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
I have tried many strategies to lighten my very dark blonde hair to the light blonde color it was in my youth. Most of them fall very short and do not lighten enough while leaving a lot of brass behind. I have disappointed in salons near my house as well. They don't listen the info I try to share and I end up with either very brassy, ashy or very red blonde color and am out $200 for it. My hair color actually has a lot of ash color from my mother's side and red from my father's side embedded in a blonde base that has darkened with every year since puberty to the point of being a very heavy, drab color. If the red and brass and ash aren't lifted evenly the results are not good. I know I am asking a lot here to deal with my freaky natural pigment but it's what I have to work with. I did have experience lightening and coloring hair successfully in the past before my hair had become as dark as it is now. After trying a few other lightening systems with poor results, I stumbled across this and something compelled me to try one last thing before pouring my wallet into new salons or just giving up entirely. It worked! I ended up with a pale butter platinum that will easily tone to the perfect shade. This is about the best one could hope for with my pigment density. My husband and daughter love it which is nice because they have to look at it even more than I do. My hair does not seem damaged and is soft. (I also tried the L'Oreal Ever Pure Glossing system on the 3rd day after lightening and the results were fantastic -- I have never had such shiny, silky looking and feeling hair) I did use a cap to trap warmth and promote full processing. This is a winner for me and I think at least worth a solid try for most. Some tips that you might already know but may be good reminders: Have a few hair clips and a parting comb handy Have a plan for organizing the hair in sections and working quickly Start on areas that have had residual color in previous lightening sessions as they may actually have more pigment and need more time. Leave the bottom 1/3-1/2 inch of the roots unapplied until about 15-20 minutes through the processing time. If hair is more than shoulder length or ultra thick have 2 boxes on the ready -- it is still a bargain compared to salon prices. If you do need 2 boxes, don't mix the second box until the first is used up so the mix isn't aging/losing power in the bowl/bottle. Put a coloring cap over the processing hair at the end of applying the mix (cold spots won't process as well as well as the warmer parts near the scalp and the cap helps even this out) Set your processing timer at the end of application for the maximum time (anything less may give uneven results) you can always add color/tone back in a day or two days later with a toner. Good luck! Finding the right stuff for each hair type can be a trying process. Hope you end up as happy as I am!
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Reviewed in the United States on August 5, 2023 by Alitheia
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
I started out using this for bleach highlights and then would do Wella T18 toner all over. I basically followed the instructions for the strand test and could get several uses out of one box. My highlights were level 7 to 9, and my regrowth was about a 6. I pull very red because I was strawberry blond as a child. After about two years of doing this, I decided I was ready to do my whole head. I was able to achieve an eventual all over level 9 and 10, but I needed a lot of other products to get there. If you have dye in your hair you may not be able to get those pigments out, so be aware that it's possible, but I've seen plenty of hair fails from people that went from dye to bleach. I started with 2 boxes of Hyper Platinum and it wasn't enough. It's actually a good product, it's just not going to be adequate if you have long, thick hair. I ended up with a patchy result because I ran out of product. In retrospect, 6 boxes in 2 sessions might have done it for me. Don't forget to mix in all three ingredients. I gave my hair a week to rest, then I moved on to Blonde Me by Swartzkopf with their 20 Volume developer (also on Amazon) to fix it, which was evening it out. Then I did an additional bleaching that same day, doing the roots last. I toned with Wella T18 with 20 volume because there was still some lightening needed, (also available on Amazon) and viola! Pale golden blonde, which is the color that I was going for. 3 different hairdressers have failed to do what I finally did.! Don't freak out if you see orange. You've got to keep going. There is a lot to know about bleaching your hair. It's best if you have someone helping you. Watch a ton of YouTube videos from Hair Buddha and some of the others so that you can learn from others' mistakes as well as expertise before you start. If you end up with orange hair, you need to bleach again, but I would recommend waiting a few days to avoid too much damage. Wear a hat or a wig. It's better to bleach for 30 minutes twice than to leave bleach on your hair for an hour. You need to know when to do the lengths and when to do the roots. There is so much to know, that's why this is one of the most difficult services in hairdressing to master. Does this product work? Yes, it does. It allowed me to dip my toes in before diving into bleaching. It deserves 5 stars for use in at home highlighting or 3 stars as an all-over bleach.
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Reviewed in the United States on June 19, 2023 Reviewed in the United States on June 19, 2023 by maryjanewatson
Size: 1 Count (Pack of 1)
Color: Hyper Bleach
My natural hair color is level 3 and had previously lightened it to level 5 with permanent dye. I used this all over it got me to a level 8 in 20 minutes. Zero shedding and my hair is still soft afterward. I have a toner to use with it, but I wanted to dry it and see how well this worked or not. I will definitely repurchase this for my roots. If you have dark hair please get yourself a real toner because the conditioner packet isn’t gonna help that much, but I recommend this over regular bleach for diy girlies.
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Reviewed in the United States on April 11, 2026 by JammyPawColoring