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L'Oréal Technique HiColor Violet & Blacks Permanent Hair Color - Anti-Breakage Ceramide R Complex, Multi-Lift with No Brassiness, For Dark Bases, Long Lasting Color

  • Based on 4,560 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Aug 30
Order within 31 minutes
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Color: H19 True Violet


Features

  • H18 Deep Violet Permanent Hair Color - Violets For Dark Hair Only
  • Deliver Identifiable Color Results on Dark Hair
  • Provide Multi-Lift & Deposit with No Brassiness
  • Long-Lasting Results
  • Formulated with Anti-Breakage Ceramide R Complex

Description

HiColor HiColor HiLights Excellence Crème Chroma Resistant Gray Let's Color Who is the HiColor Violet and Blacks hair color for? It is specifically formulated for dark hair bases to provide intense violet and black tones without the need for pre-lightening. Do I need to bleach my hair before using this? No, this permanent hair color is designed to lift and deposit color on dark hair in one single step without pre-lightening. Will this hair color cause brassiness? No, it features a multi-lift formula that provides intense, long-lasting color while neutralizing unwanted brassy tones. Does this hair dye help protect my hair? Yes, it is formulated with an Anti-Breakage Ceramide R Complex that helps condition and protect the hair during the coloring process. How long does the color processing take? Processing time is typically 30 minutes at room temperature, making it a quick and efficient way to achieve vibrant color.

Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 6.65 x 1.85 x 6.65 inches; 2.12 ounces


Item model number ‏ : ‎ SG_B01IUARV8U_US


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Technique


Best Sellers Rank: #8,695 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #95 in Hair Color


#95 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (4,560)


Color: H19 True Violet


Container Type: Bottle


Product Benefits: Rich, smooth crème formula conditions and penetrates hair. Provides intense, long-lasting color.


Brand Name: L'OREAL TECHNIQUE


Item Form: Liquid


Hair Type: Normal


Number of Items: 1


Manufacturer: L'Oreal Technique


UPC: 884486306517


Global Trade Identification Number: 17


Recommended Uses For Product: Dark Hair


Model Number: SG_B01IUARV8U_US


Manufacturer Part Number: P1350400


Full Cure Time: 30 Minutes


Hair Color Permanence: Permanent


Unit Count: 1.74 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Aug 30

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Highly recommend Highly recommend
Color: H22 Black Sapphire
Before coloring, my hair was black but had reddish-brown tones in the sunlight. After using this product, my hair became a richer, deeper black, and in the sunlight it has a subtle blue-black shine. I’m very happy with the results! The color looks natural, glossy, and exactly what I was hoping for. Highly recommend! ⭐⭐⭐⭐⭐ ... show more
Reviewed in the United States on June 2, 2026 Reviewed in the United States on June 2, 2026 by Loucinda Thai

  • Long lasting deep black 🖤
Color: H21 Black Onyx
I stumbled across this product while looking for a better black dye that doesn’t fade to brown after 3 washes. And now it’s my go to black dye! For me it last a couple months before it looks a little brown in the sun, but that’s only up close. Overall it looks black even if it’s been a while. As someone who damages their hair alot, it doesn’t do very much damage. Just condition it after and you’re all good! 10/10 my favorite 🖤🦇 ... show more
Reviewed in the United States on May 5, 2026 by Mary Brown

  • Love the color
Color: H22 Black Sapphire
I used this on my hair roughly 6 weeks ago. The blue was very bright and noticeable for the first couple weeks, then it was more of a hint and just black. Now it has faded to more of a brown black, but my hair has a lot of red to it so that happens! I got 2 and only needed one so I will be able to do it all again! For reference, because I SEARCHED! I have thin, fine hair that is just below my bra strap. Thickness reference would be- I can wrap a brand new thick pony tail holder around my hair three times, but it will hold at 2 still. I also had some color left over ... show more
Reviewed in the United States on January 8, 2024 by A. Ellis

  • Very good product
Color: H21 Black Onyx
Fascinated with this product covers my gray hair 100%
Reviewed in the United States on April 2, 2026 by Alexandra

  • Washes off quick
Color: H22 Black Sapphire
Do not purchase this brand, it doesn't last long and Everytime you shower it washes off , water comes out black color, it doesn't matter how long ago you colored your hair, it washes off completely
Reviewed in the United States on April 17, 2026 by Beatriz Blas Sanchez

  • Thorough review Thorough review
Color: H22 Black Sapphire
3 stars because I was hoping for some blue in my hair. I started with a medium brown hair, I purchased the black sapphire. With this supposedly being for dark hair, I was excited and couldn't wait to use it. To mix you use a little over 4 tablespoons of 30 Volume creme developer for one box, I posted a photo of the brand I used. The directions for mixing arent very clear so I figured I'd post how to mix it to make it easy for others. I have short hair and only needed 1 box of color. You will need to buy a mixing bottle or bowl to mix it in, I chose bottle because it makes it easier to mix and apply. You wanna make sure you mix it well and FULLY saturate all of your hair thoroughly, coat it very well and let it sit 30 mins and after that rinse your hair until water runs clear then shampoo and condition with a color safe shampoo (no parabens or sulfates) because those wash the color out of your hair pretty quickly so make sure it's color safe. After that style as usual. I posted a photo of my hair after, the bottle I used after using, the color is a pretty dark blue but my hair didn't have any blue in it after coloring and was just black with a tiny bit of blue stain on my scalp. This brand does color very well as long as you get the right amount of color for your hair length and thickness and make sure you use the right amount of developer. I wanted to be as thorough as possible with my review because when I read reviews I always wish ppl were more descriptive. ... show more
Reviewed in the United States on January 30, 2024 Reviewed in the United States on January 30, 2024 by Pay It Forward

  • Works just fine Works just fine
Color: H18 Deep Violet
I bought 2 deep violet hair dyes. They work just fine, but I’m not sure why they’re called violet because the color is more of a wine red color. If you have long and sort of thick hair like me, you need at least 3 tubes. Luckily I had another purple hair dye (from a different brand) because 2 tubes only covered 2/3 of my hair. I had to mix in a color from Arctic Fox. Other than the bad name choice and the small tubes, the hair dye works just fine. ... show more
Reviewed in the United States on April 5, 2026 Reviewed in the United States on April 5, 2026 by Katrina

  • Works well
Color: H21 Black Onyx
My favorite hair dye. Works really well.
Reviewed in the United States on June 8, 2026 by Lacey 🍒

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