Search  for anything...

L'Oreal Paris Excellence Crème Hair Color, 5RB Medium Reddish Brown, 2 Pack

Based on 64,476 reviews
Condition: New
Checking for the best price...
$26.98

Buy Now, Pay Later


As low as $6 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Sunday, Nov 15
Order within 11 hours and 45 minutes

Available payment plans shown during checkout

Protect Your Purchase

Easy claims online, fast replacements, no fees

Checking for protection plans...

At a glance

Condition
New
Color
5RB Medium Reddish Brown
Size
1 Count (Pack of 2)
Model
B07D9Q863C
Dimensions
2.75 x 7 x 6.5 in; 1.15 lb
Container Type
Box
Item Form
CREAM

Features 6

  • 5 Benefits, 1 Box: Get vibrant permanent hair color with 100% gray coverage, hydration, softness, shine and fullness in one complete at-home hair color kit. Nothing protects or covers grays better* *vs each competitors top selling brand
  • Triple Care Color Routine: Protective Coloring Cream delivers rich, long-lasting color while the Caring Shampoo and Deep Conditioner, infused with Hyaluronic Acid, gently cleanse, nourish & help seal in up to 3X more moisture vs untreated damaged hair
  • Salon-Quality Color At Home: The non-drip creme formula spreads evenly for beautiful, permanent hair color on all hair types and textures. Choose from 27 shades for radiant results with 100% gray coverage
  • Easy At-Home Application: Mix the Protective Color Cream and developer, apply to dry, unwashed hair from roots to ends, process about 30 minutes, then shampoo and condition for soft, shiny, healthy-looking hair

Description

L'Oreal Paris Excellence Crème delivers 5 Benefits, 1 Box, 100% gray coverage, hydration, softness, shine and fullness, for beautiful, salon-quality permanent hair color at home. Nothing covers or protects gray better, even stubborn grays. The Triple Care Color Routine protects, strengthens and nourishes hair before, during and after coloring. Protective Color Cream delivers rich, long-lasting color, while the Caring Shampoo and Deep Conditioner, infused with Hyaluronic Acid, gently cleanse hair and scalp, nourish hair and help seal the cuticle for up to 3X more moisture vs untreated damaged hair. The non-drip crème formula provides even application on all hair types and textures and is available in 27 shades. Whether you're covering your first grays, refreshing faded color, touching up roots before weddings, holidays, vacations or family photos, or maintaining your signature shade, Excellence Crème makes coloring at home easy. Simply mix, apply to dry, unwashed hair, process for about 30 minutes, then shampoo and condition. One box is recommended for short to medium hair, while two to three boxes may be needed for long or thick hair. Between colorings, maintain seamless gray coverage with L'Oreal Paris Magic Root Touch-Up, and use EverPure Moisture Shampoo for a full at-home hair care routine. vs each leading competitors top selling brand

Specs 22

Product Dimensions 2.75 x 7 x 6.5 inches; 1.15 pounds
Manufacturer L'Oreal Paris
Color 5RB Medium Reddish Brown
Container Type Box
Product Benefits 100% Gray Coverage. Even on stubborn grays. Absolutely gorgeous gray hair coverage. Nourishing hair color.
Brand Name L'Oreal Paris
Item Form CREAM
Hair Type All

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sunday, Nov 15

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


As expected. Good product.
Size: 1 Count (Pack of 2) Color: 5RB Medium Reddish Brown
It’s the same stuff you’d expect to buy in a retail or big box store. I’ve gotten this brand before and don’t have any complaints. Good coverage. Easy instructions to follow. Plastic gloves included. Also comes with a one-time use tube of shampoo and a larger tube of cream rinse to use for several washings to follow. ... show more
Reviewed in the United States on September 6, 2026 by Bitty’s Mom

Tons of compliments on my hair color, save yourself a lot of money, coloring your own hair.
Size: 1 Count (Pack of 2) Color: 5RB Medium Reddish Brown
I have been using L'Oreal Excellence Creme for over 15 years and constantly get compliments on my hair color from random strangers. I don't know how they do it, but it gives me highlights and lowlights from one box. I have to color my grays every 3-4 weeks. From start to finish, it takes me about 50 minutes. I started coloring my own hair because going to a salon just became too expensive. I will never go back. I'm a natural light brown, with blond highlights in the sun, but I use 5RB - medium reddish brown. Would give it 6 stars if I could! ... show more
Reviewed in the United States on October 19, 2025 by Cody

Loved the color
Size: 1 Count (Pack of 1) Color: 5RB Medium Reddish Brown
Really like this coloring……. Went on easy. Came with gloves, no complaints.
Reviewed in the United States on August 2, 2026 by Amy M Fries

Reliable and good coverage product
Size: 1 Count (Pack of 2) Color: 5RB Medium Reddish Brown
Excellent gray coverage. Easy application.
Reviewed in the United States on August 18, 2026 by Schatziekins

Excellent Coverage
Size: 1 Count (Pack of 1) Color: 5RB Medium Reddish Brown
This hair dye delivers beautiful, rich color with excellent gray coverage. The formula is easy to apply, and the included conditioner leaves my hair feeling soft, smooth, and healthy after coloring. I was impressed that my hair didn't feel overly dry, and the color stayed vibrant for weeks without fading quickly. The hyaluronic acid formula seems to help keep my hair looking hydrated and shiny. Overall, it's an easy-to-use, salon-quality product at a great price ... show more
Reviewed in the United States on July 9, 2026 by The product is horrible and the nuts smell so bad as if they are in that box for years. I just discarded the box

Hair care
Size: 1 Count (Pack of 2) Color: 5RB Medium Reddish Brown
Great product.
Reviewed in the United States on July 20, 2026 by Maryellen

Love the color
Size: 1 Count (Pack of 1) Color: 5RB Medium Reddish Brown
Always silky smooth feel after coloring.
Reviewed in the United States on August 30, 2026 by Ginny Gay

Not too brassy
Size: 1 Count (Pack of 2) Color: 5RB Medium Reddish Brown
Been using this product for many years Get compliments all the time
Reviewed in the United States on September 3, 2026 by Cheryl F
Checking for best price...