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L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

  • Based on 57,164 reviews
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Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Aug 18
Order within 9 hours and 40 minutes
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Size: 2 Count (Pack of 1)


Color: 5RB Medium Reddish Brown


Features

  • Gray Coverage Hair Color With Triple Protection: No hair color cares more than Excellence Creme; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays.
  • Excellence In Hair Protection: Our weekly conditioning treatment with collagen helps protect hair until your next appointment for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color.
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Your Excellence just got better. Introducing the New Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).

Color: 5RB Medium Reddish Brown


Package Information: Box


Product Benefits: 100% Gray Coverage. Even on stubborn grays. Absolutely gorgeous gray hair coverage. Nourishing hair color. See more


Brand: L'Oreal Paris


Item Form: CREAM


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 7 x 6.5 inches; 1.16 Pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Aug 18

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews


  • Beauty Quality at Home
Size: 1 Count (Pack of 1) Color: 6G Light Golden Brown
I recently tried the L'Oréal Paris Excellence Crème Permanent Triple Protection Hair Color, and overall, I’m pretty impressed with the results. The application process was simple, and the instructions were easy to follow, even for someone doing it at home. I liked that the kit came with a pre-color serum, the coloring crème, and a deep conditioning treatment, it really felt like a salon-quality experience in a box. The color I chose was rich and vibrant, and it covered my grays completely, which is a big win. My hair felt soft and looked shiny after the treatment, and it didn’t have that overly processed or dry feeling that some dyes can leave behind. One thing I would mention is the scent, it’s not overwhelming, but you can definitely smell the chemicals during application. Also, if you have very thick or long hair, you might need two boxes for full coverage. Overall, I’d give this product a 5 stars. It delivers on color, gray coverage, and leaves your hair feeling healthy. I’ll definitely be using it again. ... show more
Reviewed in the United States on June 12, 2025 by Melody Kurpieski

  • Salon results at home… Beautiful natural color
Size: 1 Count (Pack of 2) Color: 6 Light Brown
I’ve been using L’Oreal Excellence Crème in Light Brown for a while now, and it never disappoints. The color turns out rich, natural, and even every time. It covers grays completely and blends beautifully with my natural hair, leaving it looking refreshed and multidimensional—not flat or brassy at all. What I really love is how gentle it is. The included pre-color serum helps protect my hair, and the post-color conditioner makes it feel silky, soft, and healthy. No strong chemical smell either, which is a huge plus. It’s easy to apply, even on your own, and the instructions are clear. I’ve saved so much time and money doing this at home instead of going to the salon. If you’re looking for a reliable at-home hair color that gives professional-looking results, I highly recommend this shade. It’s my go-to! ... show more
Reviewed in the United States on June 9, 2025 by Nancy Breedlove

  • Beautiful Results
Size: 1 Count (Pack of 1) Color: 8.5A Champagne Blonde
This permanent diy hair dye is quick and easy to use. It definitely covers all gray 100%. It doesn't have an offensive odor. My hair looks more healthy after using this product. Depending on how quickly your hair grows you will need to reapply every 6 to 8 weeks to keep hair looking fresh.
Reviewed in the United States on June 25, 2025 by Kim

  • Salon Results at Home – Love My New Color!
Size: 1 Count (Pack of 2) Color: 6A Light Ash Brown
I’ve been using L’Oreal Paris Excellence Creme Permanent Hair Color in 6A Light Ash Brown for the past year, and I keep coming back to it—and for good reason! First off, it really does what it promises: 100% gray coverage. I have quite a bit of gray, especially around my temples, and this dye covers it completely without looking flat or fake. The Light Ash Brown shade is gorgeous—it's a soft, cool brown that looks natural and really complements my skin tone. It’s not brassy at all (which is hard to find with drugstore dyes), and it fades very slowly and evenly. I love that the kit comes with a pre-color treatment and a conditioner, which leaves my hair soft and shiny every time. It’s also super easy to apply at home. The instructions are clear, and the formula is thick enough that it doesn’t drip everywhere. I usually leave it on for the full time, and my hair always turns out evenly colored with no patchiness. Buying the pack of 2 is a great value, especially since I color my hair every 6-8 weeks. It saves me time and money compared to the salon, and honestly, the results are just as good. Highly recommend if you're looking for reliable gray coverage and a flattering, cool-toned brown shade! ... show more
Reviewed in the United States on July 3, 2025 by GDMG

  • The best coloring for white hair and perfect color
Size: 1 Count (Pack of 1) Color: 6R Light Auburn
This coloring is so good for your hair. My hair are so soft after the first application. It has a shampoo and conditioner. The color is perfect. It doesn't itch at all. The smell is a little bit annoying but the result are so good. All my white hair are covered 👌 it was so easy to apply
Reviewed in the United States on June 27, 2025 by Ani Ani

  • I've been using this for several years and my hair looks and feels great. 8.5A Champagne Blonde
Size: 1 Count (Pack of 1) Color: 9A Light Ash Blonde
I've been using this brand since the start of 2020. It is easy to use and my hair looks great and healthy. I follow the directions exactly and it covers my gray, which is my main goal. It also brings out the shine in my hair. It's easy to use. It comes with gloves inside the instruction manual, pre-conditioner, and post conditioner. BTW, I use a bit of the post conditioner after washing out all the color, then I keep using a bit of it over the next few weeks. If they sold the post conditioner on it's own I'd absolutely buy it. It is wonderful and really makes my hair soft and lovely. I use 8.5A Champagne Blonde. ... show more
Reviewed in the United States on June 11, 2025 by Marlo Ann Myers

  • Beautiful Reddish Blonde Hair Color
Size: 1 Count (Pack of 2) Color: 8RB Medium Reddish Blonde
Best Hair Color Brand I have found that colors the hair beautifully. Easy to use on hair works up a lather that cover the hair so easily. Package includes a shampoo to use after coloring and a large tube for conditioning that lasts for up to 4 washings. I will stay with Loreal in the future
Reviewed in the United States on June 26, 2025 by Barbara Haney

  • Beautiful Color
Size: 1 Count (Pack of 1) Color: 4 Dark Brown
I love this hair dye from L’Oréal! The color came out exactly as shown on the box — rich, shiny, and natural-looking. The instructions were clear and easy to follow, and the product didn’t have a strong or unpleasant smell.
Reviewed in the United States on June 22, 2025 by Jhoanna porras

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