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L'Oreal Paris Excellence Creme Permanent Hair Color, 5RB Medium Reddish Brown, 100 percent Gray Coverage Hair Dye, Pack of 2

  • Based on 35,319 reviews
Condition: New
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Availability: In Stock.
Fulfilled by Amazon

Arrives Saturday, Jun 14
Order within 20 hours and 58 minutes
Available payment plans shown during checkout

Color: 5RB Medium Reddish Brown


Size: 2 Count (Pack of 1)


Features

  • Gray Coverage Hair Color With Triple Protection: No hair color cares more than Excellence Creme; With our triple protection system that seals, replenishes and conditions, plus 100 percent gray coverage even on stubborn grays.
  • Excellence In Hair Protection: Our weekly conditioning treatment with collagen helps protect hair until your next appointment for long lasting rich color; For 100 percent gray coverage and gorgeous root-to-tip color.
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Creme
  • Long Lasting Hair Color: Get beautiful color from L'Oreal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

Description

Your Excellence just got better. Introducing the New Triple Care Color routine that deeply cares for your hair, and with 100% gray hair coverage for all hair types, even on stubborn grays. The color creme is formulated with Pro-Keratine complex that protects as it colors. The new salon inspired after color shampoo is formulated specifically to be used right after rinsing out your Excellence coloring mix. It delicately cleanses the scalp and hair of excess residue. Smoothes the hair to reveal rich, radiant color. This hair dye kit is available in a color palette ranging from Ash Blonde to Chocolate Brown to Jet Black. No permanent hair color protects better or covers grays better (vs each leading competitor's top selling brand).

Color: 5RB Medium Reddish Brown


Package Information: Box


Product Benefits: 100% Gray Coverage. Even on stubborn grays. Absolutely gorgeous gray hair coverage. Nourishing hair color. See more


Brand: L’Oréal Paris


Item Form: CREAM


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 2.75 x 7 x 6.5 inches; 1.16 Pounds


Item model number ‏ :


UPC ‏ :


Manufacturer ‏ : ‎ L'Oreal Paris


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Jun 14

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Beautiful color, great product
Color: 02 Extra Light Natural Blonde Size: 1 Count (Pack of 1)
This is the perfect blonde color. Its not to bright or warm color. Love that it doesn't make my hair brassy and no need foe follow up toners. Leaves hair shiny and soft. Been color my hair over 40 years and rhis is superb. This brand goes in with ease, no dripping. Love it! I give it a 5 stars.
Reviewed in the United States on February 21, 2024 by Loretta Stevens

  • FINALLY
Color: 3.11 Ash Ultra Ash Black Size: 1 Count (Pack of 1)
I finally found the color to match my own! The sun wreaks havoc and lightens my natural color and, while I've tried finding something to bring it back, nothing was working. I am turning silver and just wanted something to match my normal root color without turning reddish blonde over time. Even though hair colors fade, this one has lasted pretty well and, honestly, the fade that DID happen only makes my hair look more natural... which is what I was hoping for. As my hair grows fast, my roots are showing after a month BUT - I'm happy to report that everything looks NORMAL and that's what I wanted. Pros: Comes with everything you need to color your hair. Directions are simple. Easy to apply. Has a decent, lasting color. Comes with a toning conditioner. Not much fading with this product. Price point is good for this product. Cons: The smell is not the best... but I don't think I've ever found a box dye that ever smelled good..... All in all, I'm very pleased with the results I received with this product and would purchase again, should I ever get tired of seeing the salt and pepper look I'm excited to see for now :) ... show more
Reviewed in the United States on October 6, 2023 by TC

  • Love this hair color!
Color: 6R Light Auburn Size: 1 Count (Pack of 1)
For the past 30 years, I've paid to have my hair colored in a salon. Lately the salon treatment is no longer in my budget. So, I decided to give this product a try (based on comments, reviews, and price). I was terrified, because I have never colored my hair myself. I couldn't be more pleased. The product was easy, easy, easy to use, only requires 30 mins wait time, comes with a conditioner that leaves my hair sooo soft and natural feeling, covers all gray, lasts 7-8 weeks, and I love the color. I ended up using 2 colors to achieve the exact color I wanted (Golden Brown and Medium Auberne). I highly recommend this product for ease of use, soft natural looking hair, longevity, and price. Now I just have to figure out how to do highlights. ... show more
Reviewed in the United States on November 15, 2023 by Alicia

  • Definitely Darker Than I Expected
Color: 7G Dark Natural Golden Blonde Size: 1 Count (Pack of 1)
I have been using L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 6.5G Lightest Golden Brown for years. It's been a reliable product and I've gotten compliments on my hair often, thanks to it and my other hair care products. It hasn't seemed to be lasting as long at covering my grey as in the past so I thought I'd try this product, advertised as being better at this and with lasting results. I knew that there would be a difference in results, from past personal experiences and reading the reviews, so I ordered a lighter color. I'm happy that I did as it did turn out substantially darker than I thought from the manufacturer's indications. It is mixed and applied similarly to my former kit. This comes with a brush to help with application but I didn't see the need to use it. My hair is just shoulder length and I was able to easily and thoroughly cover it with the amount of dye. I applied it to my temples and the roots first and then to the rest of my head. I also applied it to my eyebrows (carefully) as I usually do, as I have salt and pepper greys in them, which very much annoy me. I normally would just treat the roots but decided to do a whole head application since this was a new product. I'm glad that I did. I left the dye on for the advised 30 minutes before rinsing and conditioning. The resulting coverage was good, for the most part, but much darker than I expected, and even darker than my former, "light golden brown" dye. Grey coverage is acceptable but I will have to update my review as to longevity as it's only been a few days. My hair appeared pretty dull at first but is looking better after one wash, and is shinier and more natural looking. My eyebrows even look pretty good. The odor was stronger than my former color kit. The conditioner even had a strong scent. It lingered for at least a day, so that may bother some people. My biggest surprise was that this, "Dark Natural Golden Blonde" was so much different and darker than my former, "Light Golden Brown" even though they are both by L'Oreal. Fortunately, it doesn't look unnatural or bad on me, just different. I will update my review as to the longevity as the weeks pass. I would not say that I have a lot of grey yet, even as I'm closing in on 70, but I've never let my color go that long either. My natural color, I believe, is probably close to what it is now, after this product, or a tad darker, FWIW. I will probably continue to use this product if the effects are longer lasting than my former coloring product, but will just do the root touch up so it's not such a drastic change. I tried to take pictures to share but they do not show the color accurately and tend to red tones. I recommend this but will update my review to address the long term effectiveness. Update- I have used this a few times now and like it even more. It does seem to last longer than the former Preference color I was using, having better color "staying power". After the first use, it seemed that the color was less noticeably dark, or I was just used to it. Possibly, the change in formulas effected it the first time? I don't know. I'm happy with the results at this point. ... show more
Reviewed in the United States on July 4, 2022 by ~*~ Sunshine ~*~

  • Great color
Color: 7.11 Ultra Ash Dark Blonde Size: 1 Count (Pack of 1)
As you can see from my before pictures my hair was very brassy and orange. I prefer this color so much better!!! I’m so pleased and glad I chose this color. I used a box & 1/2. Love love love it it was what I was looking for
Reviewed in the United States on March 1, 2024 by Cristal N. Cristal N.

  • Great Results! Senior Male
Color: 6 Light Brown Size: 1 Count (Pack of 1)
I have been using products for males and I am a senior now. This worked great for me my hair on top maybe 2 inches sides low as I can get. Covered well and love the shampoo and conditioner that came with. If you're using the comb method now and you're a male I would try this product. The cost is more for the dollar and will continue to use for my next uses which will be limited to my age. Five stars I wish I had tried sooner. ... show more
Reviewed in the United States on January 26, 2024 by james

  • Loreal Hair Color-My Favorite
Color: 3 Natural Black Size: 2 Count (Pack of 1)
Have been using this product for may years. Does not disappoint. Easy to use and leaves hair nice and soft.
Reviewed in the United States on February 25, 2024 by Rita Bedolla

  • Best hair color
Color: 7.11 Ultra Ash Dark Blonde Size: 1 Count (Pack of 1)
I like the purple shampoo and conditioner that comes with it my hair is brown but it gave me that light brownish color no brassy brown
Reviewed in the United States on February 29, 2024 by Alia Sadek

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