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iroiro

IROIRO Premium Natural Semi-Permanent Hair Color 100 Dark Red (8oz)

  • Based on 121 reviews
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Features

  • Vibrant, Long-Lasting Color: Enjoy a rich, lasting hair color experience with Iroiro, a 100% vegan and cruelty-free semi-permanent dye. Our formula, made with 95% natural ingredients and pure coconut oil, ensures vibrant hues while nourishing and hydrating your hair.
  • Gentle and Nourishing: Our cream-based hair color gently restores dry or damaged hair without harsh chemicals. Infused with a delightful natural yuzu-cranberry fragrance, Iroiro makes coloring a pleasant and hair-healthy process.
  • Free from Harsh Chemicals: Iroiro is committed to clean beauty, free from petrol-based chemicals, PEGs, parabens, synthetic preservatives like Methylisothiazolinone, Methylchloroisothiazolinone, synthetic fragrances, peroxide, ammonia, PPD, and alcohol. It's beauty without compromise.
  • Eco-Friendly Packaging: Dedicated to reducing environmental impact, Iroiro uses innovative eco-pouches, a sustainable alternative to traditional packaging. These lightweight, compact pouches are designed to minimize waste and carbon footprint, ensuring you use every last drop of color.
  • Optimal for Lightened Hair: For those aiming for Silver, Platinum, or Pastel shades, pre-lightening hair to Level 10+ is recommended. Iroiro is available in 4 oz and 8 oz eco-pouches, catering to different needs while promoting an eco-conscious lifestyle.

Description

Enjoy vibrant, long lasting hair color with Iroiro, a 100% vegan and cruelty- free semi-permanent dye. Made in the USA with 95% natural ingredients, it features a unique formula enriched with pure coconut oil for essential hair nourishment and hydration, ensuring healthy hair during the coloring process. Our gentle, cream-based hair color is easy to apply, working to restore dry or damaged hair without any harsh or irritating chemicals. Iroiro's delightful natural yuzu-cranberry scent adds to the pleasant coloring experience. Iroiro is committed to clean beauty, free from petrol-based chemicals, PEGs, parabens, synthetic preservatives, fragrances, peroxide, ammonia, PPD, and alcohol. We believe in uncompromised beauty, ensuring your hair looks stunning with natural ingredients. For those seeking Silver, Platinum, or Pastel shades, a prior hair lightening to Level 10+ is recommended for optimal results. Iroiro is available in environmentally friendly 4 oz and 8 oz pouches. Iroiro is not only dedicated to providing exceptional hair color but also to minimizing our environmental impact. We've revolutionized our packaging approach by choosing eco-pouches over traditional plastic bottles or jars. These eco-pouches significantly reduce our carbon footprint, reflecting our strong commitment to environmental sustainability. Our innovative eco- pouches are designed for efficiency and convenience. They enable you to use every last drop of our vibrant hair color, ensuring less waste and maximum value. These pouches are lightweight, reducing shipping emissions, and are more compact, minimizing storage space. By choosing Iroiro, you're not just opting for a high-quality hair color; you're also supporting a more sustainable and eco-conscious approach to beauty.

Color: Dark Red


Package Information: Bag


Product Benefits: Hair Coloring


Brand: iroiro


Item Form: Cream


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 4.75 x 2 x 4.5 inches; 4 ounces


Item model number ‏ : ‎ IRO-110-DRE-8


UPC ‏ : ‎


Best Sellers Rank: #70,013 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #547 in Hair Color


#547 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars (140)


Frequently asked questions

This product is currently out of stock. Please check back later for shipping info.

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

  • Klarna Financing
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  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

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Top Amazon Reviews

    • Works well
Daughter liked this to keep up her color instead of going to salon. Color is vibrant and does the job for her colored tips
Reviewed in the United States on January 4, 2026 by Monica G
    • Don't buy
Color fades in a couple.washes
Reviewed in the United States on November 5, 2025 by Amber Kettering
    • Great dye! Color is a little different.
Review Image by Erica Barnes Erica Barnes
I love this hair dye! Its so pigmented and pretty! Although, something to think about before buying the red color, I ordered it hoping it to be more red but it came out a kind of maroonish- pink. Still gorgeous though!
Reviewed in the United States on February 11, 2024 by Erica Barnes Erica Barnes
    • Gentle but not vibrant
Not the most vibrant or sticky red. Smells nice and not damaging
Reviewed in the United States on October 3, 2025 by Kyle
    • Favorite red base
I love the long lasting color from iroiro! Red pigments are tricky, and the last few reds I used would be washed out pink-blonde within a couple weeks even with cold water and sulfate free shampoo. When I use this as my base, my hair is red for at least 2 months and I haven't gotten to that pink-blonde shade again before my roots get bad enough to need to retouch it all anyway! This red sticks so much better! It is a very pink based red, and it is kinda weird in that the color in the bowl is not the shade it takes on the hair, so don't panic when it looks pink instead of red because it turns out a nice deep red once it oxidizes in the hair. I add a touch of purple and green to mine to make it deeper and slightly neutralize the pink, which turns out a beautiful dark cherry shade. You do have to be mindful mixing though, it will be lighter in the bowl, so I aim for the color in the bowl to look like someone took the shade of red I want and diluted it to a dark pink. Seems to work out well! ... show more
Reviewed in the United States on April 29, 2024 by K LeBlanc
    • Amazing
Review Image by Lolaray Lolaray
Amazing hair dye. Love iro iro. This color is so vibrant.
Reviewed in the United States on March 6, 2025 by Lolaray Lolaray
    • So far, so good.
I was a bit nervous when I put this product on my hair, as it did not look very bright coming out of the package. I was even more nervous when I rinsed and the water was PINK, not red. REALLY pink. However, the color on my hair looks great! It is a very nice red and I have super dark hair that is NOT easy to lift. I am quite pleased and will more than likely purchase again. ... show more
Reviewed in the United States on January 3, 2017 by SF Girl
    • Great for lighter hair
For over the past year, I have been dying portions of my hair. Naturally, I have brown hair, but I have about half of it bleached. I have used Dark Red dye almost every time because the regular red is too bright for what I want. The color itself on bleached hair does turn out quite well for about 6 washes with a color safe shampoo, then it starts to fade quickly. Thankfully, I dye a little less than a quarter of my hair (which goes down to my lower back) and the 8oz tube is good for about 6 applications. I would recommend this dye to someone with lighter hair if they are going for a nice red color, however if they have darker hair without their hair being bleached, I wouldn’t recommend it if they were going for a long-term application. ... show more
Reviewed in the United States on November 1, 2022 by Monica

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