Four Reasons Original Takeaway Color - Frozen Sand – 8.23 Cool Sand - Demi-Permanent Hair Color - Ammonia-Free and Fragrance-Free Hair Dye - 100% Vegan & Cruelty Free
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Monday, Sep 1
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Color: Frozen Sand 8.23
Features
- PERFECT DIY HAIR COLORING MADE POSSIBLE: Revive your hairs dull color with the best cool sandy blonde demi-permanent hair color that provides a stunning result for the lively, vibrant and extremely shiny hair.
- NO AMMONIA. NO FRAGRANCE. THE GENTLEST HAIR DYE YOU CAN OPT FOR: Boasting a completely Ammonia and Perfume-free formula, Four ReasonsTakeaway Color guarantees a gorgeous coloring result without damaging your hair. Suitable for any hair type, gentle and caring.
- NATURAL LOOKING RESULTS: Featuring the latest hair color technology, our cool sand blonde hair dye enables rich and intensive color payoff that softens beautifully with time.. Provides a soft and natural result that blends beautifully.
- EASY TO USE: With an easy-to-use applicator bottle, the color is easy to apply. UNTREATED HAIR: Apply the color evenly to towel dried hair from the roots towards the ends. Leave in for 30 minutes. TREATED HAIR: First apply the color to the roots, leave in for 15 minutes. Apply the rest of the color towards the ends. Leave in for 15 minutes.
- 100% VEGAN, CRUELTY FREE & RECYCLABLE PACKAGING: At Four Reasons we are committed to creating top-notch hair care products without burdening our planet. Our 100% Vegan and Cruelty free formulas, along with our recyclable packaging serve that very goal. An excellent eco-conscious choice all.
Color: Frozen Sand 8.23
Package Information: Box
Product Benefits: Hair Coloring
Brand: FOUR REASONS
Item Form: Cream
Package Dimensions : 6.5 x 3.5 x 2 inches; 5.61 ounces
Manufacturer : Four Reasons
Country of Origin : Finland
Best Sellers Rank: #78,569 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #667 in Hair Color
#667 in Hair Color:
Customer Reviews: 3.6 3.6 out of 5 stars 185 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Monday, Sep 1
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Color: Caffe Americano 4.0 - with GRAY COVERAGE
I have been professionally dying my hair for the past 15 years. I few years ago I dabbled with homemade henna and I loved the rich, natural red color but application was a mess. I have never applied any type of box dye to my hair since I have always been scared of poor results or damage to my curly hair. My natural color is a rich, chocolate brown and it’s mid-back length and very curly, but can also be fragile and prone to frizz when I use the wrong products. Since I turned 30, I’ve been dealing with greys and they are very obvious on my dark hair. Unfortunately, it’s way too expensive and time consuming to make it to the salon every month for root touch ups and gloss treatments so I decided to look into a good DIY product. Although my hair is now back to my natural dark brown color, it is not virgin hair since it was previously blonde and then red. I am so glad that I stumble upon this brand and bought this kit. I only needed one box to cover my roots completely and apply the rest to refresh all the way down to my ends. The kit is easy to mix into the bottle provided and applies without making a mess. I like the slightly thin consistency (think a lighter conditioner) since it made application unto my curly hair a breeze. I started by washing my hair with a clarifying and chelating shampoo to remove all build up, then I towel dried and blow dried my hair until it was completely dry with no conditioner or other product applied. I sectioned my hair into 4 pieces and applied liberally to my roots, while massaging well into my scalp to get all the baby grey hairs. I set the timer for 15 minutes after I finished the second section, once the timer was up I then applied the remaining dye to my lengths and reset the timer for another 15 minutes. I massaged the dye well into my strands and brushed it in, gathered my hair into two space buns with a shower cap over it to finish processing. Lastly, I rinsed my hair out completely under tepid water and washed once with color-safe shampoo to remove all the excess dye. I loved that it was virtually scent free, no harsh ammonia or perfumes and my scalp did no itch like it does at the salon. The immediate results were amazing and the color was super rich, true to my natural color and covered all my grays! I finished my coloring treatment with a pH balancing gloss to seal my hair cuticles and it looks better than when I go to the salon. I had minimal hair fallout and breakage, my curls feel healthy and nourished. It also neutralized all the brassiness from the red undertones and previous auburn dye in my hair, it looks like a true espresso / deep chocolate brown on me. I believe any bad reviews probably stem from choosing the wrong shade for your base / undertones and application. This should definitely be applied on squeaky clean, dry hair with no products or build up. I will edit once the color fades to report how longs it lasted.
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Reviewed in the United States on May 19, 2024 by monica
Color: Satin Pearl 9.02
After using bleach for highlights for years, which fried my hair, I had to do something different. A salon suggested using a demi permanent color, but every time the salon stylist used their demi color, my hair looked reddish or 'warm' at the roots, which I hated. I was frustrated and found this demi permanent color on Amazon. I had never tried to dye my hair myself and was nervous to try it, but am so glad I did. I LOVE the color. I get so many compliments on the color. It is cool & ashy, but not gray looking. Because it is vegan, there is almost no smell. It's easy to apply. If you have long thick hair, you might need to use two packages to cover everything. For best results, wash your hair with no conditioner + APPLY TO COMPLETELY DRY HAIR, not towel dried hair, but totally dry hair to get the full effect of this color & the richest color. This demi permanent color also provides great gray coverage. I probably apply it once a month & because it washes out in about 4 weeks. Since it washes out, you need to apply it to all of your hair, not just your roots. I highly recommend this product.
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Reviewed in the United States on January 31, 2024 by MaraM
Color: Frozen Sand 8.23
My hair is bleached and is a range of level 8-10. It has gone brassy and so I wanted to ease back into my natural dark blonde hair color. I followed directions and this did nothing to my hair, not even a tint. I have been attempting to request a refund but I don’t know if it’s not going through or what as I haven’t heard back yet or received a refund. The box was kinda beat up when I received it not sure if that has anything to do with it.
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Reviewed in the United States on July 20, 2022 by LB
Color: Frozen Sand 8.23
Dark, funky color on my hair. Don't go by the photo that is included in the product description, go by the color shown on the box front, but darker. My hair is now the color of packaged turkey gravy, so I'll be washing it multiple times a day to try to get it out, and I'll be looking for a different product to achieve that light ash blonde I was hoping for. The only reason I'm giving it two stars instead of 1 is that it is a nice, thick cream that applies easily, the price and the fact that there was absolutely no smell and it's supposed to be a more natural product.
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Reviewed in the United States on June 17, 2025 by S'morris
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I used the warm brown color to cover old highlights. I have used different kinds of Demi and Semi dye before including this brand. It covers well and gives my natural light brunette a little something when I want a slight change. It is Demi and will not cover grays. I would remove a star though because there was a smell like old cigarettes with this dye that I have not ever smelt with a hair dye before. I maybe would pass this one up and use a different brand next time for that reason.
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Reviewed in the United States on November 18, 2024 by genevieve
Color: Portobello 7.0 - with GRAY COVERAGE
It is not great with the grays at the top of my head. They are just as visible as before. I also think the color is a tad bit too red for dark blonde. I’m not seeing much of the beige cool blonde on the package. Then again, it’s not the worst box dye I’ve used. Not a complete nightmare color, not too red, not unexpectedly dark. Seems gentle, and I suspect the slight red is fixable with purple hair mask. So overall, my gripe is with the grays that it’s supposed to deal with but didn’t.
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Great! Does not burn, smell bad, or irritate my skin!
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