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COLOR WOW

Color Wow Root Cover Up – Instantly cover greys + touch up highlights, create thicker-looking hairlines, water-resistant, sweat-resistant root concealer- No mess multi-award-winning root touch up

    • Based on 14,458 reviews
Condition: New
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$34.50 Why this price?

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  • – 4-month term
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This item is eligible for return within 30 days of receipt

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Availability: In Stock.
Fulfilled by Amazon
Arrives Friday, May 31
Order within 3 hours and 23 seconds
Available payment plans shown during checkout

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Color: Red


Is Discontinued By Manufacturer ‏ : ‎ No


Product Dimensions ‏ : ‎ 4.9 x 2.13 x 0.55 inches; 0.07 Ounces


Item model number ‏ : ‎ CW546


Country of Origin ‏ : ‎ China


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, May 31

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Blends color between salon visits
Color: Red
I love this product! The color blends well with my hair and it stays on until I wash it out. It allows me to extend the time between colorings. I also use it on my eyebrows to cover up the greying hairs. It is very natual looking. The color is packaged in a condensed form that is deceiving. The product goes a long ways and does not need to be reapplied until washed out. I wash my bangs and reapply daily; after a month the product hardly shows use. I will repurchase this product and tell my friends. ... show more
Reviewed in the United States on December 15, 2022 by Tamera Cornwall
    • This actually works!
Color: Light Brown
I was hesitant as the reviews are mixed and I was afraid of getting the wrong color for my hair. I mostly have some grey roots and grey around my hairline. Covers like a charm. The color I chose was great. Looks natural on my hair. I even tried it on my husband's grey mustache the other day. It may have been a little dark for him but it definitely covered. I kept glancing over wondering who's this guy on my couch? Seems to last all day if you follow directions. ... show more
Reviewed in the United States on November 22, 2022 by Julia
    • Did a fantastic job in coloring my grays in between hair appointments
Color: Dark Brown
I tried both the Color Wow and the Clairol Root Touch-up products upon the advice of my colorist. I found the Color Wow far superior in covering my gray roots in between hair appointments.
Reviewed in the United States on December 10, 2022 by Sheryl Bernard
    • Saves me between colorings!
Color: Dark Brown
Review Image by Atlanta Nole
Review Image by Atlanta Nole
Maybe this works better for some colors than others, but for my dark brown hair with lots of gray this is a LIFESAVER between colorings. I really prefer it to the sprays I’ve tried, especially for areas right around the face where you need to be precise. A pallet lasts me for many months. I find the small side of the brush is more effective than the large. I apply just where needed based on my hairstyle that day. It stays on until I wash my hair (only 1-2x per week). The only annoying part is that it will come off under my nails if I scratch an itch or something like that. The photos were taken about one minute apart here, it’s very easy to apply and maybe not 100% match to my color but makes a huge, huge difference especially from a few feet away. I’m 5 days away from my color refresh here, and this gets me through. ... show more
Reviewed in the United States on November 7, 2022 by Atlanta Nole
    • My Favorite Root Cover
Color: Dark Blonde
Love this toot cover. It goes on as a powder with a brush. It looks and feels natural, does a nice job of covering my roots, and doesn’t fade until washed out. I can get a whole extra week on my color with this product! Seems pricey but worth it.
Reviewed in the United States on December 9, 2022 by Maggie
    • Really work for grey hair
Color: Platinum
It’s not to bad
Reviewed in the United States on December 6, 2022 by marli garcia
    • Love this!
Color: Light Brown
I love how this covers my “sparkles” of grey hair between coloring treatments. I will say, be careful to not get it on your skin, as it will cover that up too. Easy to apply and works all day.
Reviewed in the United States on December 11, 2022 by Douglas S. Miller
    • Works!!
Color: Platinum
I first bought this when Covid started and the salons closed. I had to go 6 months between my highlights because of them being closed. I used this and I swear you couldn’t even tell! Now I will use it the last two weeks before my highlights.
Reviewed in the United States on December 6, 2022 by Michelle

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