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Clairol Root Touch-Up by Natural Instincts Permanent Hair Dye, 5G Golden Brown Hair Color, Pack of 1

  • Based on 1,625 reviews
Condition: New
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Availability: In Stock.
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Arrives Monday, May 11
Order within 9 hours and 35 minutes
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Color: 5G Golden Brown


Size: 1.1 Fl Oz (Pack of 1)


Features

  • NATURALLY BLENDED ROOTS: When you're in between salon visits or at home coloring, Clairol's Root Touch Up by Natural Instincts is the perfect product to naturally blend your roots to a golden brown hair color
  • 100% GRAY COVERAGE: Permanent gray coverage in just 20 minutes
  • 0% AMMONIA: Smell the difference with the first ever 0% ammonia hair dye
  • No animal derived ingredients
  • PERMANENT ROOT COLOR: Root Touch-Up ammonia free hair color offers a large palette of colors that covers 2/3 of the population, including new trending 'Bronde' shade

Description

Naturally blend roots with your dark auburn color in between salon visits or at home with Clairol's Root Touch-Up by Natural Instincts. Formulated with 0% ammonia and no animal derived ingredients. Meet your 100% permanent gray root coverage solution that’s ready in just 20 minutes. Mixing bowl made from 100% recycled plastic.

Package Dimensions ‏ : ‎ 6.54 x 3.11 x 2.13 inches; 2.4 ounces


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #5,452 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #19 in Hair Mascaras & Root Touch Ups


#19 in Hair Mascaras & Root Touch Ups:


Customer Reviews: 4.3 4.3 out of 5 stars (1,908)


Color: 5G Golden Brown


Container Type: Box


Product Benefits: Naturally Blended Roots with 100% Permanent Gray Coverage in just 20 minutes!


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Material Features: Mixing bowl is made from 100% recycled plastic.


Material Type Free: Ammonia Free & No Animal Derived Ingredients


Full Cure Time: 20 Minutes


Hair Color Permanence: Permanent


Unit Count: 1.1 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, May 11

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Easy to use
Color: 2 Black Size: 1.1 Fl Oz (Pack of 1)
I love Clairol Root Touch-up. It is easy to use and takes very little time. I get perfect results every time without any issues.
Reviewed in the United States on April 18, 2026 by HILDA DEAN PARRISH

  • I love the color.
Color: 5 Medium Brown Size: 1.1 Fl Oz (Pack of 1)
I love how easy this is to use. Usually I just need to do the roots and this is just right for me. Using a whole kit was making my hair darker and darker no matter how careful I am. I have been coloring my hair myself since I was a teenager, for bady now for the color. I have resistant greys and this does the trick! I usually make a mess with a big kit, but with this, it is just right amount to do roots and my hair is the right color just like it should be. I am a loyal customer and love it for it works so well. I have alot of hair and yet this covers the roots as long as I dont let it go too long between touch ups its all I need! Wow! I love it and the ease of use! Great value too! You get a little tray to mix the two items and a brush and it is so easy = wa laa! It looks great and healthy and shiny. ... show more
Reviewed in the United States on June 25, 2023 by pink rosebud

  • Time saver
Color: 4 Dark Brown Size: 1.1 Fl Oz (Pack of 1)
I’ve been using Clairol Root Touch-Up for quick gray coverage between salon visits, and it’s honestly a lifesaver. The kit is super easy to use—comes with everything you need, and the brush makes application precise, even around the hairline and parting. ✨ Results: Blends seamlessly with my natural color. Covers grays effectively in just 10 minutes. Lasts until my next color session (around 2–3 weeks). 👍 Pros: Quick, convenient, and affordable. Wide range of shades to match most hair colors. Doesn’t fade too fast or look patchy. 👎 Cons: Box is single-use only. If your roots grow quickly, you’ll need frequent touch-ups. ⭐ Overall Rating: 4.7/5 Perfect for anyone who wants salon-like coverage at home without spending too much time or money. ... show more
Reviewed in the United States on October 3, 2025 by Sonika bansal

  • No complaints!
Color: 2 Black Size: 1.1 Fl Oz (Pack of 1)
My first time dying my roots, and this worked great! I waited 3 days to wash my hair after. The color has stayed until my roots grew out again. Highly recommend. For those who did not have good results I think it’s bc they shampooed their hair too soon after. Also, you’re supposed to rinse out the color only with water, no shampoo. Sounds obvious but I didn’t know that! ... show more
Reviewed in the United States on March 30, 2026 by Amazon Customer

  • Lasting color
Color: 8 Medium Blonde Size: 1.1 Fl Oz (Pack of 1)
Excellent coverage, gentle, and color shown on package is exact. Lasts 5 weeks throughout many mild shampoo washings, @ 3 times per week Price is great!
Reviewed in the United States on April 1, 2026 by caroline

  • Estuvo bien
Color: 4 Dark Brown Size: 1.1 Fl Oz (Pack of 1)
Excelente cobertura aunque muy pequeños los frascos tanto que casi no me alcanza. Aunque ya sé que debo comprarle mas en la proxima. Cobertura perfecta de canas
Reviewed in the United States on April 22, 2026 by Indira Samper Sanabria

  • No color on my hair still white roots
Color: 6 Light Brown Size: 1.1 Fl Oz (Pack of 1)
Very bad it is not working at all
Reviewed in the United States on March 11, 2026 by nabila

  • Hair color
Color: 8 Medium Blonde Size: 1.1 Fl Oz (Pack of 1)
Not as light as I had expected. I was disappointed with the color
Reviewed in the United States on March 27, 2026 by Amazon Customer

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