Clairol Root Touch-Up by Natural Instincts Permanent Hair Dye, 5G Golden Brown Hair Color, Pack of 1
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Availability:
In Stock.
Arrives
Saturday, Nov 1
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Color: 5G Golden Brown
Size: 1.1 Fl Oz (Pack of 1)
Features
- NATURALLY BLENDED ROOTS: When you're in between salon visits or at home coloring, Clairol's Root Touch Up by Natural Instincts is the perfect product to naturally blend your roots to a golden brown hair color
- 100% GRAY COVERAGE: Permanent gray coverage in just 20 minutes
- 0% AMMONIA: Smell the difference with the first ever 0% ammonia hair dye
- No animal derived ingredients
- PERMANENT ROOT COLOR: Root Touch-Up ammonia free hair color offers a large palette of colors that covers 2/3 of the population, including new trending 'Bronde' shade
Description
Naturally blend roots with your dark auburn color in between salon visits or at home with Clairol's Root Touch-Up by Natural Instincts. Formulated with 0% ammonia and no animal derived ingredients. Meet your 100% permanent gray root coverage solution that’s ready in just 20 minutes. Mixing bowl made from 100% recycled plastic.
Color: 5G Golden Brown
Package Information: Box
Product Benefits: Naturally Blended Roots with 100% Permanent Gray Coverage in just 20 minutes!
Brand: Clairol
Item Form: Cream
Package Dimensions : 6.46 x 3.07 x 2.13 inches; 2.4 ounces
Manufacturer : Wella
Best Sellers Rank: #4,605 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #19 in Hair Mascaras & Root Touch Ups
#19 in Hair Mascaras & Root Touch Ups:
Customer Reviews: 4.2 4.2 out of 5 stars 1,625 ratings
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Nov 1
This item is non-returnable:
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
Non-returnable. Transportation of this item is subject to hazardous materials regulation
View our full returns policy here.
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Top Amazon Reviews
Color: 5 Medium Brown
Size: 1.1 Fl Oz (Pack of 1)
I love how easy this is to use. Usually I just need to do the roots and this is just right for me. Using a whole kit was making my hair darker and darker no matter how careful I am. I have been coloring my hair myself since I was a teenager, for bady now for the color. I have resistant greys and this does the trick! I usually make a mess with a big kit, but with this, it is just right amount to do roots and my hair is the right color just like it should be. I am a loyal customer and love it for it works so well. I have alot of hair and yet this covers the roots as long as I dont let it go too long between touch ups its all I need! Wow! I love it and the ease of use! Great value too! You get a little tray to mix the two items and a brush and it is so easy = wa laa! It looks great and healthy and shiny.
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Reviewed in the United States on June 25, 2023 by pink rosebud
Color: 6 Light Brown
Size: 1.1 Fl Oz (Pack of 1)
Good product for dying your hair. Good price.
Reviewed in the United States on August 13, 2025 by Marrero, Maria E.
Color: 4 Dark Brown
Size: 1.1 Fl Oz (Pack of 1)
I’ve been using Clairol Root Touch-Up for quick gray coverage between salon visits, and it’s honestly a lifesaver. The kit is super easy to use—comes with everything you need, and the brush makes application precise, even around the hairline and parting. ✨ Results: Blends seamlessly with my natural color. Covers grays effectively in just 10 minutes. Lasts until my next color session (around 2–3 weeks). 👍 Pros: Quick, convenient, and affordable. Wide range of shades to match most hair colors. Doesn’t fade too fast or look patchy. 👎 Cons: Box is single-use only. If your roots grow quickly, you’ll need frequent touch-ups. ⭐ Overall Rating: 4.7/5 Perfect for anyone who wants salon-like coverage at home without spending too much time or money.
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Reviewed in the United States on October 3, 2025 by Sonika bansal
Color: 2 Black
Size: 1.1 Fl Oz (Pack of 1)
Just FYI, I’m Asian and use the black shade to cover up my numerous grays. This is the only hair dye I’ll use because I’m terrified of damaging my hair, and I’m really low-maintenance (I don’t want to buy special shampoos, etc). It’s pretty easy to use, and you let it sit on your hair for about 20 minutes. It can get a little messy if you’re not careful, so I always put a little towel down and shower and wash my hair after. I’ve attached photos of before and after - sorry they’re not the best quality, but trust me that this dye does a good job of disguising my gray hair for about a month or so. It almost has a matte look to it, and my hair actually feels kind of soft after using it. I always grab several boxes when they go on sale!
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Reviewed in the United States on April 4, 2025 by Koala Bear Koala Bear
Color: 5 Medium Brown
Size: 1.1 Fl Oz (Pack of 1)
So easy to mix & use! Turned out great in 20 mins like it says!
Reviewed in the United States on July 28, 2025 by Shivi singh
Color: 6.5 Bronde
Size: 1.1 Fl Oz (Pack of 1)
Didn't work. I kept the product on my hair a couple minutes over the time stated in the instructions and it still didn't cover my gray. What a waste is time and effort. Very disappointed at the results.
Reviewed in the United States on September 15, 2025 by P. Dorsher
Color: 8 Medium Blonde
Size: 1.1 Fl Oz (Pack of 1)
It can be hard to find a hair dye that really covers gray hair. Sometimes a color will fade with each washing from the grey hair more than the rest and the gray starts emerging in a way totally different from having "roots", but this really covers and lasts. In fact this lasts and lasts and lasts... However the color this particular one 8 Medium Blonde comes out is actually a Brown! I mean, a medium dark brown, too. Since I was just trying to cover some encroaching grey to get it to match the rest of my hair, it was a bit of an unpleasant surprise to have it come out much much darker than advertised. And... it lasts. Using a bleaching agent just isn't going to happen since I don't want to ruin my hair. Brunette it is for a few months! On the other hand, the product really truly does not smell awful like most hair color which leaves you wishing you could walk away from under the fumes. This is mild and almost not there in terms of smell so you don't have to feel sorry for the rest of the family - and they aren't complaining you're trying to kill them all with poison fumes! As to the color: Just check out the several color samples they provide in the description at the top, at the bottom, on the box and on the model and you'll see it's not just being on a computer screen - there is a real and pronounced inconsistency in the colors they show under the same color name and number.
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Reviewed in the United States on July 6, 2023 by Emily
Color: 4 Dark Brown
Size: 1.1 Fl Oz (Pack of 1)
I used this to cover roots. It did a great job doing so and I would buy it again. It did not smell bad at all. It did stain my face around the hairline so I have to use make up remover to try to take some out, and make up to cover the rest. I used some Vaseline around my face before applying color but I should have used more. The stain on my face was gone in a couple of days so I would color my hair when I don’t have to go out for a couple of days just in case.
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Reviewed in the United States on May 3, 2023 by Ana Takata