Search  for anything...

Clairol Natural Instincts Demi-Permanent Hair Dye, 8A Medium Cool Blonde

Based on 33,116 reviews
Condition: New
Checking for the best price...
$9.49
Save $43.51 was $53.00

Buy Now, Pay Later


As low as $2 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: Only 5 left in stock, order soon!
Fulfilled by Amazon

Arrives Tuesday, Nov 3
Order within 2 hours and 5 minutes

Available payment plans shown during checkout

Protect Your Purchase

Easy claims online, fast replacements, no fees

Checking for protection plans...

At a glance

Condition
New
Color
8A Medium Cool Blonde
Size
5.85 Fl Oz (Pack of 1)
Model
8A
Dimensions
2.37 x 3.56 x 6.31 in; 6.88 oz
Weight
195 g
Container Type
Box

Features 5

  • Enhance your look with rich, radiant color and glossy, gotta-have-it shine
  • Its a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant
  • This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
  • One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet

Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! Learn more about Vegan on our website.

Specs 20

Product Dimensions 2.37 x 3.56 x 6.31 inches; 6.88 ounces
Item model number 8A
Manufacturer Wella
Color 8A Medium Cool Blonde
Container Type Box
Product Benefits Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.
Brand Name Clairol
Item Form Cream

Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Tuesday, Nov 3

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


Good color and product. No damage to hair.
Color: 5C Brass Free Medium Brown Size: 5.85 Fl Oz (Pack of 1)
Edit: I’ve used this Demi-permanent dye a few times now. It is definitely saving my hair from box dye damage bc it isn’t nearly as strong as permanent hair dyes. I have noticed there is zero damage after using this. My hair feels soft and shiny after using it. I have noticed that when it fades it kind of loses its brown and turns a tiny bit green (on me) but I got this in a neutral dark brown color. If you get it in a warmer time it “might” get a little brassy. My natural color is pure white gray. This also happens with permanent dye so I wasn’t surprised. If it fades and I’m not ready to do a permanent dye I just give the top of my hair a few spritz of temporary hair dye spray in dark brown. I like Schwarzkopf in dark brown better than other brands I’ve tried. Getting Demi premier dye is worth it for me. I’m growing my hair out and need it to be as health as it can be so I don’t need frequent trims. I think the way it fades is going depend on the color you choose and what color you’re putting it over. I use this every other time I dye my hair to decrease the effects of box dye damage. The color is right and matches my permanent dye color. It does wash out and will fade like it’s supposed to over a couple of weeks. I don’t wash my hair often so it actually lasts longer for me. My hair is 100% white- gray naturally so I was worried it wouldn’t cover my roots. Bc I dye it dark brown those roots really show. But It does cover them. It makes them brown but not as dark brown as a permanent dye. Way better than pure white though. I just came back and ordered 3 more boxes because I’m happy with it. ... show more
Reviewed in the United States on May 16, 2026 by Darling Dumpling

Great temporary hair dye
Color: 3 Brown Black Size: 5.85 Fl Oz (Pack of 1)
Gentle on my 4b curly hair. No hair breakage like with some box hair dyes. It even covered my grays really well. Long lasting color that is shiny and no ammonia smell. I had to re-color my hair because of new growth, not because the color faded. Overall, a great product.
Reviewed in the United States on September 1, 2026 by DJJ

Gentle on my hair and great for blending gray
Color: 2 Black Size: 5.85 Fl Oz (Pack of 1)
I’ve been using Clairol Natural Instincts for many years, and it has remained one of my favorite at-home hair colors. One of the biggest reasons I continue buying it is that it doesn’t leave my hair feeling dry, damaged, or weighed down after coloring. My hair stays soft and healthy-looking, which is something I really value. I do have gray hair, and while this demi-permanent color doesn’t provide 100% gray coverage, it does a great job of blending my grays so they are much less noticeable. For me, it creates a more natural look instead of a harsh line of regrowth as the color fades. If you’re looking for complete gray coverage, you may want to consider a permanent dye instead. However, if your goal is healthier-looking hair with softer, more natural gray blending, I think this is an excellent option. ... show more
Reviewed in the United States on June 27, 2026 by Heidy Merino

Good
Color: 6A Light Cool Brown Size: 5.85 Fl Oz (Pack of 1)
I used this to cover up red dye. I just wasn’t feeling the color, so when my roots began to come in, I thought I’d try dying it close to my natural color so that I can grow this out a little more gracefully. I have naturally level 6 neutral brown hair. I went with this level 6 cool brown in hopes of tilting the redness closer to my natural color. I didn’t find the formula messy at all. The instructions say to use more than one bottle if your hair is longer than shoulder length, but my hair is a little past my collar bone, and I didn’t need extra. The dye did not tilt the red tone as aggressively as I’d hoped, but my hair reads as a golden brown now. It doesn’t look too different from my roots, so I still consider this a win. I will say the enclosed conditioner was terrible for my hair. It’s not Clairol’s fault that my hair is unnaturally low porosity, but if your hair is like mine… maybe don’t try it right before you have to go anywhere haha. My hair felt like I dumped olive oil on it after I used it. But overall, for the price, I’m pretty happy! ... show more
Reviewed in the United States on September 29, 2026 by Emily

Blends grey naturally!
Color: 9 Light Blonde Size: 5.85 Fl Oz (Pack of 1)
Perfect for blending grey very naturally! In my younger days I had auburn hair. When I went grey I started using permanent blonde 8 dye. Years later I got tired of maintaining it (grey roots, argh), and grew out my natural grey. Unfortunately my own grey was a mousy color and did not go well with my green eyes and warm coloring. I tried glazes, purple shampoos, etc., but the cool tones never looked right. I tried this product, and it was perfect! I only left it on 10 minutes, and it gave my grey hair a warm champagne glow. I still look grey, I’m 72 and not trying to hide that. It’s just that this grey is warm and natural on me. And the shade is light enough and fades enough that there is no “grow out” one month later. Bonus points for smelling nice and not damaging my hair like permanent dyes. I am putting this on subscription! ... show more
Reviewed in the United States on August 14, 2026 by Shari A.

A repeat purchase for me!
Color: 7RG Dark Rose Gold Blonde Size: 5.85 Fl Oz (Pack of 1)
I have now used several colors from this product line and have been a repeat purchaser on a monthly basis. The price point is terrific and saves me a lot of money at a salon. As someone who isn't great with dying my own hair, I find this easy to use. The fact that it doesn't leave a distinct root line as it fades is a bonus. I only have a few grays, and this does a good job of blending them with the rest of my hair. It won't cover grays completely, though, so if you have a lot, you'll want to use a permanent dye, instead. It's much gentler and less damaging on your hair than permanent dye, which is another reason why I like it. I plan to keep using this until I have enough grays to warrant more coverage. ... show more
Reviewed in the United States on August 20, 2026 by Jeanette's Mom

Gradual fade
Color: 4RV Dark Burgundy Size: 5.85 Fl Oz (Pack of 1)
This is probably one of the better demi dyes. It takes pretty well to gray hair just leave it on longer after saturating it. I don't like coloring my hair too often and this dye fades out very nicely so the fade and change in color is very gradual. For me 1 dye process lasts for a couple months as I don't mind the gray peaking thru since my gray is distributed all over my scalp. This photo is at approximately 9 weeks. ... show more
Reviewed in the United States on August 17, 2026 by Irma

Faded fast
Color: 6C Light Brown Size: 5.85 Fl Oz (Pack of 1)
Such disappointment. Initially after use, my hair looked gorgeous. I loved the idea of semi-permanent color that would gently and gradually fade. After only 5 shampoos (gentle, sulfate free shampoo), it’s gone. It looks the same as before I used it. So, the good is that it left my hair looking healthy and didn’t cause any damage, but the bad is that it just didn’t hold up. To note, I generally use medium brown. I used light brown in this. and I was glad I did. It looked more medium, and I am afraid medium brown would have been quite dark. ... show more
Reviewed in the United States on August 17, 2026 by Annette
Checking for best price...