Search  for anything...
Clairol

Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown | 1 Pack | Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown | 1 Pack

  • Based on 2,882 reviews
Condition: New
Checking for the best price...
$7.96 Why this price?
Save $0.53 was $8.49

Buy Now, Pay Later

As low as $1 / mo
  • – 4-month term
  • – No impact on credit to apply
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Zip, Apple Pay, and Google Pay. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

Availability: Only 3 left in stock, order soon!
Fulfilled by Amazon
Arrives Friday, Sep 18
Order within 22 hours and 2 minutes
Available payment plans shown during checkout
Protection Plan Protect Your Purchase
Checking for protection plans...

Recently Viewed

Color: 4 Dark Brown


Size: 5.85 Fl Oz (Pack of 1)


Features

  • Enhance your look with rich, radiant color and glossy, gotta-have-it shine
  • Its a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant
  • This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
  • One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
  • Available in 37 shades of blonde, brown, black and red

Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! Learn more about Vegan on our website.

Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 6.88 ounces


Item model number ‏ : ‎ 4


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #346 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Hair Color


#5 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (2,882)


Color: 4 Dark Brown


Container Type: Box


Product Benefits: Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Global Trade Identification Number: 44


Item Weight: 195 g


Model Number: 4


Manufacturer Part Number: 4


Material Features: With Coconut Oil + Aloe Vera. Conditions your hair, leaving it smooth and radiant.


Material Type Free: Ammonia Free & Paraben Free


Full Cure Time: 20 minutes


Hair Color Permanence: Demi-Permanent


Unit Count: 5.85 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Friday, Sep 18

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • Zip Pay in 4
  • Financing through Apple Pay
  • Financing through Google Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Similar Products

Top Amazon Reviews

    • Good alternative to permanent dye.
Color: 4 Dark Brown Size: 5.85 Fl Oz (Pack of 1)
Review Image by Amazon Customer
Review Image by Amazon Customer
The 4 dark brown shade is beautiful and does a great job covering gray hair. I like that the color coats the outside of the hair rather than penetrating the hair shaft, making it a gentler option. The ammonia-free formula is another big plus. It isn’t harsh on my hair and provides effective gray coverage while helping maintain my hair’s overall health. ... show more
Reviewed in the United States on August 1, 2026 by Amazon Customer
    • Pretty impressive for a demi-dye
Color: 4 Dark Brown Size: 5.85 Fl Oz (Pack of 3)
Review Image by Kelliar
Review Image by Kelliar
I used to use this product years ago, but then for some reason when I became almost fully grey I decided I needed to start using permanent hair dyes. I regret that decision! There's really not a need for the harsher dyes, especially when you need to re-dye to cover your roots every 4 weeks like I do. I do lose hair when I use this product, but I have not found a single dye (I've tried probably 20 types) that doesn't cause this, I don't know what kind of magic one must possess for this not to happen, but I don't have it. I have been having problems with hot roots the past year or two (where the top 1/2" of my roots turn orange), but did not have that problem with this product. I do always turn a little fan on low and keep it pointed at my scalp while I wait 20 minutes for the color to set, just to be safe! Since hot roots is caused by the heat from your scalp, I figure might as well keep some cool air flowing and so far it's either been luck, or it's helping prevent that. I generally use a 4 (dark brown) hair dye and wasn't sure this demi would be "strong" enough to notice any color difference, but it did make it a half shade darker and also got rid of a little bit of the reddish tone (it's still reddish though, just not quite as much - but it does turn more red as it fades over the course of a month though, FYI). Before and after photo attached. For grey coverage this does a decent job for a demi. I've attached a photo of my scalp where I'm pretty much 100% grey so you can see what it looks like. The greys are blended pretty nicely, but definitely not the exact same shade as the rest of my hair. I really don't think it's noticeable at all that the greys are lighter in person, it's blended well enough to not draw your eye (unless I'm purposefully tugging at it to show my roots like in my photo). Plus my hair actually feels soft and silky after using this product - which is DEFINTELY not the case with 90% of the permanent dyes I've been experimenting with over the years. I do use 2 boxes for my long hair. The conditioner it comes with is really nice, smells great (fresh and not perfume-y at all) and leaves my hair feeling better than it did before dyeing. I'm glad I re-discovered this product and plan to keep using it! Would recommend. ... show more
Reviewed in the United States on July 5, 2025 by Kelliar
    • Worthy
Color: 4 Dark Brown Size: 5.85 Fl Oz (Pack of 3)
I was using many different products. Some make my head itchy, some breaks my hair. Finally I found one actually so nice and soft treats my hair like it should be. I live this products.
Reviewed in the United States on July 25, 2026 by Amazon Customer
    • Left with pitch black hair
Color: 4 Dark Brown Size: 5.85 Fl Oz (Pack of 1)
The quality of this product is great! It effectively covered my roots and grays and left my hair feeling soft after styling. My only complaint is the extremely dark color deposit. I purchased the dark brown color thinking it would be the most natural looking and ended up with black hair. I suggest going 1-2 shades lighter if looking to achieve a natural dark brown color. ... show more
Reviewed in the United States on June 15, 2026 by Rachel
    • Amazing hair color without ammonia!
Color: 4 Dark Brown Size: 5.85 Fl Oz (Pack of 3)
I've been using this for years and I'm a huge fan. This color is perfect for me and I'll continue to order this as long as it's available. :-)
Reviewed in the United States on July 11, 2026 by Ace
    • Good semi permanent color
Color: 4 Dark Brown Size: 5.85 Fl Oz (Pack of 1)
Good way to color your hair with semi permanent color. Been using this for years. I like that when it washes out your grey hair also appears gradually. I have noticed that the color washes out quicker and every time I shower, I do get brown water rinsing out.
Reviewed in the United States on June 15, 2026 by MichSnow
    • Quality Clairol Hair Color
Color: 4 Dark Brown Size: 5.85 Fl Oz (Pack of 3)
Excellent hair color for women. Best price. Received new & sealed & true Clairol quality. Pleased with purchase.
Reviewed in the United States on July 13, 2026 by Glendaleguy
    • Like Vegan Hair Color
Color: 4 Dark Brown Size: 5.85 Fl Oz (Pack of 1)
This is the first time I used a vegan hair color and the color is vibrant and covers the gray hair. I will order this product again.
Reviewed in the United States on June 21, 2026 by Annemarie

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...