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Clairol Natural Instincts Demi-Permanent Hair Dye, 4 Dark Brown Hair Color, Pack of 1

  • Based on 14,403 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
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Arrives Saturday, Aug 30
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Color: 4 Dark Brown Hair Color


Size: 5.85 Fl Oz (Pack of 1)


Features

  • Enhance your look with rich, radiant color and glossy, gotta-have-it shine
  • Its a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant
  • This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
  • One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
  • Available in 37 shades of blonde, brown, black and red

Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! Learn more about Vegan on our website.

Color: 4 Dark Brown Hair Color


Package Information: Box


Product Benefits: Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.


Brand: Clairol


Item Form: Cream


Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 6.88 ounces


Item model number ‏ : ‎ 4


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #935 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #14 in Hair Color


#14 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars 14,403 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Aug 30

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Pretty impressive for a demi-dye
Color: 4 Dark Brown Size: 5.85 Fl Oz (Pack of 3)
I used to use this product years ago, but then for some reason when I became almost fully grey I decided I needed to start using permanent hair dyes. I regret that decision! There's really not a need for the harsher dyes, especially when you need to re-dye to cover your roots every 4 weeks like I do. I do lose hair when I use this product, but I have not found a single dye (I've tried probably 20 types) that doesn't cause this, I don't know what kind of magic one must possess for this not to happen, but I don't have it. I have been having problems with hot roots the past year or two (where the top 1/2" of my roots turn orange), but did not have that problem with this product. I do always turn a little fan on low and keep it pointed at my scalp while I wait 20 minutes for the color to set, just to be safe! Since hot roots is caused by the heat from your scalp, I figure might as well keep some cool air flowing and so far it's either been luck, or it's helping prevent that. I generally use a 4 (dark brown) hair dye and wasn't sure this demi would be "strong" enough to notice any color difference, but it did make it a half shade darker and also got rid of a little bit of the reddish tone (it's still reddish though, just not quite as much - but it does turn more red as it fades over the course of a month though, FYI). Before and after photo attached. For grey coverage this does a decent job for a demi. I've attached a photo of my scalp where I'm pretty much 100% grey so you can see what it looks like. The greys are blended pretty nicely, but definitely not the exact same shade as the rest of my hair. I really don't think it's noticeable at all that the greys are lighter in person, it's blended well enough to not draw your eye (unless I'm purposefully tugging at it to show my roots like in my photo). Plus my hair actually feels soft and silky after using this product - which is DEFINTELY not the case with 90% of the permanent dyes I've been experimenting with over the years. I do use 2 boxes for my long hair. The conditioner it comes with is really nice, smells great (fresh and not perfume-y at all) and leaves my hair feeling better than it did before dyeing. I'm glad I re-discovered this product and plan to keep using it! Would recommend. ... show more
Reviewed in the United States on July 5, 2025 by Kelliar Kelliar

  • Perfect, easy, + doable! BUT pay attention!
Color: 5W Medium Warm Brown Size: 5.85 Fl Oz (Pack of 1)
I used this demi-permanent hair dye in shade 5W Medium Warm Brown & I loved it! I have thick, long hair (to about right above my waist) & it made my hair one, beautiful, warm, medium brown just like it said it would. For context: -I looked at the reviews for awhile before I made a decision. Look at YOUR NATURAL color that the shade will work with on the back of the box! -I needed one bottle for my long, thick hair. I actually had excess left. The lather is easy to work with! -I read the directions, specifically followed the routine where I first put on the roots in sections and let sit for 15 minutes. Then I pulled the rest of the dye through & should’ve let sit for 5 but I did a little less. I could’ve done either. My hair was also unwashed, as directed. -I was skeptical because like others in the reviews, I’ve been a victim of turning my hair blackish in situations like this! -My hair hasn’t been dyed in a year. It was super dark before but faded a lot, and it ended up working out! -If there’s any damage is very little to none & my hair needs cut to begin with so I won’t blame any damage on this product, although I don’t there’s much if at all. ... show more
Reviewed in the United States on July 26, 2025 by Becca Becca

  • Be sure you know what this product does
Color: 5G Medium Golden Brown Hair Color Size: 5.85 Fl Oz (Pack of 1)
This works great as long as you know what to expect from this product. * It will NOT lighten your hair. If you want to lighten your hair significantly, you have to have it professionally colored at a salon. * It doesn't darken gray hair completely, it blends it, which means that those strands of hair will be darker than gray but not as dark as your regular hair color. It creates more of a highlighting effect. So if your hair is dark brown, the grays will be colored a lighter brown and will blend into your other hair. If you want your hair all one color including the grays, go with a semi-permanent hair color instead of this product. * After I used semi-permanent dye, my hair always felt dry, damaged, and rough. After using this, my hair feels normal and soft. * The dye doesn't stink like many hair dyes do. The conditioner they provide is in a tube so it can be resealed and it contains several uses. The conditioner smells nice and works quite well. * This stuff really stains so be extremely careful with your clothes, counter tops, floors - anything it may come into contact with. If semi-permanent hair dye stains your skin, be sure to apply petroleum jelly around your hair line and always use gloves. Double check everything after you apply it because once the stain sets in, it is likely permanent. This product is easy to use though I find I have to leave it on for about 30-35 minutes for it to fully cover gray. Overall, this is a good product at a reasonable price and there are plenty of colors to choose from. ... show more
Reviewed in the United States on May 20, 2024 by MurphysLaw

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