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Clairol

Clairol Natural Instincts Demi-Permanent Hair Dye, 3 Brown Black | Ammonia‑Free, Vegan Hair Color with Coconut Oil & Aloe Vera | Pack of 1

  • Based on 1,861 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
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Arrives Thursday, Sep 10
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Color: 3 Brown Black


Size: 5.85 Fl Oz (Pack of 1)


Features

  • Enhance your look with rich, radiant color and glossy, gotta-have-it shine
  • Its a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant
  • This Vegan* formula gives you no commitment gentle color that blurs visible grays and washes away gradually
  • One hair color application kit: Color cream Formula, Activator, Brilliant Shine Conditioner, gloves & intructions leaflet
  • Available in 37 shades of blonde, brown, black and red
  • 3 EASY STEPS: MIX, DYE, DRY The complete conditioning kit is easy to use. Achieve rich radiant color in just 20 minutes. It's time to let your hair shine Read and follow the instructions on the leaflet enclosed

Description

Clairol Natural Instincts enhances your look with rich, radiant color and glossy, gotta-have-it shine! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually . Available in 37 natural-looking shades, so you can find the black, brunette, blonde, or red hue that's totally you. Discover your natural way to shine with Clairol Natural Instincts! Learn more about Vegan on our website.

Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 6.88 ounces


Item model number ‏ : ‎ 3


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #331 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #5 in Hair Color


#5 in Hair Color:


Customer Reviews: 4.5 4.5 out of 5 stars (1,861)


Color: 3 Brown Black


Container Type: Box


Product Benefits: Demi-permanent, gentle color with a boost of shine. Blurs visible grays & washes away gradually.


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Global Trade Identification Number: 73


Model Number: 3


Manufacturer Part Number: 3


Item Weight: 195 Grams


Material Features: With Coconut Oil + Aloe Vera. Conditions your hair, leaving it smooth and radiant.


Material Type Free: Ammonia Free & Paraben Free


Full Cure Time: 10 Minutes


Hair Color Permanence: Demi-Permanent


Unit Count: 5.85 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Thursday, Sep 10

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Leasing options through Acima may also be available during checkout.

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Top Amazon Reviews

    • Good product
Color: 3 Brown Black Size: 5.85 Fl Oz (Pack of 3)
Great item will stay for long
Reviewed in the United States on May 2, 2026 by Jassy
    • A Pleasant Surprise , an oldie but goodie
Color: 3 Brown Black Size: 5.85 Fl Oz (Pack of 1)
A pleasant surprise. There was zero irritation to my scalp. I love the results. I am ordering again . I would recommend this product.
Reviewed in the United States on July 7, 2026 by Southern Soul Sistah
    • Great for allergic people, no harm at all
Color: 3 Brown Black Size: 5.85 Fl Oz (Pack of 1)
I love the natural instinct hair colors. It really works in 20 minutes even on dark hair, there is no smell at all cause is very natural, so it does not harm people like me that suffer from sinus and other allergies. Until now, Natural Instinct is the only hair color that is safe to use for me. Plus the conditioner, wow, I just love it. Smells soft and nice and leaves your hair soft, smooth and very shiny. Love all of it. ... show more
Reviewed in the United States on February 22, 2025 by Nanssie Santelises Leon
    • Great product! The only one I'll use.
Color: 3 Brown Black Size: 5.85 Fl Oz (Pack of 3)
Wonderful! Covers all grey hair & is very becoming & easy to use. I just wish it didn't stain my floors!
Reviewed in the United States on March 26, 2026 by Jill Willinger Weiss
    • Healthier Way to Dye and it’s outlasting my “permanent” dyes!
Color: 3 Brown Black Size: 5.85 Fl Oz (Pack of 1)
Review Image by Lina Red
Update*** Okay, I’m officially confused in the best way possible. This is a demi-permanent that’s supposed to fade gracefully in 28 washes… yet here I am, six weeks later, still rocking rich, shiny 3 Brown Black hair that looks like I just stepped out of the salon yesterday. My actual permanent dyes from big-name brands have never shown this kind of stamina! The whole experience feels like hair color with a conscience: *Zero ammonia smell (my bathroom didn’t smell like a swimming pool, hallelujah) *The coconut oil and aloe actually make my hair feel softer and healthier than before I colored it. *Super easy 20-minute application (I did it while watching Netflix with a glass of wine, living my best life) *PRO TIP: I will say that I threw on a shower cap because a pro I know recommended using one to get the color to really stick. *Covered my stubborn grays on the FIRST try without turning them brassy Bonus points: the color is this gorgeous natural-looking deep brown-black that catches the light beautifully! I’ve gotten more compliments in the last month than I did all year with my old “permanent” dye. Clairol, what kind of sorcery is this? Whatever it is, keep doing it. You’ve converted a lifelong permanent-dye loyalist to the demi-permanent side. My hair (and my nose) thank you! ⭐️⭐️⭐️⭐️⭐️ Highly recommend if you want gorgeous color that’s gentler on your hair and somehow refuses to quit! ... show more
Reviewed in the United States on November 24, 2025 by Lina Red
    • Where Have You Been All The Time I Turned Grey?
Color: 3 Brown Black Size: 5.85 Fl Oz (Pack of 1)
My grey hair hadn't bothered me much when I was first turning grey. I thought it was an awesome right of passage as I aged. Then one day I curled my hair with a flat iron and all my grey showed as I turned the curls out (the top layer of my hair hadn't turned white yet, it's mostly black with a few greys) most of the white and grey showed underneath. Suffice to say, it made me look old. I thought about coloring it at a salon but just can't swallow $100 a month for hair care if I wanted to maintain it. A pro colorist did a short on YouTube about demi-permanent hair color that eventually washes out and I was intrigued. In steps Clairol Natural Instincts. I got the Brown Black and it's PERFECT for my hair. My hair is mainly black underneath, but the sun causes my hair to have reddish brown on the top layers. This is the 2nd time in my life I've dyed my hair and I am pretty happy with the results. I still did a few touch ups after the first rinse as I missed some spots being my first try (still had1/2 bottle left as I have short hair) and after using the conditioner, my hair was so soft and smooth. The greys are tinted and mostly look like barely there highlights but it's better than the starker contrast of white and black. I will stock up on the 3-box purchase and will be good till after the holidays. ... show more
Reviewed in the United States on August 30, 2025 by Anonymous
    • Does not harm my hair or scalp!
Color: 3 Brown Black Size: 5.85 Fl Oz (Pack of 1)
My mom introduced me to this and I'm so glad she did. I've been using just whatever is on sale at the market. Since I mainly need to touch up some gray roots, these products are always close to my scalp. Some of those previous dyes dried out my hair or burned my scalp and I just accepted it as 'that's what dyes do'. Umm wrong... Since using this, my hair is healthy and no longer breaks easily AND I have not at all had to suffer burning scalp syndrome! I love that the cooking time is only like 10-15 minutes and the gray is covered. I use this about once a month but I don't use much, I measure small equal amounts of each into a small mixing bowl, then mix brush only on the roots showing grey. So one box lasts me a long time. I do like to stock up on 2 or 3 boxes at a time though because once in awhile it does run out of stock here on Amazon, and I always want to be prepared. ... show more
Reviewed in the United States on October 10, 2023 by Marlo
    • Works well
Color: 3 Brown Black Size: 5.85 Fl Oz (Pack of 3)
Best hair color
Reviewed in the United States on March 22, 2026 by Amazon Customer

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