Search  for anything...

Clairol Natural Instincts Bold Permanent Hair Dye, R56 Achiote Auburn Hair Color, Pack of 1

  • Based on 2,286 reviews
Condition: New
Checking for the best price...
$7.98 Why this price?
Save $0.51 was $8.49

Buy Now, Pay Later


As low as $1 / mo
  • – 4-month term
  • – No impact on credit
  • – Instant approval decision
  • – Secure and straightforward checkout

Ready to go? Add this product to your cart and select a plan during checkout.

Payment plans are offered through our trusted finance partners Klarna, Affirm, Afterpay, Apple Pay, and PayTomorrow. No-credit-needed leasing options through Acima may also be available at checkout.

Learn more about financing & leasing here.

Selected Option

Free shipping on this product

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.


Availability: In Stock.
Fulfilled by Amazon

Arrives Monday, Mar 23
Order within 4 hours and 51 minutes
Available payment plans shown during checkout

Protection Plan Protect Your Purchase
Checking for protection plans...

Color: R56 Achiote Auburn


Size: 5.85 Fl Oz (Pack of 1)


Features

  • BOLD BUT GENTLE COLOR: Bold color with argan oil, acai and guarana extracts - and powered by VitaBoost Color Amplifier for 8 weeks of bold, glossy color
  • IRRESISTABLY MOISTURIZING: The Moisture Shine Mask will boost that glossy shine and keep that bold color locked in
  • 0% AMMONIA, NO ANIMAL DERIVED INGREDIENTS: Only the bold color you want with the moisture you love
  • FOR DARK BASES & ALL HAIR TYPES: Bold color that's ideal for dark bases and is gentle to all hair types & textures
  • Achiote Auburn shade with bold red and auburn tones. One hair color application kit: Color Cream with VitaBoost Color Amplifier, Activator, Moisture Shine Mask, Expert gloves

Description

GENTLE AND BOLD, GLOSSY COLOR FOR UP TO 8 WEEKS, EVEN ON DARK BASES. Here's to the bolder color you want, with the moisture you love! Natural Instincts Bold gives you gentle and bold, glossy color for up to 8 weeks, even on dark bases. With argan oil, açaí and guarana extracts and VitaBoost Color Amplifier, get smooth & moisturized hair with bold color. 0% ammonia, and no animal derived ingredients. It's ideal for dark bases and all hair types & textures.

Color: R56 Achiote Auburn


Package Information: Box


Product Benefits: Gentle and bold, glossy permanent hair color that lasts for up to 8 weeks, even on dark bases and all hair textures. See more


Brand: Clairol


Item Form: Cream


Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 6.88 ounces


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #9,838 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #148 in Hair Color


#148 in Hair Color:


Customer Reviews: 4.3 4.3 out of 5 stars 2,286 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Mar 23

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

  • Klarna Financing
  • Affirm Pay in 4
  • Affirm Financing
  • Afterpay Financing
  • PayTomorrow Financing
  • Financing through Apple Pay
Leasing options through Acima may also be available during checkout.

Learn more about financing & leasing here.

Top Amazon Reviews


  • Clairol Natural Instincts Bold C64 – Copper Sunset
Color: C64 Copper Sunset Size: 5.85 Fl Oz (Pack of 1)
I really like this hair dye! The color is vibrant and rich, with a strong red undertone that looks amazing in the sunlight. It lasts well - for several weeks - although, of course, all bright shades eventually fade. The texture is quite liquid, so it can drip a little during application. The conditioner included in the box is actually a large tube, smells great, and leaves hair very soft and shiny. Overall, Clairol Natural Instincts Bold C64 Copper Sunset gives a beautiful fiery color without ammonia and keeps hair healthy-looking. Highly recommend! ... show more
Reviewed in the United States on October 9, 2025 by Mariia Plo Mariia Plo

  • Beautiful
Color: V26 Violet Passiflora Size: 5.85 Fl Oz (Pack of 1)
This is an amazing color. I'm hoping it holds in my high porosity hair. I'm mostly impressed bc after coloring my hair looks so shiny, I don't think I've ever had shiny hair. The color itself lacks some of the purple I was hoping for but at the same time I'm glad it looks natural instead of looking "fashion color". My hair looks denser and younger with this color immediately after coloring. I should note that I do not use the developer this comes with. I use around 2.5oz 10 volume and let this process 45 minutes. I'm not looking for any lift so I use the 10 to just deposit color. ... show more
Reviewed in the United States on October 20, 2025 by RK A

  • Great color and no damage
Color: V26 Violet Passiflora Size: 5.85 Fl Oz (Pack of 1)
I purchased this to cover over bleached ends that had been dyed blue as well as color my roots that are grey in the front and dark in the back that I was just sick of. I was hoping for something that was not as unnatural as having bright color, but still not boring. I did have to fill the ends with red first since they had been bleached. The color came out great just as the box showed as a black with a purple and blue reflect. To be fair, it did leave a couple resistant hairs at my temples uncolored but those do not color for me regardless of brand, additives, timing or where I have the color done so that didn't affect my rating. It also didn't cause any additional damage and in fact, my hair looked healthier after it was colored. It had no harsh odor either. I would definitely use this brand again and wish I had tried it sooner. ... show more
Reviewed in the United States on September 17, 2025 by zero347

  • Amazing color
Color: C64 Copper Sunset Size: 5.85 Fl Oz (Pack of 1)
The best color but lasting less than I would prefer, but I will continue use it because the results are amazing and no damage for hair
Reviewed in the United States on September 11, 2025 by Valentyna Driapika

  • Unnatural red color (at least on my hair)
Color: C64 Copper Sunset Size: 5.85 Fl Oz (Pack of 1)
REALLY orange almost red. To me the color looked very weird, not natural at all... and I am originally a redhead but the sun had lightened my color. The conditioner mask was wonderful. Love the brand, next time I'm going for something much more auburn. Sorry, not pictures. Immediately re-dyed it to a more natural red. ... show more
Reviewed in the United States on September 1, 2025 by Truth will Rule

  • Very Bright. Be prepared
Color: C64 Copper Sunset Size: 5.85 Fl Oz (Pack of 1)
You may need shades this color is soooooo bright.
Reviewed in the United States on September 9, 2025 by catsarebest

  • GET IT!!! it’s amazing.
Color: C64 Copper Sunset Size: 5.85 Fl Oz (Pack of 1)
The media could not be loaded. i love this hair dye. i’ve used it for about 2 years now. it’s literally my favorite. it does not irritate my scalp at all. it smells GREAT and so does the conditioner they give u. i leave mine in for 30 mins. i dont listen to the box lol. i also dye my eyebrows. keep in mind when u first dye it it’s very vibrant but it fades over time depending on how much u wash ur hair! THE LAST VIDEO IS MY HAIR FADED OUT! it’s still a very pretty golden/orangey brown color when it fades which i love so i dont have to constantly be dying my hair over n over. I RECOMMEND IT!!! ... show more
Reviewed in the United States on September 4, 2025 by Bella Lostritto Bella Lostritto

  • Loved the results
Color: F66 Dragon Fuchsia Size: 5.85 Fl Oz (Pack of 1)
Love the results, I had brown/to blonde ombré previously to dying. Love the texture of the dye, it doesn’t splash everywhere when applying. My only complaint is it doesn’t smell the best. Has almost like a burnt plastic smell. Bearable but not pleasant. I used up two bottles, I have very thick hair.
Reviewed in the United States on October 17, 2025 by Angie Angie

Can't find a product?

Find it on Amazon first, then paste the link below.
Checking for best price...