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Clairol Bold & Bright Permanent Hair Dye, M5 Deepest Guava Hair Color, Pack of 1

  • Based on 1,960 reviews
Condition: New
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Availability: Only 3 left in stock, order soon!
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Arrives Saturday, May 16
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Color: M5 Deepest Guava


Size: 5.48 Fl Oz (Pack of 1)


Features

  • UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
  • MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
  • INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
  • Shade: Deepest Guava, inspired by lush, juicy tropical fruits and juices
  • One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 7.68 ounces


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #4,588 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #65 in Hair Color


#65 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars (2,862)


Color: M5 Deepest Guava


Container Type: Box


Product Benefits: Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish


Brand Name: Clairol


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: Wella


Item Weight: 0.48 Pounds


Material Features: TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy.


Hair Color Permanence: Permanent


Unit Count: 5.48 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, May 16

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Perfect!
Color: V3 Intense Passion Plum Size: 5.48 Fl Oz (Pack of 1)
Amazing color!! I have very dark brown hair and wanted a touch of color without using bleach, this worked amazingly! A beautiful hint of purple/plum to my hair, it’s subtle and shines brighter in the light. It’s exactly what I wanted and at such a great price. I got three boxes for my very thick/long hair and it was just enough. Definitely works on darker hair just expect more of a subtle look. I love it! ... show more
Reviewed in the United States on February 23, 2026 by Rose

  • Scary Color in Bottle, Great on Hair
Color: 67 Chocolate Size: 5.48 Fl Oz (Pack of 1)
I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension. ... show more
Reviewed in the United States on February 12, 2026 by trgtlvr

  • Affordable and Vibrant!
Color: M5 Deepest Guava Size: 5.48 Fl Oz (Pack of 1)
This color is AMAZING! I love this product! One box covers all my thick hair, past my shoulders. Looks amazing! Lasts longer than most color and a great price! I added black low-lights of the same brand and they look amazing together!
Reviewed in the United States on February 10, 2026 by Satara Shepherd

  • Works on lighter brown hair!
Color: M5 Deepest Guava Size: 5.48 Fl Oz (Pack of 1)
My hair is dark towards the ends and lighter at the top and it looks so cute! Lost a star for me though because it left my hair a bit dry, it had a strong smell, and it was tingly on my dry scalp.
Reviewed in the United States on January 29, 2026 by Lauren Taylor Gilmore Lauren Taylor Gilmore

  • Beautiful color!!
Color: V3 Intense Passion Plum Size: 5.48 Fl Oz (Pack of 1)
Went from blonde to this beautiful plum! Because of the length of my hair I got three boxes the first time and thank god I did! After washing and drying I was able to see the blonde that I missed and was able to fix it right away. It did lighten quite a bit just because I was so blonde to start and got very purple. But when I did my roots four week later I brushed it through and it’s been good this time around. The packet of booster was great to get me a couple of extra weeks before dying it again. In the past dark colors didn’t cover my greys which was why I was blonde for so many years. This covers everything!! ... show more
Reviewed in the United States on March 14, 2026 by Jennifer Ann carbone Jennifer Ann carbone

  • most compliments ever
Color: BR4 Fruits of the Forest Size: 5.48 Fl Oz (Pack of 1)
my new fav hair color its so bright bold and shiney it also comes with a boosting glaze to put in ur hair after 2 wks but Ive had the most compliments ever with this color and I do change hair colors quite a bit
Reviewed in the United States on February 23, 2026 by Tracy Tate

  • Works better then expected
Color: 110 Ultra Light Blonde Size: 5.48 Fl Oz (Pack of 1)
Im super impressed with this hair dye. I have black hair. I wanted to go lighter. I didn’t want to use bleach or hard chemicals. I tried this Clara dye and stripped the black off. I did. Part of my hair. Wasn’t sure how it was gonna turn out. And it worked great. Definitely recommend leaving a nice color and tone to it. We’ll definitely order a couple more boxes t ... show more
Reviewed in the United States on February 23, 2026 by Nicki

  • Naa
Color: V3 Intense Passion Plum Size: 5.48 Fl Oz (Pack of 1)
Didn't care for it color wasn't accurate and didn't last for very long
Reviewed in the United States on January 17, 2026 by Kat

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