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Clairol Bold & Bright Permanent Hair Dye, M5 Deepest Guava Hair Color, Pack of 1

  • Based on 1,960 reviews
Condition: New
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Availability: In Stock.
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Arrives Saturday, Sep 27
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Color: M5 Magenta


Size: 5.48 Fl Oz (Pack of 1)


Features

  • UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
  • MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
  • INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
  • Shade: Deepest Guava, inspired by lush, juicy tropical fruits and juices
  • One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Color: M5 Magenta


Package Information: Box


Product Benefits: Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish


Brand: Clairol


Item Form: Cream


Product Dimensions ‏ : ‎ 2.37 x 3.56 x 6.31 inches; 7.68 ounces


Manufacturer ‏ : ‎ Wella


Best Sellers Rank: #3,370 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #54 in Hair Color


#54 in Hair Color:


Customer Reviews: 4.4 4.4 out of 5 stars 1,960 ratings


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Saturday, Sep 27

This item is non-returnable:

Non-returnable. Transportation of this item is subject to hazardous materials regulation

View our full returns policy here.

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Top Amazon Reviews


  • Vibrant color, easy application — pleasantly surprised!
Color: 50 Medium Brown Size: 5.48 Fl Oz (Pack of 1)
I tried the Brown Sugar shade and got an even, shiny result with no leftover grays. The scent is mild (not the usual harsh dye smell), and the included conditioner leaves hair soft and glossy. The formula doesn’t stain skin if applied carefully. Perfect for anyone wanting bold color without fuss. I’d definitely use it again! ... show more
Reviewed in the United States on August 11, 2025 by Lia Lia

  • Color Matches Box
Color: M5 Magenta Size: 5.48 Fl Oz (Pack of 1)
Absolutely stunning color! I've been dyeing my hair for 18 years, and honestly, this is the best hair dye I've ever used. The color is vibrant, fully saturates every strand, and truly stands out. Application is super easy, and the color adheres beautifully it lasts for months without fading. I also love the conditioner it comes with and the bonus touch-up color packet such a thoughtful and brilliant addition! I highly recommend this brand and color. It exceeded my expectations, and I’ll definitely be buying it from now on. ... show more
Reviewed in the United States on July 17, 2025 by Sabrina Sabrina

  • Faded as expected. But color held. Brown hair
Color: BR4 Burgundy Size: 5.48 Fl Oz (Pack of 1)
Works well on medium hair. I have brown hair. Like milk chocolate pudding color not super light. But not super dark. I had previously dyed my hair with same brand but slightly different color. The first box made a big difference in color in sun can see all the color. Out of the sun the just a dark variation. What I wanted. Fun in the sun professional inside the first box which I would also give a five star fade out with 3-4 week. They I used fruit of the forest. Went down well slowly fade. Bleeding out in the shower a couple weeks. Which red do that. Not a biggie. But now the washing out has stopped my roots are growing in and the burgendy color has faded but is still noticeable in the sun. I'm gonna redye. Another slightly different color. But was very happy with the results and how long it had lasted. ... show more
Reviewed in the United States on August 19, 2025 by Shawn D

  • Beautiful color. Just wish it had more conditioner like it does with "Nice and Easy"
Color: 28 Blue Black Size: 5.48 Fl Oz (Pack of 1)
Beautiful vibrant color. The only disappointing thing is you don't have a tube of that special conditioner to use the following weeks after dying your hair (like nice and easy does). If it had that I'd give it five stars. It does come with a tiny packet of "dye" to boost your color later on, however is simply isn't enough. Also, the gloves really suck... Fingertips ripped easily. ... show more
Reviewed in the United States on June 2, 2025 by Liz & Mat Liz & Mat

  • Hair dye
Color: M5 Magenta Size: 5.48 Fl Oz (Pack of 1)
I love the color I bought it for my daughter. She’s into this kind of color so it looks actually it turned out to be a little bit more pink, hot pink rather dark, hot pink or a purpleish pink, and it fades out very quickly.
Reviewed in the United States on July 10, 2025 by Pamela

  • Gorgeous, long lasting color and healthy, shiny hair!!
Color: V3 Intense Violet Size: 5.48 Fl Oz (Pack of 1)
This color is beautiful! My daughter had been using Arctic Fox temporary color for a little longer than a year and her hair was getting very very damaged, even though that type of color is not supposed to do that. We started using this about a year ago, and her hair has recovered completely! It is definitely healthy and shiny with no breaking or split ends like the other color was doing. It is a totally different experience, looking healthier right away. The color stays in for a long time, and only gradually fades, but never looks bad doing so. We are very happy that we switched!! ... show more
Reviewed in the United States on August 18, 2025 by josh d. josh d.

  • No complaints! Nice hint of purple for dark brunettes
Color: V3 Intense Violet Size: 5.48 Fl Oz (Pack of 1)
Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with a bit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple! ... show more
Reviewed in the United States on February 6, 2025 by akooienga akooienga

  • Was ok but won't get again
Color: V3 Intense Violet Size: 5.48 Fl Oz (Pack of 1)
The color was darker than I expected but okay . It did leave my hair feeling coarser than the L'Oreal I had been using. Color is lasting well but I won't be using it again, I'm disappointed in the lack of softness and shine.
Reviewed in the United States on August 13, 2025 by cindy miles

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