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ARCTIC FOX

ARCTIC FOX Semi-Permanent Hair Dye Purple AF - Vegan Ammonia-Free - 4 fl oz

  • Based on 6,268 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Sep 9 – Sep 10
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Color: PURPLE AF


Size: 4 Fl Oz (Pack of 1)


Features

  • VIBRANT PURPLE SHADE: This semi permanent purple hair dye delivers a bold, true purple tone on pre lightened hair and adds dimension to darker bases. Ideal for refreshing faded color or creating standout looks.
  • CUSTOM COLOR BLENDING: Mix this purple hair dye with other shades to design custom hues, from rich burgundy to deep indigo. The creamy formula spreads evenly for smooth application and creative transformations.
  • VEGAN GENTLE FORMULA: Crafted with 100% vegan ingredients and no animal by products. Free from peroxide, ammonia, ethyl alcohol, and PPD, making this vibrant purple hair dye a gentle option for regular color changes.
  • CONDITIONS AS IT COLORS: This purple semi permanent hair dye helps soften strands while depositing color. The conditioning cream base leaves hair feeling smooth, hydrated, and looking healthy after each use.
  • LONG LASTING RESULTS: Enjoy a dark purple hair dye effect that gradually fades without harsh lines. Designed for minimal smearing and a pleasant scent, this temporary purple hair dye is easy to apply at home.

Description

What makes Arctic Fox Purple AF different from other purple hair dyes? Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair. How light does my hair need to be for Purple AF to achieve maximum intensity? For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white. Will Purple AF work as a toner for yellow-toned blonde hair? Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction. How does Purple AF fade compared to permanent purple dyes? Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks. Is Purple AF safe for frequent reapplication on bleached hair? Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term. Since 2013, Arctic Fox has created the best vibrant, conditioning, always vegan hair dye. We have a wide range of bold colors plus dye-safe hair care, accessories, and cosmetics (Foxology). Join the #FoxFam and express yourself with cruelty-free, ammonia-free, and long-lasting Arctic Fox hair dye products that keep your hair healthy and beautiful. Thanks for being part of our journey - Color your confidence with Arctic Fox!

Package Dimensions ‏ : ‎ 5.24 x 1.61 x 1.57 inches; 4.23 ounces


Item model number ‏ : ‎ 424


UPC ‏ : ‎


Manufacturer ‏ : ‎ BOINCA, INC.


Best Sellers Rank: #211 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #4 in Hair Color


#4 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (6,268)


Color: PURPLE AF


Container Type: Bottle


Product Benefits: Vivid and vibrant hair color


Brand Name: ARCTIC FOX


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: BOINCA, INC.


UPC: 810021110707


Item Highlight: Vivid and Vibrant, Cruelty Free, Ammonia Free, Peroxide Free, , Cream Formula


Set Name: Arctic Fox Purple AF


Recommended Uses For Product: Hair coloring, Touch-ups


Suitable Hair Color: All Hair Colors


Model Number: 424


Manufacturer Part Number: 424


Material Features: Cruelty Free


Material Type Free: Ammonia Free, Peroxide Free


Full Cure Time: 30 minutes


Hair Color Permanence: Semi-Permanent


Unit Count: 4 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Sep 9 – Sep 10

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Top Amazon Reviews

    • Good smell, great color
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
Review Image by Trinity Johnson
Review Image by Trinity Johnson
I bleached my roots to a level 8, and applied Arctic Fox Purple AF onto them. Honestly, turned out darker than I expected, but I've heard good things about the way it looks as it fades, so I'm not too worried about that, and I still love the color. The back of my head lifted a little more than the front and it's brighter by a bit, but it's hard to get a picture of that lol. I recommend this color, but I can't say how long it lasts because I just dyed my roots 3 days ago and have only rinsed my hair once so far. My scalp is definitely purple so beware of purple nails if you scratch ur head. I love the way it smells btw, I've never thought it was overwhelming or too strong. I've used other colors from this brand in the past (sunset orange and whatever the red is called), and it faded within 2-3 weeks but honestly, I was 16/17 so I had no hair care routine and always washed my hair in hot water, so that's prolly why ngl. I'm excited to see how it fades. ... show more
Reviewed in the United States on July 28, 2026 by Trinity Johnson
    • Great!
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
Very very nice hair dye,its sure stains everything so you have to be carefull when applying to your hair because you can stain your furniture,but overall I love the color and its very durable during washes,love that it doesnt go reddish so much
Reviewed in the United States on August 15, 2026 by Leslie Vasquez
    • Semi permanent hair dye- great for kids
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
I used Arctic Fox Semi-Permanent Hair Dye in Purple AF on my eight-year-old, who has naturally darker brown hair, and we had a great experience overall. Because her hair is dark, the purple came out very subtle—more of a soft tint that showed best in sunlight rather than a bold, vibrant purple. This was exactly what we were hoping for: fun and age-appropriate without being too dramatic. The dye was easy to apply and had a pleasant scent compared to many hair dyes. I also appreciated that it’s vegan, cruelty-free, ammonia-free, and conditioning, which made me feel much more comfortable using it on a child’s hair. Her hair felt soft and healthy afterward, not dry or damaged. With regular washing, the color lasted about 4–6 weeks, fading gradually and evenly without any harsh or patchy stages. There was minimal mess and staining, and it washed out cleanly over time. Most importantly, she absolutely loved it, and it gave her a chance to express herself in a fun, temporary way. I would definitely recommend Arctic Fox to parents looking for a gentle, semi-permanent color option—especially if you want something subtle on darker hair that won’t cause damage or long-term commitment. ... show more
Reviewed in the United States on January 1, 2026 by K.S.
    • Healthy BEAUTIFUL Dye for Hair
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
I love Arctic Fox Semi-Permanent Hair Dye. I have used a few different colors (Green doesn't usually show in my hair (Dirty strawberry blond (or dark blonde/light brunette)), but blues and purples show up great. THE SMELL IS AMAZING!!!!!! Sorry to shout it but WOW! It smells like grape... to me anyway. And my hair feels so healthy after rinsing it out). Love it! If you are looking for semi-permanent hair color that doesn't leave your hair feeling dead or icky, then this is for you. For extra measure, I would also recommend their brand of Resurrection shampoo and conditioner. A wide variety of colors to choose from for a decent price. Ships quickly. AND you can leave it in your hair for 20 minutes or HOURS!!!! I have done so before and my hair still felt healthy and the colors were lovely. THANK YOU!!!!!! ... show more
Reviewed in the United States on August 3, 2026 by SC
    • works great, fades a little fast, works on brown hair, great purple, soft and easy to use!
Color: PURPLE AF Size: 4 Fl Oz (Pack of 2)
works great looks cute and shows well with my brown hair. comes out super fast tho... def gunna need lost of bottles if you're gunna keep doing touch ups lol. also mixing their teal/aqua color is super cute and dark. looks great if you bleach or have faded color already!!(also the color alone with bleached/faded color looks sooo good and def very purple!) i just needed two bottles (used half of one once and then the rest and another half the second time, i have long layered curly wavy hair). it smells great too and keeps my hair supper soft!! definitely recommend !!!<3<3 ... show more
Reviewed in the United States on November 11, 2025 by Theresa
    • Makes a decent pastel
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
Review Image by Yoonjo J. Lee
My hair was lightened to blonde with a few brassy areas. I put a few drops into my conditioner, left it in for 15 minutes, and it made a very nice pastel which is what I was going for. It looked pink when I didn't put enough in but I got it just right the second time. In my hair, the color seems to fade fast compared to other warmer colored dyes but it applies across multiple brands I've tried. This a very good product to make a lilac pastel on light hair. ... show more
Reviewed in the United States on August 26, 2026 by Yoonjo J. Lee
    • THIS is what I mean when I say I want VIVID purple!
Color: PURPLE AF Size: 8 Fl Oz (Pack of 2)
Review Image by SanD Q
Super easy to use. Since it's free of ammonia and harmful chemicals, leaving it on longer for the color to set doesn't damage and dry out your hair. I had gone through two rounds of bleach before doing this because I wanted the color to be dramatic but it made my hair very dry and brittle. After using the Arctic Fox, my hair feels nice and soft again. I used Purple AF and I love the way it turned out. When I say purple is my favorite color, THIS is the purple I'm talking about. Deep and rich and intense and jewel-toned. The photo doesn't do it justice at all . In the light of day, it's SO vivid. Not like "my hair is brown with a purple tinge", but thoroughly eggplant, grape Kool-aid, Smucker's Jam PURPLE. Love it so much. I have really thick bra-strap length locs and it only took 1.5 of the 8oz bottles to do my whole head roots to tips. For context, with most box dyes, it takes 4 to 5 boxes to do my whole head. It took a bit of time and effort to rinse thoroughly, but it was pretty easy and didn't leave behind a filmy heavy feeling like I got using Overtone in the past. This is cheaper which is a bonus. If I don't wear my bonnet to sleep, it DOES transfer a little on my pillowcase, so maybe avoid wearing white shirts when using this. Overall, highly recommend. ... show more
Reviewed in the United States on March 18, 2026 by SanD Q
    • Works great on 60 + gray hair.
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
Review Image by Dyanne Gray
Review Image by Dyanne Gray
Review Image by Dyanne Gray
Review Image by Dyanne Gray
Review is for three Purple AF semi-permanent and I’m very impressed by how long this has lasted. After testing it at home I had my hair stylist use it for chunky highlights on my silver salt and pepper hair. I wash my hair with sulfate free shampoo and conditioner about every other day. After 4 weeks it still looks good and has taken on a lavender shade (which is really the shade that I like). If you’re looking to do something fun, but not permanent this is the way to go. ... show more
Reviewed in the United States on August 24, 2026 by Dyanne Gray

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