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ARCTIC FOX

Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz

  • Based on 6,008 reviews
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Availability: In Stock.
Fulfilled by Amazon
Arrives Monday, Jul 20
Order within 9 hours and 46 minutes
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Color: PURPLE AF


Size: 4 Fl Oz (Pack of 1)


Features

  • VIBRANT PURPLE SHADE: Purple AF delivers a deep, true purple color that looks bold on lightened hair and adds rich tints to darker shades. Great for covering faded colors and creating unique styles.
  • CUSTOM COLOR MIXING: Easily blend Purple AF with other shades to create custom hues. Mix with Wrath for burgundy or Poseidon for deep indigo. Perfect for creative hair color transformations.
  • VEGAN INGREDIENTS ONLY: Made with 100 percent vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle and safe coloring experience.
  • CONDITIONS WHILE COLORING: This semi-permanent hair dye is gentle enough for frequent use and conditions hair as it restores vibrancy. Leaves hair feeling soft and looking healthy.
  • LONG LASTING FORMULA: Enjoy long lasting color with minimal smearing and a pleasant scent. Contains no peroxide, ammonia, ethyl alcohol, or PPD for a safer, more comfortable application.

Description

What makes Arctic Fox Purple AF different from other purple hair dyes? Purple AF is our most intense, electric purple delivering maximum vibrancy and staying power. Semi-permanent vegan formula creates bold, statement making purple results lasting 6-8 weeks on pre-lightened hair. How light does my hair need to be for Purple AF to achieve maximum intensity? For optimal results, lighten hair to level 9-10 (platinum blonde). Lighter base creates more electric, true purple appearance. Won't show proper intensity on darker hair without pre-lightening to nearly white. Will Purple AF work as a toner for yellow-toned blonde hair? Yes! Works excellently to neutralize yellow and brassy tones. Apply 5-10 minutes for toning, 30+ minutes for full purple color. Conditioning formula improves hair health while providing color correction. How does Purple AF fade compared to permanent purple dyes? Fades gradually through various purple intensities to soft lavender tones, never turning muddy or gray. Semi-permanent formula maintains color integrity throughout fading, creating beautiful transitions over 6-8 weeks. Is Purple AF safe for frequent reapplication on bleached hair? Absolutely! Conditions and strengthens hair with each application. Free from ammonia, peroxide, harsh chemicals. Vegan formula can be reapplied as needed without damage for maintaining intense purple long term. Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store Visit the Store Since 2013, Arctic Fox has created the best vibrant, conditioning, always vegan hair dye. We have a wide range of bold colors plus dye-safe hair care, accessories, and cosmetics (Foxology). Join the #FoxFam and express yourself with cruelty-free, ammonia-free, and long-lasting Arctic Fox hair dye products that keep your hair healthy and beautiful. Thanks for being part of our journey - Color your confidence with Arctic Fox!

Package Dimensions ‏ : ‎ 5.24 x 1.61 x 1.57 inches; 4.23 ounces


Item model number ‏ : ‎ 424


UPC ‏ : ‎


Manufacturer ‏ : ‎ BOINCA, INC.


Best Sellers Rank: #141 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color


#2 in Hair Color:


Customer Reviews: 4.6 4.6 out of 5 stars (6,008)


Color: PURPLE AF


Container Type: Bottle


Product Benefits: Vivid and vibrant hair color


Brand Name: ARCTIC FOX


Item Form: Cream


Hair Type: All


Number of Items: 1


Manufacturer: BOINCA, INC.


UPC: 810021110707


Set Name: Arctic Fox Purple AF


Recommended Uses For Product: Hair coloring, Touch-ups


Suitable Hair Color: All Hair Colors


Model Number: 424


Manufacturer Part Number: 424


Material Features: Cruelty Free


Material Type Free: Ammonia Free, Peroxide Free


Full Cure Time: 3E+1 Minutes


Hair Color Permanence: Semi-Permanent


Unit Count: 4.00 Fluid Ounces


Frequently asked questions

If you place your order now, the estimated arrival date for this product is: Monday, Jul 20

Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.

To initiate a return, please visit our Returns Center.

View our full returns policy here.

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Similar Products

Top Amazon Reviews

    • Semi permanent hair dye- great for kids
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
I used Arctic Fox Semi-Permanent Hair Dye in Purple AF on my eight-year-old, who has naturally darker brown hair, and we had a great experience overall. Because her hair is dark, the purple came out very subtle—more of a soft tint that showed best in sunlight rather than a bold, vibrant purple. This was exactly what we were hoping for: fun and age-appropriate without being too dramatic. The dye was easy to apply and had a pleasant scent compared to many hair dyes. I also appreciated that it’s vegan, cruelty-free, ammonia-free, and conditioning, which made me feel much more comfortable using it on a child’s hair. Her hair felt soft and healthy afterward, not dry or damaged. With regular washing, the color lasted about 4–6 weeks, fading gradually and evenly without any harsh or patchy stages. There was minimal mess and staining, and it washed out cleanly over time. Most importantly, she absolutely loved it, and it gave her a chance to express herself in a fun, temporary way. I would definitely recommend Arctic Fox to parents looking for a gentle, semi-permanent color option—especially if you want something subtle on darker hair that won’t cause damage or long-term commitment. ... show more
Reviewed in the United States on January 1, 2026 by K.S.
    • Works amazing!!! So pretty Works amazing!!! So pretty
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
Review Image by S. Ireland
This is great! Dyes amazing and long lasting it stays in 4 to 6 weeks. Did dye my hands a little but use rubbing alcohol and it comes right off. Does bleed a little after you rinse the dye out but it works great. I do recommend really good for the price.
Reviewed in the United States on May 25, 2026 Reviewed in the United States on May 25, 2026 by S. Ireland
    • Excellent
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
The Arctic Fox Semi-Permanent Hair Dye is a fantastic choice for anyone looking to add vibrant color to their hair without compromising on ethical values or hair health. This dye is vegan and cruelty-free, making it an excellent option for conscious consumers who want to avoid animal products and testing. Plus, it’s ammonia-free, which means it’s much gentler on your hair compared to traditional permanent dyes. One of the standout features of this product is its conditioning formula. It not only delivers bright, lasting color but also helps keep hair soft and healthy. Users often appreciate how smooth their hair feels after application, without the dryness or damage that can come with harsher dyes. Overall, Arctic Fox offers a vibrant, ethical, and hair-friendly coloring experience. It’s perfect for those wanting to experiment with new shades while maintaining healthy hair and supporting cruelty-free beauty. I would definitely recommend giving it a try if you’re seeking a semi-permanent dye that’s as kind to animals as it is to your hair. ... show more
Reviewed in the United States on January 19, 2026 by Sheri Lynn
    • THIS is what I mean when I say I want VIVID purple! THIS is what I mean when I say I want VIVID purple!
Color: PURPLE AF Size: 8 Fl Oz (Pack of 2)
Review Image by SanD Q
Super easy to use. Since it's free of ammonia and harmful chemicals, leaving it on longer for the color to set doesn't damage and dry out your hair. I had gone through two rounds of bleach before doing this because I wanted the color to be dramatic but it made my hair very dry and brittle. After using the Arctic Fox, my hair feels nice and soft again. I used Purple AF and I love the way it turned out. When I say purple is my favorite color, THIS is the purple I'm talking about. Deep and rich and intense and jewel-toned. The photo doesn't do it justice at all . In the light of day, it's SO vivid. Not like "my hair is brown with a purple tinge", but thoroughly eggplant, grape Kool-aid, Smucker's Jam PURPLE. Love it so much. I have really thick bra-strap length locs and it only took 1.5 of the 8oz bottles to do my whole head roots to tips. For context, with most box dyes, it takes 4 to 5 boxes to do my whole head. It took a bit of time and effort to rinse thoroughly, but it was pretty easy and didn't leave behind a filmy heavy feeling like I got using Overtone in the past. This is cheaper which is a bonus. If I don't wear my bonnet to sleep, it DOES transfer a little on my pillowcase, so maybe avoid wearing white shirts when using this. Overall, highly recommend. ... show more
Reviewed in the United States on March 18, 2026 Reviewed in the United States on March 18, 2026 by SanD Q
    • works great, fades a little fast, works on brown hair, great purple, soft and easy to use!
Color: PURPLE AF Size: 4 Fl Oz (Pack of 2)
works great looks cute and shows well with my brown hair. comes out super fast tho... def gunna need lost of bottles if you're gunna keep doing touch ups lol. also mixing their teal/aqua color is super cute and dark. looks great if you bleach or have faded color already!!(also the color alone with bleached/faded color looks sooo good and def very purple!) i just needed two bottles (used half of one once and then the rest and another half the second time, i have long layered curly wavy hair). it smells great too and keeps my hair supper soft!! definitely recommend !!!<3<3 ... show more
Reviewed in the United States on November 11, 2025 by Theresa
    • Always love the color when I'm looking to change up my balayage! Always love the color when I'm looking to change up my balayage!
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
Review Image by Kelly Ponticelli
Review Image by Kelly Ponticelli
I've gotten my hair highlighted with the balayage method for years. When I get the itch to change it up one of my go to semi color options is Artic Fox! It's easy to apply. I apply to my whole head so the highlights pick up more vibrancy than my base which will turn a purple/ brown. It does come off little by little with every wash and that's evident in the purple shampoo bubbles. But that allows for a lovely transition of color over the 1-2 months. I wash my hair every other day so most of this will be out by the start of month 2 or sometime after. It's easy to refresh and I love all the color options. Definitely recommend if you're looking to change up your hair color. Just know that if you're base is dark, it won't look as vibrant because color will not lift color without some bleach. ... show more
Reviewed in the United States on April 20, 2026 Reviewed in the United States on April 20, 2026 by Kelly Ponticelli
    • Vibrant and long lasting
Color: PURPLE AF Size: 4 Fl Oz (Pack of 1)
Great hair product, I've loved the brand since forever and this colour doesn't disappoint. It was quite vibrant and lasted more washes then it said.
Reviewed in the United States on June 17, 2026 by Kindle Customer
    • Smells like a grape 🍇
Color: PURPLE AF Size: 8 Fl Oz (Pack of 1)
Smells like a grape and is very pigmented! i tried many dyes before this one and this is the best one
Reviewed in the United States on June 18, 2026 by SuzanneE

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