Arctic Fox Semi-Permanent Hair Dye, Vegan & Cruelty-Free, Ammonia-Free, Conditioning, Long Lasting, Vibrant Purple AF Color, For All Hair Types, Unisex, 4 Fl Oz
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Availability:
In Stock.
Arrives
Saturday, Mar 14
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Color: PURPLE AF
Size: 4 Fl Oz (Pack of 1)
Features
- VIBRANT PURPLE SHADE: Purple AF delivers a deep, true purple color that looks bold on lightened hair and adds rich tints to darker shades. Great for covering faded colors and creating unique styles.
- CUSTOM COLOR MIXING: Easily blend Purple AF with other shades to create custom hues. Mix with Wrath for burgundy or Poseidon for deep indigo. Perfect for creative hair color transformations.
- VEGAN INGREDIENTS ONLY: Made with 100 percent vegan ingredients and no animal by-products. Free from harsh chemicals that can damage hair, ensuring a gentle and safe coloring experience.
- CONDITIONS WHILE COLORING: This semi-permanent hair dye is gentle enough for frequent use and conditions hair as it restores vibrancy. Leaves hair feeling soft and looking healthy.
- LONG LASTING FORMULA: Enjoy long lasting color with minimal smearing and a pleasant scent. Contains no peroxide, ammonia, ethyl alcohol, or PPD for a safer, more comfortable application.
Package Dimensions : 5.28 x 1.57 x 1.5 inches; 4.94 ounces
Item model number : 424
UPC :
Manufacturer : BOINCA, INC.
Best Sellers Rank: #191 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #3 in Hair Color
#3 in Hair Color:
Customer Reviews: 4.3 4.3 out of 5 stars (84,737)
Color: PURPLE AF
Container Type: Bottle
Product Benefits: Vivid and vibrant hair color
Brand Name: ARCTIC FOX
Item Form: Cream
Hair Type: All
Number of Items: 1
Manufacturer: BOINCA, INC.
UPC: 810021110707
Material Features: Cruelty Free
Material Type Free: Ammonia Free, Peroxide Free
Full Cure Time: 3E+1 Minutes
Hair Color Permanence: Semi-Permanent
Unit Count: 4.00 Fluid Ounces
Frequently asked questions
If you place your order now, the estimated arrival date for this product is:
Saturday, Mar 14
Yes, absolutely! You may return this product for a full refund within 30 days of receiving it.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
To initiate a return, please visit our Returns Center.
View our full returns policy here.
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Similar Products
Top Amazon Reviews
Color: VIRGIN PINK
Size: 8 Fl Oz (Pack of 1)
I have been buying Arctic Fox hair dye for a couple of years and keep returning to it due to its reliability and long-lasting colors for a semi-permanent dye. I've had different experiences with the different colors, having tried purple rain (now discontinued), virgin pink, and sunset orange colors. I will focus this review primarily on my experience with the virgin pink variety, as it is the one I purchased from this site and the one I am including photos of, but I will briefly touch on the other colors later in this review. I absolutely love the shade of virgin pink! It is a bright, electric pink. I lightened my hair to a level 8-ish light blonde using the bleach kit by Arctic Fox beforehand (not included with dye purchase). I found this to be a suitable level to start with, as I've tried dyeing over "virgin" (unbleached) brown hair before and the color didn't show up very well, though with a lighter brown I would assume that the pink would still show up, though perhaps not as vibrantly. The pink dye did temporarily stain my sink and some skin, but I was able to completely remove it from all surfaces using acetone-based nail polish remover for solid surfaces and oil-free makeup remover for skin. I only dyed the bottom half of my just-longer-than shoulder-length hair, and I used the whole 8oz bottle of dye. My hair is also pretty thick, so even after dividing it into 4 sections and applying dye to one section at a time, I had to be careful to make sure all strands were coated with the dye. When I've dyed my hair before, I don't remember using that much dye, so it's possible that I overdid it and possible that I dyed less hair in the past, but using the whole bottle seemed to achieve the shade I wanted and evenness I wanted this time around. While my hair was dyed, my hair care routine consisted of washing my hair about 2 times per week. I am fortunate enough that I did not require more than this. I used Arctic Fox shampoo and conditioner, purchased separately. For the first few weeks, I only applied the conditioner (no shampoo) to the ends, where the dye was concentrated. With the virgin pink variety, I could visibly see the water run pink in the shower each time I washed my hair, and the color did fade over time. I had no issues with dye staining the shower. I only once had dye stain a towel, and it washed out with regular detergent and oxygen bleach (note: oxygen bleach is not the same as standard laundry bleach). The week after dyeing my hair pink I spent a substantial amount of time hiking in full sun exposure, and the color appears even more vibrant in the sun. I did have some dye bleed onto the neck of a couple of shirts due to sweat that week, but it all washed out, again using detergent and oxygen bleach. I would not count on dye washing out of fabric, and I think I was lucky in this regard, but it's worth noting that I didn't have a problem with minor amounts of dye washing out of clothes when treated quickly, and this only happened that first week of having it dyed. It lasted about 2.5 months between when I first dyed it and when it had faded back to blonde (almost) entirely. It did not fade evenly. Personally, I did not mind this, and I liked the pink/blonde look. By my rough estimates, my hair was "completely pink" for 4 weeks and "mostly pink/some blonde" between weeks 4 and 7. It faded more rapidly after that, washing out each time I washed my hair, and I decided to redye my hair a different color after 13 weeks, at which point there were still a few pink streaks but my hair was mostly back to the bleached shade. I had a similar experience with purple rain (now discontinued) in terms of vibrancy and how long it lasted. After the virgin pink I tried sunset orange color and it's far surpassed the others in terms of duration. I am going on 4 months with sunset orange and it's still even and obvious. I have maintained the same hair care routine with the orange that I did with the pink, and the only difference that I can think of is that my hair was pink during the summer and orange during the fall/winter. Unsure if the season had an effect or if the orange is just longer-lasting. Either way, I was pleased with my experience with virgin pink and would purchase again. I would recommend this brand and color.
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Reviewed in the United States on February 9, 2026 by Abigail M. Abigail M.
Color: RITUAL
Size: 8 Fl Oz (Pack of 1)
I used ARCTIC FOX Semi-Permanent Hair Dye in the shade Ritual for years whenever I dyed my hair, and it was my go-to. My hair was bleached and naturally wavy, and this color gave a rich, dark mauve purple that looked vibrant and smooth every time. The color payoff was excellent, and I loved the scent. Application was easy and consistent. While neon shades generally need pre-bleached hair to really show, Ritual turned out beautiful on my blonde hair. The only thing to watch for is staining—this dye sticks well to skin, clothes, and surfaces, so be careful during application. This product is perfect for beginners or anyone looking to try fun, bright colors at home. It’s affordable, vegan, and cruelty-free, which is a bonus for anyone who wants to support animal-friendly brands.
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Reviewed in the United States on January 21, 2026 by Lilly
Color: POSEIDON
Size: 8 Fl Oz (Pack of 1)
First, understand this is probably a full day process if you want electric blue. I assume you either have naturally white hair, or you have already bleached the heck out of it. Here’s the process: - Wash your hair the day before & don’t put product in it - Put ample color blocking jelly (I use aquaphor) on your whole face, your ears, your neck, your shoulders, your arms, your friends… anything that might touch the dye. Don’t put it on your temples because sideburns are a beast. - Wear real rubber gloves, not hair dye gloves or latex gloves. - Work in sections, starting at the most visible places first. Your bangs, your part, and the back of your head (I have forgotten it and it was embarrassing) - Pause to wonder why you’re doing this. Is this worth it? Too late. Carry on. - Put extra coloring around these high visibility areas and, with your fingers, work it through the hair sections thoroughly. Don’t miss your sideburns. - Move on to the rest of your hair, working in sections so you can track where you are. Use clips. Use rubber bands. Use anything. Run out of clips. Find your binder clips from the office. So many sections. These chips don’t need a clip. How did you get so much hair? - Panic every time you drip dye on the sink. Wipe it up quickly. Put toothpaste on it if it left a mark. No, I’m not kidding. - Once you have fully colored your hair (probably with 8 full oz), slowly and painfully work the dye through every section of your hair. The thing is, this is important. It feels like overkill, but it is not. If you don’t do this, you’ll end up with weird and blotchy dye, and that isn’t good. You’re going for a nice, natural blue, just like you were born with. - Wonder again, “is this worth it?” Too late for this. Now you’re an hour into a six hour commitment. No turning back now. Also, yes, it’s worth it. Because you’re an icon. - Put your hair into a bun or two. Now, we are going to bake your head, and we’re going to use your own troubled thoughts as fuel. Did I forget to mention this is therapy? I meant to. - Find a shower cap. Put it over your weird, Medusa-themed mass. - Find a towel you don’t like. Perhaps the one you used last time. We’ll call him Mark. Mark and you are spending the day together. Wrap Mark around your shower-capped head with the tension of Mike Pence in the presence of a non-wife female. The point is to contain heat, like Mike Pence does, but perhaps less toxically (this is Arctic Fox, after all). - Some people like to add extra heat, but I find that my own bonnet of bees provides enough raw friction to sufficiently heat the situation. I should mention it is summer in Nevada. Our existence is the surface of the sun - I hang out with Mark in my head sauna for a minimum of FOUR HOURS, but usually more like six. I clean, I dance, I watch TV, I sort pens, I fold clothes. I write Amazon reviews. We all have hobbies right? - I don’t know your life, but if you can, sleep in it. - Rinse in a sink you don’t like (the laundry room sink is my go-to), USING YOUR RUBBER GLOVES, and use THE COLDEST WATER YOU CAN. People say we aren’t tough, but my dear, you and I are NAILS WITH NAILS. We bleed for days and don’t die… every month! No one is tougher than we are. Valkyries are our sisters. Cold water. Until it runs clear. Don’t miss your sideburns and behind your ears. - I usually am about to die at this point. I’m not gonna lie. It’s a process. It’s spiritual, it’s mental, and it’s physical. So I find Mark’s cousin Stacie and wrap her around my head and go to bed. You do you. If you have to shower (at this point, all that aquaphor has made you either so soft or so slimy), wear rubber gloves. You may dye your shower. I have no advice except toothpaste. (Someday, I’ll have to tell you about the time I stayed in a Berlin hotel and when I showered, my hair bled on their fancy porous tile. I got 10 tubes of toothpaste from Aldi and spent all night painfully smearing toothpaste on their light gray tile that looked like it was in a Smurf murder… But when I checked out, it was pristine and totally fine. looks like that someday was today) The color lasts about 3 - 6 weeks and fades quickly if you’re in the sun. Wash your hair as infrequently as you can. Pro tip: get matching fingernail polish because your fingernails might turn blue and blue fingernail polish makes that look intentional. If this seems like “a lot,” or “not possibly worth it,” you don’t understand how good this color is.
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Reviewed in the United States on September 13, 2025 by Danielle Vincent Danielle Vincent